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This June, our little ol’ team at Express Writers is becoming bigger and better than ever before. We’ve spent some serious time and resources (might add, blood and sweat to that) to update our major content products and launch some brand new things. One thing you can say about us—we are not your typical content writers. We’re a firm that’s dynamic, ever updating, and developing new things internally that are ahead of the curve. Our staff is passionate and involved, and we all love what we do! Ready to hear about all our new changes? Express Writers Re-Launch This June: What Are Our Major Changes & Updates? For about three months now, our CTO Josh McCoy has led his team of developers in creating an ultra-custom Membership system that will be accessible to our ongoing clients. As our CEO, I’ve sat down and recreated our major Content Strategy training and written tests for all our Strategists, as well as wrote and launched content standard quality tests for every single one of our writers and editors. Our team is better than ever before, and we’re staffing more people almost every week to keep up with our growth. 1. Membership Platform The long-awaited Membership platform and program is finally here! Custom designed on a platform built from scratch by our development team, the Membership system replicates our Content Shop with an online ordering platform only accessible to clients who deposit and spend a minimum of $1,000 a month. When the deposit is placed, it activates the platform and clients will be able to see and order with their ongoing membership rates on every product. Besides the discounted rate access, membership clients will have easier input forms that allow them to simply upload monthly project specs: and we’ll also dedicate a project Editor to each membership client account that comes in with a style guide. Membership Benefits: Membership platform, allowing clients to access and order all the discounted products. Dedicated Staff Editors, exclusive to Membership accounts only: we train one of our staff Editors on your style guide and requirements for long-term, specific editorial attention. This is an optional add-on, starting at $85 for 20 pages. No contracts, ever. Just deposit and spend $1,000 per month. Consistently lower rates on all our products – up to 20% off! Learn more and sign up here. 2. Content Quality Standards Update We’ve completed training and testing our entire staff of writers and editors on the proper use of high quality citations, checked with the MozBar, in all our blog content. We’ve also updated our content formatting rules to include high quality headlines and sub-headers that will better attract and engage readers. These fundamental quality updates will ensure your blog content meets and exceeds Google’s content standards. See our Content Shop Blog Prices. 3. Content Blogging Plans Update We’ve done a thorough audit of how our blog plans work, and found that a word span within 1,500 words works best for the average blog. (Longer words are always favorable for Google rankings, as long as it’s quality: we recommend buying or creating single blogs over 2,000 words a few times a month for posting on your blog.) We’ve also created an additional plan for more versatility. All blogs will include high quality citations and text formatting. Lastly, we’ve introduced add-ons for blogging that include the revamped Content Planning service (a full monthly Editorial Calendar and more); as well as optional premium designed images that we can create for every blog. View our Blog Packages in the Content Shop. 4. Content Planning Replaces Content Curation Formerly called Content Curation, our Content Planning is an entirely re-vamped product in our Content Strategy lineup, available as an add-on for all of our blog plans, single website pages content planning (research and title creation), and fundamentals package for clients with new websites or blogs. Our revamped product, Content Planning, adds a new section to the Editorial Calendar we deliver monthly, as well as overview reports, called BuzzSumo Analysis. In this analysis we conduct research on your industry influencers and what is currently trending on the web (the people who are succeeding at content in your niche) and using BuzzSumo, we’ll look at what content they are writing, how many shares it gets on what platform, and prepare a topic analysis report. Finally, our Content Strategists will identify any competitor and influencers shortcomings and notate how you can do it better with a few top suggestions and takeaways. Tools we used: BuzzSumo, SEMRush, WordTracker, Hubspot/Portent title helpers, Quora, human eye of our Content Strategist. Content Planning Offerings (view the Content Planning product in our Content Shop) Content Planning Package: This is where you’ll experience the most out of our content planning products. Our ongoing Content Planning packages are for those who have our blogging plans and are looking for total content planning, organization, and creation. We’ll analyze what content is currently trending in your niche using BuzzSumo, research keywords and topics, and create an Editorial Calendar mapped out for best monthly content. Clients also get to talk to their Content Strategist in a 30-minute monthly strategizing meeting. Content Planning Fundamentals: This is a packaged plan for those who do not have an existing content plan, blog, or web content going: or are looking to re-vamp their current content. Our Content Strategists will deliver a Content Planning Overview excel report with page or blog suggestions, full keyword analysis report, and a BuzzSumo Content Analysis. Clients can (optionally) meet with their Content Strategist for a 30-minute discussion. Content Planning For Websites: Perfect for the new (or revamping) website owner who doesn’t know what pages to plan for and add to their website. We’ll conduct keyword research, deliver a BuzzSumo Content Analysis, and create an overview report that suggests categories and specific pages to add for successful web content. Clients can (optionally) hold a 30-minute meeting with their Content Strategist to share input. 5. Social Media Improvements We’re now creating custom, branded & designed images with Canva, using our stock image subscription … Read more