blogs of Christmas

Here at Express Writers, every day feels like Christmas with top-notch content that keeps on giving. We had our share of popular blog posts this year, not to mention a pleasant surprise from a Google update not too long ago, resulting in a huge bump in web traffic flow. Speaking of web traffic, we decided to have a little fun and conduct a Christmas time roundup of our 12 most popular blogs this year. These particular blogs had a high amount of organic traffic, and it makes us smile ear-to-ear knowing that our content is spreading cheer all year long. With our 12 best blogs of Christmas, you’ll find 12 more good reasons that content marketing is a game changer in your overall online marketing strategy. 12. Content Marketing in 2014: 11 Predictions to Expect  We can’t all have a glimpse into the future like Mr. Scrooge, but we can certainly make guesses as to where content marketing will take us each year. In the beginning of 2014, we made a few solid predictions as to where content marketing is heading. We predicted that social media will play a larger role in content marketing this year. So far, this has been the case with the recent push in content curation and using unique content as an engagement element. This really comes as no surprise, since social media is all about connection and sharing useful information. We also predicted that top quality content will be in huge demand. This is becoming more and more prevalent, especially with Panda rolling out regular updates. As content marketing experts, our audience looks to us for guidance and future trends. We already pulled together a few content marketing predictions for 2015. Let’s see if this becomes a top blog post for next year’s round up. 11. Content Marketing vs. Copywriting: Top Strategies for 2014 Content marketing and copywriting are sometimes used interchangeably to those who don’t understand the difference. However, copywriting and content marketing go hand-in-hand for creating the most compelling content possible. Copywriting is the seed that makes the content marketing flower grow. Content marketing is all about engagement, establishing connections, and educating your audience. In order to market your content effectively, it must be well written and easy to understand. This blog gives a smart yet simplistic breakdown of content marketing and copywriting. With its useful techniques and helpful hints, this blog comes in at number 11 on our top 12 blogs of Christmas. 10. Comprehensive PR Writing Guide with Press Release Examples Writing press releases can be a bit tricky. Formatting alone can trip you up, and then there’s the question of what to talk about. In our number 10 blog on this list, we wrote a step-by-step guide that includes best practices for press release writing. This guide is educational and helpful: two primary elements that takes content marketing to higher levels. With our useful templates and tactics, readers can discover the best ways to write press releases with a kick. 9. 34 of The Craziest Words in English At Express Writers, we like to have a little fun with our blogs (and so should you). To take a step back from industry news and how-tos, we put together a quirky list with 34 of the craziest words in English. Our number 9 blog hits both the entertainment and education elements, which translates to a hole-in-one for awesome content marketing. Blogs in this style are super sharable and fun to read, which is a big reason why it performed so well on a web traffic level. 8. How to Blast Off Your SEO Content Rankings for 2014 Making more money and gaining new business is a goal for nearly every company on the face of the earth. Tech-savvy business owners understand that SEO and content marketing are gold mines for growing your business, and having a plan in place will put you on the path to success. Our number 8 blast-off blog helps readers to create a smart strategy for the upcoming year. The good news is that these tips are still helpful for 2015; it’s not too late to get your SEO and content goals in gear. 7. Why & How You Should Create Infographics For Your Company Content marketing isn’t always about writing. Infographics have become a big hit over the last few years, and they’re a perfection solution to presenting your content in a new light. We all know how important visuals are to hammering our message home, and this is why infographics are so essential for content marketing. Our number 7 blog highlights the popular techniques and uses for infographics, along with tips for creating an infographic of your very own. 6. 5 Rules of Copywriting You Should Never Break OK, so there’s the saying that rules are meant to be broken. In copywriting, that statement shouldn’t apply. This commandment-style breakdown does an excellent job of overviewing the essential rules of copywriting. In our number 6 blog of Christmas, we’re keeping it simple for our readers: follow these rules, and thou shalt have content marketing success. 5. A Timeline History of Web Copywriting The 5th blog of Christmas is more of an infographic, but it still scored high with our readers nonetheless. Our beautifully designed (and Pinterest worthy) infographic gave an interesting history lesson in SEO and content marketing, and we included a convenient embed code for our readers to share. Making history interesting can be a challenge, but adding pretty pictures and useful content made our goal easily achievable. This blog scored high organic traffic because it is educational, relevant, and linkable. 4. The Next Big Thing in SEO Content? Using Citations and Internal Linking With SEO, there always seems to be the next big thing — this time, it’s citations and internal linking. Citations are nothing new in the world of Internet marketing, and they are used to give credit to online media and information sources. Internal linking helps Google understand the hierarchy of a … Read more