What Sets Express Writers Apart From Other Content Agencies?

by Adam Oakley | Feb 27, 2015 | Content Marketing

When clients are looking to find a perfect copywriting agency, they will always ask what sets our agency, Express Writers, apart from other content agencies. This is a valid question, and I wanted to take a moment to answer it. I will show you just how we can help your business’s online presence, amp up views, and give you the chance to boost your overall revenue. Let’s take a look at just why Express Writers is tops and what sets us apart from other agencies in our field!

Why Should You Choose Express Writers?

At Express Writers, we like to think of ourselves as the “content company with high standards.” One of our favorite mottos is “quality content, all the time”.

We take content seriously. So seriously, in fact, on average we look at 200 writing candidates a month and hire 10-20 every month.  Our staff is comprised of the most passionate industry persons on the planet, who will sometimes work more than 60 hours in one week. Our SEO Content Strategists stay up-to-date on SEO trends and can perform thorough content audits and brainstorm for our clientele content. Our social media managers can create and schedule out amazing, engaging social content.

Also, we pride ourselves on diversity. Our copywriting team has every skill a writer could possess, with over 60 writers including attorneys-turned-copywriters, a Master in Philosophy, a certified coach in holistic health, and much more. We believe in natural writing for people first, search engines second. And, we look for the highest quality experts to match specific industries like technical, legal, finance, and more. While our team is mostly based in the US, we also believe talent isn’t restricted inside four corners of any section of earth: so, some of our hires include Canadian and European as well as American writers.

We’re structured for success: privileged to have highly successful, experienced team members that help organize and manage our content flow. Our team has the ability to handle hundreds of pages in a month’s time, that come to you crafted by your matching writer, edited by our editors, and organized. Our Content Strategists can brainstorm your content for you, and our SM managers can author engaging memes and written posts to boost your social media to the next level. In short, you won’t find a more dedicated, passionate, and fully comprehensive writing solution. We believe in what we do, and it’s what keeps us driven and successful at it.

Top 15 Reasons We AREN’T Like Other Agencies

Let’s take a look at just what sets Express Writers apart and how we can help your business have the best online presence!

1. We’re Solely Self-Managed. We don’t make you find and hook up a writer yourself: we find the best writer fit in our team and internally manage that. Our team of editors will also put all work through Copyscape to ensure it is 100% original and will edit your content before delivery. And all of that for no additional management fee. This helps us make sure you get the best quality work that you will be proud to share on your website, blog, and social media channels. This is NOT something you get with some of our major competitors including Scripted, Copify, etc. With those major competitors you have to choose your own writer, and that can get pretty complicated if you don’t know their writers. We know ours, and we find your best match.

2. We Have A Custom Content Shop. Our online Content Shop helps you order content, send your product details, and get your content on delivery. It’s a custom developed platform all 100% by us for our clients, and extremely simple, easy and fun to use. All you have to do is sign up for free and take a look at all that we have to offer. Once you’ve created an account, you can request what you need and the project will start. Once you’ve finished and your content has been delivered, you will be able to download the files and look them over, ensuring they are exactly what you need.

3. The Best Writers. We have some of the best writers on the planet. We know this because we go through thousands of applicants to find the top. Our quality goes beyond the average writer sourcing company or content agency. We have a big passion for what we do, and along with experience that’s our key to our success. See more about our incredible, dedicated team and why you want them to your next content project.

4. Content Strategy. We have content strategy services that go beyond just content creation. We know that creating content is vital, but we also know that you will need more than product descriptions or blogs. Within our content strategy services, you can get a content audit to ensure all of your existing content is the best it can be, as well as content curation. Take a look at our content strategy services to see just how we can help improve your site, boosting views and even social shares.

5. We Believe In Growth & Learning. We are continually improving. Internal training goes on behind the scenes to develop our Content Strategists further in their SEO content auditing and curation, our writers in their SEO content creation, and our staff overall. We test our team members on their knowledge of proctored online tests to ensure they have the best training and knowledge. We also update our training manuals and resource materials for our team frequently to keep everyone on top of all the latest research.

6. Content Isn’t Limited to Just Blogs & Product Descriptions. In the marketing world, we here at Express Writers know that you need everything possible to have the biggest impact on your industry. Because of that, we make sure to cover more content fields outside of the standard blogs or landing pages. You can get social media content from our social media management team including written social media posts and social media profile creation, to name a few. Each post and page will be optimized for your business, helping you bring in and keep leads.

7. Need to Tweak Something? We not only provide you with top quality writers, but we also give you the chance to have your content revised twice. Do you want us to focus on another aspect of your company? Do you have a good topic idea we didn’t cover? You can suggest that in your revision request!

8. We Cater to All Types of Businesses and Brands. You don’t have to be a major corporation or a brand that reaches a broad audience. We specialize in helping niche brands bring in more readers, viewers, and customers due to our expertly trained writers. If you need some creative writing completed, we can do that. We can work perfectly in niche writing, as well as technical, legal, script, academic, and medical writing.

9. We Believe Press Releases are Still Important, and We’ll Create The Best Ones. Press releases aren’t going anywhere anytime soon. However, how they are released is slowly changing, but Express Writers is always up-to-date ensuring you get the perfect press releases for your company. We can optimize them for online release, and our PR writing team is one of the best in PR creation. Our clientele reviews on our press releases are always rave.

10. Can’t Think of Any Good Topics? Have No Fear! Along with our content auditing and curation, we can also provide you with expert topics. This can help you or our team write expert blogs on incredible topics that are sure to bring in readers and boost engagement. We will not only craft topic ideas, but will also create stellar, strong headlines that are going to help drive traffic to your blogs and website.

11. Ask Us Your Questions. We readily encourage our clients to ask us questions to help ensure that the process goes smoothly. Do you want to know how we can specifically help your company improve its Internet presence? Simply ask! Our expert team can answer any of your questions, getting you the best results.

12. What You Need to Know About The Latest Trends. Outside of our team of incredible writers and staff, we also provide you with the capability to learn about the latest content trends through our blog. Did you hear about the latest Google update and want to know what you should learn? We will blog on it! One of our top features is to do a roundup of some of our more popular posts in The Great Content Roundup. Keep an eye on it to make sure you don’t miss anything from the content world including news and tips for your content marketing.

13. We Enjoy Taking Guest Blogging Opportunities! Outside of our own network of blogs, we write a wide variety of guest blogs for different sites including Inbound.org, Search Engine Land, Site Pro News, SEM Rush, Business2Community, and Social Media Today. We continually seek opportunities to write for multiple industry leaders, growing our knowledge and reach.

14. Monthly Newsletters Keep You Informed. Express Writers also sends out monthly e-mail newsletters to help you stay up-to-date and catch anything you might’ve missed. We want to make sure you can stay well informed about the latest trends in the content world, as well as knowing the latest services we offer.

15. Our CEO, Julia, is A Followed SEO Resource. In addition to all of these awesome things, our CEO Julia McCoy is a top followed SEO and content resource. Her post on SEJ, 10 Ways to Beat the Panda & Penguin In Your Content Strategy, was the most read on Search Engine Journal for December 2014. She’s even appeared in SEJ’s #MarketingNerds podcast.

The Verdict Is In: You Should Choose Express Writers!

We want to make sure you have the best experience possible and get the content you deserve for your business. When you start considering hiring a content agency, please consider us for your next project. We are looking forward to doing business with you and improving your website, making it the best possible and giving you excellent results. Head on over to the content shop to get started!