B2B marketing

In this week’s #ContentWritingChat, we talked all about B2B marketing techniques. If you’re running a B2B business or working for one, you’ll certainly find value in the tips that were shared during Tuesday’s chat. In this post, we’re recapping some of the great advice for you to sink your teeth into! #ContentWritingChat Recap: B2B Marketing Techniques for the Content Marketer with Anh Nguyen Join us for #ContentWritingChat on Tuesday, October 3rd to chat with @AnhTNguyen about B2B #marketing techniques! pic.twitter.com/UWCQI6t4sv — Express Writers (@ExpWriters) September 26, 2017 Our guest host this week was Anh Nguyen. She’s a B2B marketer and a social media influencer. She also runs a Twitter chat of her own (#MobileChat), so it was great having her in the guest hosting seat. She had some amazing tips to share with all of us, so let’s check it out! Q1: What’s the difference between B2B and B2C marketing? To kick off the chat, we asked everyone to share the difference between B2B marketing and B2C marketing. If you aren’t sure what either of these mean, you’ll want to pay close attention to the answers that were shared. Here’s what you need to know: A1a. B2B is business-to-business. A business markets and sells to other businesses. #ContentWritingChat. — Anh Nguyen (@AnhTNguyen) October 3, 2017 A1b. B2C is business to consumer. A business markets/sells to consumers/individuals, e.g. retail stores, restaurants. #ContentWritingChat — Anh Nguyen (@AnhTNguyen) October 3, 2017 As Anh said, B2B is business to business. In this case, a business would market and sell their products and services to other businesses. A B2C is business to consumer, which directs their offerings towards consumers/individuals. A1: Well, B2B = business to business; B2C = business to consumer. So, big difference 🙂#ContentWritingChat https://t.co/zH5DrOwtFI — ThinkSEM (@ThinkSEM) October 3, 2017 Sarah put it simply for everyone to understand! B2B = business to business. B2C = business to consumer. A1 B2B/B2C: You’re talking to different markets. Personas should look different (start there!), copy & CTAs different. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) October 3, 2017 As Julia pointed out, B2B and B2C brands are talking to different markets. Their personas, copy, and CTAs will all look different. A1. Your audiences are other businesses. It’s different from B2C where you develop consumer-facing content strategies. #ContentWritingChat — SourceMedia (@SourceMediaCo) October 3, 2017 When you are a B2B brand, your audience is other businesses. A1 B2B you sell to businesses and B2C you sell to consumers. You need a separate plan for each #ContentWritingChat https://t.co/ujnm13FuzW — Jade Alberts Consult (@Jade_A_Consult) October 3, 2017 As Jade pointed out, you’re going to need a different plan whether you’re in the B2B space or the B2C space. Q2: What are some starting points for a B2B marketing plan? If you’re getting started with B2B marketing, where should you begin when it comes to creating a plan? If you’re not sure, check out these tips to lead you down the right path: A2a. Determine the goals for your B2B marketing plan. Determine what is measurable and which metrics you’ll use. #ContentWritingChat — Anh Nguyen (@AnhTNguyen) October 3, 2017 A2b. Determine who you want to reach, who the audience is, and which channels they can be reached on. #ContentWritingChat — Anh Nguyen (@AnhTNguyen) October 3, 2017 To get started, Anh says you’ll need to determine the goals for your B2B marketing plan. You’ll want to set goals that are able to be tracked and measured so you can see how you’re progressing. From there, you’ll also need to determine who you want to reach and which channels you’ll be utilizing. A2c. There isn’t a one size fits all plan. Each business is different and the audience is unique to that business. #ContentWritingChat — Anh Nguyen (@AnhTNguyen) October 3, 2017 A2d. What content, stories, and/or will your audience appreciate, want to see/hear, and will resonate with them? #ContentWritingChat — Anh Nguyen (@AnhTNguyen) October 3, 2017 Anh says that there isn’t one-size-fits-all plan. Each business is different and their audience will be unique. In order to effectively reach that audience, you need to know and understand them. This will help yo provide the content that resonates. A2: Determine what potential businesses need. Be able to speak in a way that businesses can understand your business. #contentwritingchat — Netvantage Marketing (@netvantage) October 3, 2017 Lexie’s advice is to determine what potential businesses need to get started with creating your plan. A2. Just as in B2C, know your audience. What are their needs? What are they looking for? Find that angle. #ContentWritingChat — Ken Hart (@KenHartWriter) October 3, 2017 Ken knows that it’s important to know your audience, whether you’re in the B2B or B2C space. You need to determine their needs and figure out what they’re looking for. A2: Know the ideal audience, the buying cycle, how they’re searching for services; in other words, do your homework.#ContentWritingChat https://t.co/ThO2xA6EYD — ThinkSEM (@ThinkSEM) October 3, 2017 Sarah suggests knowing the ideal audience, the buying cycle, and how they’re searching for services. A2) Know your audience is #1. What pain points/problems can you solve? How do you do it better than the competition? #ContentWritingChat pic.twitter.com/jH37u97CX0 — Jason Schemmel (@JasonSchemmel) October 3, 2017 Jason’s top tip is to know your audience. Determine what pain points and problems of theirs you can solve. A2: A great #B2B marketing plan starts with in-depth buyer personas. Who are you selling to? What are their challenges? #ContentWritingChat https://t.co/cNF5MKYTHY — Erika Heald (@SFerika) October 3, 2017 Erika said in-depth buyer personas are a must. She recommends figuring out who you’re selling to and what their challenges are. A2. Define goal. Create a strategy in order to pull customers towards your business. #ContentWritingChat https://t.co/9EZ9oayr3t — 《 Sabjan 》 (@sabjanseo) October 3, 2017 Sabjan said etc start by defining your goals. Know what you want to achieve and move forward from there. A2. Get to know the business, their goals and challenges. Then focus on their ideal clients, and build a strategy. #contentwritingchat — YourWebContentWriter … Read more