carrie morgan

Did you miss #ContentWritingChat this week? There’s no need to worry, friends! We have you covered with a recap of this Tuesday’s chat. If you want to learn how to create great content online, just keep reading! #ContentWritingChat Recap: How to Decide What to Write About & Create Great Content Online with Carrie Morgan Join us for #ContentWritingChat on Tuesday, September 13th at 10 AM CDT with @morgancarrie! pic.twitter.com/ihwkqon3FV — Express Writers (@ExpWriters) September 7, 2016 Our guest host this week was Carrie Morgan. Carrie is an author and an expert when it comes to public relations, content marketing, SEO, and social media. It’s her second time joining us as a guest host (her first #ContentWritingChat hosting session with us was back in February about rising above the noise), and we were thrilled to have her back sharing her expertise! Q1: Share a few qualities that make up outstanding online content. What makes a piece of online content amazing? There are a few specific qualities it needs to have! Check out some of these answers from Tuesday’s chat: A1. Great content doesn’t echo what everyone else is talking about, but dives deeper. THINKS harder. #contentwritingchat — Carrie Morgan (@morgancarrie) September 13, 2016 A1. It reflects a strong understanding of its customer and audience. It’s about them, not you. #contentwritingchat — Carrie Morgan (@morgancarrie) September 13, 2016 As Carrie said, great content doesn’t just echo what everyone else is saying. You need to dive deeper and think harder with the content you’re creating. It needs to be unique in order to stand out from the crowd. She also said it reflects a strong understanding of its customer and audience. The content you create is about them, not you! @writingchat A1: Quality and VALUE. Content that solves the readers problem and is easy to digest will always win out #ContentWritingChat — Keystone Click (@KeystoneClick) September 13, 2016 When creating content, it needs to be high quality and valuable for your audience. Top-notch content that solves a problem your audience is facing will always yield results. A1: Easily readable such as using headlines or lists. People want to be able to find things easily. Also, pictures! #contentwritingchat — Netvantage Marketing (@netvantage) September 13, 2016 Lexie from Netvantage Marketing knows readability is essential when it comes to creating great content online. To make your content readable to visitors of your website, use headlines and format text into lists when appropriate. It makes your content easy to scan. Pictures are great, too! a1: Trustworthy, accuracy, entertaining, intriguing, informative. It depends on your audience, always cater to them. #contentwritingchat — Jobs2Careers (@Jobs2Careers) September 13, 2016 You should always cater to your audience when writing content. You want to be trustworthy, accurate, entertaining, intriguing, and informative depending on what you’re writing. A1 The best online content makes use of visual and emotional storytelling hooks–and leads with value to the audience. #contentwritingchat — Bill Skowronski (@BillSkowronski) September 13, 2016 As Bill said, the best online content makes use of visual and emotional storytelling. It’s the best way to hook your audience and establish a connection with them. A1A: And for the love of all things language, please proofread your content or hire a skilled editor. (Why hello there!) #contentwritingchat — Tara M. Clapper (@irishtara) September 13, 2016 What’s one thing you should never forget when creating content? Proofreading! Make sure you proofread everything before you hit publish. Alternatively, Tara suggests hiring a skilled editor to do the job for you. A1 Don’t put out content that isn’t your best. A few qualities: incredibly useful. Audience-focused. You’re proud of it. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 13, 2016 As Julia said, you should never put out content that isn’t your best. Your audience deserves better than that and you want to make sure you’re proud of the work you’re publishing. When striving to create great online content, you want to be useful and focused on your audience. Q2: How do you figure out what topics to write about online? Considering there are so many things you can write about, it can be hard to choose which topics are right for you. Here are a few tips from the chat: A2. Don’t rely too heavily on online tools – get out and talk to your audience, customers, prospects. #contentwritingchat — Carrie Morgan (@morgancarrie) September 13, 2016 A2. The best bloggers keep an idea tickler file to remember great ideas when they sit down to write. #contentwritingchat — Carrie Morgan (@morgancarrie) September 13, 2016 Carrie feels you shouldn’t rely too heavily on online tools. Instead, the best way to figure out what you should write about is to ask your audience. Ask your current and prospective customers what they’d like to see. You can address their biggest concerns with your content. She also suggests keeping a specific file that holds all of your topic ideas. This makes it easy to refer to when you’re searching for ideas. A2: Use @answerthepublic & @semrush to find qs to answer, categories, competition, and evaluate keywords/topics. #contentwritingchat — Tara M. Clapper (@irishtara) September 13, 2016 Tara knows that online tools can still be handy when it comes to choosing topics to write about. She likes to use Answer the Public and SEMrush to find questions from her audience. She also searches categories and competition and evaluates keywords. A2 A good indicator is knowing what content your audience likes/responds to & then creating your own original pieces. #ContentWritingChat — Father. Food. Fun. (@FatherFoodFun) September 13, 2016 It’s a good idea to keep track of what your audience is responding to. Which of your blog posts have been the most popular so far? That’s good indication of what your audience is interested in. @writingchat A2: Learn what your customers and buyers are reading, what problems they have-use this as a starting place #contentwritingchat — Jacob Rouser (@J_Rouser) September 13, 2016 Jacob’s advice is to learn what your customers and buyers are reading. What problems are they dealing … Read more