B2C

Did you miss #ContentWritingChat this week? You can catch up with all of the amazing tips shared during the chat with our recap. Keep reading to learn about content writing for B2B and B2C! #ContentWritingChat Recap: B2B vs. B2C Content Writing: Best Practices & Strategies with Sparxoo Join us for #ContentWritingChat on August 30th at 10 AM CDT with @emilymariemc of @sparxoo! pic.twitter.com/1Kfht7Ah1M — Express Writers (@ExpWriters) August 23, 2016 Our guest host this week was Emily Culclasure from Sparxoo. Emily is their Content Marketing Specialist and had tons of knowledge to share with us! Q1: What are the main differences between creating content for B2B and B2C? If you aren’t already aware, let’s first talk about what B2B and B2C stands for. B2B means Business to Business. B2C means Business to Consumer. There are a few differences for creating content for each of these that you want to be aware of! Here are some tips from Tuesday’s chat: A1:B2B content has a heavier focus on thought leadership to establish authority and trust. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 A2:B2C content emphasizes benefits, such as cost effectiveness or added value, to create buzz about brands. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 As Emily said, B2B content often has a heavier focus on thought leadership to help establish both authority and trust. She said B2C content emphasizes benefits to the consumer. A1: It’s about their audience. Everything should start with your audience, and they are different btwn B2B & B2C. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 30, 2016 The main difference is the audience B2B and B2C are targeting. As Annaliese said, you have to start with knowing your audience. A1: You’re writing for different audiences, which drastically changes the tone you use to write & content you share. #contentwritingchat — Netvantage Marketing (@netvantage) August 30, 2016 Lexie agrees that one of the main differences is the audience you’re creating for. It can change the tone in which you write, the type of content you share, and more. A1: B2B usually focuses on educational content and industry knowledge. B2C can focus more on emotion, etc. #contentwritingchat — MioDatos (@MioDatos) August 30, 2016 When it comes to B2B, the content is usually focused on education content and industry knowledge. When creating content for B2C, it’s often more focused on emotion to draw in your audience. @writingchat Understanding the needs of both audiences and adapting your content to provide value for each #ContentWritingChat — Keystone Click (@KeystoneClick) August 30, 2016 Keystone Click knows you need to understand the needs of your audience and adapt your content accordingly. You should always focus on providing value, no matter who your audience is. A1 Different tones, more intensive research. Talk to the audience in their language. Use the right voice (fun vs. dry) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 30, 2016 Our CEO, Julia, said the tone is often different when creating content for each. You want to make sure you’re speaking to your audience in a language that resonates with them. Q2: How does user into factor in B2B and B2C content? What are the differences? What are the differences between the two? Find out what some of the participants in this week’s chat had to say: A1:B2B buyers are often further along the buyer’s journey and seek data or statistics that prove a brand’s authority. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 A2:B2C consumers can be in any stage of the buyer’s journey, so brand awareness and relationship-building is essential. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 Emily said B2B buyers often seek data or statistics to prove a brand’s authority. Because a B2C buyer can be at any stage in the journey, brand awareness and relationship building is essential. A2: B2B users (often) do thorough research to choose credible biz; B2C (often) rely on emotion #ContentWritingChat https://t.co/tcFqUa35o8 — ThinkSEM (@ThinkSEM) August 30, 2016 Sarah said B2B users often do thorough research when choosing a credible business. B2C often rely on their emotions. A2: Both are looking for information, but very different info. B2B wants more in-depth info. B2C is more awareness. #contentwritingchat — Netvantage Marketing (@netvantage) August 30, 2016 Lexie knows that both are looking for information, but they’re often looking for different kinds of information. B2B wants more in-depth information while B2C is more about awareness. A2. a) B2B needs to be more direct- a reader often lands on your page looking for a solution for an existing problem. #ContentWritingChat — Cheryl Joy (@CherylJoy2) August 30, 2016 Cheryl feels B2B needs to be more direct. She said a reader will often land on your website looking for a solution for an existing problem. You need to be able to provide that solution for them. A2. b) The ‘B’ doesn’t stand for ‘boring’ in B2B. However, the need to inform & educate overrides entertainment in B2B. #ContentWritingChat — Cheryl Joy (@CherylJoy2) August 30, 2016 As Cheryl said, content for a B2B doesn’t have to be boring. You can still inform and educate your audience without being dull. A2. But be careful in assuming that your B2B consumers have the same knowledge you do. Everyone benefits from education! #contentwritingchat — pamelahughes (@pamelahughes) August 30, 2016 Pamela said that everyone benefits from education. Don’t assume your audience knows everything you know. Make sure you’re informing them. @writingchat A2 – The sales cycle is longer for B2B, so it generally takes more touches for B2B to purchase. #ContentWritingChat — globalHMA (@globalHMA) August 30, 2016 You also want to keep in mind that the sales cycle for B2B is often longer. Make sure you’ve created content for your customer at every step of their journey. Q3: What are some tips for creating an effective editorial calendar for your content? We all know an editorial calendar is important. To help you create one that’s effective, keep these tips in mind: A:Account for seasonality and timeliness. Balance content creation and curation, and … Read more