blog ghost writer

The benefits of blogging for business are BIG. (Say that 5x fast.) When you blog, you will: Attract organic traffic to your website Help search engines index your pages for relevant industry keywords Build up trust with visitors, turning them into readers, then customers Educate visitors about your industry/business/products/services And more Need content creation support? We can help! Click to see our prices, or register as a client here. According to a well-known HubSpot study, businesses who blog generate more indexed pages in Google than those who don’t blog. Plus, those extra indexed pages literally lead to more leads. Blogging is a big deal. It can quickly lead to more exposure online to the exact right people (read: future customers). The only issues that could possibly get in your way? Lack of time Lack of writing skills Lack of SEO blogging knowledge No biggie. The solution is obvious: You need a blog ghost writer. This is a writer who can seamlessly step into your brand’s voice and style, write blogs that appeal to your target audience, and position you as an authority with high-quality, optimized, amazing written content. Sounds great, right? Not So Fast: There’s a Common Problem Inherent in Working with Blog Ghost Writers If you get that outsourcing your blog writing is going to help you or your clients gain more traffic/leads/conversions/sales, that’s great. However, there’s another problem that may pop up: How do you work with a ghostwriter (or a team of ghostwriters) so you get to the scenario we described above? More often than not, marketing agencies and small businesses turn to ghostwriters hoping to achieve that amazing ROI, but what they get is significantly less than they expected, like: Poor writing or obvious clues a non-native English speaker wrote the piece Bland, general blogs that don’t show off any industry expertise Writing riddled with silly errors and inconsistencies Writing that doesn’t match up with the desired brand style/tone An example of bad content. Did a human even write this? For a few of these examples, the problem is obviously with the quality of writer you’re hiring. (Cheap writer = cheap content. See above.) As for the rest, what if I told you the problem might not be with the writer’s skill set? What if the problem (ghostwritten content that doesn’t live up to expectations) stems from the way you’re working with your ghost writer? It’s possible. That’s because there is a right way to communicate and work with your writer so you get the best outcome possible: Amazing content that brings in ROI, so you more than recoup what you originally invested in its creation. That’s what we’re discussing today: How to work with your blog ghost writer to get the best results possible. Results like: Content that hits the bullseye for your brand voice Writing that draws in the right readers Optimization that ensures search engines love your blogs High-quality content that converts Ready to get into it? Working with Blog Ghostwriters: 6 Keys to Remember to Get the Best Content Possible 1. Be Willing to Collaborate Let’s get something straight. In your industry, business, or profession, you’re the expert – not the writer. Don’t get me wrong. Ghostwriters are exceptionally good at research, and they excel at taking on the tone and voice you want. Many also have years of experience behind them, including a background in your industry. Despite all this, the writer still can’t ghostwrite for you without any guidance. You can’t just hand them the wheel with no direction and expect magnificence. You must – I repeat, must – be willing to collaborate with your ghostwriting partner. You are the one with ideas, knowledge, and experience to gift to the wider world. Ghostwriters are just the vehicle, there to help you clearly communicate all of that in ways that are readable and interesting. So, to start off, come to your ghost writers with ideas, direction, and purpose for what you want them to produce. Talk with them, collaborate, be willing to answer questions and provide guidance. The end result will be a much better product, and will lead to higher ROI. 2. Respect the Writer’s Process… Although online writing has become more common as a profession, the job itself still doesn’t get much respect (unless you’re a Stephen King-type penning best-selling novels). Proof: The median pay for online writing, content writing, and ghostwriting is still absurdly low. Well-paying jobs are the exception, not the norm. According to data from PayScale, freelance writers earn an average of $24.70/hour. But that’s just an average calculated from the self-reported pay from about 400 writers across the country. A more accurate picture of an online writer’s pay looks like this: It varies. Widely. You’ve got your content factory workers, who make bottom-of-the-rung pay (literal pennies per word written). Then you have the other end of the spectrum: The highly-paid experts who can make upwards of $50/hour. In the middle are the majority. Perhaps this pay situation stems from the fact that writing looks deceptively unlike work. That’s a sad misconception, because, as any writer will tell you: Writing is hard. You probably have a good grasp on that fact – after all, you attempted to sit down and write your own blogs, but couldn’t figure out how to do it profitably. You need a ghostwriter for a reason, so respect their work, their process, and their time. You’ll end up with a loyal partner who will be glad to continue a long-term working relationship with you. 3. …But Don’t Give Your Ghost Writer Too Much Free Rein Give creative work like writing too much free time, and it will run amok. For most, open-ended assignments are a recipe for disaster. Writers can edit something forever and get stuck in a loop without clear deadlines. Via Inkygirl For instance, did you know the more familiar you are with a written work – like your own writing – the more likely you’ll miss obvious errors … Read more