How to Set Up a Blog Email Subscription to Prevent Your Readers from Vanishing Without a Trace
This post was updated in December 2019. Let’s face it. There are people who visit your blog — and then vanish without a trace. It’s not that they don’t love your content — they sure do. ❤️ Why wouldn’t they? Your posts are unique and relevant. Spectacular, even. But there are over 1.7 billion websites out there right now. What’s more, there’s social media, instant messaging, push notifications hitting if they’re reading your blog on mobile, and a ton of other online distractions all competing for your reader’s attention. When they leave your site, how do you make sure they bump into you again in the (hopefully near) future? The answer is through an email subscription. Want to know how to set up a blog email subscription to prevent your readers from vanishing without a trace? Read on to learn how. How to Set Up a Blog Email Subscription to Prevent Your Readers from Vanishing Without a Trace – Table of Contents Why You Can’t Survive Without a Blog Email Subscription Blog Email Subscription Is Important: The Case for Email Marketing How to Set Up a Blog Email Subscription – Your Comprehensive Guide 1. Find the Right Subscription Service ConvertKit Mailchimp AWeber 2. Create Your Landing Page or Form How to Set Up a Landing Page How to Set Up a Form 3. Get Your Email Sequence Ready 4. Add Your Landing Page or Form to Your Blog How to Add a Form to WordPress How to Add a Form to Blogger How to Add a Landing Page to WordPress or Blogger [bctt tweet=”Don’t let your content drown in the sea of over 1.7 billion websites . Your readers have been always waiting for your next killer post! Keep in touch with your readers by setting up a blog email subscription. ” username=”ExpWriters”] Why You Can’t Survive Without a Blog Email Subscription Your blog reader is like that girl you meet in a café in one romantic, rainy afternoon. You gather up the courage to introduce yourself to her. She smiles and gives you her name. She seems genuinely interested in you, and you strike up a conversation. You buy her coffee. Maybe you even start picturing her walking down the aisle towards you in the future. But what happens if you don’t ask her for her number? You go home and completely lose track of her. You can’t set up another date. Ask her how she is. Give her value and make her feel special. In short, she’s gone forever. This is what happens when you don’t set up an email subscription on your blog. Your readers may feel interested in your blog content, but if you don’t ask them for a way to stay in touch with them, they’re going to disappear without a trace. Blog Subscription IS Important: The Case for Email Marketing But is it really worth it to set up a blog email subscription? Does email marketing even work? The short answer is yes. Let’s look at some facts. Email marketing converts 40x more prospects than social media. According to Statista, email usage is predicted to grow 2-3% every year. There are 9 billion active email users today (that’s more than half the population of the world!). So if you’re worried that marketing through email is so 2005, there’s no need to be. [bctt tweet=”Is it worth it to set up a blog email subscription? YES! Email marketing converts 40x more prospects than social media, and there are 9 billion active email users today. ⚡” username=”ExpWriters”] How to Set Up a Blog Email Subscription – Your Comprehensive Guide Setting up a blog email subscription is as easy as following these four steps. 1. Find the Right Subscription Service Before you can set up a blog email subscription, you need a service that allows you to create forms, landing pages, and customized emails. Here are three of the most popular subscription services today. 1. ConvertKit ConvertKit is a user-friendly platform that allows you to automate emails, track conversion rates, and create personalized forms, landing pages, and emails. Check out this blog to see how ConvertKit increased our clicks by 200%! 2. Mailchimp Mailchimp lets you put your best foot forward with emails that are professional, personalized, and concise. It also offers real-time analysis, connections to your online stores, and a content studio where you can store all your images. 3. AWeber AWeber’s unique selling point is that it allows you to create beautiful templates without hassle. You don’t need expertise in email marketing to join the over 1,000,000 entrepreneurs and business owners who use this service. [bctt tweet=”To set up a blog email subscription, start by finding the right subscription service. There’s a lot out there to choose from like ConvertKit (it’s what we use ), Mailchimp, and AWeber. ” username=”ExpWriters”] 2. Create Your Landing Page or Form Your form or landing page is where you’ll ask your reader to exchange her email address for something of value. Let’s say you’ve chosen ConvertKit as your subscription service. Here’s how to set things up. How to Set Up a Landing Page Log into your ConvertKit account. On the top left toolbar, click Landing Pages and Forms. Click Landing Page. You’ll then be asked to select from a number of templates. Pick the one that resonates with you the most. If you aren’t sure which template to pick, take a look at the toolbar at the top of the template options. There are templates for e-books, events, newsletters, podcasts, and so on. Once you’ve selected your template, it’s time to start customizing it! Here’s an example of what it’ll look like. It’s super easy to edit each part of the landing page. Simply click on the area you want to change, type in your text, and you’re done! If you’re offering a freebie for download, click Choose a File on the top right of the page and upload it. Remember, your ultimate goal is to make your … Read more
