content for SEO - Express Writers

#ContentWritingChat Recap: Curating Consistent Content for SEO with Danielle Tate

December 31, 2020May 12, 2017 by Rachel Moffett

As online content creators, there’s no denying that SEO is essential. It’s not enough to just write amazing content for your blog, but you have to optimize it as well if you want search engines (and potential readers) to discover it. To help you step up your skills and create content for SEO, you’ll want to dive into the recap of our latest #ContentWritingChat where we talked all about it! #ContentWritingChat Recap: Curating Consistent Content for SEO Join us for #ContentWritingChat on Tuesday, May 9th at 10 AM Central Time with @Elegant_Entre! pic.twitter.com/rdvWR9nxP0 — Express Writers (@ExpWriters) May 2, 2017 Our guest host for this week’s chat was Danielle Tate of Elegant Entrepreneur. Danielle is a CEO, best-selling author, and a speaker. Q1: When it comes to publishing content consistently, where do you find inspiration to write? There’s no denying that sometimes it can be hard to come up with fresh ideas for your content. In order to keep those creative juices flowing, you need to seek a little inspiration. We asked our chat participants where they find inspiration for their writing and here’s what some of them had to say: A1a: I always look for news hooks that correlate with my post topic. Tying in headlines creates interest. #ContentWritingChat pic.twitter.com/p1t9SETgFA — Danielle Tate (@Elegant_Entre) May 9, 2017 A1b: Also, any customer question your company or blog receives is a topic for a post. It’s info your readers want #ContentWritingChat — Danielle Tate (@Elegant_Entre) May 9, 2017 For Danielle, she likes to look for news hooks that correlate to the topics she wants to write about. She also turns to customer questions, as they can make great blog content. This is a good reason to pay close attention to feedback your audience gives you and make note of any commonly asked questions. A1: Find inspiration from your audience! They can give you great ideas based on their questions. #contentwritingchat — Netvantage Marketing (@netvantage) May 9, 2017 It looks like Danielle isn’t the only one turning to customers to find content ideas. The team over at Netvantage Marketing uses this strategy as well. A1: Our customers. What questions are they asking? What are they talking about? #ContentWritingChat pic.twitter.com/PLCOaDqhWC — Kristi Kenyon (@kkenyon86) May 9, 2017 Kristi does the same. She finds out what questions customers are asking and what they’re talking about. This will lead you in the right direction when it comes to potential topic ideas. A1. I usually look at trends, listen for challenges and I have a pretty serious rainstorm board in my office. #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) May 9, 2017 Brittany knows it’s a great idea to look at the trends in her industry. This gives you an idea of what’s hot at the moment and provides you with an opportunity to write about it. She suggests looking at trends and listening for challenges others are facing and then having a good brainstorming session. A1 Reading different articles is always a plus, there’s always new inspiration to writing/creating content. #ContentWritingChat pic.twitter.com/BIlyn3BfTd — Tony Stephan (@OmnipoTony) May 9, 2017 For Tony, he enjoys reading different articles for inspiration. There’s always something new to read, whether it’s something within your industry or not. You can always draw inspiration from what others are saying. @ExpWriters A1. I find inspiration to write content from twitter chats and also from successful people who are great with others #contentwritingchat — Cheval John (@chevd80) May 9, 2017 Cheval gets inspiration from Twitter chats. Chats are very informative and they provide you with the opportunity to connect with others and hear their questions. It can be a great place to find your next blog post idea. @ExpWriters A1: Frequently inspired by something someone said, what I see in nature when I #run, and a great photo/video. #ContentWritingChat — Jeremy Murphy (@jeremypmurphy) May 9, 2017 Jeremy finds writing inspiration from a variety of sources. He gets ideas from things he hears others talking about, what he sees in nature while he’s out on a run, and from great photos and videos. Q2: What advice do you have for writers maintaining a blog long-term? One thing that many on the outside looking in don’t realize is that blogging is actually hard work. You take on many roles as a blogger and it can sometimes feel overwhelming. So, how do you manage all of those tasks for the long haul? Check out this advice: A2: Don’t be afraid to widen your scope of topic so you have more to write about for the same audience #ContentWritingChat — Danielle Tate (@Elegant_Entre) May 9, 2017 Danielle says you shouldn’t be afraid to wide your scope of topic when it comes to the content you cover. If your audience would be interested and it’s still relevant overall, there’s no reason you can’t experiment with something new. A2: Write about something you genuinely enjoy, don’t let it turn into a chore, and find a schedule for yourself #contentwritingchat — Digital Natives Cast (@DgtlNativesCast) May 9, 2017 No matter what you choose to write about, it should be something that you genuinely enjoy. If you aren’t passionate about your chosen topic, writing will quickly become a chore. A2: Test, test, test to see what works, scale what does, stop doing what doesn’t. Metrics are our friend. #ContentWritingChat https://t.co/uprUW3fhnm — Jobs2Careers (@Jobs2Careers) May 9, 2017 Make sure you’re running tests to see what’s working for you and what’s not. This allows you to see what you should do more of and what needs to change. @writingchat A2a: Consistency. If you can’t keep it consistent then don’t waste your time. #ContentWritingChat — Our Fractured Minds (@FractureSaga) May 9, 2017 As Jeff said, you need to keep it consistent. If you’re going to start blogging, you need to develop a schedule and stick to it. A2: You need a content strategy and an editorial calendar. Focus on consistently creating valuable, quality content. #ContentWritingChat — Rachel (@redheadrachel) May 9, 2017 To make sure you’re … Read more

How to Write Content for SEO: 7 Steps to Great SEO Writing

June 19, 2024November 28, 2016 by Adam Oakley

Writing content for SEO (search engine optimization) is a necessary, vital skill for online marketers. Just look at some of these stats around search… 70.6% of ALL web traffic on the entire web now originates from Google, per a Backlinko/Sparktoro study. Publishing valuable SEO content brings in 67% more leads than NOT publishing strategic SEO content, says a HubSpot study. More than 71% of B2B buyers read blogs during their buying pathway (3-5 blogs is the norm). Add in to that the fact that the ROA on an ad funnel is as low as .66x. While the purpose of content is to be helpful and useful for readers, it also needs to appear in search engines — otherwise, you’re losing out on the potential your content could have. Like all types of online writing, however, learning how to write content for SEO is a skill that you must learn. With this in mind, let’s dive into how to write content for SEO, and what proactive steps you can take to make your online content visible, relevant, and interesting. How to Write Content for SEO: 7 Steps Here’s a sneak peek at the 7 steps we’re going to cover in today’s blog. 1. Outline and ideate the content in your head before you write it. 2. Structure your content for easy readability & long-tail keywords. 3. Format all of your content into short chunks. 4. Make your headings descriptive. 5. Nail the transition. 6. Have other people proofread your posts. 7. Have other people proofread your posts. 8. Make sure your articles are long enough to provide ample main content. [bctt tweet=” 70.6% of ALL web traffic comes from Google — a reason why SEO is critical for every business’s content marketing. No idea what SEO is? Don’t worry. @JuliaEMcCoy guides you through the basics on how you can write for SEO! ” username=”ExpWriters”] What is SEO? SEO stands for Search Engine Optimization. By making online content easy for the crawlers of search engines like Google to understand, good SEO principals help written material rank more efficiently. They can even make it easier for readers to find your written material online! There are two different segments of SEO: technical SEO and on-page SEO. While technical SEO refers to the links, structure, and code of a website, on-page SEO is the keyword inclusion, length, outbound links, images, and style of a post – all of which help Google “read” it and rank it accordingly. Both technical and on-page SEO are methods of optimizing content and getting it to rank in a favorable manner. Common SEO tactics involve keyword research and inclusion, image optimization, link building, and content formatting. Need step-by-step guidance on how to write SEO content? After earning 20,000+ keyword rankings in Google across 8 years, I’m now teaching SEO writing! Download for FREE: The SEO Content Writer’s Cheat Sheet. How to Create Content That Supports Good SEO: 7 Formatting & Structure Tips Today, good SEO and good content go hand-in-hand. If your content is poorly formatted, improperly structured, or carelessly thrown together, it’s going to be difficult to shape it into something that supports effective SEO. With that in mind, here are some tips to help you correctly develop all of your blog posts, starting now: 1. Outline and ideate the content in your head before you write it. While nobody is saying you need to sit down and create a “brain map” of your various ideas, content that supports good SEO is the opposite of an impressionist painting. Instead of being random and sudden, it is methodical and categorical. Because of this, brainstorming content is a powerful way to ensure that you’re including all of your main points and topics, and that you can use the content to input links, keywords, and other important SEO elements. To this end, think about all of your content, with these questions, before you write it: Who are you trying to reach? Which keywords will you include? What’s the overall point of your material? What do you want the content to communicate? By thinking through the course and structure of your content clearly, it’s easier to publish great content that lends itself nicely to SEO. 2. Structure your content for easy readability & long-tail keywords. Great blog posts rely on great structure, and good SEO does, too. With this in mind, consider mapping or outlining your blog posts before you write them. In addition to giving you a structure to abide by, this simple task will also help you lay out your introduction, body, and conclusion, and ensure that your content is easy to read, which, in turn, makes it more reader- and search engine-friendly. Long-tail keywords are your best friends in terms of optimizing for keywords that won’t break the bank (take too long or too much $). Read my guide here for more on how to go after long-tail keywords, including which tools to use. 3. Format all of your content into short chunks. A large brick of text is intimidating to readers, and it will push people away. With this in mind, be sure to divide all of your content into readable chunks of text, with a beginning, middle, and end. As a general rule, paragraphs should be only 3-4 sentences in length, and you should do your best to insert subheaders at intervals of every 300 or so words. This makes your content easier for readers to approach and helps keep it from feeling intimidating on the page. It also has the potential to improve your click-through rate, which can boost your overall SEO scores. Look through some posts here to see examples of readable content: Our own Write Blog Search Engine Journal (well-formatted articles) QuickSprout (readable blogs) 4. Make your headings descriptive. Beyond just using headings, you need to know how to make them descriptive and useful. Headlines are meant to guide readers through your blog post, and headlines that are highly descriptive and include target keywords will do the best … Read more

How Social Engagement Really Ties Into SEO Rankings

December 31, 2020November 5, 2015 by Adam Oakley

If you run a business, there’s no doubt you’ve been told you need to be busy on social media channels. But, essentially you need to know that your efforts on those platforms are driving traffic to your website and making it quicker for customers to find you online. In short, you need to know you’re getting a return on investment. The question is this: do social signals actually influence your SEO? Social Engagement and SEO: The Answer Is Indirectly Last year, Matt Cutts announced that social signals won’t directly affect SEO. Sounds pretty cut and dry, right? Wrong. The keyword in that sentence is “directly.” Social media allows you the chance to impact your business’s SEO in an array of indirect ways. How to Measure That Indirect Impact Just because you can’t tie the indirect impact of SEO and social signs doesn’t mean it’s time to pack up shop and shut down all your social profiles. While there may not be a very specific formula for directly connecting SEO and social, it definitely doesn’t mean your social effort are futile. Let’s say you have a ton of followers on Twitter. That doesn’t really guarantee that you’re going to enjoy higher ranks on Google and the other search engines. However, it also doesn’t mean that won’t change tomorrow. For instance, in 2013 Google said that they did include social signals. A year later in 2014, they said they did not. According to Justin Kirby, CaveSocial Co-Founder, if a business’s content tends to be drawing people from various social networks to your URL constantly, SERPS are going to view your content as respected and eventually your rankings will increase. Social Is Much More than SEO Rankings Increasing your business’s website rankings in search engines really shouldn’t be your only goal when it comes to social signals. Just look at these other benefits: Link building Increased website traffic Social profile growth Content visibility Each of these can, and will, contribute to increased rankings. Gone are the days of SEO just being about using keywords and link building. That’s exactly why Google’s algorithm continues to evolve. Now, SEO revolves around honest experiences and trustworthy brands which means your rankings get better as you provide quality content, delivered consistently from a variety of sources. When you create a marriage between your social and content, you’ll see how your ranking and website traffic will improve. Let’s not forget about social reputation and brand awareness, either. As stated in Searchmetrics’ 2016 Rebooting Ranking Factors White Paper: “The correlation between social signals and ranking position is extremely high, and the number of social signals per landing page has remained constant when compared to with the values from last year’s whitepaper. … The top-ranked websites in Google’s rankings displays vastly more social signals than all other pages…. This is primarily due to the overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Essentially, the more ways people are able to find you in search engines, the more you’re able to control your brands’ images. Simply open the first few pages of Google on a search of your product or brand. Be consistent in your efforts and you’ll be able to “own” some topics online with your killer content and, ultimately, your services and products. So Many Reasons to Be Active on Social Media While there may not be a clear recipe of what you should be doing on social for your efforts to affect SEO, that doesn’t mean social signals won’t affect SEO whatsoever. There are plenty of reasons to be active on social, like engaging one-on-one with customers and growing your community. All the growth and social activity to see on your networks will lead to increase website traffic, increased interest in your offerings and more content views. SEO Is Becoming More Dependent on Engagement Human marketing, that is, having an online presence and engaging with your community, is good for all sorts of reasons. It’s especially good for your bottom line. Search engines are hard at work building algorithms that are way more in tune with human thinking since at the end of the day, humans are the ones using the search engines. So the closer they get to being human, the better the results will be. But don’t just take my word for it. Searchmetrics created a list of correlating factors between social signals and search engine positions. What you can see here is that 8 out of 10 highest correlations between search engine positions and rankings are tied to social engagement factors. That means that those factors that tie in best with the search engine positioning is related to how people react to content on social media. Human beings’ reactions on social media don’t happen because of numbers or because you’ve created a perfect site (from a technical viewpoint). It does happen because your content appeals to your audience; it resonates with them; they can relate. They’re human! We could get into a whole heated debate about a link between causality and correlation. But there’s really one main thing we need to know: content that is likely to entice engagement has a better chance of higher rankings and content that ranks well will help your bottom line. Matt Cutt’s Viewpoint So, just how far is Google from using social media signals as factors for ranking? Can the SERPS use follower and engagement metrics from the likes of Facebook and Twitter to evaluate an individual’s authority? The answers to those questions were certainly buried in the headlines in Matt Cutt’s video. Supporting what Matt had to say, Google’s John Mueller has categorically stated Google doesn’t use social signals in its search ranking factors. Okay, so let’s go in depth into Matt Cutt’s comments to try to understand why Google doesn’t do so. Do Twitter and Facebooks Signals Play a Part in Google’s Ranking Algorithms? That’s what Matt Cutts answered in the video. Let’s break it down. 1. Twitter and Facebook … Read more

Why You Shouldn’t Be Doing Content for SEO Only

December 31, 2020December 11, 2014 by Adam Oakley

Wait just a second – isn’t content for SEO purposes? What does my odd title mean? Well, yes, content is great for SEO, and SEO is just one of several reasons why you should be using content. Goodness knows we’ve talked about the importance of content for SEO multiple times. However, it isn’t the only reason. You need to craft content that reaches your audience both on and offline, and it needs to be high quality and engaging. That said, how do you craft content that doesn’t primarily focus on SEO, while still putting out content that’s excellent enough for Google to #1 it? This blog is going to take a look at this, as well as help you craft excellent, engaging copy for your website and social media sites. Following these suggestions could help turn several of those clicks into excellent leads and long-term customers. SEO is Just One of Many Reasons for Content It might seem like the only reason most companies utilize content is for SEO, so why can’t you? It does look like it works, especially at the beginning. However, when you focus your content solely on SEO purposes, you can eventually lose your readership. There is nothing quite as boring as reading a piece written only to trigger the search engines and bring people to the site. Yes, SEO is a great reason for a content campaign, but it is not the only one on the market. There are several other reasons that combine to create an incredible formula of success. Take a quick look at my blogs; I write them for you specifically without focusing too much on SEO. I do take it into consideration. I like ranking in Google searches (who doesn’t?). However, I also want you to find something of immense value and that is the true goal of content. What Happens if You Only Focus on Content for SEO? The main thing that can happen is you can lose your readership. This is something discussed in several blogs about SEO. “Don’t keyword stuff because readers won’t appreciate it,” “don’t write for the bots because of readers.” Your readership is vital to the success of your business. Another important reason is if you only focus on the SEO aspect of your content, you can eventually be penalized by Google. Do you see now why it is vital to your business to only use content for SEO as one reason? How Else Can You Use Content? Now that you’ve seen just how important it is to not focus solely on SEO, you might be wondering how else you can use your content. Let me look at two important ways to use content for your business: To Reach Your Followers Online. One of the reasons for writing web content is that it gives the ability to reach your followers easily through the Internet. The online world gives all companies the unique ability to meet customers where they are. This could be if the customer is on a train commuting to work, at Disney Land, or as they marathon House, M.D. on Netflix. No matter where you customer is, you can use your web content to reach them quickly. When you only focus on SEO, you still might reach them, but you won’t be able to retain them, which can be detrimental. Use it to Grow Your Business Both On and Offline. When using web content, not only can you reach people online, but you can grow your business offline. How can online web content grow your business off of the World Wide Web? Simple – word of mouth marketing. Word of mouth marketing gets your business to other people who may never have known about it at all. What will happen is one customer likes a product or service, and they will tell their friends and family members who will then tell their friends or family members. The cycle continues until it grows into a great client base. This can also happen on social media, and, as the Forbes article I linked to says, it is one of the most important elements in your social media marketing campaign. Tips on Creating Excellent Content That isn’t Just for SEO Just how can you create killer content your audience will enjoy without solely focusing on SEO? Let’s take a quick refresher course on a few ways to help your company both on and offline. Know Your Audience. One of the most vital parts of creating content that doesn’t just focus on SEO is knowing who your audience is and what they want to read. This will take some researching, but it can be done. This will help you craft excellent content that will be shared on social media, helping with one aspect of word of mouth marketing. If you truly know your audience, they will feel comfortable with your company and will be willing to tell others about it. A few ways to research your audience are: Create specific questions to help you truly learn about them. Sending out customer surveys for your audience to fill out. Meeting with clients and hosting a sort of online town hall to get a feel for what they want. Research your audience on social media and what they are saying about you. Write for Your Readers. When you focus your content solely on SEO purposes, you miss the biggest mark for successful content – writing for your readers. You can write your content with SEO in mind, but readers are going to notice if you are trying to rank. The best way to write for them is to follow point one and research them, but to also write naturally. “Talk” to your audience by using pronouns and create a relationship. Write on topics they find interesting and give them valuable information that they don’t feel they can get elsewhere. A great way to write for your readers is to use their language or “voice” in your content. This … Read more

PubCon Vegas 2014 Speaker Talks about SEO as Content Marketing

December 31, 2020October 31, 2014 by Adam Oakley

PubCon is the top social media and optimization conference: it’s supported by the top businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and digital advertising agencies. (Yes, one day I’ll make it to one.) This awesome event always offers an in depth look at the future of technology, as envisioned by the top-speakers, in cutting edge sessions. Moreover, at PubCon Vegas 2014, a noteworthy speaker made it widely known that content marketing and SEO are irrevocably joined at the hip. At the recent PubCon in Las Vegas, Carolyn Shelby spoke about how content marketing and SEO are inextricably linked. Shelby is the Director of SEO and SEM for Tribune Publishing. She also works for six Tribune newspapers, plus the LA Times and the Chicago Tribune. She has been in the industry since 1994, and she has been professionally designing and developing websites for nonprofits and a diverse variety of businesses since 1995. She consults, she speaks, and she isn’t afraid to get her hands dirty with hard online work. Her specialty is rehabbing underperforming and outdated websites. In addition, her appearance at PubCon sheds some new light on SEO as content marketing. What are SEO and Content Marketing? As you know, SEO is the acronym for search engine optimization. SEO is the process of affecting the visibility of a specific website or web page in a SERP’s “natural” or un-paid (“organic”) search results. Lee Odden, an industry expert from the Content Marketing Institute, recently described SEO as “a customer focused content marketing program.” He went on to say that it’s like a “sandwich” in which “SEO is the mayonnaise.” Although the mayo touches just about everything and enhances the sandwich’s flavor, it’s not exactly appetizing on its own. Content marketing is marketing that involves the creation and sharing of media content in order to draw in and retain customers. You might liken it to the bread of Odden’s sandwich. Good quality bread can really make a sandwich and complement its contents. While the bread may be scrumptious all on its own, it’s usually the contents of the sandwich that lead us to eating it. Why You Need SEO in Content Marketing If SEO is like mayo and content marketing is like bread, then obviously both are important. In her segment at PubCon, Carolyn Shelby listed the following reasons for why you need SEO in your content marketing: It helps identify the goals for your marketing, and it creates a performance benchmark It helps you select your themes and topics through good old-fashioned keyword research It assists you in writing that unbelievably amazing, on topic content It allows you to decide where to distribute and promote your content for the best visibility to your target audience It gives you the capability to run reports that show your ROI However, these aren’t the only reasons you need SEO and content marketing as a combo. Regardless of what people say, SEO and content marketing aren’t duking it out to see which species survives to the next step of cyber evolution. We’re not looking at survival of the fittest or a corporate takeover. We’re staring at a merger. The people who go around pushing “Content Marketing vs. SEO” are chomping at the bit to pit them against each other like a couple of prizefighters. Not only do they want you to pick a side, but they also need you to do so. Do I have your attention? SEO versus Content Marketing The apparent implication comes across that, in order to be wise with your digital marketing budget, you have no choice but to choose between hiring only one type of specialist over the other. In this case, it’s the SEO guru over the content marketing king. Maybe you have a $3,000 budget dedicated to marketing to allocate as seen best fit per month. The dilemma then becomes, do you put your eggs into the content marketing or SEO basket? The only way this makes any kind of sense is if the intended SEO in question is of the black-hat variety. Black-hat SEOs were indeed a booming, albeit questionable, business practice for years. Today, their methods are entirely unethical, ineffective, and downright dangerous to your SEO strategies. Search engines don’t take too kindly to websites caught running a black-hat SEO tactic and they penalize those found guilty of doing so accordingly. It can be disastrous. The truth is white-hat SEO practices are tried and true methods of increasing visibility and ultimately readership, thus leading to conversion. One of the most talked about white-hat SEO methods is creating and publishing high quality content. Guess what? We just stepped into the domain of a seasoned content marketer. There is no choice between SEO and content marketing. They work together. In fact, awesome content is quickly turning into the ultimate SEO tool! SEO as Content Marketing: Two Sides of a New Coin Savvy online marketing professionals should come to the conclusion that content marketing and SEO are the two key contributors in an enterprise-focused marketing strategy. If your website is lacking in one or both of these areas, it has to be brought up to par. SEO experts shouldn’t be living in fear of the extinction of the craft they’ve worked so hard to build. Their roles will continue to be vital for a brand’s marketing strategy because they know better than anyone that effective, ethical SEO can’t happen without the necessary content to optimize. And where the content gurus know the ins and outs of epic content—like citations and internal linking going SEO viral—the SEOs know how to get search engines to see that content. We all strive to create high quality content with the intention of supporting our marketing objectives. If done properly, an integral part of our execution strategies will be focused on creating optimizations that will increase the probability of our content being discovered on search engine result pages. As it stands, claiming that SEO and content marketing … Read more

8 Reasons Why Content is the Most Crucial Element of SEO Today

January 1, 2021April 22, 2014 by Adam Oakley

If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don’t care about companies; they only rank content. It doesn’t matter how great your company is if you can’t offer the readers high quality content. The main purpose of search engines (including Google) is to offer their users the best experience possible. When a user searches the answer to a question, the more details the answer has, the more useful it is for the user. As a result relevant and high quality content will have a better ranking in the search results. All this determines your goal in content creation: publishing marketable, useful and relevant information. This will boost your ratings and it will ensure that your SEO strategy will have long-term effects. So here is why content is the key element of SEO: 1. People Are Interested in What You Have to Say According to Brafton.com 52% of people made purchase decisions based on what they read on blogs and 57% of the marketers gained new customers because of their content. 42% of people look for articles and blogs about the products that they wish to purchase and 60% of the marketers claim that content helps them make better decisions. 61% of the customers say that they are likely to purchase the products of a company that offers custom content. All this should show you how important your content really is. Now that you know your content makes all the difference, what could you do to improve it for higher SEO ranks and more traffic? 2. Give the Consumers What They Need First of all, you have to know what your target audience is. Secondly, you need to know what they want and what information is relevant to them. If you don’t, you will waste time and energy offering solutions to problems that don’t exist. Once you know what the target audience wants, make sure that the content you offer is really helpful. Think of the most common questions and offer answers. This way you will become the source of knowledge to the readers. While the other people will be too busy with self-marketing, you will give people exactly what they need which is the best self-marketing strategy ever. 3. Just Give Yourself Regardless of the kind of content you are thinking about, you can be sure that there are hundreds of people who thought of it before you woke up this morning. This is why you will have to find ways to make your content stand out; find ways to present your content in a way that has never been used before. If your content is similar to the others’, you will just need to add value to it. There are many different ways to make your content stand out, such as adding videos, infographics, images, or anything else that would make it unique. 4. Boredom Is the Death of SEO You may be working in a field that is boring or dry, but you can be sure that they are always ways to add a fun and creative spin to it, even if you are in the field of toilet seats. One of the most important aspects that you will have to be thinking about is branding, according to Seth Godin. Based on information from brafton.com, half of the users are more likely to visit a page if it appears several times among the search engine results. For this you will need a diversified content strategy. It means that you should have blogs, webpages, images, videos, whitepapers, social snippets, infographics, and anything else you could think of. All this will result in people being engaged with your brand. You will be able to fill the content gaps and you will maximize the benefits of all your content. 5. Content Reduced to Keywords When you’re searching for something with the help of search engines, you have to type in keywords. These are the same keywords that the users type in to find your content. Since you know what your target group wants, you should have a pretty good idea of what keywords they might use to reach the desired content. All these keywords must be a part of your pages. This way in the moment the user hits enter, your content will be first on the list of results. 6. Can Keywords Reduce Your Ranking? In order to have high ranks on the search engine results, there is need for your content to contain keywords. So, why wouldn’t you include all the keywords that you can think about? The truth is this is a very bad strategy. Keyword stuffing isn’t the solution to your problem. If you have too many keywords, the content will lose its purpose and it won’t be useful to the readers. This is why there is a keyword density accepted by common sense. If your web content keyword density is higher, it will hurt your ranking. On the other hand, if you don’t have keywords, it will become very difficult to attract traffic to your content. 7. Is Your Content Engaging? If you have high quality content, you will be able to engage the readers and this is something that the search engines also measure. The more time readers spend on your site, the better the rankings will be. If you don’t have high quality content, the readers will simply bounce back to the search results and, again, this will hurt your ranking. 8. Be “Socially” Involved You can see social media everywhere you look. If you get shares, likes, tweets, or any other kind of social feedback, it means that you have high quality content and this is something that the search engines will appreciate as well. All in all, no matter what kind of feedback you’re striving for, it all comes back to your content and whether or not your readers … Read more