case studies - Express Writers

4 Agencies Who Have Used Express Writers

June 28, 2022May 17, 2022 by Adam Oakley

Since Express Writers was founded in 2011, we have had the pleasure of working with tons of incredible clients from around the world. In fact, we’ve served over 5,000 clients since our virtual doors opened. Many of those clients are agencies who decided to outsource their content creation to us. Our team has created a wide array of content for them, everything from long-form blogs to web page copy, video scripts, and more. They entrust us with such an important task because they’ve come to expect the highest quality from our writers and a team that cares about their content from our leadership. Not only that, but they’ve seen firsthand the results that come from publishing valuable online content. And that’s what keeps them coming back to our team time and time again. Sounds great, right? But what exactly has the experience been like for some of the agencies who have used Express Writers? Keep reading to learn about the results four different agencies received. Marketing Labs Saw Their Monthly Website Traffic Double Matt Janaway, CEO of Marketing Labs, made the decision to contact Express Writers upon realizing that the two copywriters on his team couldn’t possibly handle all the work that was pouring in from their expanding clientele. He couldn’t risk them rushing assignments or stretching themselves too thin, nor was he in a position to hire a third full-time copywriter. So, the only option was to outsource. Otherwise, Janaway knew the final product would suffer. As a result, he turned to us, joining the list of agencies who have used Express Writers for their content creation. Janaway had three main requirements for the copywriters who tackled his projects: quality, speed, and knowledge of content and digital marketing. Describes our team perfectly, don’t you think? Here’s what Janaway had to say about reaching out to us: “Our only other real option was to use an alternate supplier for the content due to the scale. I know of some but was impressed with the quality and speed of Express Writers in previous projects. So it was a no-brainer for me.” After contacting us, our team took the reins and got to work immediately. We successfully created and implemented a content plan for the Marketing Labs blog. We even took it a step further by cleaning up and optimizing product description copy for one of their clients. And the results were impressive! Here’s what happened: Website Traffic Doubled: Marketing Labs saw their monthly website traffic double from 25,000 page views to 50,000 page views. That’s one of the most common metrics we see increase with our clients because optimized content ranks higher in search results, ultimately attracting more readers. A Blog Gained Over 2,000 Social Media Shares: As a creator, it’s always a good feeling when you see someone sharing your content on social media. So, you can only imagine how thrilled the Marketing Labs team must have been when they saw one of their blog posts reach over 2,000 social media shares. That’s a powerful way to boost website traffic and generate brand awareness. Their Client’s Revenue Skyrocketed: Our writers thoughtfully crafted new product description and web copy for one of Marketing Labs’ clients as well. That client saw a 77% increase in revenue year-over-year after their content had been successfully optimized. Does it get any better than that? It’s results like this that remind us why we love to create content and serve our clients. After all, it’s our mission to ensure they see a return on their investment every time they work with us. We couldn’t be more grateful for clients like Matt Janaway who entrust us with their content. Ryan Stewart Received an In-Depth, Publish-Ready Ebook When Ryan Stewart of The Blueprint Training turned to Express Writers, he shared that his agency no longer did content creation. Knowing what a huge undertaking it is to create great content, this wasn’t surprising. But when Stewart found himself with an ebook he wanted to publish, he knew he needed to get outside help since his agency’s team members couldn’t take on the job. He came to Express Writers having written 30,000 words that needed editing. He also wanted to add between 20,000-30,000 more words to the ebook by way of ghostwriting. And that’s where our team came in. One of our trained Authority-level writers took on this task. Within three and a half months, we were able to help Stewart complete his ebook and finally get it ready for publication. When you consider the research required and the amount of content that needed writing, that was an impressive turnaround time! Here’s what Stewart had to say about his experience with us: “I can vouch for the quality [of content]. I’m really impressed… You guys have done a tremendous job. Unless you have somebody in-house, it’s definitely worth it to go out and contract a company like Express Writers to get the right stuff done.” Nfusion Solutions Saw Their Content Ranking on the First Page Isn’t it every creator’s dream to see their content ranking on the first page of the Google search results? When that happens, it’s a clear sign that you’ve done your job well. Not only that, but it opens you up to a world of opportunities as more website traffic will surely begin flowing your way. For agencies that use Express Writers, you can expect to see your content begin to earn rankings. Our team previously worked with Joe Bell, the CEO and co-founder of Nfusion Solutions. We helped him develop a content strategy and wrote copy for the company website’s product-specific pages. Although Bell felt his niche was a tough one, our writers tackled his projects with ease. Afterward, he shared with us that, in just a few weeks, his new web pages were already ranking on the first page of the Google search results for their desired keywords. That’s just what optimized content can do for you! It’ll bring in tons of traffic, … Read more

This October at Express Writers: Expanded Team, Two New Services

September 5, 2022October 25, 2016 by Adam Oakley

Hi, blog readers! Happy October, and thanks for joining me today…you’re in for some fun stuff. First up, I’m sharing all about the staff changes and implementations we’ve done here at Express Writers this month. Next, it’s all about the super cool new services launched today in the Content Shop! Ready? New Staff Members & Improved Quality Processes This month, at Express Writers, we’ve been through some serious changes…although it’s been an absolutely crazy month, we’re ending on a very strong note. For the past three weeks, I’ve been busy prepping and training our writers and managers for our two new services that are now live today in the Content Shop, Authority Content & Case Study Creation. The training I wrote and put out for Authority Content is super detailed – over 20 pages of exclusive, directional content that you won’t find anywhere else. I’ve worked one-on-one with our case study specialist, an inbound marketing expert, to craft the perfect case study for us before we started formulating how to sell it. So, needless to say, I’m super excited about these two new high-ROI, turnkey content marketing services–read below for more details on both. And, this month, we’ve been on-boarding and training new faces in the management staff to support the volume of incoming client inquiries and high-level project support. It’s been extremely hard to find reliable, high quality team members in the staff that can fully pass our rigorous tests and nail every part of the process, and be in our team every day working hard. We’ve had several people in staff come and go this year, who weren’t devoted to performance and the hard work it takes to survive in this industry. It’s taken us a while to find the right people, but we’ve been able to onboard a fully dedicated staff editor for large projects ($8,000+ per month client spend), and a dedicated WordPress posting editor, besides our regular editing team. Bringing in a wealth of experience on all fronts, our new editors have our quality at heart! Earlier, in September, I had the honor of hiring the talented Tara Clapper, who comes from SEMrush and brings a wealth in years of content marketing experience to Express Writers, from knowing the ins and outs of online content strategy to hosting webinars and networking at events. Tara has been very successful at helping us on the editing team and giving our clients spectacular insights for their content success. Janeka, one of our social media experts, was recently multi-tasked with the role of Content Support Specialist, and she’s been rocking it out. New Logo & Content Shop Icons As most of you know, we’re on the verge of a major relaunch we’ve been building for 1+ year: a custom developed Content Shop and teamroom. Till then, we decided to run with some major brand improvements early! Our new logo is an expression of how our brand has truly taken flight this year, despite all the difficulties in our way. ✈️ As a content agency, we are constantly evolving, adapting, and growing. Writing is a skill that takes great mentoring and lots of practice to perfect. That is what we believe in, and our goal and mission as a content writing agency. This year, we’ve never been more focused on our mission and more capable of delivering amazing quality – the content that 2016 marketers need. It was time to take our paper plane and let it fly! New look in the content shop: 40+ brand new icons for each of our services, shaped and colored in the flat, poly style of design that our new logo is in. Our designer rocked these out in less than a week! Other fun stuff: we’re going to be hitting up the Search Engine Journal Summit in New York City on November 2: my CTO Josh, Tara, myself, and our SME Krystal! (Want 15% off tickets and a chance to get a copy of my book for free? Check out the details here!) Come say hi if you’re in the area. We’d love to meet you! Now… ready to hear about our new services that went live today? What Are the Two New Writing Services at Express Writers This October? Let me start the new product discussion (yay!) by asking you a question… Does there ever come a time when you write, create, publish, publish, rinse, repeat… And you stand back and realize: Where is the ROI in all this content that I put out? There’s so much information out there about how to do it. More content, not less… but hey, let’s not forget quality over quantity… How do you trim the fat? Create powerful, effective, meaningful content that WILL get ranked well and read, shared by real people who actually got something from your content? There’s only one way: by creating the most authoritative piece on the subject. But that means a ton (and I mean a ton) of work has to go into it. First, you have to research to find your perfect low competition, high volume long-tail keyword before you even write it. Second, you have to write an authoritative, expert, long-form post (1,500-3,000 words is what Google ranks the most) that nails the specifics of what the topic should give the reader, and is written in an engaging, readable, optimized style. Thirdly: you’ll need to create custom graphics and visuals for your long-form piece to represent the key points, and finally, a feature graphic branded to you that will go with it everywhere on social media. The Answer to Your Most In-Depth, Amazing Content Need: Authority Content I took those points into consideration, picked the best four writers out of my team of over 50, and over the past month I sat down and created a workflow process where we nail all three of those points, called Authority Content. You know what? The workflow means four people are involved in creating one post. That’s what it looks like nowadays when you want to nail content. Be the biggest name in the book. Outshine every other result in the SERPs and be THE result people WANT to click on… And when they click through, present them with the content piece that answers every question they had on the topic. Then, and only … Read more