Top 10 Fundamental Strengths Every Great Blogger Should Have
Out of more than 1.8 billion websites, there are over 500 million blogs. Every day, more than 2 million new blog posts are published. However, quality is more important than quantity. How many of those blogs do you think are good blogs, ones that people enjoy reading? Now that you mention it, how do you define a “good” blog? 🧐 Most people can generally agree that a good blog is one that provides regular, relevant content. It can be informative, newsworthy, and/or entertaining, as long as it somehow enriches readers’ lives. Facts are cited and linked back to credible sources, content is unique, and the writer’s perspective is knowledgeable and authoritative. Great blogs inspire conversations. People love sharing content, and when they read a blog that really connects with them, they’re happy to tell their friends and share the content on social media. Good blogs don’t go unnoticed. In fact, they’re often shared among other bloggers in the form of citations and backlinks. But, behind every good blog is an equally good — or great — blogger. Need some help with your blog? Our specialty content service partners you with an expert writer to create in-depth authority content, starting at $140/500w. Understanding Bloggers: The Real, Regular People Behind the Blogs Who is responsible for creating these posts on the worldwide web? Believe it or not, bloggers are regular people, just like you and me. Sure, some of them may be successful CEOs and serial entrepreneurs, but there are equally skilled bloggers who are stay-at-home dads, mommy bloggers, taxi drivers, late-night bartenders, etc. You don’t have to be rich and famous to be a great blogger. What you do need, though, is a particular skill set, work ethic, and unique insights into a topic or industry. The best bloggers have a talent for turning the mundane into the extraordinary through the magic of words. But blogging has evolved into something much more complex than the online diary entries you used to see in the early days. Business blogging has proven to be a lucrative form of content marketing that earns high engagement and conversions while costing 62% less than traditional forms of marketing and generating 3x as many leads. In fact, companies with an active blog have 434% more indexed pages and 97% more inbound links on average. However, the same best practices and rules apply. Being a business owner doesn’t automatically guarantee you can produce good content or mean your blog is any better than the hobbyist posting in his or her spare time. If you want to have a good blog, you need to be engaging your readers in the right way. If you’re struggling with your content strategy, we can help! [bctt tweet=”You don’t have to be rich and famous to be a great blogger. 🤩 What you do need, though, is a particular skill set, work ethic, and unique insights into a topic or industry. Learn the 10 top strengths every blogger needs:” username=”ExpWriters”] What’s a Good Blog? The 10 Most Important Strengths of the Best Bloggers No matter who you are, no matter what you blog about, you should strive for these 10 fundamental strengths that the best bloggers share. 1. Consistency The most popular blogs on the internet maintain their position by posting regularly. What does this mean in terms of a personality trait for the blogger? Although you might assume that a blogger doesn’t have to worry about deadlines, the fact of the matter is every single day is a blogger’s deadline. Bloggers need to be self-motivated to get things done. A consistent blogger is one that draws the admiration of his or her followers. An inconsistent blogger frustrates readers, and failing to update content often is an invitation for your audience to leave. 2. Uniqueness Serial entrepreneur, web designer, and podcast co-host Matt Wolfe said, “There’s a lot of information out there for free, so you’ve got to figure out what makes your information different.” True uniqueness isn’t something you can simulate or copy. It’s something that resides in all of us and just needs the right opportunity to come out. Ask yourself, “Why should people read my blog? What can I offer my readers that my competitors can’t?” This is known as your content differentiation factor (CDF). The best bloggers are those who tap into their innate uniqueness and carry it over to their blog. People love a spectacle, and if you provide one to them, they’re happy to keep coming back for more. 3. Eloquence Sadly, the art of eloquence seems to be lost on many modern bloggers. The successful ones are the light that shines out of the fog. They illuminate how important it is to present your ideas clearly. As writers, our very art – the thing we live for – boils down to how well we represent ideas through our medium of words, how well we connect with strangers, and how we share our insights and imaginations. As a blogger, this is a rare and important trait to have. Those who communicate well reap the spoils. 4. Niche-Based Mindset Niche bloggers develop content within a community that’s based around common interests. Bloggers who tackle the pertinent issues and topics within their niche are usually respected by their peers for what they do. Finding a niche gives you fuel to drive your blog because, in any niche, there are hundreds of thousands of possible topics. The great bloggers know how to use this to their advantage. For example, our blog (the one you’re reading right now), is clear about its specific niche. We are your authority source for practical content marketing advice, and we’re not shy about stating that: (See? It’s right there under the page title.) We know who our readers are. We know what we do best. And we know what kind of niche our expertise thrives in. You should, too. 5. Passion “You should do what you love for a living.” This advice is the … Read more
