10 Tips For Getting the Most ROI From Your Content In 2015
In the last year, 2014, we saw a growth in the overall amount of media content that was shared by users in all forms of social media. The amount of users that utilize social media grew enormously, leading to a larger number of users sharing content across multiple social media networks. In order to calculate the return on investment on content, we must examine the different factors that affect the interaction of the audience with the content and how much time the content resulted in a positive response. By using the metrics for these data we can build a picture of how well or how poorly the particular content performed in respect to the investment made on promoting the content. Due to the sheer number of different things that make up the calculation for return on investment, pinpointing a particular factor to change or to improve in order to raise the ROI would be nearly impossible. 10 Ways To Boost Your Content ROI This Year There are wide spectrums of small changes that can be made to your content in order to make it more marketable. Let’s take a look. Use The Human Element. In order to reach out to people in this day and age it is necessary to interact with them on a more direct level. Human beings tend to utilize social media as a personal space; meaning that they tend to like and share items that resonate with them most personally. In order to bring a level of humanity to social media, adding a human element is often necessary. In order to get users to appreciate your brand, you have to act less like a brand online and more like a person. The personal touch goes a long way towards having people like and share your content because it stops coming from a nameless, faceless entity. The world today has invested a lot in being impersonal and anti-social. Key among offenders is businesses, since they tend to isolate themselves from their clientele. By breaking down this barrier you establish a rapport with your audience which goes a long way towards getting your content out there and raising the ROI on your content investment. Keep Focused. In social media as with anything that requires you to cover multiple angles in order to be successful, you have to keep your focus throughout the time of your social media campaign. Your target is audience is what you should be focusing on. Knowing your audience is probably the most important thing in conducting a successful social media campaign. By knowing your audience you can direct your efforts towards this particular niche, using the jargon to make them feel at ease. Once again, establishing rapport is crucial to getting your content around. Knowing your audience allows you to build targeted content that your audience would find both interesting and useful. The other point that you need to keep focus on is the quality of your content. Creating good content is as important as having a grasp of what your audience wants. You should give your audience what they want but not compromise truth in order to do so. Balancing these two aims will allow you to create content that your audience will love and pass around, directly affecting your ROI on content investment. Target Your Efforts. There are a number of different social media outlets available to a company. Any company investing in social media should be aware that the figure for a single arm of social media doesn’t necessarily carry over to other arms. Thus the outreach of a post on Facebook will not be the same as the outreach on a social media such as twitter. In order to maximize your ROI, you have to treat each one of these social media outlets separately instead of lumping them all together into a “social media” grouping. Many times, when a company seeks to lump all of its social media activity under a single umbrella department, the result is erroneous results where one arm of social media that has a poor results skews the statistics negatively. By selectively focusing how you market to each arm of social media and taking into account each arm separately you can find out which arm is the most in need of assistance in order to maximize the ROI for that particular social media network. Be Engaging. Social media is all about interacting with the customer on their level and creating and sustaining a rapport with the customer. In order to get the most out of your marketing efforts you need to engage the user and convince them that your content is worth reading and worth sharing. Once your content is good enough, you break it down to convincing them that they should read it. Simply posting links and descriptions isn’t what being engaging is about. You need to have more of a presence on social media in order to increase your engagement level with your users. Proper engagement requires commenting on relevant posts by users, including your own input in debates, asking for feedback about your products or services and personally dealing with users as they speak to you. Creating unique content is also important in the quest to be engaging and the more unique and high-quality the content is, the less you’re going to have to convince the user to share and like it on social media. These, in turn, translate to a higher ROI on your investment in the content department. Keep in Mind Your User’s Device. Social media and all content marketing over the last five years have seen a shift away from computer-friendly methods to methods that are intimately geared towards mobile users. Tablets and smartphones have taken over as the most popular ways of accessing the internet and content marketing has shifted focus along with it. Creating content today is mainly about developing engaging content, but at the same making this content accessible by all your users … Read more
