25 Reasons for Outsourcing Your Blog Writing
With over 91% of marketers embracing content marketing today, in-house is out when it comes to content creation! But what exactly does this mean? Does it mean your in-house writers are defunct and outsourcing is the only way to get content today? Of course not! Most companies have use for in-house writers, and they won’t be entirely defunct anytime soon. That said, though, outsourcing your blog writing is becoming a popular decision, and many companies are utilizing a mix of in-house and outsourced content creation to run their businesses and boost their content output. In 2014, 62% of companies outsourced their content marketing. Today, marketers around the country are outsourcing a whopping 18% of their total content, and writing stands out as one of the most-commonly outsourced duties. While it seems obvious that outsourcing your blog writing can save companies time and money, the impact goes far deeper than that! Read on to learn more about why you should consider outsourcing your blog writing, and how it can help your company grow. Why Should You be Outsourcing Your Blog Writing? The biggest drawback of content creation is that it’s time-consuming. Today, 10% of marketers spend between 16-20 hours each week on their social media content alone. When you expand that to blog writing, article publication, and graphic creation, it becomes obvious just how much of a burden creating great content can be for busy managers and business owners. For many companies, this burden is just too much. Unfortunately, content is also too valuable to ignore. Companies that invest in content stand to enjoy the following benefits: A bigger audience Established authority A rapport and engagement with viewers Opportunities to turn leads into customers The ability to tell your story A platform to meet new people The ability to stand out Capacity to brand yourself as an expert in your industry The opportunity to make money and increase the company’s bottom line Companies who are outsourcing blog writing have more time to work on the business rather than in the business. In fact, professional blog writing can work to enhance all these vital benefits. What Can You Outsource? Today, you can outsource just about anything. Modern content creation is primarily web-based. It’s the process of researching, organizing, writing, and editing information for cyber publication. It’s not just writing, either. Aside from written material, content creation can include the following: Graphics and pictures Video Creation Podcasts Twitter Chats and other social interactions Some of the most foundational components of content creation include: Social media Blogging Web content Landing pages Sales pages White papers Press releases Articles and documents The creation of SlideShare presentations And the list goes on! While most companies want to create all these types of content for their online presence, few have time. This is where the decision for outsourcing your blog writing and other content creation responsibilities comes in! 25 Smart Reasons for Outsourcing Your Blog Writing Whether you’re an old outsourcing pro or you’re looking at making the decision for the first time, here are the 25 top reasons for outsourcing blog writing: 1. Outsourcing Passes Content Creation Along To Professionals If you don’t specialize in content creation, you’ll find yourself at a marked disadvantage. Professionals who specialize in the content industry know every nook and cranny, hidden detail, and trend. They understand every kind of content, and they work to best leverage it for their clients. This allows you to create better content across the board. 2. Not Everyone Can Write We’ve said it before, and we’ll say it again: Not everyone can write, and that’s okay! Writing is a complex, learned task, and it’s often best left to the professionals. We’ve always been advocates of investing in the right copywriter to enhance your content development efforts, and the skilled writers working behind the scenes of content creation companies can help you skip the stress, pain, and investment of doing it yourself. 3. Outsourced Content = Quality Content When you work with an outsourced content creation team, you get a team of professionals that includes editors and writers. This helps ensure quality. Each piece of content you outsource gets a detail-oriented review before it goes live. This helps prevent spelling and grammar mistakes and ensures that all your content is material your brand is proud to attach its name to. 4. Increased Reliability When you work with in-house content creators, your projects can easily be stalled by someone getting sick or missing work. When you outsource, though, you’re working with a team, which means there’s always another writer to step in if someone drops out 5. Hands-Off Ease Ever wanted to create a situation where you don’t have to think about your content at all? Outsourcing your blog writing can make it happen. Content creation teams can create, manage, and post all your content for you, allowing you to kick back and enjoy the ride, without the hassle and burden of managing a team. 6. Quality SEO and Technical Knowledge Outsourced content teams keep up-to-date on the latest content trends and understand the best strategies to further your business in the digital age. By working with them, you can enjoy quality, SEO-optimized content that adheres to Google’s current standards and ranks well online. 7. Lower Costs Companies thinking about staffing an in-house content curation team need to consider the cost. It’s not simply a matter of finding and hiring qualified team members. This number also includes finding the space, tools, and budget for the entire department. Outsourcing gives you the ability to reduce your overhead and focus on what matters the most: talented, professional assistance. 8. Large Talent Pools Today, the best talent might be across the country from you. Fortunately, outsourcing your content allows you to access it. This is one of the many reasons outsourcing is such a positive move. It allows you to track down that perfect fit, whether it’s down the street or on the other side of the US. 9. … Read more
