4 Agencies Who Have Used Express Writers

4 Agencies Who Have Used Express Writers

Since Express Writers was founded in 2011, we have had the pleasure of working with tons of incredible clients from around the world. In fact, we’ve served over 5,000 clients since our virtual doors opened.

Many of those clients are agencies who decided to outsource their content creation to us. Our team has created a wide array of content for them, everything from long-form blogs to web page copy, video scripts, and more. They entrust us with such an important task because they’ve come to expect the highest quality from our writers and a team that cares about their content from our leadership.

Not only that, but they’ve seen firsthand the results that come from publishing valuable online content. And that’s what keeps them coming back to our team time and time again.

Sounds great, right? But what exactly has the experience been like for some of the agencies who have used Express Writers? Keep reading to learn about the results four different agencies received.

Agencies using Express Writers

Marketing Labs Saw Their Monthly Website Traffic Double

Matt Janaway, CEO of Marketing Labs, made the decision to contact Express Writers upon realizing that the two copywriters on his team couldn’t possibly handle all the work that was pouring in from their expanding clientele. He couldn’t risk them rushing assignments or stretching themselves too thin, nor was he in a position to hire a third full-time copywriter. So, the only option was to outsource. Otherwise, Janaway knew the final product would suffer.

As a result, he turned to us, joining the list of agencies who have used Express Writers for their content creation. Janaway had three main requirements for the copywriters who tackled his projects: quality, speed, and knowledge of content and digital marketing. Describes our team perfectly, don’t you think?

Here’s what Janaway had to say about reaching out to us:

“Our only other real option was to use an alternate supplier for the content due to the scale. I know of some but was impressed with the quality and speed of Express Writers in previous projects. So it was a no-brainer for me.”

After contacting us, our team took the reins and got to work immediately. We successfully created and implemented a content plan for the Marketing Labs blog. We even took it a step further by cleaning up and optimizing product description copy for one of their clients. And the results were impressive!

Here’s what happened:

  • Website Traffic Doubled: Marketing Labs saw their monthly website traffic double from 25,000 page views to 50,000 page views. That’s one of the most common metrics we see increase with our clients because optimized content ranks higher in search results, ultimately attracting more readers.
  • A Blog Gained Over 2,000 Social Media Shares: As a creator, it’s always a good feeling when you see someone sharing your content on social media. So, you can only imagine how thrilled the Marketing Labs team must have been when they saw one of their blog posts reach over 2,000 social media shares. That’s a powerful way to boost website traffic and generate brand awareness.
  • Their Client’s Revenue Skyrocketed: Our writers thoughtfully crafted new product description and web copy for one of Marketing Labs’ clients as well. That client saw a 77% increase in revenue year-over-year after their content had been successfully optimized. Does it get any better than that?

It’s results like this that remind us why we love to create content and serve our clients. After all, it’s our mission to ensure they see a return on their investment every time they work with us. We couldn’t be more grateful for clients like Matt Janaway who entrust us with their content.

Ryan Stewart Received an In-Depth, Publish-Ready Ebook

When Ryan Stewart of The Blueprint Training turned to Express Writers, he shared that his agency no longer did content creation. Knowing what a huge undertaking it is to create great content, this wasn’t surprising. But when Stewart found himself with an ebook he wanted to publish, he knew he needed to get outside help since his agency’s team members couldn’t take on the job.

He came to Express Writers having written 30,000 words that needed editing. He also wanted to add between 20,000-30,000 more words to the ebook by way of ghostwriting.

And that’s where our team came in. One of our trained Authority-level writers took on this task. Within three and a half months, we were able to help Stewart complete his ebook and finally get it ready for publication. When you consider the research required and the amount of content that needed writing, that was an impressive turnaround time!

Here’s what Stewart had to say about his experience with us:

“I can vouch for the quality [of content]. I’m really impressed… You guys have done a tremendous job. Unless you have somebody in-house, it’s definitely worth it to go out and contract a company like Express Writers to get the right stuff done.”

Nfusion Solutions Saw Their Content Ranking on the First Page

Isn’t it every creator’s dream to see their content ranking on the first page of the Google search results? When that happens, it’s a clear sign that you’ve done your job well. Not only that, but it opens you up to a world of opportunities as more website traffic will surely begin flowing your way. For agencies that use Express Writers, you can expect to see your content begin to earn rankings.

Our team previously worked with Joe Bell, the CEO and co-founder of Nfusion Solutions. We helped him develop a content strategy and wrote copy for the company website’s product-specific pages. Although Bell felt his niche was a tough one, our writers tackled his projects with ease.

Afterward, he shared with us that, in just a few weeks, his new web pages were already ranking on the first page of the Google search results for their desired keywords. That’s just what optimized content can do for you! It’ll bring in tons of traffic, introducing even more people to your brand.

Army8 Needed Industry Specialization

When the team at Army8 was looking for a content solution to help their digital marketing agency, they found Express Writers. They’d struggled to find and vet skilled industry experts in the Life Sciences and Cybersecurity industries. Instead of dealing with the trial and error process of vetting writers, they needed a solution to produce quality content for audiences that expect experience from their digital content.

Our team of creative, experienced writers was able to fill in the gaps for Army8’s clients. After just the first order, they let us know that the e-commerce functionality and care from our client and content management team made their lives and jobs easier.

Since then, we’ve continued to grow our partnership with Army8. Working with clients who trust us to handle their content time after time is one of our favorite parts of running this agency.

Here’s what Carla Higham has said about how we’ve changed their approach to content:

“When working with vendors, consistency and reliability are key. Express Writers has never let us down with the creative execution, innovation, and high quality of their work, which helps us achieve our business goals.”

What We Can Do For Agencies

To get a complete overview of what Express Writers does for its agency clients, take a look at our Content Shop. This is where you’ll find all of our available services so you can purchase exactly what you need to take your brand to the next level. We offer blog writing (four different levels), blog plans, web page copy, press release writing, marketing copy, ebooks and guides, email copy, and more. Whatever you’re looking for, there’s a good chance our team can create it for you.

But what if you want something more? What if you want to be completely hands-off with your content creation, fully entrusting everything to our team? We can do that too!

Many agencies who have used Express Writers have opted for our Managed Services. With this option, you don’t have to hire any extra staff to manage your content. You don’t have to deal with a complicated workflow, nor will you need to micromanage edits and revisions. Our team will handle everything.

Here’s what you can expect from us as an agency:

  • Transparency: We’re always going to be up-front with you when hiring our team. You’re never locked into any kind of contract, meaning you can leave any time you’d like. Our pricing will always be 100% clear, so you’ll always know what you’re spending and where your money is going. There are never any hidden fees when purchasing any of our content services.
  • Accessibility: Should any questions or concerns arise, all you need to do is reach out to our team. We’ll never ghost you, so you shouldn’t hesitate to get in touch. Our client and content management teams are there to assist with your orders.
  • Scaleability: As our partnership continues to expand, so will the team of writers creating content for you and your clients. You’re able to provide dedicated brand guidelines for each of your clients so our writers can effortlessly create content aligned with their voice, mission, and audience. Plus, when you order in bulk, we can offer savings depending on your monthly content needs and the deposit you provide our team.

Here at Express Writers, we’ve had the pleasure of working with agencies of all types. There have been marketing agencies, legal teams, those in the health and wellness space, and so many others. Thankfully, we have writers with a wide range of backgrounds, allowing them to effortlessly and confidently create content for all sorts of industries. If you’re looking for a team to handle content creation for your agency, your clients, or both, we’ve got you covered.

Become the Next Agency to Work With Express Writers

These agencies that have used Express Writers have had tremendous results. Now, it’s time for you to experience the same. When you outsource your content creation to our team, you’ll be well on your way to generating more traffic, engagement, and conversions.

Get in touch to learn more about how we can work together.

Team meeting around a computer. Text reads "Get in touch to learn more about how we can work together."

This October at Express Writers: Expanded Team, Two New Services

This October at Express Writers: Expanded Team, Two New Services

Hi, blog readers!

Happy October, and thanks for joining me today…you’re in for some fun stuff.

First up, I’m sharing all about the staff changes and implementations we’ve done here at Express Writers this month.

Next, it’s all about the super cool new services launched today in the Content Shop!

Ready?

express writers new services

New Staff Members & Improved Quality Processes

This month, at Express Writers, we’ve been through some serious changes…although it’s been an absolutely crazy month, we’re ending on a very strong note.

For the past three weeks, I’ve been busy prepping and training our writers and managers for our two new services that are now live today in the Content Shop, Authority Content & Case Study Creation. The training I wrote and put out for Authority Content is super detailed – over 20 pages of exclusive, directional content that you won’t find anywhere else. I’ve worked one-on-one with our case study specialist, an inbound marketing expert, to craft the perfect case study for us before we started formulating how to sell it.

So, needless to say, I’m super excited about these two new high-ROI, turnkey content marketing services–read below for more details on both.

And, this month, we’ve been on-boarding and training new faces in the management staff to support the volume of incoming client inquiries and high-level project support. It’s been extremely hard to find reliable, high quality team members in the staff that can fully pass our rigorous tests and nail every part of the process, and be in our team every day working hard. We’ve had several people in staff come and go this year, who weren’t devoted to performance and the hard work it takes to survive in this industry.

It’s taken us a while to find the right people, but we’ve been able to onboard a fully dedicated staff editor for large projects ($8,000+ per month client spend), and a dedicated Wordpress posting editor, besides our regular editing team. Bringing in a wealth of experience on all fronts, our new editors have our quality at heart!

Earlier, in September, I had the honor of hiring the talented Tara Clapper, who comes from SEMrush and brings a wealth in years of content marketing experience to Express Writers, from knowing the ins and outs of online content strategy to hosting webinars and networking at events. Tara has been very successful at helping us on the editing team and giving our clients spectacular insights for their content success.

Janeka, one of our social media experts, was recently multi-tasked with the role of Content Support Specialist, and she’s been rocking it out.

new faces in the staff october

New Logo & Content Shop Icons

As most of you know, we’re on the verge of a major relaunch we’ve been building for 1+ year: a custom developed Content Shop and teamroom. Till then, we decided to run with some major brand improvements early!

instagram-logoOur new logo is an expression of how our brand has truly taken flight this year, despite all the difficulties in our way. ✈️ As a content agency, we are constantly evolving, adapting, and growing. Writing is a skill that takes great mentoring and lots of practice to perfect. That is what we believe in, and our goal and mission as a content writing agency. This year, we’ve never been more focused on our mission and more capable of delivering amazing quality – the content that 2016 marketers need. It was time to take our paper plane and let it fly!

New look in the content shop: 40+ brand new icons for each of our services, shaped and colored in the flat, poly style of design that our new logo is in. Our designer rocked these out in less than a week!

Other fun stuff: we’re going to be hitting up the Search Engine Journal Summit in New York City on November 2: my CTO Josh, Tara, myself, and our SME Krystal! (Want 15% off tickets and a chance to get a copy of my book for free? Check out the details here!) Come say hi if you’re in the area. We’d love to meet you!

Now… ready to hear about our new services that went live today?

express writers new services october

What Are the Two New Writing Services at Express Writers This October?

Let me start the new product discussion (yay!) by asking you a question…

Does there ever come a time when you write, create, publish, publish, rinse, repeat…

And you stand back and realize:

Where is the ROI in all this content that I put out?

There’s so much information out there about how to do it. More content, not less… but hey, let’s not forget quality over quantity

How do you trim the fat?

Create powerful, effective, meaningful content that WILL get ranked well and read, shared by real people who actually got something from your content?

There’s only one way: by creating the most authoritative piece on the subject.

But that means a ton (and I mean a ton) of work has to go into it.

First, you have to research to find your perfect low competition, high volume long-tail keyword before you even write it.

Second, you have to write an authoritative, expert, long-form post (1,500-3,000 words is what Google ranks the most) that nails the specifics of what the topic should give the reader, and is written in an engaging, readable, optimized style.

Thirdly: you’ll need to create custom graphics and visuals for your long-form piece to represent the key points, and finally, a feature graphic branded to you that will go with it everywhere on social media.

The Answer to Your Most In-Depth, Amazing Content Need: Authority Content

I took those points into consideration, picked the best four writers out of my team of over 50, and over the past month I sat down and created a workflow process where we nail all three of those points, called Authority Content. You know what? The workflow means four people are involved in creating one post.

That’s what it looks like nowadays when you want to nail content.

Be the biggest name in the book.

Outshine every other result in the SERPs and be THE result people WANT to click on…

And when they click through, present them with the content piece that answers every question they had on the topic.

Then, and only then, do you truly get ROI for your content.

Why create if you’re just adding to the noise?

Enter Authority Content.

Launched TODAY live in the Content Shop, I’m excited to offer a content product where I’m so sure we’ll nail the topic you want us to research and create an authoritative piece for, that your money will be given back if we don’t.

This month, I sat down, picked the best four writers out of my team of over 50 creators, and wrote a workflow process and extensive guides where we nail all three of those points. (I even created a five-point structure for winning at every single intro.) Then, I mentored my best writers on the process I wrote, tested them, and trained other team members for the other parts of the process (designing custom graphs, researching the keywords). I was hoping to launch it this week, but the quality process took longer than I expected: and today, it’s live!

You know what?

Four people from my team will be involved in creating one piece of authoritative content. Not counting editors. (Yes, they’re involved.)

Here’s a preview of the input form for Authority Content (activates as soon as the order is placed in the Shop, click the + to expand.)

See an example of an authoritative post on our site!

Second Product Out Today: Case Study Writing & Design (A Full Package)

A content type that is worth every penny of your time and money to invest in is case studies.

And, they’re a hot ticket item in content marketing, if done correctly.

You basically take a happy client of yours, create their story, and repurpose it as content that will sell your leads on why you.

You’ll need to interview your case study participant: if possible, get a direct quote. Take all the information and copywrite a beautiful, flowing case study with actual data. Then design it into a PDF for marketing; create a landing page where people can access it; and, if you really want to go places, write a blog story around it with a link to the downloadable resource.

Everything I just outlined is part of the process in how we create case studies. We have an exclusive, inbound marketing certified copywriter ready to interview and write; and our team designer that will put the PDF together in a beautiful design.

Our new case study service, live in the Shop, offers four services in one product:

  • Copywritten case study page (landing page)
  • Designed PDF (perfect for your marketing materials)
  • AND a short story blog about the success you had with your clients.
  • We even take care of approaching and interviewing your client participant, included in the cost and perfect if you don’t have the data or time to grab a direct quote (we’ll professionally represent you!).

Here’s a preview of the input form that’s live and ready to go as soon as Authority Content is purchased in the Shop (click the + to expand.)

See an example of a fully designed Case Study live on our site!

That’s It, Folks!

Convinced yet?

Go check out Authority Content in the Content Shop…

and Case Studies, here.

Thoughts, feedback or suggestions? Let us know in the comments!

online content strategy