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10 Hot Email Marketing Tips for 2022

January 18, 2024September 6, 2022 by Nicole Inge

It’s predicted that 333.2 billion emails will be sent and received each day in 2022. It’s proof that email marketing is far from dead. So, if you haven’t gotten your brand moving to take advantage of email marketing, now is the perfect time to start building up your email list. With so many emails sent daily, how can you make sure your emails stand out in a crowded inbox? How do you ensure people take notice? What do you need to do to make sure they consume your content? We’ll cover the answers to these questions and more as we share 10 hot email marketing tips you can use in 2022 and beyond. 10 Hot Email Marketing Tips for 2022 It’s safe to say most of us subscribe to a lot of email newsletters, especially if you run a business. And there’s a good chance many of them get sent straight to the trash unopened. If you want to prevent the same fate from happening to the newsletters you send, keep these email marketing tips in mind: 1. Keep Your Target Reader in Mind When Writing To write truly irresistible emails, you need to put yourself in the shoes of your target reader. What would they want to see in an email from you? What kind of content would they enjoy reading? Whatever it is, that’s what you want to send to them. When they look forward to seeing your name in their inbox, they’re more likely to open and eagerly engage with the content you send. To take it a step further, consider segmenting your email list based on interests or where they are in the buyer’s journey. This makes your content more focused and personalized for the groups of subscribers you target with each campaign. Essentially, it ensures they receive the content they’re most interested in seeing versus getting bombarded with other information. Not only does this increase open rates, but people will be less likely to unsubscribe. 2. Write Subject Lines That Grab Attention Of all the email marketing tips in the world, this is the one you should take the most seriously. Your subject line could make or break the success of your email. It might sound like a lot of pressure, but your subject line is crucial. It’s what people see first thing. Those few words help them decide whether they open your email or send it straight to the trash. If you want to increase your open rates and get people to read the content you so painstakingly crafted, your subject line needs to grab attention. It needs to be descriptive while still being short and sweet. And most importantly, it should never mislead your subscribers. Clickbait subject lines can reduce your read rates by 9% or more. 3. Schedule Emails to Send at Optimal Times After you finish crafting a compelling email, it might be tempting to hit send immediately. However, it might not be the most optimal time for an email to land in your subscribers’ inbox. You want to reach them when they’re more inclined to open and read your content. The tricky thing about finding the right time to send emails is that it tends to vary based on the industry. Although, there is some data you can use to help you narrow down a few times to experiment with. Then, you can see what your unique audience responds to. Here’s some advice from WordStream to get you started: Stick With Daytime: It’s better to send emails to your list when your subscribers are awake. Because you can have subscribers based across the globe and in different time zones, consider the location of most of your audience when choosing your ideal time. Avoid Mondays and Weekends: Many people arrive in the office first thing on Monday morning and delete any unnecessary emails, so you don’t want yours to fall into that category. Emails are often ignored on weekends as well, which is when people tend to disconnect. Go With Tuesday, Wednesday, and Thursday: According to MailChimp, these three days tend to be the favorites when sending email campaigns. Try sending emails on these days to see if one triggers a higher open rate than another. Then, you can choose one day for weekly consistency. At the end of the day, be willing to test and tweak your schedule. Once you’ve figured out the best day and time to send your emails, it’s one less thing you to worry about. Instead, you can just focus on implementing the rest of these email marketing tips. 4. Make Sure Your Emails Are Optimized for Mobile Because you’re sending your emails from a desktop website, it can be easy to forget to check how the result looks on a mobile device. But, most of us are reading our emails on mobile. That’s why you need to take the extra step to ensure your email template and all your content suit a smaller screen. Otherwise, your subscribers will have a hard time reading what you’ve sent, and they could delete your email without engaging. Luckily, many platforms allow you to preview your email on mobile. Often, you can even send a test email to yourself before it goes out to your list. Then, you can make any final tweaks to ensure it’s mobile-friendly and looks great. Take the extra few minutes to do this before sending! As a good rule of thumb, you’ll want to stick to a single-column email template. You’ll also want to choose a font size that’s legible on mobile since subscribers won’t be able to make it bigger. Additionally, you’ll want to double-check the size of any images and buttons that you’ve added. 5. Engage Subscribers Right Off the Bat If you’re not already sending a welcome email (or even an entire welcome sequence) to your new subscribers, you’re missing out. The smartest thing you can do to take your email marketing and your business to the next level is … Read more

How To Use 3 Major Content Game Changers: Infographics, eBooks & Brochures

December 31, 2020November 10, 2015 by Josh McCoy

Alecs is the Client Accounts Manager at Express Writers. Content is a little bit like clothing. We all know which types we like best and, after awhile, it’s easy to get stuck in a rut so to speak, recycling the same 4 items time and time again, leaving 90% of the vast closet untouched. While you may not be literally reusing the same pieces of content over and over again, I’m willing to bet you probably reuse the same types of content – blogs, tweets, links, etc. While there’s nothing wrong with this content on its own, it can make your brand feel stale, boring and predictable if you don’t branch out – just like that dingy grey sweatshirt you love so much. But what if you brought in fresh new infographics, ebooks and brochures into your content wardrobe? It might make your brand feel a little like this… 3 Amazing Content Forms & How to Benefit From Them: Infographics, Ebooks, Brochures In order to switch it up and give your brand new life, try experimenting with the following types of content. 1. How To Use Infographics Infographics are the belle of the ball right now in content. Their most obvious winning factor is that they drive insane traffic to your site. Just how insane, you ask? Infographic search volume has increased over 800% in the last 2 years. The brain processes visual information at a rate 60,000 times faster than it does textual information. 65% of people classify themselves as “Visual learners” People who use infographics on their site grow an average of 12% faster than those who don’t. Infographics are shared on social media 3 times as often as all other types of content, which means they have a high potential to go viral. Personally, our brand infographics, like this one, have garnered 3x the average shares one of our blog posts gets. How’s that for content that is in-demand? In addition to being in-demand, though, infographics are also amazingly functional. This owes to the fact that infographics pack a ton of information into a small, easily digestible mechanism and can help your readers better understand your topic. Because of this, they’re shared more often, viewed more often and understood more comprehensively than text-based content. In order to use infographics effectively in your content, there are several things you need to consider. First of all, the infographic should be strictly information-based. Don’t ever use an infographic to pitch your company’s many virtues. These infographics defeat the point (viral information sharing) and use the infographic’s power for evil rather than good. Instead, focus on taking an issue your industry faces, a hot topic that will encourage sharing or an interesting development and breaking it up to provide your audience with further information. If you need help coming up with an in-demand and genuinely interesting topic for your infographic, consider consulting resources like Google Trends or viral Twitter hashtags. Once you’ve chosen a topic, you’ll need to gather information. When citing sources for your infographic, make sure they’re reputable sources comprised of industry experts and high-profile sites. Pulling information from obscure sites increases the likelihood that the information will be incorrect and decreases the likelihood that your infographic will receive a good reception (people don’t like sharing faulty information, after all). When gathering info, think about which statistics will make a good visual. Increase or decrease in revenue, for example, can be illustrated by a bar graph. Stick with great sources and highly visual statistics and you’ll have a great infographic in no time. When it finally comes time to design your infographic, you can either pay a designer (don’t be surprised, though, if prices top out around $1,000) or you can do it yourself. Free web-based platforms like Easel.ly, Piktochart, Infogr.am get the job done with professional results and can help you stand out from the pack in an instant. 2. How to Benefit From Ebooks Ah, eBooks – the quiet princesses overthrowing the palace one step at a time. Ebooks now top paperbacks in sales numbers and are set to completely overtake the paper dynasty any day now. As a marketer, though, it’s possible that you don’t want to sell your eBook and that you only want to use your eBook as an incentive. This is without a doubt how eBooks rose to prominence in marketing and is still one of the primary ways they are used within content strategy. The reason for this is that bundling has long been a market strategy to help consumers make purchasing decisions and to help differentiate a company from its competition. For example, when a consumer purchases a piece of clothing from an online outfitter and finds a $100 voucher for a new online wine club (a sister company of the clothing retailer) enclosed, that consumer is much more likely to buy from that retailer in the future. Similarly, when a customer visits your site and finds that you’re offering samples of your content or (better yet) entire courses for free in eBook form, they’re very likely to stick around to see what else you have to offer. This approach also proves to consumers that a company is so confident in the quality of its product that it is happy to literally give some of it away. Though compiling an eBook may sound complicated, it’s pretty simple. All you need to do is find a topic you want to write about (consider serialized topics you’ve blogged about in the past, consistent questions your customers ask, a problem many of your customers have or a new development you’re excited to debut) and write content (for more information about how to actually write an eBook, check out this HubSpot resource). In order to ensure that your content is as good as it possibly can be, ensure that it compliments your current brand, that it looks professional and that it is executed with precision. Enlist professional help to get your cover image on point … Read more

Explore How to Imitate These 5 Huge Companies That Nail Retail Copywriting

June 19, 2024February 12, 2015 by Adam Oakley

If you’re a retailer, you depend on good copy to help sell your products and services. With good copywriting, you can garner interest in your brand, cultivate trust, and provide value to your audience. In turn, these aspects make them more likely to pull the trigger. This is when leads convert to sales, and you score. Fantastic retail copywriting, however, is what sets apart the merely successful from the true stars of the market. However, that level of writing is often hard to achieve. In short, you need the pros. This is where a content creation and copywriting service swoops in to help you. At Express Writers, we’re staffed with skilled scribes who know how to write engaging copy. We employ slick sentences, nimble turns-of-phrase, and alluring adjectives to present valuable information to your customers. We write copy that gets you noticed. We do this in a few different ways, including using the same techniques that the big retailers use. Get the gist of what we offer, then find out which major brands we love to emulate. What Express Writers Offers for Retail Copywriting Our Content Shop is a treasure trove if you’re looking for great retail copywriting. Just a few of our offerings include: Web Pages Product Descriptions Sales Pages Landing Pages Ad Copywriting We write your copy so you don’t have to, and we write it professionally. This means you’ll be a step above your competitors with snazzy copy that holds attention. It’s clean writing that alternately entices and engages your readers. Your copy will be unique to your business and what you’re selling. Whether you offer products or services, we’ll make them desirable. We’ll answer the readers’ questions and position you not only as useful, but necessary to your potential customers. Our Track Record We have helped thousands of clients edge out the competition with solid, smart, well-written copy that’s SEO-ready and optimized for discovery. Our successes are proven: our services have given clients boosts like high conversion rates, big increases in revenue, saved time, and high-ranking pages. We have worked with brands big and small and helped speed their way to standing out among their peers. Our services make it possible – we’re ultra-flexible and can give you just what you need. Our Products and Services for Retail Copywriting You’ll find all kinds of options for custom retail copywriting in our Content Shop. Product Descriptions Excellent product descriptions highlight what you’re selling in a way that makes them unique but understandable. Customers will quickly get the gist of key features with well-written descriptions, but, more importantly, they’ll be enticed to click “Add to Cart.” Ad Copywriting You only have one chance to grab attention with your click-through ads. With professional ad copywriting, we write the kind of creative, fun, targeted copy that gets web users to stop scrolling, take a closer look, and click. Web Pages If you want to grab the customers who are looking for businesses like yours, you need SEO-friendly web pages that are easy on the eyes. We write readable, professional, custom copy that is up to Google’s high standards. This means more traffic and conversions for you. At Express Writers, we know quality retail copywriting. As such, we’ve collected some of our favorite examples of awesome brands doing it right. When we work for you, we’ll aim to emulate these successful brands by using their tried-and-true techniques. 5 Examples of Big-Time Brands that Nail Retail Copywriting According to Econsultancy, there is a formula to great retail copywriting. It includes: A unique approach A knowledgeable perspective Seamless keywords A readable format An inviting, friendly tone of voice Not too much technical jargon Some of the best brands out there nail every aspect – and they make it look easy. 1. Apple Time after time, Apple keeps on producing crisp, clean copy that grabs your attention and holds it. In fact, their words are like their products: sleek, crafted, and to-the-point. But what are the nitty-gritty reasons behind why Apple’s retail copywriting works effortlessly? According to Kissmetrics, it’s based on a couple of key techniques: There’s always one big idea. For example, in the above screengrab, the idea is simple: the iPad Pro is just like the older model, but better. With it, you can still carry out all the tasks you used to do – just better. Sentences are short and broken. Most of the ideas Apple puts out there are rather abrupt in their wording. However, they all give you the sense that the company is making a firm, bold statement that they absolutely stand behind. They’re not suggesting, they’re telling. The copy is memorable. The line “Anything you can do, you can do better” is not just catchy. It actually riffs off memorable song lyrics from the Broadway musical, Annie Get Your Gun. As such, it has a ring to it. It sticks in your head. Of course, that’s totally the point. 2. ModCloth If there was an award for “best use of plays-on-words in product descriptions,” women’s clothing retailer ModCloth would win it. Just listen to the names of some of these clothing pieces: The Flair and Back A-Line Dress Pull Up a Cherry A-Line Dress Flourishing Flirtation Top Patio Chatting Tank Top According to Hubspot, ModCloth accomplishes enticing product names and descriptions because they know their buyer persona inside-out. This includes what will appeal to them. They know that the gals who shop their website are smart and savvy – and they run with it. 3. UncommonGoods UncommonGoods immediately grabs your attention on their homepage with their unique product categories. Instead of settling for your standard “men,” “women,” etc., they instead zero-in on fun categories that directly appeal to special interests. It’s fun and a little silly to name your “bestsellers” category “Selling Like Hotcakes!” – but it totally works. 4. Old Spice Old Spice has set themselves apart from other men’s brands by just plain going for it. Their wacky, hilarious ad copy is everything from … Read more