brian fanzo

Did you miss #ContentWritingChat this week? Get caught up with our recap and learn all about how to upcycle your online content! #ContentWritingChat September 6 2016 Recap: How to Create & Up Cycle Great Content for More Personalized Exposure Join us for #ContentWritingChat on September 6th at 10 AM CDT with @iSocialFanz! pic.twitter.com/GJHJND38Ot — Express Writers (@ExpWriters) August 30, 2016 Our guest host for this week’s chat was Brian Fanzo. Brian is a Change Evangelist. He’s also the host of #Cloudtalk and the #SMACtalk podcast. Q1: What does it mean to “upcycle” your content? To kick things off, we asked our chat participants what upcycling content means to them. Here’s what they had to say: A1. Great Content is King! Upcylcing means taking that great content & shaping it & customizing it for other formats! #ContentWritingChat — Brian Fanzo (@iSocialFanz) September 6, 2016 Example: Great Blog: – Take data in blog create infographic – Create slideshare from facts Etc#ContentWritingChat https://t.co/kPMaXdMJ0q — Brian Fanzo (@iSocialFanz) September 6, 2016 Brian knows content is king! He said upcycling means taking great content, shaping it, and customizing it for other formats. Some examples he shared with us include turning a blog post into an infographic or a SlideShare. A1 One piece of content gets molded and recreated for various other platforms. SO many traction opps! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 6, 2016 Our CEO, Julia, said that upcycling content is when you mold and recreate your content for other platforms. A1 Repurpose it, update it, make it fresh for new readers @writingchat #ContentWritingChat — GraphComment (@graphcomment) September 6, 2016 You can repurpose your content by updating it and making it “fresh” for new readers. It’s a great way to expand your content. A1. Upcycling means repurposing content, finding new ways to use old content for different formats & audiences #ContentWritingChat — Matt Henderson (@eartharules) September 6, 2016 Matt said that upcycling helps you find new ways to use your old content for difference formats and audiences. A1 In simple words, Re-purposing of your best or ever green #Content in more consumable form #ContentWritingChat https://t.co/GmJ0OR41Mp — Varun Kumar (@varunkr842) September 6, 2016 As Varun said, you can repurpose your best or evergreen content. Evergreen content is great for upcycling because it will always be relevant to your audience. A1: Upcycling is reusing & revamping your material for a different purpose or to relate to a specific niche audience #ContentWritingChat — Zola Creative (@ZolaCreative) September 6, 2016 You can use your revamped content for a different purpose or to relate to a specific niche audience. A1. Upcycling can include converting a piece of successful content to a new format – infographics, videos, etc. #contentwritingchat — pamelahughes (@pamelahughes) September 6, 2016 As Pamela said, you can turn one piece of successful content into an entirely different format, such as infographics or video. Q2: What’s the difference between upcycling vs. recycling content? So, what exactly is the difference between upcycling content and recycling it? Here’s what you need to know: A2. Upcycling is customizing & personalizing great content so that it fits & works on each network your audience is on!#ContentWritingChat — Brian Fanzo (@iSocialFanz) September 6, 2016 Brian said upcycling is customizing and personalizing great content so it fits and works on each network your audience is on. A2: Upcycling content: you’re improving the value of the content in some way. Ex: Make video version of top blog post! #ContentWritingChat — Tara M. Clapper (@irishtara) September 6, 2016 Tara said upcycling content is when you improve the value of the original content in some way. You aren’t simply reposting it, but making it better. A2: Upcycling aims to optimize performance with improvements, versus simply restructuring content for a different medium #contentwritingchat — Edanry Rivera (@Edanry) September 6, 2016 Edanry knows the purpose behind upcycling is to make improvements to the original content so you can optimize its performance. @writingchat A2: recycling would be using it the exact same way, whereas upcycling makes it into something new. #ContentWritingChat — Tracy Willis (@tracywillis_) September 6, 2016 Tracy is spot-on with her answer. If you were to recycle content, you would simply be sharing it without making any improvements. When upcycling content, you aim to make it new again. A2. Upcycling is an improvement on the original material. Recycling keeps it the same, i.e. warming up leftovers. #ContentWritingChat — Matt Henderson (@eartharules) September 6, 2016 We like Matt’s comparison regarding warming up leftovers when it comes to recycling content. A2 Recycling could turn into spam. Upcycling is the way to do it – you’re recreating/tailoring for platform/audience #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 6, 2016 When recycling your content, you want to be careful it doesn’t come off as spammy. Instead, go for upcycling and recreate your content. Then, you can tailor it for the platform you’re sharing it on and to your audience. Q3: How can you expand your content reach by upcycling what you create? Do you want to expand your reach via upcycling content? Here’s how to do it: Up-cylcing great content allows us to focus on creating more great content not for content sake! #ContentWritingChat https://t.co/gYntn7yEu9 — Brian Fanzo (@iSocialFanz) September 6, 2016 As Brian said, when you upcycle great content, you can focus on creating even more amazing content for your audience. A3: If you take content that was purely text and incorporate it into a visual, it might have more of a reach on social. #contentwritingchat — MioDatos (@MioDatos) September 6, 2016 One great idea is to take your written content, incorporate it into a visual, and then sharing it on social media. It’s a great way to reach a new audience and to grab their attention with an eye-catching image. A3: You must research to see what is required by your readers. You don’t want to create something that never gets read #contentwritingchat — Andy Drinkwater (@iqseo) September 6, 2016 Always consider what your audience is most interested in when upcycling. … Read more