10 Benefits of Hiring a Content Manager to Support Your Outsourced Content Team
The demand for consistent, high-quality content has never been greater.
As businesses seek to grow their online presence and engage with customers through blogs, newsletters, and social media, many turn to outsourcing to meet these demands. Outsourcing offers flexibility and scalability, but it also brings challenges. This is especially so when managing large teams of writers, editors, and designers. That’s where a dedicated content manager becomes essential.
A content manager can be the key to getting the most out of your outsourced content team by ensuring quality and efficiency. Let’s explore the top 10 benefits of hiring a content manager.
10 Benefits of Hiring a Content Manager to Support Your Outsourced Content Team
In business, you don’t have to do it all alone. Your best bet is to build a skilled team that can lend their support as you build your brand. So, if you’re outsourcing content creation, you need a content manager to lead the way. Here are 10 reasons why you could benefit from hiring a content manager.
1. Ensure Consistency and Brand Alignment
A major challenge when working with multiple freelancers or agencies is maintaining a consistent brand voice. Without someone managing the process, you may end up with content that feels disjointed or off-brand, which can confuse or alienate your audience.
A content manager is responsible for ensuring that every piece of content aligns with your brand’s tone, style, and values. They create and enforce brand guidelines, ensuring consistency across all platforms, no matter how many different people contribute to the final product.
By maintaining this cohesion, your audience experiences a unified brand presence that builds trust and reinforces your company’s identity.
2. Streamline Communication Between Teams
When working with an outsourced team, communication can easily become a bottleneck. Freelancers and agencies often work remotely, in different time zones, and on varying schedules. Without proper coordination, this can lead to delays, misunderstandings, or overlooked instructions.
A content manager acts as the central hub for communication, ensuring that writers, editors, and designers all receive clear direction and feedback. This streamlined communication helps prevent mistakes, keeps the team aligned with your goals, and ensures deadlines are met without confusion.
3. Improve Workflow Efficiency and Organization
Content creation involves many moving parts, from initial brainstorming to writing, editing, revisions, and final approvals. Without proper oversight, this process can quickly become chaotic, especially when managing multiple freelancers or agencies.
Source: Content Marketing Institute
Alternatively, some teams don’t have enough people to lend a hand with many roles left unfilled. About 58% of B2B content creation teams struggle with a lack of resources. Not having the right people, the right tools, and an ample budget can create a lot of frustration.
A content manager designs and implements an organized workflow that suits your business’s unique needs. By developing a customized content creation process, they ensure every task is completed on time, in the correct order, and with minimal issues. This efficiency leads to faster turnarounds and higher-quality content.
4. Provide Personalized Content Strategy
One of the biggest advantages of having a content manager is the ability to develop a long-term, personalized content strategy. Rather than focusing solely on individual content pieces, content managers look at the big picture. They assess your target audience, business goals, and current market trends to create a content strategy that drives long-term results.
This strategic approach ensures that your content isn’t just filler. Instead, it’s actively working to achieve your business goals.
At Express Writers, we take this personalized approach seriously. Our dedicated content managers work closely with clients to build custom content strategies that address their specific needs and help them stand out in their industry.
5. Review Content and Quality Control
Quality is non-negotiable when it comes to content marketing. Whether it’s blog posts, social media updates, or email newsletters, every piece of content reflects your brand. With an outsourced team, you need someone who is dedicated to maintaining high-quality standards across the board.
Content managers ensure every piece of content meets your standards for accuracy, grammar, tone, and style. They’ll also make sure your content is optimized for SEO so you can trust it’ll perform well in search results and reach the right audience.
6. Facilitate Scalability
As your business grows, so does your content production. However, scaling content efforts can quickly become overwhelming without proper management. A content manager ensures that your team can grow without sacrificing quality or efficiency. They manage the influx of new content requests, ensuring that your team scales smoothly and continues to deliver top-notch content on time.
7. Save Time and Reduce Stress
Managing content creation can be a full-time job. Business owners, marketing managers, and executives must often juggle content production alongside their core responsibilities, leading to burnout and reduced productivity in other areas.
By hiring a content manager, you offload the day-to-day coordination of your content efforts. They handle everything from communicating with writers to managing deadlines, allowing you to focus on high-level strategy and business growth.
8. Facilitate Long-Term Content Success
Content marketing is a long game and success doesn’t come overnight. A content manager looks beyond short-term goals, focusing on long-term success. They continuously monitor and analyze the performance of your content, adjusting as needed to improve results over time.
This forward-thinking approach helps you stay ahead of trends, adjust to changes in your industry, and continually refine your content strategy to ensure long-term success.
At Express Writers, our content managers are committed to building long-term partnerships with our clients. We adapt strategies over time to keep your content fresh, relevant, and effective.
9. Provide a Single Point of Contact
When you work with an outsourced content team, you often have multiple freelancers or agencies involved in different aspects of the project. This includes writers, editors, designers, SEO experts, and more. Coordinating between all these individuals can be overwhelming.
A content manager serves as your point of contact, streamlining communication and ensuring all team members stay aligned with your goals. This single point of accountability makes the content creation process smoother and more manageable for you.
10. Boost Return on Investment (ROI)
High-quality content that is well-managed can significantly boost your return on investment. And it’s safe to say most people would agree. Around 82% of marketers are actively investing in content marketing because they know it’s essential to long-term growth and success in the business world.
Source: Ahrefs
A content manager ensures that all content aligns with your business goals, engages your target audience, and drives conversions. By overseeing every step of the content creation process, from strategy to execution, they help you maximize the impact of your content and achieve a higher ROI.
Express Writers: More Than Just a Writing Service
When you work with Express Writers, you get more than just a writing service. You get a complete content management solution. Our dedicated content managers are the backbone of our team, overseeing everything from strategy to execution. They work closely with you to create a custom process that fits your unique needs and schedule.
- Tailored Content Strategy: We build a personalized content plan based on your business goals.
- Complete Oversight: Our team handles every aspect of the process from coordinating writers and designers to managing deadlines and ensuring quality control.
- Long-Term Success: We’re committed to helping your business succeed with long-term content strategies that drive real results.
Take the Next Step in Maximizing Your Content Efforts
Hiring a content manager is one of the smartest investments you can make for your business. Whether you’re struggling with managing an outsourced team, need help scaling your content efforts, or simply want to save time and reduce stress, a content manager can transform your content marketing success.
At Express Writers, we offer more than just writing. We offer complete content management services to help you achieve your goals. Ready to elevate your content strategy?
Contact us today to learn how we can drive content success.