Social media is awesome, isn’t it? You can reach out to your clients via Facebook, Twitter, and Google+ and even meet new people, bringing them in and turning them into customers. There are so many excellent social channels out there that you might start to feel a bit overwhelmed and wonder just what else, outside of the social media trinity you should use. Well, I am here to tell you about an incredible social channel that you might just be overlooking – Pinterest. That’s right! I am going to show you why you need to add this channel to your mix, as well as how you can use it successfully for your business. Pinterest For Your Business: How To Succeed In Your Pinterest Social Media Marketing Pinterest is a great resource for businesses, and can give you a wider reach and range for your audience. Here are some great reasons why you should be using it. 1. Over 70 Million People Use It, & 93% of Those People Are Buyers. That’s right. The 70 million users is a stat from Wikipedia a few years ago, so it’s safe to say this may have even doubled by now. And Shopify is saying that 2 million people pin product pins daily, while 93% of all Pinterest users actually use Pinterest to plan purchases. If this isn’t your main reason to be on Pinterest, I don’t know what is. 2. You Can Use Pinterest to Help Increase Traffic. According to Jessica Meher from Hubspot, a great reason to use Pinterest is to help increase traffic. Research on the amount of traffic Pinterest provides shows that it can actually bring in more people than Facebook or Twitter, which is great for all websites. This is definitely amazing if your site is new or you rely on your site to help drive sales and bring in new customers. 3. You Will See High Amounts of User Engagement. Pinterest is amazingly addictive for anyone who uses it, and many people love to engage on it. In the article mentioned above, Jessica Meher points out that you will see more engagement on Pinterest simply because many people are on it and addicted to it. This means that they are very likely to pin, favorite, and comment on your pins while they spend their time browsing through the channel. 4. It Will Help Strengthen Your Brand. You can use Pinterest to strengthen your brand and drive trust among your client base. According to Nicole Kohler from Shareaholic, a great way to use Pinterest to strengthen your brand is to bookmark mentions of your brand and products. This will help you keep track when someone mentions your brand, giving you the chance to interact with them. This can help promote engagement, trust, and, as I’ve mentioned, strengthen your brand. It will also help you stand out from your competitors if you are regularly seeking out and engaging with your customers. 5. You Have Easy Access to Market Research. One of the great things about Pinterest is that you get the chance to do excellent market research easily. Pinterest gives you the ability to see what your users want to see while keeping you updated on the latest trends. You can follow your clients back and easily watch what they post and see just how they use social media, helping you create and curate excellent content for them. And Here Are 9 Top Ways To Successfully Use Pinterest for Your Business Now that you know a few excellent reasons as to why you should use Pinterest for your business, let’s take a look at just how you can use it successfully. 1. Integrate Pinterest With Your Website, Twitter, and Facebook. A great way to use Pinterest is to integrate it with your website, as well as your other social channels such as Twitter and Facebook. You can set it up to where Pinterest updates your Facebook and Twitter pages when you make a new pin, helping to drive your existing social media followers to your account. To integrate it with your website, you can include “Pin It” buttons to encourage visitors to pin product images to their own Pinterest accounts. 2. Learn What Your Audience Wants to See. You need to do some basic client research to be sure that when you use Pinterest, you are sharing what your clients want to see. You can create personas, but simply following your clients and taking a look at their boards can help you figure out what they pin and like to see. When you understand your Pinterest audience more, you can then start to develop things that are interesting to them, helping bring about engagement and driving more people to your website. 3. Focus On the Quality of Your pins and Not When You Post. Trying to find the best time to post to social media is something many people look for to help bring about more clicks and views. However, according to Kevan Lee from Buffer, when it comes to Pinterest, you need to focus on the quality of your pins and not when you post. High-quality pins are more important to Pinterest users and many people are on Pinterest at varying times. When you post something that is high quality, you have a higher chance having more people pin your pins and click on the links. 4. Create Excellent Captions With Each Pin. Just like with your blogs and other social media posts, the headlines and captions on Pinterest are vital. When you go to create a pin, make sure you have an amazing caption that can capture a user’s attention, convincing them to click. Focus your attention on making something that is engaging that gives clients enough information to be curious but not too much information that keeps them from looking further at your website. 5. Make Sure You are Driving Traffic to Your Site. You might be sharing a lot of interesting pins, but when using Pinterest, you need … Read more
