brand authority

It’s no secret that content is important. What we publish on our blogs and anywhere else online plays a role role in building our authority as a brand. That’s why we need to take it seriously and put the effort into creating content that truly shines. And in this week’s #ContentWritingChat, we’re showing you how to establish your authority with the content you produce. #ContentWritingChat Recap: Creating Content That Builds Your Brand Authority with Maria Duron Welcome to another amazing week of #ContentWritingChat! ?? We’re so excited to be joined by our guest host, @mariaduron! She’s a marketing coach and will be sharing her advice for creating content that builds your brand authority. ? pic.twitter.com/siO81AuLb8 — Express Writers (@ExpWriters) April 3, 2018 Our guest host this week was Maria Duron. She’s a marketing coach and speaker. Q1: Why does content play such an important role in establishing your brand? To kick off the chat, we asked everyone to share why content is so important for our brands. Here are a few of the responses we received so you can see just how valuable content can be: A1: It’s an opportunity for people to sample your character and competence when they “meet” you via your posts, articles, and event tweets. #contentwritingchat — Maria Elena Duron #MarketingCoachMaria (@mariaduron) April 3, 2018 As Maria pointed out, your content is an opportunity for people to sample your character. They get to know who you are through your blog posts, videos, and social media posts. A1) It’s important because it’s an extension of your brand. It’s your voice, your personality, how people will judge you, how they’ll decide if they continue to follow you. Content is a vital organ to sustaining a brand online!#ContentWritingChat pic.twitter.com/W0jrni375X — Jason Schemmel – Podcaster. Speaker. #GSDChat?️ (@JasonSchemmel) April 3, 2018 Jason said content is your voice, your personality, how people will judge you, and how they’ll decide whether or not to follow you. It’s essential for building your brand online. A1 Your brand is the perception others have of you. If you’re not publishing content that displays your expertise, you’re missing a huge opportunity to establish and control your brand. #contentwritingchat — Bill Skowronski (@BillSkowronski) April 3, 2018 As Bill said, your brand is the perception others have of you. You’re truly missing out if you aren’t publishing content that showcases your expertise. A1. Your #content will help readers will understand what you do in the industry, helping your brand build trust while educating your target audience. #ContentWritingChat — SourceMedia (@SourceMediaCo) April 3, 2018 Content helps readers understand what you do, while also building trust with them. A1: Content helps build authority and trust, especially content that readers find useful. They will likely come back to you as a knowledgeable source in the future too. #ContentWritingChat pic.twitter.com/dmusmmns5K — Netvantage Marketing (@netvantage) April 3, 2018 Lexie pointed out that content helps build authority and trust when you can provide content your readers find useful. When you do this, they’re more likely to come back time and time again. A1: Content helps people trust you! You could have a stellar background, but your potential audience might not understand that. Content gives your audience a way to try before they buy! #ContentWritingChat — Amanda Cross (@amandacrossco) April 3, 2018 Amanda agrees that content is all about trust! A1. Content helps to position you in your industry. It can support you in becoming thought leaders and provide value to your audience and customers. It establishes you as trustworthy. #ContentWritingChat — Ben Hardicre (@BenHardicre) April 3, 2018 Through the content you produce, you can position yourself as an expert in your industry. A1. Content is how your target audience gets to know you! They learn about your brand’s personality, your values, and your expertise in your field #ContentWritingChat — Megan McCarthy (@ImMeganMcCarthy) April 3, 2018 Megan said content is how your target audience gets to know you. They can learn all about your brand’s personality and values this way. Q2: What does it mean to have content that builds your brand authority? So, what exactly can content do for you? Here’s what you need to know: A2: As a professional at what you do, you need to know what your Unique Promise of Value is (UPV) or in marketing speak it’s a.k.a. Unique Value Proposition. What makes you so unique? #contentwritingchat — Maria Elena Duron #MarketingCoachMaria (@mariaduron) April 3, 2018 A2: Why do people go to you? Why and how do you help them? Your content needs to express + exude this in everything that you share. #contentwritingchat — Maria Elena Duron #MarketingCoachMaria (@mariaduron) April 3, 2018 Maria’s advice is to know what your unique promise of value is. Determine what makes you unique and incorporate that into the content you publish. Think about why people go to you and how you can help them. A2. You can’t build your brand with crap content. The only kind of content that will build your brand online is 10x content. You’ve got to be ten times better than anything else on the subject. Research, time and creativity are keys to creating this. #ContentWritingChat — Julia McCoy | Author, Educator, CEO (@JuliaEMcCoy) April 3, 2018 As Julia said, you can’t build your brand with crap content. You need to put your best work out there to build a loyal audience. A2: Having content that builds your brand authority means creating quality content that helps your readers and likely sticks with them. #ContentWritingChat pic.twitter.com/J139AqmN8a — Netvantage Marketing (@netvantage) April 3, 2018 Lexie knows that great content is going to stick with your audience for a long time. A2: It means you’ve created content that sticks with people; they remember you (your brand) when they’re looking for “x” — it’s content that resonates, hits an emotional chord, answers a need.#ContentWritingChat https://t.co/rcsLaL9Npp — ThinkSEM (@ThinkSEM) April 3, 2018 Sarah also agrees that great content will stick with people and help them remember you. A2: Having content that builds your … Read more