artificial intelligence

In this week’s #ContentWritingChat, we talked about one of the biggest things in the tech world at the moment: artificial intelligence. We even tied it all back to how it relates to you as the content creator. If you missed the chat or need a refresher of all the amazing tips that were shared, keep reading for the recap! #ContentWritingChat Recap: Artificial Intelligence & the Content Creator with John Zupancic Join us for #ContentWritingChat on Tuesday, June 13th at 10 AM Central Time with John Zupancic of @WriberInc! pic.twitter.com/Ji58o4slJs — Express Writers (@ExpWriters) June 6, 2017 Our guest host this week was John Zupancic. John is the founder at Wriber, Inc. and he had a lot of amazing things to share on the topic of artificial intelligence. We were thrilled to have him join us and share his expertise! Q1: Why is artificial intelligence important and how does it play into the field of content marketing? To kick off the chat, we asked everyone why they felt artificial intelligence is important, as well as how it plays into content marketing. Here’s what a few of our chat participants had to say: A1a: Brands are taking advantage of artificial intelligence to help author and optimize their content writing #ContentWritingChat — Wriber (@WriberInc) June 13, 2017 A1b: It can remove barriers and constraints that business goals put on great writing #ContentWritingChat — Wriber (@WriberInc) June 13, 2017 As John said, many brands are turning to artificial intelligence to help create and optimize the content they write. He feels it can help remove any barriers and constraints that may be in the way. A1 Artificial intelligence lends a hand with the creation and delivery of content. #ContentWritingChat pic.twitter.com/2FTay8g8wh — Tony Stephan (@OmnipoTony) June 13, 2017 Not only that, but it can also help with the delivery of your content, which is always important. A1. Artificial intelligence frees up your time to create content marketing #contentwritingchat — Cheval John (@chevd80) June 13, 2017 Cheval mentioned that it can even help free up some time for you. When relying on artificial intelligence, it can open up more time for you to take care of other tasks. A1 #AI is super important as #Google itself using AI to show relevant search results to the users. #ContentWritingChat #Rankbrain https://t.co/gUvQOVYRjF — Varun Kumar ? (@DigitalVK) June 13, 2017 Even Google is utilizing the power of artificial intelligence. As Varun pointed out, it’s used to show relevant search results through their Rankbrain algorithm. A1: Important because search engines are becoming smarter & smarter, able to derive meaning from “random” queries.#ContentWritingChat https://t.co/8QHoEUIjjw — ThinkSEM (@ThinkSEM) June 13, 2017 Sarah agrees and she noted how search engines are becoming smarter these days. Q2: How can content creators start leveraging artificial intelligence? Now that you know the important role artificial intelligence plays today, you might be wondering how content creators can put it to use. Check out these ideas from the chat: A2a: You’re probably already using artificial intelligence (Google for research, Facebook for ad optimization) #ContentWritingChat — Wriber (@WriberInc) June 13, 2017 A2b: First need to develop a testing mindset and love for data, then find the tools you need to optimize for your goals #ContentWritingChat — Wriber (@WriberInc) June 13, 2017 As John said, you’re likely already using artificial intelligence on a regular basis. You just might not realize it. Google and Facebook have already implemented it. A2: You can use it for content ideas, analyzing demographic trends, analyze reading/sharing behavior. #ContentWritingChat — Kavita Chintapalli (@kavita1010) June 13, 2017 Kavita suggests using artificial intelligence to come up with content ideas, analyze demographic trends, and analyze reading and sharing behavior. A2: We primarily use #AI to help us come up with new blog/content topic ideas. #contentwritingchat — Netvantage Marketing (@netvantage) June 13, 2017 The team at Netvantage Marketing uses it to come up with new content ideas. A2: Looking at the related search inquiries Google lists helps me with generating post titles and deciding on keywords. #contentwritingchat — Zachary Fenell (@zacharyfenell) June 13, 2017 Even looking at the related search inquiries that Google populates has proven to be helpful for Zachary. A2: In order to leverage #AI, you must first understand it. #contentwritingchat pic.twitter.com/jdMlciXmyh — Elizabeth Greenberg (@BettaBeYou) June 13, 2017 Elizabeth shared a great reminder with everyone. In order to truly leverage artificial intelligence, you need to understand it first. Q3: How can artificial intelligence assist writers? Wondering how artificial intelligence can help you as a writer? Check out these responses: A3a: Artificial intelligence can help predict topics that will resonate most with your audience #ContentWritingChat — Wriber (@WriberInc) June 13, 2017 A3b: It can also help you research topics thoroughly so you write informative pieces #ContentWritingChat — Wriber (@WriberInc) June 13, 2017 John said AI can be used to predict topics that will resonate with your audience, which is very helpful. He also said it’s great for thoroughly researching topics for informative pieces. A3: Keyword research & topic ideas. Also, helps you determine what type of info your target demographic is looking for. #contentwritingchat — Netvantage Marketing (@netvantage) June 13, 2017 It’s helpful for keyword research, generating topic ideas, and getting to know your target demographic better. A3: #AI can help #writers with topic generation, marketing, and editing (to start with the basics) #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) June 13, 2017 Topic generation, marketing, and editing are all basic things to turn to AI for help with. A3: An #AI-powered analysis can give us useful info about what people look for, and how to make our content stand out#ContentWritingChat pic.twitter.com/IOQNh3GvFy — @AndreaTorti90 (@andreatorti90) June 13, 2017 Artificial intelligence is great for discovering what people are looking for and how you can make your content stand out from the rest. A3: Brainstorming and adding new creative angles and dimensions to the content. #contentwritingchat — Jeremy Murphy (@jeremypmurphy) June 13, 2017 Use AI to brainstorm and add new creative angles to the content you create. Q4: Is artificial intelligence going … Read more