Christoph Trappe

Did you miss this week’s #ContentWritingChat? Not to worry! We have you covered with our weekly recap of our third-ever Twitter chat, on Tuesday, February 2nd at 10 AM CST. #ContentWritingChat February 2 Recap: Periscope & Live Video with Christoph Trappe Join us Tuesday, February 2nd at 10 AM CST for another #ContentWritingChat. Guest host: @CTrappe. pic.twitter.com/PTBY16g1sl — Express Writers (@ExpWriters) January 26, 2016 Our guest host this week was Christoph Trappe, the creator of the Authentic Storytelling Project, content marketer, a global keynote speaker, frequent Periscoper and blogger, and recipient of The Content Marketing Institute’s 2014/ 2015 Top 100 Most Influential Content Marketer award. We were thrilled to have him on! And, exciting times – once again we became a trending topic in the USA, ranking in at #47 this time! #ContentWritingChat is now trending in USA, ranking 47 — TT Mobile US (@TTMobile_us) February 2, 2016 Known as The Authentic Storyteller™, Christoph is a frequent Periscoper and shared his expertise with us specifically on live streaming video. Q1: Why should marketers join the trend of live streaming video? @CTrappe #ContentWritingChat pic.twitter.com/CDuG0IMTiT — ContentWritingChat (@writingchat) February 2, 2016 People are really engaged with people sharing their expertise on apps likes @periscopeco, @MeVeeApp and others. #contentwritingchat — Christoph Trappe (@CTrappe) February 2, 2016 A1 Simple: it’s huge. Periscope had 1 million users 10 DAYS post launch. Now it’s >10 million. Massive audience #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A1: Livestreaming is an event. People get excited about events. It’s a shared experience by appointment #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 With the growth of live streaming apps such as Periscope, MeVee, and Blab, many marketers are feeling the pressure to join these platforms. As a marketer, it’s important to be where your audience is if you want to reach them! Live video allows you to better connect with your audience as a brand and on a personal level. Plus, it provides such a great way to engage them when you can get immediate feedback. Q2: What are the best/hottest platforms for live video streaming? @CTrappe #ContentWritingChat pic.twitter.com/MpIHmUHX9F — ContentWritingChat (@writingchat) February 2, 2016 . @MeVeeApp is latest app. I love @periscopeco personally. https://t.co/YTrZXmCVg5 #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A2 @periscopeco and @blab are top, IMO #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 Our guest host, Christoph, mentioned that his favorite live streaming platform is Periscope. However, you shouldn’t count out the others. You should definitely give MeVee a try and Blab. Blab is great if you’re feeling a little nervous and want to have someone co-host with you. Grenae is right: live streaming is a great way to put a name with the face. Q3: How can live video streaming fit into content marketing? @CTrappe #ContentWritingChat pic.twitter.com/x40vHvGc5s — ContentWritingChat (@writingchat) February 2, 2016 A3: Live video is great addition to a the suite of content you release on a topic. #ContentWritingChat https://t.co/IKSDBEyAKu — Maureen Jann (@MaureenOnPoint) February 2, 2016 A3. An opportunity to connect, build on customer relationship, put name w/ face. More personal #ContentWritingChat https://t.co/58luWNQGWn — Grenae Thompson (@DGGT) February 2, 2016 As Maureen pointed out, live video is just another layer to the content you’re already producing. It provides a whole new way to connect with your audience and get to know them. Strengthen your relationships with your customers, as Grenae said, and your audience is sure to love you. Q4: What are the best practices of “scoping” on Periscope? @CTrappe #ContentWritingChat pic.twitter.com/VA2kDUYMJO — ContentWritingChat (@writingchat) February 2, 2016 Best practices: Be real, share something of value, don’t be annoying. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 Best practices are a good starting point, but don’t be married to somebody else’s alleged best practices. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A4: Promote, promote, promote in advance if you want a decent audience. #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 Do you want to do a better job on Periscope? Take Christoph’s advice: be real! It’s so important to be genuine and show your audience your true personality through your live video broadcasts. When your audience gets to know you and like you, they’ll start trusting you! Michael’s tip of promoting your Periscope broadcasts in advance is fantastic if you want to get more live viewers. If you have a broadcast coming up on a popular topic or are just talking about something you really want your audience to hear, let them know ahead of time so they know when to tune in. Q5: How often should you scope or do a live video? Are there best times or days? @CTrappe #ContentWritingChat pic.twitter.com/X2EllaDcws — ContentWritingChat (@writingchat) February 2, 2016 As my friend @greggweiss has said: The best times to Scope are when you have something of value to say. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A5 I HAVE heard that daily scopers see great results growing an audience base. But again, it’s about sharing quality #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A5. Guess it depends on your audience & message, client availability. Be flexible #ContentWritingChat https://t.co/XHeQjGQgaf — Grenae Thompson (@DGGT) February 2, 2016 Broadcast on Periscope or do a live video stream when you feel like you have something to say. If you have quality material you want to share with your audience, go live. Our CEO, Julia, mentioned that daily scopers are seeing growth, so you may want to ramp up your presence on the platform when you’re just starting out. It will help you be seen and grow your audience quickly. However, you should also keep your audience in mind, as Grenae mentioned. Think about what time it is before you broadcast because you don’t want to go live when a majority of your followers are likely in bed. If you want live engagement, you have to give people the chance to join! Q6: How can you interact with and grow your fan base through live video? @CTrappe #ContentWritingChat pic.twitter.com/AAl48yGpi3 — ContentWritingChat (@writingchat) … Read more