Audience Persona

Defining your audience personas is crucial if you want to create successful content. But if you aren’t sure what that means, you’ll want to keep reading. In this month’s #ContentWritingChat, we talked all your audience persona… What exactly it is, what you should know about your audience before writing your next piece of content, and more. If you’re ready to learn all about it, let’s dive into the recap! #ContentWritingChat Recap: Defining Audience Personas for Better SEO Results with Diana Richardson Hey, everyone! ?? Welcome to #ContentWritingChat! Our guest host today is our friend, @DianaRich013. She's the social media and community manager at @semrush. And she's joining us to share some tips on defining your audience persona. ? pic.twitter.com/l0spb8NUW0 — Express Writers | Your Content Writing Partner (@ExpWriters) February 2, 2021 Our awesome friend, Diana Richardson, joined as a guest host again to share her expertise with us. She’s a social media and community manager at SEMrush, which is one of our favorite tools for SEO. Diana has previously hosted our chat to talk about optimizing web content and designing an SEO and content creation workflow. Be sure to check those out too! Q1: What exactly is an audience persona and why is it so important? If you haven’t already determined your audience personas, now is the time to get started. Here’s what that means for you so you can see just how valuable it is to know this information: A1 (1/4): #ContentWritingChat An audience persona (or a buyer persona) is a personality description. ? You sketch out who your audience is: demographics, interests, life events, etc. so that you as a business, brand & marketer know WHO you are talking to.?‍?‍? https://t.co/QY6TEwGXw4 — Diana Richardson? (@DianaRich013) February 2, 2021 A1 (2/4): #ContentWritingChat Use your website data, social media insights, surveys, etc to find out in-depth information about the people who interact with you. Do not create personas based on assumptions. Use real information. ? https://t.co/QY6TEwGXw4 — Diana Richardson? (@DianaRich013) February 2, 2021 As Diana said, defining your audience personas is essential creating a personality description about your target audience. You want to know their demographics and interests in order to create the content that’s most appealing to them. She suggests using website data and surveys as just a couple of ways to gather this kind of information. You never want to assume you know things about your audience. A1 (3/4): #ContentWritingChat Understanding your audience on a ♥️PERSONAL♥️ level will enable you to connect with them in an authentic way. You’ll have an actual human in mind when you’re creating content or a new strategy. https://t.co/QY6TEwGXw4 — Diana Richardson? (@DianaRich013) February 2, 2021 A1: Audience persona is getting to know your audience on a deeper personal level to truly understand them. The more you know about them, the easier it is to provide what they need. #ContentWritingChat — Netvantage Marketing (@netvantage) February 2, 2021 By knowing these deeper details about your audience, you can develop a stronger connection with them and you’ll understand them better. This gives you more of an opportunity to deliver what they need the most. A1: An audience persona outlines a lot about your target audience. What they like, Who they are, etc. You get to know them on a personal level. It is important as that way you'll be to provide them with the right content. #ContentWritingChat — SEO Charge ? (@seocharge_) February 2, 2021 When it comes to your audience, you want to know who they are and what they like. Then, you can start developing content accordingly. A1 It's a detailed description of your ideal user / client / customer. It's the basis of all your marking & sales activities that, with good data, can be targeting the right audiences and come before the right ? at the right time in the ? form #ContentWritingChat https://t.co/isKvbe0ISM — Zala Bricelj – ?? ? #edutech is my jam (@ZalkaB) February 2, 2021 This persona you’ve created will then become the basis of all your marketing and sales activities. As Zala said, it’s going to help you target the right audience at the right time. That’s pretty powerful! A1: By developing your audience persona, you'll have a clear picture of who you're writing for. You'll know their demographics, their needs, etc.@ExpWriters has a great post all about this: https://t.co/BsOwrSnUfV#ContentWritingChat — Rachel (@rachmoffett) February 2, 2021 And if you want some help with the process of defining your audience personas, I shared an awesome post from our very own blog here at Express Writers. Give it a read! Q2: What characteristics do you need to know about your audience before creating content? You really need to go beyond the basic demographics like age and location. Here are some other things you should know about the people reading your content: A2 (1/2): #ContentWritingChat ?You’ll want to understand?:1⃣What do they WANT from you2⃣What do they NEED from you3⃣Their intent (purchase, test, educate, etc) https://t.co/VB0SMPBboV — Diana Richardson? (@DianaRich013) February 2, 2021 A2 (2/2): #ContentWritingChat ?You’ll want to understand?:4⃣Their interests outside of your business/brand/niche (do they love pets, the outdoors, wine, etc)5⃣If they are experiencing life events you can relate to (moving, babies, marriage, etc) https://t.co/VB0SMPBboV — Diana Richardson? (@DianaRich013) February 2, 2021 This breakdown from Diana is spot-on! Knowing what your audience wants, what they need, what their intent is, what their interests are, and any life events they’re experiencing can all play a role in shaping your content. A2: Good things to know about your audience — What questions keep them up at night? Who do they go to for advice? Are they confident in themselves, or do they need extra help to reach goals? How do they learn? Thinking about them this way keeps you genuine. #ContentWritingChat — Rachel Wendte (@rkwendte) February 2, 2021 A good question to ask yourself is, “What questions keep my audience up at night?” You can use your content to address their biggest pain points and provide the solution they need. … Read more