Publishing high-quality, valuable content is a huge element of any brand’s digital marketing strategy. If your content isn’t great, people won’t bother reading it. Nor will they be interested in visiting your blog in the future. Unfortunately, there are still some people that aren’t taking their content creation very seriously.
To help you see why you need to get your content right the first time, we’re sharing why ranking in Google can be challenging (plus how they rank pages) and a few other advantages to publishing great content now.
Why Ranking in Google Can be Hard
According to Ahrefs, 90.63% of pages get no organic search traffic from Google. That means a lot of creators are missing out on tons of potential traffic getting sent their way each month. It’s essential to optimize your content and avoid ending up in this situation.
If you aren’t sure how to properly optimize your content, you could accidentally implement some SEO tactics that Google isn’t fond of. For instance, keyword stuffing or adding junky backlinks. If you’re not an expert in SEO, this is when it’ll be smart to outsource the content creation and optimization to someone who knows best practices.
How Google Ranks Pages
To ensure search results deliver exactly what a user is looking for, Google designed an algorithm and system to rank content. There are tons of factors you’ll want to consider if you hope to land that coveted top spot on the first page of search results.
Here are some of the things Google looks for when ranking pages:
Relevance of Web Pages: Google’s algorithms will analyze a web page to assess the content it contains. If its content is deemed relevant to a user’s search, it will show up in the returned results. To determine relevance, Google looks for on-page keywords and other data.
Quality of Content: Priority number one is delivering searchers quality content that pertains to their queries. Google’s systems identify which web pages show expertise, authoritativeness, and trustworthiness (E-A-T) on a specific topic.
Usability of Web Pages: If your website isn’t easy to navigate, Google isn’t likely to send many visitors your way. Proper site functionality is necessary on both desktop and mobile, so make sure there aren’t any errors preventing people from browsing.
So, why is content so important? Well, if you’re not publishing content, you’re not going to rank in Google’s search results. And if you’re not ranking in search results, it’s not likely people will find your website on their own.
Why it’s Essential to Publish Great Content From the Start
A strong content strategy isn’t just going to help you climb to the top of Google. There are also some other reasons why it’s essential to start publishing great content right away:
1. Content Educates Your Audience
In many cases, we’re Googling topics that we want to learn more about. If you can provide all the information someone needs in a single post, readers are sure to be appreciative. Plus, they won’t be inclined to venture to your competitor’s website. Always strive to create great content with tons of valuable details because first impressions make a huge difference.
2. You’ll Become More Visible Online
Showing up consistently by posting regular blog content is a sure-fire way to get noticed. The more optimized content you publish, the more blog posts you’ll have showing up in search results. This is a great way to drive traffic and boost awareness for your brand. Before you know it, people will see you as a go-to resource for your area of expertise.
3. It’ll Build Your Authority in Your Field
When people see you as an authority in your field, they’ll be more inclined to consume all the content you publish. They’ll recommend you to their friends. And they’ll potentially purchase products and services you offer, thus generating more revenue.
Trust Express Writers to Create Great Content
Our team of skilled writers is ready to create optimized content that will get you noticed by Google and your readers. Instead of wrestling with SEO on your own, let our experts take over.
Contact us if you have questions or visit our Content Shop to see our content offerings.
According to HubSpot’s State of Inbound report, 80% of marketers feel content creation is a top priority.
We have to agree. To stand out online, the best way to do that is through your content.
While many marketers recognize the importance of great content, not everyone is in the same boat. Sometimes it takes some extra convincing to get people on board with the investment, for instance, those higher-ups on your team. For those who understand the value of content, we know it’s worth the commitment to show up consistently with irresistible blogs and social media posts.
However, if you’re someone who needs a little extra convincing, this post shares the benefits of content for business. This way, you’ll see the value in content planning and creation.
5 Benefits of Content for Business
Here are five benefits you can expect for your business when you get serious about content creation:
1. By Optimizing Content, You’ll Become More Visible Online
It’s not enough to publish content on your blog. You need to take extra steps to optimize your content so you stand a better chance at ranking high in search results. When you rank on the first page, for example, you’re going to see a significant boost in traffic.
That extra traffic will generate more awareness for your brand, meaning more people will know who you are and what you do. As people begin to see you and your content everywhere, they’ll be more inclined to purchase your products or services over a competitor.
2. Great Content Gives Your Audience a Reason to Come Back
A key element of success is getting people to return time and time again. You don’t want them to visit your website, then leave and never return. Once your target audience discovers you through an initial piece of great content, they’ll want to keep coming back for more. Provide value and address their pain points, and you’ll soon become their go-to resource.
3. It’ll Help You Build Trust and Authority
Building the Know, Like, and Trust Factor (also known as the KLT Factor) is an essential element in your success when growing an online business. People do business with those they trust. However, you can’t build trust without first helping your audience to get to know you and start liking you. And the best way to do that is through the content you share.
Focus on publishing quality content around the topics that interest people in your target audience. In time, they’ll begin to see you know what you’re talking about, positioning you as an authority in your field. Trust builds from there because they’ll start to realize they can always count on you for reliable, informative content.
4. Content Can Lead to More Sales
One of the benefits of content for business is that it can increase sales and profits. For instance, a simple call to action at the end of a blog post can lead potential buyers to check out your products and services. It’s easy to implement, but it can spark massive change within your business when revenue skyrockets.
We even have a great case study from one of our past clients, Marketing Labs UK. After partnering with Express Writers, they boosted an agency client’s revenue by a 77% increase year-over-year. And it all stemmed from our team writing new product descriptions!
5. It’s an Affordable Way to Market Your Business
If content creation isn’t your strong suit, there’s no need to worry. Outsourcing the writing to a skilled team lets you focus on other important tasks within your business. When you work with Express Writers, you get access to our vetted team of writers while netting savings in HR costs and employing writers.
You can also save on advertising costs because people can find your business from organic searches rather than PPC campaigns. These searches bring in traffic without you having to lift a finger, simply delegate to an expert in your industry and let the writing do the work.
Let Us Create Content for Your Business
Inside our Content Shop, you’ll find all our available services, including blog posts and social media content. Those two content formats are essential to standing out online and attracting the right people your way.
Get in touch with any questions and learn how we help with your content needs. Then visit the Content Shop to see how our expert writers can serve you.
Creating quality content for your website, social media, or other platforms is crucial if you want to stand out online these days. It’s your content that attracts people to your brand in the first place. And that very same content that will keep them coming back for more. Without it, you risk going unnoticed, missing out on potential opportunities for new connections and generating income.
That’s why it’s so important to invest in writers who are experienced and highly skilled, allowing them to effortlessly create content that will position your brand as an authority in its field.
But the question is, where do you find writers who genuinely know what they’re doing and have a passion for expertly crafting irresistible content? We know that it takes a lot of time to find, hire, and train writers – that’s where Express Writers fits in.
Read on to dive into the history of Express Writers. We’ll cover how long we’ve been in business and how many orders we’ve completed successfully, as well as how we help businesses of all sizes.
A Brief Express Writers History
At Express Writers, our team is committed to providing our clients with only the best content. It’s been our primary mission since our founding in 2011. In that time, we’ve served over 5,000 clients and completed more than 40,000 projects.
Our team is remotely located throughout the United States, and we’re always growing. That means we have all the necessary resources to tackle your projects and not only meet, but exceed, your needs for high-quality content. Plus, you can rest easy knowing that we hire writers based on their industry experience, allowing us to handpick the writer that’s best for your project.
If you’d like to learn about a few of the core members making up our team (and put faces to their names), visit our About Us page to check out their bios.
A Look at Our Best-Selling Services
Now that you know a bit about our impressive Express Writers history, let’s talk about some of our top services. This will give you an idea of the services we offer and can help you see how our writers can transform your content.
Four Content Levels, Based on Your Needs
Brands are looking for different things when they come to the Express Writers team. That’s why we created a model for customizable content to match our clients’ unique needs with their exact vision. As a result, we created four content levels so there’s something for every budget.
Here’s a quick overview of what Express Writers has to offer:
General, Expert, Specialist, and Authority Content: These are our four different content levels.
You can expect quality content at every level, but which you choose depends on your needs. For example, General Blogs do not receive editing, while higher levels do. And for technical industries, you’ll want to choose specialty content.
Contract-Free Model: You’re never locked into any kind of contract when working with our team. That means you can order content whenever you need without being tied into a specific number of pieces.
Managed Agency Service: We provide content at scale for agencies looking for a team to handle high-volume projects. You can be hands-off as our team tackles all the writing and editing.
Our team expertly crafts blog posts, web pages, press releases, ebooks, and more. Just check out what one of our past clients had to say about working with us:
“We use Express Writers as an agency for some of our client content projects, including emails, ebooks, white papers, and blog posts. They have it all. High quality, valuable prices, great service, and all the content offerings you could want in an agency!”
For Quality Content, Trust Express Writers
With over 11 years of solid experience, our team of writers knows how to help you best. We have expert writers with the knowledge and skills to develop content that will attract your target audience and keep them coming back for more. Instead of managing content creation by yourself, outsource it to our team for maximum ROI.
Curious how we can help you? Contact us today to discuss your new project.
If you want to step up your content marketing in 2021, you’re in the right place!
For our very first #ContentWritingChat of the year, we felt it was only fitting to share some tips to help you boost your content marketing efforts.
After all, we’re pretty passionate about creating amazing content around here!
This topic was actually inspired by a talk our CEO, Julia McCoy, did during a virtual summit back in December. Now, we’re building off of Julia’s advice by learning even more great tips from our community.
#ContentWritingChat Recap: How to Fuel Your Content Marketing in 2021
— Express Writers | Your Content Writing Partner (@ExpWriters) January 5, 2021
This month, we opted to do a community chat, opening the floor up to everyone as they shared their thoughts and opinions. So many great tips were shared during this chat, so let’s dive into the recap!
Q1:2021 is upon us! Have you developed your content marketing plan for the year ahead yet?
Some people are eager to get started with their planning, while others take their time and plan quarterly or even monthly. Here’s what some of our chat participants had to say:
A1: Of course, but the content marketing plan has wiggle room so our strategy can change as needed. #ContentWritingChat
Lexie is prepared with a content marketing plan ready to go! However, she also realizes the importance of being flexible. Things can change and you have to be willing to adapt as needed.
A1: I'm trying to take it quarter by quarter so I am more agile in terms of how I deliver. #ContentWritingChat
Carla prefers to plan month-to-month, allowing her to revise as needed based on her weekly findings within her analytics.
Q2: To cultivate success in your business, you need to invest in your personal growth first. How are you planning to prioritize and invest in your content marketing growth this year?
If you aren’t sure how to invest in your growth and knowledge, these are some great suggestions:
A2: Great question! Connecting with fellow marketers and spending time with valuable resources such as blogs, podcasts, and community chats like this one brings us the insights and the knowledge we need for growth. #contentwritingchat
Connecting with others can be an amazing way to experience growth since you can learn so much from other experts. Reading blogs, listening to podcasts, and participating in chats are great options as well.
A2: Twitter chats (like this one); reading blogs and attending webinars/virtual conferences.#ContentWritingChat
Danielle is a fan of participating in Twitter chats. She knows there’s so much to be learned, as you’re exposed to so many new perspectives.
A2. Keep learning a priority always… This year I am doubling down on reading books in Marketing, Business, Copywriting genres…#contentwritingchathttps://t.co/gWaunvZRCd
— Vivek Nair – The Thrifty Marketer (@vivektweetsso) January 5, 2021
Vivek is committing to personal growth by reading books that are about marketing, business, and copywriting.
A2: I’m going to every virtual event I can this year, and any time I hear about a book I should read, I’m adding it to the list! Taking notes on how others are succeeding and looking to apply it myself. #ContentWritingChat
For Rachel, she’s going to be attending a lot of virtual events. They can be an amazing way to learn from other experts without having to leave the comfort of your own home.
A2. I completely agree with the first part of this question. Honestly, it’s something I try to do anyway. Reading, watching films, taking classes, volunteer work, & talking to people are all great ways to grow on a personal level. #contentwritingchat
Dana loves to read, watch films, take classes, volunteer, and talk to people. All are great ways to expand your knowledge and strengthen your skills.
A2. For myself, I've chosen a few areas of interest that I want to learn about. I'll start with reading books and blogs on them. Perhaps I'll invest in a course this year. Who knows! 😀 #ContentWritingChat
Carla’s advice about having a budget is great. You want to be smart about where you’re investing your money so you don’t spend beyond your means. Set a budget and determine which areas you’d like to give your attention to.
A2: Time blocking my calendar has allowed me to set time each week to learn something new. Also planning on attending plenty of chats! #ContentWritingChat
And once you’ve found some great resources, schedule time into your calendar just for you. This way, you’ll be able to prioritize your education this year.
Q3: Ranking in Google search results is a win for any content creator. Our CEO, Julia McCoy, suggests studying the top results for your target keywords. What can you learn from doing this?
It turns out there’s a lot you can learn! And it can be pretty beneficial for you, so you might want to get started on that ASAP.
A3 By studying what's in Google for your client/customer pain point (ideal traffic keyword), you can see:
? What content gets ranked for this kw ? Who's doing it well ? Who's NOT doing it well ? This will spur ideas on how YOU can do it better!#ContentWritingChat
From Julia herself, she said doing this research will help you see what content gets ranked for your keyword, who’s doing it well, and who’s not doing it well. It just might spark some new ideas for you too!
A3: First, @JuliaEMcCoy is right! Second, you can learn more than potential keywords. You can learn what writing style the audience is favoring and roughly how long the content should be. #ContentWritingChat
You can also notice things about the writing style and the length of the content that’s being ranked.
A3. Studying the ranking results gives a good idea of how to rank. Look at the KWs they've used, where they've used them, and how frequently they've used them. Keep an eye on the format too — is there a pattern that all results follow? And analyze the intros. #ContentWritingChat
Masooma suggests looking at how they’re using keywords, as well as paying attention to formatting. Also, do you notice anything special about the intros of the posts that are ranking?
You can even learn how the post is structured and how detailed they are, as well as a number of other things that can help shape your own content.
Q4: When it comes to content creation, practice makes perfect. What can you do to become a better creator this year and produce content that generates conversions?
The secrets to becoming a better content creator are as follows:
A4. One thing I'm doing is writing every single day in 2021 & I KNOW that playing with all types of content, from creative to short stories, I'll become a become a better creator. Even creative writing can be valuable for business-related content creation! #ContentWritingChat
Jessica is challenging herself to write every single day. She’s experimenting with different types of content as well. After all, the more you write, the better you’ll become at it!
A4: Commit to a creation goal! Give yourself a goal per week/per month, & hit it. Note that in this scenario that NOT every piece has to hit ?. But if you post 1 piece of content a month, that’s only 12 chances a year. Up your odds, & you’ll learn more, too. #ContentWritingChat
Rachel suggests setting a content creation goal to inspire you to keep writing.
A5: I think you have to keep learning about your customers and what they want and need. The more you know about them, you can customize content and aim to increase engagement–which always makes us even more proud of our work!#ContentWritingChathttps://t.co/xbPEXwkSMu
To create better content, it also helps to learn more about your audience and what they need so you can better serve them.
A4. Two things that I've planned for myself this year to create better content:
– Take a deeper dive into my target audience's problems and pain points – Talk to experts and request them to share their lessons/takeaways with me#ContentWritingChat
Masooma is also planning to do more research on her target audience this year so she can gain a better understanding of their pain points.
A4: Be open to feedback. It is one of the best ways to grow. The feedback might come from an editor, but it could also be a lack of engagement or website visits too. #ContentWritingChat
Lexie’s advice is to be open to feedback. If you want to get better, you need to be able to accept constructive criticism so you can learn where you need to improve.
Q5: Storytelling is important to content marketing success. What are the characteristics of a good brand story and how can you tell it effectively?
This advice from our chat will help you up your storytelling game:
A5: Brand stories need to articulate a problem, show how that problem impacts others, and how the brand can be the bridge to solve it. I always like to think of a brand as a concierge. For every potential issue in your space, you should have an idea to assist. #ContentWritingChat
Rachel feels a great brand story should communicate a problem, how that problem impacts others, and how the brand can solve the issue.
A5: I think you have to tell your story with authenticity and passion. If you believe in what you are writing, it will make people want to read it and make it more effective for readers.#ContentWritingChathttps://t.co/8fTbGWSmiZ
Authenticity, consistency, and staying power are definitely key.
A5: Same as any story. Does it follow a compelling narrative? Does it have characters people would care about? Does it speak to some universal truths?#ContentWritingChat
These questions Danielle asked will help you determine if your storytelling is moving in the right direction.
Q6: Google searches went from 3.5 billion per day to 6 billion per day and it’s still climbing! How can brands take full advantage of this in 2021?
These are the tips you’ll want to know if you’d like to climb to the top of the search results this year:
A6: Writing for the reader/audience is becoming increasingly important. SEO is a moving target, but if you write *quality* content that resonates with the audience, that will help. #contentwritingchat
When you know what people are searching for, you can create the content that answers all their questions.
A6: This is the height of social listening. Taking the time to see relevant queries in your space can set your content for the YEAR. Directly responding to need by creating a guide, doing a video series, or a Twitter chat is a great strategy to create value. #ContentWritingChat
Social listening is so important to gain a better understanding of your audience and their needs. This will tell you exactly what kind of content you should be creating.
A6: Listen to what your audience needs. Listen to what your audience is asking about. Then answer these queries with content. You’ll never run out of story ideas and you’ll build your brand authority!#ContentWritingChat
— Kaitlyn Arford — Freelance Writer (@kaitarford) January 5, 2021
At the end of the day, it’s all about serving your audience.
A6: Create valuable, trustworthy content. Leverage SEO but don't try to game the system. If you write what your audience wants, your content will find its readers.#ContentWritingChat
Several books have helped me too. As for tools, I appreciate @answerthepublic a lot! Guides my content creation process quite a lot. #ContentwritingChat
Some of Masooma’s go-to resources include Content Marketing Institute and Answer the Public.
A7: Tools! Everyone's favorite. ?
* @CoSchedule has a free headline analyzer, but now they have a "premium" tool for headlines that I'm trying out * @Grammarly – follows me from content creation to email to social media * @buffer – helps me post consistently#contentwritingchat
And Lexie’s favorites include SEMrush, Ahrefs, and Answer the Public.
Q8: What are some of the biggest lessons you learned in 2020 that you will carry into your content marketing for this year?
These are lessons that we can all take to heart:
A8: I think the most important lesson I learned this year is to be flexible and then be more flexible. In 2020, things were constantly changing with all of the challenges we faced.#ContentWritingChathttps://t.co/ZQcKwpMMQ6
A8. Talk to people – whether it's your target audience, an expert in the subject you're covering, or sources for your piece. Talk. That's the way to creating truly helpful, valuable, and authentic content for your readers. #ContentWritingChat
Spend time talking to people and learning from others.
A8: People were/are overwhelmed. Messaging needs to be clear – otherwise, it's hard to capture attention.
Also – having a digital presence is more important than ever. That means – content, social media, PR. And, they all work together SO nicely. ?#contentwritingchat
A8: Pay attention to your surroundings. I've gotten so many opportunities from writing content that helped my readers deal with the pandemic right now. #ContentWritingChathttps://t.co/NWQ8waO3oN
And although you believe what the experts are saying, you wonder: why?
Why does content work? What’s the science behind it? Should you start your own content marketing campaign?
Let’s dig into the data to find out!
Why Does Content Work? Plus, 39 Reasons You Should Invest in Content – Table of Contents
What Kind of Content Works?
1. Content with a Strategy
2. High-Quality Content
3. Consistent Content
Why Does Content Work? 40 Reasons to Invest in Content Marketing
Does Content Work? How to Move Forward with Your Marketing Goals
[bctt tweet=”Why does content work? What’s the science behind it? Should you start your own content marketing campaign? Dig into the data with @JuliaEMcCoy via the Write Blog ” username=”ExpWriters”]
What Kind of Content Works?
Before we dive into why content marketing works, it’s important to point out that not all content works.
You can’t just get on your keyboard and type up a frenzy of random blogs to publish online. Doing this is a waste of time, energy, and even money.
So, what kind of content should you be producing? Here are three things to aim for.
1. Content with a Strategy
Approaching content marketing without content strategy is like going on a trip without a destination.
No matter how many miles you travel, you’ll never reach your goal because you don’t know exactly what your goal is.
To keep your content from going in circles, you need to develop a content strategy.
This is your master plan and blueprint. It’ll guide you on what type of content to create, the target audience to create it for, where to publish it and how often, and all the details that’ll make your content unique, purposeful, and powerful.
2. High-Quality Content
When publishing content, remember that quality trumps quantity every single time.
And when I say quality, it’s not just making sure your blogs are free of grammatical errors.
It’s superb content. Share-worthy content. Content that gets your audience hooked.
So, if you’re tempted to click publish on the mediocre blog you wrote, just stop. Publishing a day or two late is better than damaging your online authority with low-quality content.
3. Consistent Content
That being said, try your best to stick to a regular schedule.
Your readers will lose interest if you publish content randomly and inconsistently.
[bctt tweet=”What kind of content should you be producing? 3 things to aim for: 1) Content with a strategy 2) High-quality content 3) Consistent content ⌚” username=”ExpWriters”]
Why Does Content Work? 40 Reasons to Invest in Content Marketing
Let’s start with exactly why content works, then explore statistics that’ll get you excited about content marketing.
1. Why Does Content Work?
Content works because of what the buyer’s journey is like today.
Buyers nowadays can’t be bullied into an old-fashioned sales funnel.
They don’t like feeling “sold,” or “closed.”
Instead, they want to feel powerful. They want to be in control during every step they take towards the solution they’re looking for.
So no, you can’t put your audience into a rigid, linear sales funnel.
What you can do is offer them value.
For instance, let’s say your potential client wants to feel attractive and confident with a flashy white smile.
If you’re selling teeth whitening products, you can do two things:
Bombard your prospect with paid ads, or
Teach your prospect how to whiten his teeth through quality content.
As you’ve guessed, your prospect will respond positively to your brand if you choose the second option.
He’ll see you as an authority in your industry. He’ll trust you. He’ll consider your expert advice and feel attracted to your product.
That’s how content marketing works.
[bctt tweet=”Buyers nowadays can’t be bullied into an old-fashioned sales funnel. They don’t like feeling sold or closed. Instead, they want to feel powerful. ” username=”ExpWriters”]
2. Your Audience is Constantly Online
In the U.S. alone, 81% of people go online on a daily basis. Of this number, 28% are online constantly, and 45% go online more than once a day.
3. The Number of Internet Users is Growing Each Year
Today, there are 4.54 billion internet users worldwide. That’s more than half the total population of the world!
4. There Are Six Billion Searches on Google Per Day
That’s 230 million searches every hour, and two trillion searches per year.
5. Google Is the Number One Place People Go When Searching for a New Product or Brand
Every single day, hundreds of millions of people go to Google to perform shopping-related searches.
6. People Are Spending More and More Time on the Internet
The Philippines leads the pack on total time spent on the internet with a whopping nine hours and forty-five minutes per day. Worldwide, it’s six hours and forty-three minutes per day (the same number with the U.S.).
7. 90% of B2B Marketers Use Content as Part of Their Strategy
The brands using content for marketing aren’t all small. In fact, hugely successful brands like Toshiba, Cisco, and Marriott all take advantage of content marketing.
8. A Huge Chunk of Marketers are Investing in Content Marketing
It’s not just B2B marketers, it’s B2C marketers as well. 70% of all marketers now invest in content marketing.
9. 3/4 of All People Who Use the Internet Read Blogs Regularly
That’s 3.4 billion people who’d potentially be interested in reading content you publish.
10. 55% of Marketers say Blogging is a Top Inbound Marketing Priority
While outbound marketing pushes your messages at people who aren’t interested in your brand, inbound marketing works like a magnet. It draws in prospects who are actively looking for your product or service.
Since more than half of marketers consider blogging a top inbound marketing priority, why not jump in?
11. If You Increase Your Blog Posts by 100%, You’ll Get a 300% Increase in Traffic
Let’s say you have 100 blogs and 2,000 daily visitors. If you increase the number of blogs on your website to 200, you’ll get a total of 6,000 daily visitors.
12. Companies with More than 400 Blog Posts Enjoy Three Times more Leads than Companies with Fewer than 100 Blog Posts
Consistent blogging with quality content and keywords improves your SERP ranking and brings in more leads. It also alerts Google’s web crawlers to your site and keeps your readers entertained and engaged.
13. Companies that Publish 16 or More Blog Posts Per Month Enjoy 3.5x More Traffic than Companies that Publish Less than Four Times a Month
If your goal is to increase organic traffic, publish as much optimized content as you can (sticking to amazing quality, of course).
If your goal is brand awareness, keep your content diverse, valuable, and useful while sticking to a consistent publishing schedule.
14. 70 Million New Blog Posts Appear on WordPress Blogs Every Month
These blog posts generate around 77 million comments from 409 million monthly internet users.
And that’s just WordPress! An alternative is Tumblr, which has 450 million blogs.
15. Longer Blog Posts Get More Shares
Blog posts above 3,000 words get the most online shares.
16. Marketers Who Use Blogging as a Strategy are 13x More Likely to Enjoy Satisfying ROI
Blogging as a part of your overall strategy will drive more ROI – by an amazing 13x!
17. 40% of Your Traffic is Driven by Only 10% of Your Blogs
Not every one of your blogs helps generate traffic. If you can focus on what’s right in the blogs that fall within the 10% that bring in quality traffic, your website will quickly become a success.
18. 64% of B2B Marketers Outsource Their Blogging
Blogging consistently is tough, which is why it’s a great idea to invest in hiring skilled expert writers to create content for you.
19. Users Share Content They’re Impressed With
As an example, take this infographic from Demand Metric. It got 7, 937 shares and 452 pins.
20. 72% of Marketers Say Content Increases Engagement with Prospects
Successful content educates, entertains, and helps prospects gain their needs and desires. The more value they get from content, the deeper the connection they feel with a brand.
[bctt tweet=”72% of marketers say content increases engagement with prospects, via @optinmonster. That’s because successful content educates, entertains, and helps prospects gain their needs and desires. ” username=”ExpWriters”]
21. 72% of Marketers Also Report Content Marketing Has Increased Leads
Content marketing, done consistently and with quality and a user-focus at heart, equals more leads. See our case study on ranking through content.
22. 61% of Buyers Are More Likely to Purchase from a Brand after Reading its Unique Content
In fact, prospects read 3 to 5 blogs before approaching a company’s sales personnel. Create more blogs, brands! You may not have to “sell” as hard.
[bctt tweet=”Prospects read 3 to 5 blogs before approaching a company’s sales personnel. Create more blogs, brands! ✏ You may not have to sell as hard.” username=”ExpWriters”]
23. 34% of Consumers Will Make an Unplanned Purchase When They Read Personalized Content from a Brand
Personalized content is content that’s created around specific needs, beliefs, and desires. It also addresses a prospect based on where he is on the buyer’s journey.
Personalized content is extremely effective. In fact…
24. …90% of Consumers Appreciate Personalized Content
Creating generic content is one of the biggest reasons brands don’t get conversions.
25. Traditional Advertising Is No Longer Working Like It Used To
Direct mail and TV advertisements used to work wonders for brands. Today, they’re largely ignored.
[bctt tweet=”One of the major reasons content works: Direct mail and TV ads are largely ignored today. Gaining trust is more important than grabbing attention. ✅ ” username=”ExpWriters”]
26. Although Online Advertising is More Successful than Offline Advertising, Businesses Using Paid Advertising Are Struggling Because of Ad Blockers
27. $35 Billion Worth of Paid Ads is Lost Every Year Because People No Longer See Ads
Users cite diverse reasons for using ad blockers. Some say they don’t want to be annoyed with irrelevant ads. Others say ads drain the battery life of their phones.
The result is a huge loss per year on money spent for paid ads.
The Chromium Blog recently announced that it will soon remove disruptive ads from videos to ensure Google Chrome users enjoy a better online experience.
These ads include non-skippable ads that play before video content, mid-roll ads that interrupt a viewer’s enjoyment of content, and ads that partially block a video.
29. Branded Video Content is Becoming the Powerful Alternative to Paid Video Ads
In fact, 87% of content marketers use video for marketing.
30. Video Content in Emails Can Channel Traffic to Your Website
When you create compelling video and add it to your email content, you’ll increase your click-through rate by 300%.
31. Video Content about Products Increases Purchase Intent by 144%…
32. …Which is Why Video Content is the Number One Form of Content Used by Content Marketers
34. An Attractive Website with Unique Content Will Increase Your Chances of Getting Recommendations from Users
On the other hand, an unattractive website will turn people away. 57% of internet users say they won’t recommend a brand that gave them a bad user experience online.
35. Email Content Helps with Customer Retention
91% of shoppers who buy from a brand say they want to hear from the company via email.
36. No, Email is Not Dying
Think social media is for the young and email is for the older generation?
Nope.
Actually, 73% of millennials say they want to read email content from brands.
[bctt tweet=”73% of millennials say they want to read email content from brands, via @hubspot. Email is not dying! ♥” username=”ExpWriters”]
37. Content Marketing is Cheaper than Paid Advertising
Even if you pay for content creation, you’ll still save up to 62% compared to paying for ads.
39. The Number of People Listening to Podcast Content is Growing
If you don’t have a podcast yet, here’s great incentive to start one. Podcast listening has grown by 200%!
Also, Google recently announced its intention to index podcast content. This means your podcasts can turn up in the search engine results, leading users to your blog or website.
[bctt tweet=”A majority of B2B marketers rate their content marketing success higher today than one year ago, via @contentmarketinginstitute. Content works because we’re FINALLY figuring out how to do it successfully. ” username=”ExpWriters”]
Does Content Work? How to Move Forward with Your Marketing Goals
There’s a huge chasm between marketing the way it was 50 years ago and marketing today.
Today, buyers are in control. They make the rules, and oftentimes break them. Their resistance to the traditional sales funnel is sky high.
So, does content work to break down your prospect’s walls? Absolutely. Content works because instead of asking, you’re giving. Instead of pushing advertisements into people’s faces, you’re building value-rich material and attracting people to your brand.
