content combination strategy

Alecs is a Client Accounts Manager at Express Writers. Peanut butter would never be the same without jelly. In like sense, combined strategies make for a much richer experience. In your daily life, I’m sure you can come up with at least five things without even thinking too hard about them that work well together. The same goes for content marketing. Some things just function better together and work towards accomplishing an overall goal. The strengths of one particular type of marketing covers the weaknesses of another. Just like a well-prepared team, using content marketing methods that overlap make for a much better overall experience. The Power & Synergy of A Content Combination Strategy Content combination strategy is the plan by which you make these individual content management strategies work as a team. What the strategy does is figure out which individual strategies cover the most amount of exposure for your target demographic. From there you can develop distribution plans for each of those vehicles of exposure. Thus, if your initial exposure medium was blogging but you saw a need for outreach on social media and print media, then you would incorporate those types of marketing into your overall marketing plan. Using a content combination strategy allows you to adjust your content to suit. Blogs are great for long-form content but if you operate on social media, for example, those users tend to favor images over long form narrative content. Combining the content you produce and matching it to the relevant medium for distribution allows you to increase your outreach and develop more high quality content that will encourage users to come visit your page. Understanding Content Synergy Dynamics Some things just work very well together. Take, for example, email marketing alongside offering a free e-book to readers. Email marketing by itself can be a hit and miss affair. Some users actively avoid ending up on mailing lists. However, when combined with the prospect of a free e-book, email subscriptions soar. People always enjoy the thought of something for nothing and that’s why free e-book marketing tends to net far more email subscriptions than any other type of strategy. The combination of these strategies sees the utilization of the email address as the object you need to obtain. With an active email address you can add the user to your email list and send them good content and information that they can use to better their lives, interspersing it with offers for products they may be interested in. In order to ensure that the email is active, you send them a copy of your e-book that they want, opting in to your mailing list to get it. It’s a novel idea that balances the user’s greed with an entry point for marketing to the customer at a later date. Not all content pairs are as synergistic as that one. Modern methods of social media make it easy for interaction to take place and utilizing it in tandem with a product that a company offers in order to win free merchandise is something many small businesses have adopted. This sees the use of a widespread media outlet and user generated content alongside free marketing in terms of the product being visible on the user’s picture which is then shared and liked in order for them to win the prize. Extending Effectiveness and Outreach Most content marketers run blogs. It’s their major source of production and distribution of content. The problem with blogs is that they are usually limited to a particular location in the hierarchy of modern media. Blogs are considered places where people go to share ideas and discuss things at length. On the opposite end of the perception spectrum is social media. Social media serves as the place where people go to interact with their friends and close acquaintances. It’s here that the majority of consumers exist. The numbers show that worldwide, there are over two billion users on social media. How many of those do you think take time to visit a blog? The answer is quite a lot, depending on it shows up on their feed. Blogs and websites have realized that utilizing social media in tandem with their regular posts can lead to an increase in their popularity and overall positive KPI’s. Social media networks like Facebook make it easy to create pages that are linked officially to blogs so that users can benefit from their massive user base when creating content. Sometimes, it works the other way around. Some Facebook pages have become so popular that they’ve forced their owners to build blogs around them in order to capitalize on their success. A good example of this is SciBabe on Facebook. Originally a page made to rant against the anti-science point of view of the popular Food Babe page, the owner eventually expanded it into an entire website dedicated to fighting misinformation on social media (a noble pursuit, but ultimately futile). Research in Multiple Formats: How to Appeal to a Wider Audience Content marketers already know the power of infographics. They are among the most popular ways of spreading information to people in a single, easy to share image. Infographics themselves sometimes represents a compilation of work from various research outlets. Statistics and facts are gathered and put into cool, flashy graphical representations to make the facts fun to read and easy to internalize for later use. The infographic is the modern successor to an older type of research distribution material, the white paper. Although infographics are the new kid on the block, white papers still have quite a bit of a following. Older copywriters have told me about the days when they would be tasked with creating white papers that were a couple dozen pages long from information given to them by a particular company. What a white paper is, for those of us who grew up in the digital age, is a report that is written to offer factual information on a … Read more