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#ContentWritingChat Recap: Content Marketing Trends for 2017 with Dennis Shiao

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#ContentWritingChat Recap: Content Marketing Trends for 2017 with Dennis Shiao

Are you up-to-date on all the latest content marketing trends? In this week’s #ContentWritingChat, we shared all the hottest tips and trends you need to know for a successful content marketing strategy. Does that sound like just what your brand needs right now? Keep reading for the recap of our latest chat! It’s filled with some amazing advice that you’ll want to implement ASAP! #ContentWritingChat Recap: Content Marketing Trends for 2017 with Dennis Shiao Welcome to #ContentWritingChat! Today, @dshiao is guest hosting to talk all about #ContentMarketing trends for 2017! ? pic.twitter.com/XE2IElvhdf — Express Writers (@ExpWriters) August 29, 2017 Our guest host this week was Dennis Shiao. Dennis handles content marketing at DNN Software. He shared some great tips with us throughout the chat, which you won’t want to miss! Let’s dive into the recap for everything you need to know on content marketing trends for 2017. Q1: Why is it important to keep an eye on content marketing trends? How can it impact us as creators? Not feeling convinced that you should be keeping up with the latest when it comes to content marketing trends? These tweets will show you why it’s important for all content creators: A1 Watching trends help you plan strategy. Sometimes you ride the trend, other times you might go the other way #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 A1b Sometimes, understanding the current trends can give you ideas on how to start a new one. #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 Keeping an eye on the trends will help you plan your strategy. As Dennis mentioned, sometimes you ride the trend and sometimes you go the other way. When you understand the current content marketing trends, it can even give you ideas on how to start a new one. A1c General advice – don’t follow trends just to follow them. Most people do that. There’s value in being different #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 His general advice is not to follow just just follow them. Dennis feels there’s value in being different, so make sure you embrace that. A1 Knowing trends = VITAL to content creators. By staying up on platform/tool/SEO changes, we serve our clients best #ContentWritingchat — Julia McCoy ? (@JuliaEMcCoy) August 29, 2017 Julia knows that knowing the latest trends is essential for content creators. You want to stay updated on the platforms, tools, and SEO to better serve your clients. A1: #contentmarketing is always evolving so as creators, we have to evolve with the market to appeal to our audience. #ContentWritingChat — Flying Cork (@flyingcorkpgh) August 29, 2017 Content marketing is something that is constantly evolving and you need to keep up to appeal to your audience. A1. Staying on top of trends and changes in our industry keeps our content fresh and relevant. #contentwritingchat — Bourbon & Honey (@BrittanyBrander) August 29, 2017 Being aware of trends also helps keep your content fresh and relevant. A1: Keeping up on trends helps show clients that you stay on top of things! #contentwritingchat — Netvantage Marketing (@netvantage) August 29, 2017 As Lexie said, knowing the trends shows your clients that you stay on top of all the latest information. It’s going to help them see that you really know your stuff! A1b: When you monitor marketing trends it means you always have something to test. And everyone should be testing! #ContentWritingChat — Maureen Jann (@MaureenOnPoint) August 29, 2017 Maureen brought up a great point about testing. When you monitor and try out new trends, you can test to see how it works for you. You’ll know what’s the right fit for your brand and your audience. A1: Part of reflecting and planning your future growth is looking at the past and present state of marketing. #ContentWritingChat — Ray Sidney-Smith (@w3consulting) August 29, 2017 As Ray said, part of reflecting and planning your future growth is looking at the past and present when it comes to content marketing. It’s important to reflect to see where things have been, where they’re going, and how you can adapt. Q2: What have been the top content marketing trends to implement into your strategy so far this year? Have there been any game-changing trends you implemented into your strategy this year? Our chat participants shared a few that were essential for them to incorporate: A2 My belief is that high quality wins. So I’ve been publishing less, but trying to do it better. #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 For Dennis, he knows that high-quality content is a clear winner. He’s been focusing on publishing less, but striving to produce even better content. A2: At Netvantage, we’ve continued on with the trend of less is more. Creating less content, but ensuring quality. #contentwritingchat — Netvantage Marketing (@netvantage) August 29, 2017 The team at Netvantage is doing the same. Quality always beats quantity when it comes to the content you’re producing. A2 We’re committed to surfacing content ideas from our existing customers instead of leading with guesswork. #ContentWritingChat — Bill Skowronski (@BillSkowronski) August 29, 2017 When you’re creating content, you also need to deliver what your audience wants. Bill is committed to focusing on his existing customers and learning what they need, instead of guessing on what he should be creating. A2. Recycling content and iterating on what works. Embracing and testing new content formats (audio/podcasting, etc.) #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 29, 2017 Kristen knows that recycling content is a big trend that is really paying off these days. It helps you make the most of what you’ve published in the past. She also said testing new content formats, such as podcasts, is also beneficial. A2d The other clear trend is podcasting. I haven’t started my own just yet. But I listen to a lot! #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 Even Dennis knows podcasting is a trend that’s still on the rise! Although he hasn’t started one of … Read more

#ContentWritingChat Recap: Content Marketing Strategy 101 with Julia McCoy

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#ContentWritingChat Recap: Content Marketing Strategy 101 with Julia McCoy

Do you have a content marketing strategy in place for your brand? If not, it’s time you create one! However, you might be wondering how to get started and that’s where we come in. In this week’s #ContentWritingChat, we talked all about the basics of creating a content marketing strategy of your very own. Keep reading for the recap! #ContentWritingChat Recap: Content Marketing Strategy 101 with Julia McCoy Join us for #ContentWritingChat on Tuesday, June 20th at 10 AM Central Time with our CEO, @JuliaEMcCoy! pic.twitter.com/RGlMdp1ndP — Express Writers (@ExpWriters) June 13, 2017 Our guest host this week was our very own CEO, Julia McCoy. As a content marketing expert herself, it’s no surprise that she had some amazing advice to share with everyone. Q1: What is a content marketing strategy and why is it important for today’s brands? To kick off the chat, we asked everyone to share their own definitions of a content marketing strategy. We also wanted to find out how important they felt it was to have a strategy and why. Check out a few of the responses we received: A1 A content marketing strategy drives the guidelines, creation, execution and tracking of your content marketing. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) June 20, 2017 A1b A content marketing strategy is absolutely necessary to achieve ROI and make goals happen with your content. #ContentWritingChat pic.twitter.com/08Ou9oaKO0 — Julia McCoy ? (@JuliaEMcCoy) June 20, 2017 As Julia said, a strategy will drive the guidelines, creation, execution, and tracking of your content marketing. She knows it’s necessary if you want to achieve ROI and make goals happen with the content you create. A1) Content Marketing Strategy is crafting a consistent schedule of content to tell your brand’s story to win customers. #ContentWritingChat — Kyle Murray (@TheKyleMurray) June 20, 2017 Kyle feels it’s all about crafting a consistent schedule of content to tell your brand’s story to win over your customers. A1: A CM strategy is an established process for why you’re doing what you’re doing and guidelines for how you’ll do it. #ContentWritingChat pic.twitter.com/7YjrYkLvcn — Annaliese Henwood? (@MktgInnovator) June 20, 2017 Annaliese said having a strategy in place gives you an established process for why you’re doing what you do, plus guidelines on how to do it. A1 It’s knowing what to say, how to say it, where and to whom. Having a plan and executing it. #ContentWritingChat — Maria Tereza Dickson (@terezadickson) June 20, 2017 As Maria pointed out, having a strategy is partly about knowing what you want to say, how to say it, where to say it, and who you’re saying it to. These are all essential things to figure out. A1a: It’s your road map from where you are to where you want to be. #ContentWritingChat pic.twitter.com/DTkM1mv276 — Jeff Reno(e) ? (@Renoe) June 20, 2017 This is a great way to look at it! Jenn said your strategy is your road map from where you are to where you want to be. It’s important to set goals and create a plan of action to help you get there. Q2: Before you can begin creating content and planning your strategy, what do you need to figure out? Now that you know what a content marketing strategy is, you’re probably feeling ready and inspired to create one of your own. But before you can get started, there are a few essential things you need to figure out. Take a look at these tips: A2 First, figure out what makes you different than everyone else. I’ve defined that as a CDF: https://t.co/UUj8jJWyZP #ContentWritingChat pic.twitter.com/PX9WyheRU0 — Julia McCoy ? (@JuliaEMcCoy) June 20, 2017 A2 Secondly, focus on discovering your audience with these 4 keys (which I teach upcoming in https://t.co/SWusmMGFiC). #ContentWritingChat pic.twitter.com/cg8zpRBBU6 — Julia McCoy ? (@JuliaEMcCoy) June 20, 2017 Julia’s first tip is to figure out what makes you different from everyone else. When you know what your Content Differentiation Factor (CDF) is, you can embrace that and stand out from the crowd. (Read her Search Engine Journal article she linked to if you want to learn more!) Next, she encourages you to discover who your audience is. She shares four key tips in the graphic she included with her post. You can learn about this more in-depth in the content course she’s creating. A2: Your ideal audience! What do they need? Where do they hang out? Where do they CONVERT? Need to know that first.#ContentWritingChat https://t.co/zub1Uhj19c — ThinkSEM (@ThinkSEM) June 20, 2017 Sarah knows it’s important to know key information about your audience. Who is your target audience and what do they need? Where do they hang out? What will make them convert? This is all important to figure out so you can create content accordingly. A2: You need to figure out your audience. Learn who they are then you can determine what type of content to create. #contentwritingchat — Netvantage Marketing (@netvantage) June 20, 2017 Lexie agrees that it’s crucial to know your audience first. Once you know who they are, you can create the type of content they need in their lives. A2: You need to know why you want to do this. What are your goals? What are you looking to achieve from your content? #ContentWritingChat — Annaliese Henwood? (@MktgInnovator) June 20, 2017 Don’t forget to figure out what your goals are. When you know what you want to achieve, it’s going to dictate the end result of your content. A2) What’s your goal? Brand awareness? Conversions? What is it about your brand that your demo NEEDS to know? #ContentWritingChat — Kyle Murray (@TheKyleMurray) June 20, 2017 Kyle also agrees that it’s important to know what your goals are ahead of time. Are you trying to increase brand awareness or land conversions? Is it something else? Figure that out beforehand so you can create the content that will help you get there. A2: Know what success looks. Benchmarks? Goals? Objectives under goals? Tactics under objectives? #contentwritingchat — ??Jonathan Payne (@SocialGamePlan) June 20, 2017 … Read more

#ContentWritingChat Recap: Internal Communications Tactics for World-Class Content Marketing with Pam Didner

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#ContentWritingChat Recap: Internal Communications Tactics for World-Class Content Marketing with Pam Didner

Did you catch the latest #ContentWritingChat? We had a great discussion all about internal communications tactics. This is one chat you’ll definitely want to check out if you manage or are part of a team so you all can work together effectively. Keep reading for the recap! #ContentWritingChat Recap: Internal Communications Tactics for World-Class Content Marketing with Pam Didner Join us for #ContentWritingChat on Tuesday, April 4th at 10 AM Central Time as we chat with @PamDidner! pic.twitter.com/tt5eKkStMk — Express Writers (@ExpWriters) March 28, 2017 Our guest host for this chat was Pam Didner. Pam is a marketing strategist, speaker, and author. The topic of internal communications tactics was inspired by her book, Global Content Marketing. Q1: Why is internal communication so important for successful content marketing? To kick off the chat, we asked everyone to share why they felt internal communications was important when it comes to content marketing. We received some great responses and here’s what some of the chat participants had to say: A1 Diff people are involved frm content planning to promotion.When everyone is aligned, teamwork makes dream work. #ContentWritingChat pic.twitter.com/q8bYk7TJwV — Pam Didner (@PamDidner) April 4, 2017 Pam knows that internal communication can help keep everyone on the team aligned. When everyone is on the same page and they’re all working together, amazing things can happen. @ExpWriters A1 Great internal communication is THE single most important thing to awesome CM planning and execution, in a team. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) April 4, 2017 As Julia said, great internal communication is so important when it comes to content marketing planning and executing. It’s crucial for all of us here at Express Writers, especially as a remote team. A1 #communication is the key for clear & effective messaging, which is the basic requirement for any #ContentMarketing #ContentWritingChat https://t.co/AKjP3KMdft — Varun Kumar ? (@DigitalVK) April 4, 2017 Varun said communication is key for clear and effective messaging, which is a must for content marketing. A1: Internal communication is how you keep your content strategy cohesive. Everyone needs to be on the same page. #ContentWritingChat pic.twitter.com/zLQdPtJHbi — Mallie Rust (@malliefe2o3) April 4, 2017 Mallie knows it’s important to keep your content strategy cohesive, which is why it’s essential that you and your team communicate regularly. A1: If we don’t communicate well internally with our team, how can we communicate well with customers and the audience. #ContentWritingChat — Iva Ignjatovic (@IvaIgnjatovic) April 4, 2017 As Iva said, if you aren’t able to communicate well with your own team, how can you effectively communicate with your clients and your audience? Q2: How would you define internal communication(s) in content marketing? We know why internal communications plays such an important role within content marketing, but what does it all actually mean? Take a look at these responses from Tuesday’s chat: A2 My def: Come together through strategy & work together via process and tools. It’s about following your workflows. #ContentWritingChat — Pam Didner (@PamDidner) April 4, 2017 Pam’s definition of internal communications in content marketing is: coming together through strategy and working together via processes and tools. She also states that it’s about following the workflows you have in place. A2Internal housekeeping: the art of communicating ideas, value and relevancy of content to those across the organization #ContentWritingChat — Maureen Jann (@MaureenOnPoint) April 4, 2017 Maureen said it’s the art of communicating ideas, value, and relevancy of content to those across the organization. @ExpWriters A2 Having a framework & schedule. Frequent meetings to brain dump, curate ideas together. Ability to co-create content. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) April 4, 2017 When it comes to the Express Writers team, Julia loves to have frequent meetings to brain dump ideas and curate ideas as a team. It allows everyone to co-create. A2: Having a system where every member of the mkt team is aligned in their efforts, on the same page, on the same sched. #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) April 4, 2017 For Elizabeth, it’s all about having a system that allows every team member to be aligned and on the same page. After all, it’s so important that everyone on a team is on the right track. @ExpWriters A2. I would say providing clear directiion to your team and stepping back to allow them to shine #contentwritingchat — Cheval John (@chevd80) April 4, 2017 Providing clear direction to your team and stepping back to allow them to shine is all part of internal communications for Cheval. It’s great to collaborate as a team, but you also want to give everyone room to do what they do best. Q3: What are some key steps in creating internal communication tactics? To create internal communication tactics for your team, you’ll want to read through this helpful advice from the chat: A3 Key steps: -Align on comm. objective -Agree on strategy & tactics -Execute tactics -Host Regular meeting/follow up#ContentWritingChat — Pam Didner (@PamDidner) April 4, 2017 Pam’s key steps include: align on the objective, agree on a strategy and tactics, execute tactics, and host regular meetings to follow-up. A3: Find the right tools for your team to use. Train your team on how to use them. Create best-practices. Enforce. #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) April 4, 2017 Elizabeth’s advice is to find the right tools for your team to use. What works for one team might not be ideal for yours, so choose the tools that are going to be the most useful to the work you do. Then, take the time to train your team on how to use it so everyone can get the most from the tool. @ExpWriters A3) Have a clearly defined method of communication that EVERYONE can & should use. Make sure everyone’s on the same page #ContentWritingChat pic.twitter.com/g7StvYGxP1 — Jason Schemmel (@JasonSchemmel) April 4, 2017 Jason suggests having a method of communication that everyone on the team can use. You want to make sure everyone is on the same page. A3: Be open & approachable with … Read more

#ContentWritingChat Recap: Project Management & Content Marketing with Brittany Berger

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#ContentWritingChat Recap: Project Management & Content Marketing with Brittany Berger

In the latest #ContentWritingChat, we talked all about project management and content marketing. If you want to learn some tips that will take your project management workflow to the next level, this chat is sure to help you out. Keep reading for the recap! #ContentWritingChat Recap: Project Management & Content Marketing: How to Have a Fluid Content Project Management Workflow with Brittany Berger Join us for #ContentWritingChat on Tuesday, March 14th at 10 AM CST with @thatbberg! pic.twitter.com/KeHfYWg3lc — Express Writers (@ExpWriters) March 7, 2017 Our guest host this week was Brittany Berger. Brittany is a PR and Content Marketing Manager for Mention. She shared a ton of great advice with us, so be prepared to take some notes! Q1: Why is project management important for content marketing? To kick off the chat, we asked everyone to share their thoughts on why they though project management played an important role in content marketing. Here are some of the answers we received during the chat: A1: Content mktg involves so many different assets at every stage of the funnel that there’s just SOO many moving parts #ContentWritingChat — Brittany Berger ✨ (@thatbberg) March 14, 2017 A1. There are tons of opportunities for things to fall through the cracks or content to become misaligned w/ its goal. #ContentWritingChat — Brittany Berger ✨ (@thatbberg) March 14, 2017 Brittany acknowledges there are many different moving parts when it comes to content marketing. For this reason, there’s always the possibility something could fall through the cracks or your content could become misaligned with the goal. With a project management strategy in place, you can keep everything working as it should be. A1: It’s important for ANY projects, because it keeps everyone aligned timewise + keeps you accountable for every step.#ContentWritingChat https://t.co/7IyJIIlTFg — ThinkSEM (@ThinkSEM) March 14, 2017 As Sarah said, project management helps to keep everyone aligned when it comes to timing. You want to ensure everything gets done on time and that people are meeting deadlines. Having a strategy in place will help you make that happen! A1: Project Management allows for consistently met deadlines; as well as executable plans that keep goals realistic. #contentwritingchat — Mallorie Cloum (@malocloum) March 14, 2017 Mallorie agrees that it’s essential for consistently meeting deadlines. It gives you the opportunity to set goals and create plans to help you achieve what needs to be done. A1. I think it helps you keep your content aligned, on time and on (under) budget. And it keeps the overwhelm at bay. #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) March 14, 2017 Benefits of project management: it keeps your content aligned, keeps you on or under budget, and keeps overwhelm at bay. A1 Last year: organization went DOWN while content creation went up (CMI). A strong content PM workflow = more success. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) March 14, 2017 As if you needed more reason to create a strong content project management workflow for your brand… Julia mentioned it’s key to success. A1 without project management content marketing is chaos. Control it, don’t let it control you. #ContentWritingChat pic.twitter.com/N7jcuHVJwn — Cassandra Schwartz ⭐ (@MWestMillennial) March 14, 2017 Without project management, Cassandra said content marketing becomes chaos. And you don’t want that, do you? Q2: What does content project management entail? Now that you know what project management is important to your content marketing, what exactly does it entail? Check out these responses from the chat: A2 Content project management entails planning, organizing, and executing the different parts & content for a campaign #ContentWritingChat — Brittany Berger ✨ (@thatbberg) March 14, 2017 Brittany said content project management entails planning, organizing, and executing. A2 Structuring calendars, setting quantity, & deadline structure. Staying on top of the creation process + ppl involved #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) March 14, 2017 Structuring calendars, setting quantity, and deadline structure all are important aspects of project management. Julia also said you need to stay on top of the creation process and everyone involved. A2: 1) have a goal, 2) figure out timeline/bandwidth, 3) scheduling/calendar, 4) execution 5) keep all members on track#ContentWritingChat https://t.co/x3oP62P3wi — ThinkSEM (@ThinkSEM) March 14, 2017 Sarah said you need to have a goal, figure out your timeline, schedule and plan with your calendar, execute, and make sure you keep all team members on track. A2: Content PM is essentially orchestration. You need to organize the who / what / when to get that piece completed #ContentWritingChat pic.twitter.com/JZqY4ccNkY — Digital Natives Cast (@DgtlNativesCast) March 14, 2017 You need to organized the who, what, and when of each of the content pieces you create. A2 A #Content calendar, contributors, important dates & events, deadlines, targeting,& monitoring. #ContentWritingChat https://t.co/hsLl5vdcx6 — Varun Kumar ? (@DigitalVK) March 14, 2017 Varun said you need to create your content calendar, know who will be contributing, important dates and events, deadlines you need to meet, as well as targeting and monitoring. A2 Determine your budget, plan your campaign, delegate tasks based on team strength, and let the hunger games begin #ContentWritingChat pic.twitter.com/K6TRmZ0UCw — HeyOrca! (@HeyOrca) March 14, 2017 Know your budget, plan out your campaign, delegate tasks based on the strengths of your team members, and get started! Great advice! A2. Having a solid editorial calendar, complete with accountabilities and deadlines. Even if it’s you doing everything. #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) March 14, 2017 Brittany brought up a solid point for those of who are working solo. Just because you don’t have a team behind you, it doesn’t mean you can take advantage of project management. You should still have a great editorial calendar and assign deadlines to hold yourself accountable. Q3: What tools are the best for content teams to stay organized? The great news is, there are a ton of tools out there that can make project management a lot easier. We received some great suggestions in response to this question, so be sure to check these out if you haven’t already! A3 Tools to … Read more

#ContentWritingChat Recap: Creating a Content Marketing Strategy 101 with Doug Kessler

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#ContentWritingChat Recap: Creating a Content Marketing Strategy 101 with Doug Kessler

It’s no secret that every brand needs to have an effective content marketing strategy if they want to see results within their business. However, many brands feel unsure of how to get started when creating a strategy of their own. This week’s #ContentWritingChat was all about the basics of creating a content marketing strategy, so there’s no more excuses. You can get started on yours today! #ContentWritingChat Recap: Creating a Content Marketing Strategy 101 with Doug Kessler Join us for #ContentWritingChat on Tuesday, March 7th at 10 AM CST with @dougkessler! pic.twitter.com/PdfmUbT1ec — Express Writers (@ExpWriters) February 28, 2017 For this Tuesday’s #ContentWritingChat, our guest host was Doug Kessler. Doug is the is Co-Founder and Creative Director of Velocity. He shared some great insights with our audience about content marketing, so you’ll want to read through these tips and start implementing them. Q1: Discuss the importance of content marketing for brands in 2017. So, how important is it for a brand to develop their own content marketing strategy? And what kind of results will it provide once they have? Check out these tips from Tuesday’s chat: A1 Content marketing has gone from niche tactic to mainstream strategy. #ContentWritingChat — Doug Kessler (@dougkessler) March 7, 2017 Doug said that content marketing has turned into a mainstream strategy. A1 Content marketing is the lifeblood, breath, heartbeat of great brand marketing. Check out these #stats. #ContentWritingChat pic.twitter.com/4Df0vU1fwN — Julia McCoy ? (@JuliaEMcCoy) March 7, 2017 Julia knows just how important your content marketing strategy is when it comes to marketing. The stats she shared are pretty impressive! A1: Content marketing isn’t optional anymore. It’s expected. You’ll build an interested audience + thought leadership #ContentWritingChat https://t.co/G4lPT2jA54 — Annaliese Henwood (@MktgInnovator) March 7, 2017 As Annaliese said, content marketing has become expected of brands. She feels it helps you to build an interested audience and can establish you as a thought leader in your industry. @ExpWriters A1: Content marketing is crucial to build relationships with customers which will lead to more brand loyalty #ContentWritingChat — LAVIDGE (@lavidgeco) March 7, 2017 Content marketing can help you build relationships with your customers, which can ultimately lead to more brand loyalty. You’ll see these kinds of results when you do your content marketing strategy the right way. A1: Content marketing is now quintessential. It establishes trust and value for your clients above most other things #contentwritingchat pic.twitter.com/bvPkP8WLfQ — Digital Natives Cast (@DgtlNativesCast) March 7, 2017 The Digital Natives team said it’s key for establishing trust and adding value for your clients. Q2: What’s the first major step(s) of a solid content marketing strategy for any business/industry? When creating a content marketing strategy for your brand, there are a few steps you’ll have to take in the early phases. Here’s what you need to know in order to get started: A2 1st step: know your audience. Inside out. #ContentWritingChat https://t.co/YbGww9u2in — Doug Kessler (@dougkessler) March 7, 2017 Doug said that the first step to creating a content marketing strategy is getting to know your audience. If you don’t know who your audience is, you can’t create the right kind of content to attract them. A2: Research. Understanding who you are, who you audience is, and how that works together = Success. #contentwritingchat pic.twitter.com/rQfZUXgDHK — Digital Natives Cast (@DgtlNativesCast) March 7, 2017 To get to know your audience, you’ll need to do some research. It may be time-consuming, but it’s a must before you can get started with anything. A2: Knowing your goals and knowing your AUDIENCE. THEN you can plan on how to get them to connect. #ContentWritingChat https://t.co/hmUx0XsQ0U — ThinkSEM (@ThinkSEM) March 7, 2017 Know your goals and who your audience is. Once you’ve figured out those two things, you can start planning how you’ll connect with them and what kind of content you’ll create. A2: Have a SMART goal that will help guide your strategy development. Without a goal, you can’t have a path. #ContentWritingChat https://t.co/9ZJZAne4nZ — Annaliese Henwood (@MktgInnovator) March 7, 2017 Annaliese agrees that it’s important to set goals before you begin creating your strategy. A2) Customer journey mapping. What plan does each piece of your content serve for your audience AND your brand? #ContentWritingChat pic.twitter.com/L7Dcb0xTZ0 — Jason Schemmel (@JasonSchemmel) March 7, 2017 Take the time to map out the journey you expect a customer to take. This is very beneficial to your success! A2 Start by listing your business objectives and your audience’s needs/desires. Where they overlap is key. #contentwritingchat — Bill Skowronski (@BillSkowronski) March 7, 2017 Bill’s advice is to list out your business objectives and the needs of your audience. This will help you start planning. A2 Understand why your audience is coming to you as a brand, find ways they like to read/access content and deliver!! #ContentWritingChat pic.twitter.com/MnkGEPtg8f — Tony Stephan (@OmnipoTony) March 7, 2017 Tony recommends finding ways your audience likes to read and access content. Once you’ve figured that out, you can create exactly the type of content they’re looking for. Q3: Content marketing vs. traditional marketing (i.e., TV spot): Your thoughts? Is one higher ROI? Today’s brands still invest in traditional marketing as part of their content marketing strategy. There’s no shortage of ads on television. But is it really the most effective tactic or is content marketing the way to go? Here’s what our chat participants had to say: A3 CM = higher ROI. I explored #contentmarketing vs. a #superbowl ad a few weeks ago: https://t.co/nb3JBZeUGZ #ContentWritingChat pic.twitter.com/90fNzMzfmP — Julia McCoy ? (@JuliaEMcCoy) March 7, 2017 Julia shared a link to her post that showed just how effective content marketing can be when compared to a Super Bowl ad. A3: All depends on who your audience is. Find your customer base, get the word out wherever their eyes are. #ContentWritingChat pic.twitter.com/ajLDgJywlo — Kevin Breindel (@KevinBreindel) March 7, 2017 Kevin’s advice is to figure out who your audience is and where they’re spending their time. Once you know that, you’ll be able to create content and put … Read more

How to Spend $37,000 for 2 Years of Content Marketing & Outperform a $5 Million Super Bowl Ad (Or, Why Content Marketing Is the Best Marketing)

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Super Bowl ads cost a lot. The average cost of an ad is around $5 million. Marketing for one commercial spot can cost as much as $1.25 million. That comes out to about $41,600 dollars / second. $5 million for one short spot? Could it be wasted money? The truth, according to a Stanford study, is that commercials by soda and beer companies have an insignificant effect on revenue. And 80% of commercials do nothing to boost sales or purchase intent, according to Bloomberg experts. Here’s my next question. Could content marketing outperform a Super Bowl ad? I think so. In today’s post, I’m making the argument that it can, by comparing a two-year investment in content marketing ($37k) vs. a 1-second Super Bowl ad investment ($41k). Read on. The High Cost of Being in the Super Bowl Ad Game Companies justify the cost of advertising in order to keep pace with the competition, to give their brand greater visibility, and to keep consumers talking long after the winning touchdown is made. To add to the mix, the rise of social media and advanced technology means we can share, YouTube, and tweet these commercials over and over again after companies have rushed to take the first place in line when commercial previews are unveiled in January. Fun fact: the steep $5 million price tag is double what a Super Bowl ad cost ten years ago. Graphic from NY Times Can you afford to spend that much on content marketing? The best of content creators could come up with a variety of efficient ways to spend $41,000 dollars in their efforts aside from a 30-second television spot. Content marketing doesn’t have to be crazy expensive. And there are many ways a brand can spread a message that are both cost-effective and impactful. Check out these incredible content marketing statistics: 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (BlogHer) 70% of consumers say they prefer getting to know a company via articles rather than ads. (SlideShare) Content marketing costs 62% less than traditional marketing. (Demand Metric) See the pattern? Content marketing costs are less expensive and the preferred method for consumers to get to know a brand. This frees us up to explore other avenues in our quest to deliver authoritative and authentic copy. Thankfully, those methods are cost-effective, allowing us to market a brand without a hefty price tag; we’ve gathered three effective tools and some powerful stats to show you how. Ready to jump in? The Math: Content Marketing Costs vs. Super Bowl Ad Costs (Content costs based on our agency services at Express Writers. Keep reading for the breakdown.) Why High-Quality Content Marketing Plays a Vital Role in a Brand’s Life (& 3 Winners) Content marketers have proven time and again that they don’t need to spend thousands of dollars per second on flashy advertising in order to be successful. Reasonably-priced content marketing has the potential to make a difference to a brand’s online life. High-quality tools like e-books, blogging packages, and social media can do wonders for a marketer’s efforts and bring a new vitality to a brand’s online presence for a non-millionaire price. Here are three cost-effective, lead-generating content tactics you can use when you don’t have millions to invest in a Super Bowl ad. 1. Ebooks With the right promotion and the support of a collaborative team, an e-book can not only generate leads, but also be the tool that converts. An e-book can set you apart as an authority in your field and can serve as a powerful source of information for your audience for years to come. Another benefit of ebooks is the opportunity to deconstruct the content into smaller pieces, which could include: a series of newsletters blog posts podcast series a list of do’s and don’ts Barry Feldman over at Convince and Convert calls this the “e-book equation.” He notes that while planning for your ebook, it should be formed in such a way to “cast a wide net over a fertile area that traces to one of your strengths,”  then outlined, researched, and written with the knowledge that it will “foster offspring.” 2. Blogging In the 2017 Content Marketing Institute Benchmarks report, 75% of B2C marketers noted that blogging was one of an average of seven marketing tactics used in their efforts; this fell just under the top answer of social media content Graphic from SlideShare Just over half of those surveyed said blogging will be most critical to their content marketing success. In their most basic form, blogs are easy to use and can cost almost nothing to maintain. As a converting tool, blogs can be the fuel that moves readers to your social media channels and sales pages. Blogs are the place where SEO is maximized. Successful blogging in today’s world of content development is easier than ever. The accessibility of quality tools for content marketers leaves us with little excuse for delivering subpar content on an inconsistent basis. Quora is a question-and-answer site that will help content creators with new ideas for topics. (link) BuzzSumo allows you to enter a topic or website into the search box and find the key influencers to help promote your content. (link) Canva lets users express creativity through custom-made images, and many of the elements are free. (link) If used consistently and creatively, blogs can be a powerful tool in your arsenal. Why does consistent blogging win? Read more here. 3. Social Media The rise of social media over the past several years has had both a direct and indirect impact on content marketing and search engine optimization. Having a social media presence is not only one way to build brand awareness, it also connects us more closely with our audience with opportunity for engagement. In the CMI research mentioned above, social media channels followed email as the top for distribution of content, which means marketers are becoming more aware of how important it is to be linked to sites like … Read more

#ContentWritingChat Recap: The Benefits of Curation in a Content Marketing Strategy with Sasha Laferte from Curata

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#ContentWritingChat Recap: The Benefits of Curation in a Content Marketing Strategy with Sasha Laferte from Curata

Did you miss #ContentWritingChat this week or could you use a refresher on all the great tips that were shared? You’re in luck because our recap of Tuesday’s chat on content curation is here! If you’re ready to dive in, grab some paper to take notes and keep on reading! #ContentWritingChat Recap: The Benefits of Curation in a Content Marketing Strategy with Sasha Laferte from Curata Join us for #ContentWritingChat on Tuesday, December 13 at 10 AM CST with @curata! pic.twitter.com/B40I9ehV5L — Express Writers (@ExpWriters) December 6, 2016 Our guest host this week was Sasha Laferte. Sasha is the Content Marketing Manager for Curata. She’s also a digital marketer and storyteller. For this week’s chat, she joined us via the Curata account to share her top tips on the benefits of curation in a content marketing strategy. Q1: What are the benefits of content curation? To kick off the chat, we asked everyone to share their thoughts on why they felt content curation was beneficial. If you haven’t felt the need to incorporate content curation into your content marketing strategy, these tweets just might convince you! Here’s what some chat participants had to say: A1 Improve SEO, lead gen, lead nurturing, thought leadership, increase content output & more! https://t.co/eIBQCR6ZVO #ContentWritingChat — Curata (@curata) December 13, 2016 As Sasha said, content curation can help improve SEO, increase lead generation, promote thought leadership, increase your content output, and more. She also shared a link to a helpful article on Curata’s website that’s worth checking out. A1: Generate more content. Position yourself as a thought leader. Add value to your readership. It’s a major win IMO > #ContentWritingChat pic.twitter.com/k4aFo9ESnZ — Jeff Reno(e) (@Renoe) December 13, 2016 Jenn seemed to be on the same page with his answer. She said content curation provides a way to generate more content. It also helps to position you as a thought leader and adds value to your audience. A1. Content curation allows you to share relevant articles and knowledge in your industry without having to write it. #ContentWritingChat pic.twitter.com/SPGnQtQYIw — D2 Media Solutions (@D2MediaSLN) December 13, 2016 A1b. The process of reading and curating #content also allows you to learn what others in the industry are saying. #ContentWritingChat pic.twitter.com/EF5ApEZ8pm — D2 Media Solutions (@D2MediaSLN) December 13, 2016 By curating great content, you’re able to share relevant articles and valuable knowledge with your audience without having to write it yourself. It’s also a great way to learn what others in your industry are saying. A1. What AREN’T the benefits of content curation! Curated content alleviates so much pressure to create everything. #contentwritingchat pic.twitter.com/oo6lmmDHIZ — Angelica Mata (@matageli) December 13, 2016 As Angelica said, with content curation there’s less pressure to create all the things. You can have a balance of your unique content, plus content curated from other sources. Q2: Is content curation plagiarism? Many question whether or not content curation is considered plagiarism since you’re sharing content from another source. Here are some of the responses we received during the chat: A2 In short: No. Make sure you have a new title, body paragraph & credit the original article! https://t.co/jGHsTTKNul #ContentWritingChat — Curata (@curata) December 13, 2016 Sasha doesn’t think content curation is plagiarism. She said to make sure you add a new title, body paragraph, and credit the original article. This will ensure you’re in the clear! A2: If it’s someone else’s, give credit! Plain & simple. Throw a link to original source, but put your own spin on it.#ContentWritingChat https://t.co/vLffnpo3cP — ThinkSEM (@ThinkSEM) December 13, 2016 Sarah has the right idea! If you’re sharing someone else’s content, you should always credit the original source. It’s always a good idea to add your own spin on the content to give it a fresh perspective for your audience. A2. Attribution, Attribution Attribution. & shouting out your peers for their amazing content builds camaraderie #ContentWritingChat pic.twitter.com/8LhbtJu9y5 — Sarah Thomas (@SarahMT1212) December 13, 2016 Odds are, people will love when you share their content. It’s a great way to start building a relationship with someone as long as you curate the right way. They’ll appreciate that you thought highly enough of their work to share it. A2: Great Q. If you present it as if it’s your content, it’s plagiarism. Respect the creators. Give explicit credit #contentwritingchat — Mike Sturm (@APerfectSturm) December 13, 2016 If you publish a piece of content as your own when it’s not, that’s definitely plagiarism. Avoid any trouble by respecting the original creators, as Mike said, by giving them credit. A2 if you just straight up copy and paste YES, give credit & don’t be lazy. change it up a bit #contentwritingchat pic.twitter.com/x1CyO4uEgs — Tony Stephan (@OmnipoTony) December 13, 2016 A simple copy and paste is a no-no! Tony said to give credit to the source and change it up a bit when you republish to give it a unique take. A2: Not at all! As long as you give credit and don’t try to pass it off as your own #contentwritingchat pic.twitter.com/BwOsidzRLu — HeyOrca! (@HeyOrca) December 13, 2016 In case we haven’t made our point clear, make sure you give credit! Also, how appropriate is this GIF Jamie shared? Q3: How much content should I curate? Now that you’re sold on why it’s important to add content curation to your content marketing strategy, you need to know how much content you should be curating. Here’s some advice straight from Tuesday’s chat: A3 According to our data 65% of content should be created internally, 25% should be curated and 10% should be syndicated #ContentWritingChat — Curata (@curata) December 13, 2016 Sasha shared some pretty interesting statistics with us. According to Curata’s data, 65% of your content should be created internally. 25% of your content should be curated and 10% should be syndicated. Do you agree with these results? A3: Curate as much content as you think is valuable. Don’t curate just to churn out content. Be a gatekeeper for content#contentwritingchat — Mike Sturm … Read more

#ContentWritingChat Recap: The Content Marketing Sweet Spot: Content That Gets Both Shared & Linked with Mark Traphagen

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#ContentWritingChat Recap: The Content Marketing Sweet Spot: Content That Gets Both Shared & Linked with Mark Traphagen

Did you check out the latest #ContentWritingChat? If not, you’re in luck because we have a recap of our latest chat! We talked all about that content sweet spot and how to create content that gets both shared and linked so you can make the most of your content marketing strategy. Want to learn more? Keep reading! #ContentWritingChat Recap: The Content Marketing Sweet Spot: Content That Gets Both Shared & Linked with Mark Traphagen Join us for #ContentWritingChat on Tuesday, December 6th at 10 AM Central with @marktraphagen! pic.twitter.com/FAYzZAPAEd — Express Writers (@ExpWriters) November 29, 2016 Our guest host this week was Mark Traphagen. Mark is the Senior Director of Brand Evangelism at Stone Temple. He’s also a speaker and author. He joined #ContentWritingChat to share his top content marketing tips with us, so you won’t want to miss the great insights he shared. Q1: How much content builds both brand and SEO value? So, exactly how much content builds both brand and SEO value? Find out what Mark and some of Tuesday’s chat participants had to say: A1: The quick answer: not much. Most content is focused either on SEO or brand building. Hitting sweet spot is harder #contentwritingchat — Mark Traphagen (@marktraphagen) December 6, 2016 A1 There has been so much emphasis on creating content for SEO or social shares, that brand value gets afterthought #contentwritingchat — Mark Traphagen (@marktraphagen) December 6, 2016 Mark’s answer? Not much. He feels most content is focused either on SEO or brand building. So many people are focused more on creating content for SEO purposes or increasing social shares, that brand building is an afterthought. A1: It doesn’t matter how much, it’s about value! Value is what drives engagement, sharing & linking. Quality > Quantity #contentwritingchat pic.twitter.com/ZNBCK1bdCm — HeyOrca! (@HeyOrca) December 6, 2016 One thing to always keep in mind when creating content is to focus on providing value. When you provide value to your audience, it’ll increase engagement and sharing. People will want to link to you when you’ve given them something beneficial. A1. Quality > quantity. That being said, it’s best to put out content consistently and regularly! #ContentWritingChat — D2 Media Solutions (@D2MediaSLN) December 6, 2016 Quality over quantity every single time! You want to put out content regularly, but everything you publish should be high-quality. Q2: Why are share metrics alone not the best measure of the value of your content? These days, so many brands are obsessed with sharing metrics. They want to know how many social shares they’re getting on every piece they create and how many shares they receive on each platform. But the thing is, it’s not the best measure of how valuable your content is to your audience. Here’s why: A2 The vast majority of content that is shared is not read, so has no brand building value #ContentWritingChat pic.twitter.com/urPXCRFvss — Mark Traphagen (@marktraphagen) December 6, 2016 Mark makes a great point when he said that the majority of content that’s being shared is not actually being read. Yikes! That means that many times people are just sharing your content without knowing what it’s all about. In the end, that doesn’t help to build your brand. A2: Most people just share without reading the content, they don’t get the value, visit the site or convert #ContentWritingChat — Brandie McCallum (@lttlewys) December 6, 2016 As Brandie said, if people aren’t taking the time to read your content, they don’t receive value. They also don’t visit your website and they’ll never have the chance to convert. A2: People can share all they want, but if they’re not LINKING to you, engaging with content or CONVERTING…who cares?#ContentWritingChat https://t.co/QUgk4nX4gv — ThinkSEM (@ThinkSEM) December 6, 2016 As Sarah said, it’s more important to see people linking to your content, engaging with what you’ve created, and converting. Social shares don’t mean that any of those things are happening. A2: Sharing is caring, but how much of it turns into engagement or membership? That’s what we’re aiming for #contentwritingchat — GoGirlsMusic (@GoGirlsMusic) December 6, 2016 Sharing is definitely caring, but it’s important to see how much of those shares turn into engagement or some other type of conversion. You want to see results from those social shares for it to truly make a difference. A2: Shares are great, but if they don’t complete the CTA, it’s wasted. #ContentWritingChat pic.twitter.com/IaQZo4jbfy — Kristi Kenyon (@kkenyon86) December 6, 2016 If people aren’t responding to your call to action, you’re missing out on money! Q3: What is the importance of content that attracts good links? How important is it to earn good links for your content? Check out these answers from the chat to find out: A3 For one thing, if content attracts good links, it’s a good measure that it was truly valuable #contentwritingchat — Mark Traphagen (@marktraphagen) December 6, 2016 A3 Earning links is a LOT harder than getting social shares, so a better overall measure of content value #contentwritingchat — Mark Traphagen (@marktraphagen) December 6, 2016 As Mark said, if your content attracts good links, it’s a good sign that it was truly valuable for your reader. You want to see people taking the time to link to your work. Earning links is also much harder than getting social shares, so it’s a good overall measure of the success of your content. A3 Our study showing that backlinks are still hugely powerful for SEO https://t.co/2o9x7o14Mv #contentwritingchat — Mark Traphagen (@marktraphagen) December 6, 2016 If you’d like some extra reading on the subject, check out this post that Mark shared. It’s a study that shows backlinks are still powerful when it comes to SEO. A3: VERY important, since links are a HUUUUUUUUUUUUUUGE part of “ranking” algorithms. Links = votes of credibility.#ContentWritingChat https://t.co/icdfMa5rJw — ThinkSEM (@ThinkSEM) December 6, 2016 Sarah knows link building is an important factor of SEO. She said that links are essentially votes of credibility. A3: Good links boost your credibility with Google. They also mean you’re providing quality … Read more

#ContentWritingChat Recap: Content Marketing Strategies for Bloggers with Lilach Bullock

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#ContentWritingChat Recap: Content Marketing Strategies for Bloggers with Lilach Bullock

Are you searching for some great content marketing tips? You’ve come to the right place! We’re recapping our latest #ContentWritingChat, which was packed with tips you’ll want to start using today. Keep reading to see what our chat participants had to say! #ContentWritingChat Recap: Content Marketing Strategies for Bloggers with Lilach Bullock Join us for #ContentWritingChat on Tuesday, November 8th at 10 AM Central Time with @lilachbullock! pic.twitter.com/vPpJslCPOA — Express Writers (@ExpWriters) November 1, 2016 Our guest host for this week’s chat was Lilach Bullock. Lilach is a speaker, as well as a social media consultant and trainer. She joined our chat to share some of her top content marketing tips for bloggers. Q1: Discuss how important blogging is to content marketing. Of course we know that there’s more to content marketing than just blogging. However, blogging does play a huge part in our content marketing strategies. Here’s what some of Tuesday’s chat participants had to say about it: A1 Very, very important. Blogging offers one of the easiest ways to provide valuable content to audiences #ContentWritingChat — Lilach Bullock (@lilachbullock) November 8, 2016 A1 With a good blog, you can offer more value to your customers and increase your traffic #ContentWritingChat — Lilach Bullock (@lilachbullock) November 8, 2016 As Lilach said, blogging is very important to content marketing. She said it provides a way for you to give your audience valuable content. It becomes your place to consistently provide your audience with the information they need. She also said a good blog offers value to customers and increases traffic to your website. After all, people will want to head over to your website to see what you’re sharing! A1 Blogging is the cornerstone of content marketing! It’s your consistent content platform, voice, open book for readers #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) November 8, 2016 Our CEO, Julia, was spot-on with her answer! She said blogging is your consistent content platform. It’s also the voice for your brand, which is huge. A1: Blogging gives you a chance to showcase your expertise & offer valuable knowledge. #ContentWritingChat @writingchat https://t.co/CT9dWdRk7z — Polaris Direct (@PolarisDirect) November 8, 2016 If you want to showcase your expertise and offer valuable knowledge to your readers, blogging is where it’s at! A1: A blog can be where you send your audience to learn (more), take action; plus they can SHARE posts for wider reach.#ContentWritingChat — ThinkSEM (@ThinkSEM) November 8, 2016 Sarah knows just how powerful a blog post can be. She said you can send your audience to your blog so they can learn more. Then, you can encouraged them to take action from your posts. Of course, it’s also great if they share your posts because it sends more traffic your way! a1 Blogging solid information to target audience is very important. Keeps audience engaged & keeps info fresh for Search #contentwritingchat https://t.co/T99kFINH3h — Debi Norton (@BRAVOMedia1) November 8, 2016 Debi knows just how important blogging can be. As she said, it’s important to share great information that your target audience would be interested in. It keeps them engaged and keeps the information fresh for search engines. Q2: How can bloggers get started with putting together a content marketing strategy? Now that you know just how integral blogging is to your content marketing plan, it’s time to create a strategy. How do you do it, you ask? Here are some tips to keep in mind: A2 There are 5 important aspects to remember: short form content for blogging, premium content for subscribers #ContentWritingChat — Lilach Bullock (@lilachbullock) November 8, 2016 A2 cont’d) SEO, designing visual content and creating audio content #ContentWritingChat — Lilach Bullock (@lilachbullock) November 8, 2016 Lilach believes there are five important aspects to remember here. She knows how great short-form content can be for your blog, however we also know long-form content is great as well. It’s important to experiment and see what your audience enjoys the most. She also recommends creating premium content for your subscribers. Next, she mentions SEO, designing visual content, and creating audio content. A2: I always say: First & foremost, KNOW THY AUDIENCE. Next, what goals do you want to achieve? Work back from there. #ContentWritingChat https://t.co/pobpItkdoN — ThinkSEM (@ThinkSEM) November 8, 2016 As Sarah said, you need to know your audience. That’s where it all starts. You cannot expect to create content without first knowing who your audience is. Then, figure out the goals you want to achieve and start planning to make them a reality. A2) Define your objectives, your niche and work out who your audience is. Plan before you do anything else #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) November 8, 2016 Tim feels the same way! He knows it’s important to understand your audience, define your objectives, and then plan from there. A2 It all starts with your objectives. From there, define the goals/strategies/tactics to help you reach those KPIs. #ContentWritingChat — Olivia Dello Buono (@oliviadello) November 8, 2016 Olivia also knows the importance of setting objectives. Once you have them in mind, you can determine the strategies that will help you get your desired results. A2 Get to know your audience like they’re a friend. Speak their verbage. Map out a consistent editorial calendar #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) November 8, 2016 We can’t stress this point enough: get to know your audience. Speak their language so you appeal to them. And don’t forget to make an editorial calendar. When you plan in advance, content creation is much less stressful. A2 Begin with the end in mind: What action(s) do you want your audience to take as a result of your efforts? #contentwritingchat — Bill Skowronski (@BillSkowronski) November 8, 2016 Bill recommends beginning with the end in mind. What actions do you want your audience to take? It’s important to remember this when creating content for your blog. A2: have a solid marketing plan for all the platforms you use and make sure they integrate together smoothly #contentwritingchat — Stephanie Parks … Read more

#ContentWritingChat Recap: Let’s Talk Epic Content Marketing with Tor Refsland

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#ContentWritingChat Recap: Let's Talk Epic Content Marketing with Tor Refsland

Did you miss #ContentWritingChat this week? There’s no need to worry because we have a value-packed recap for you to check out! Keep reading to find out what you missed from Tuesday’s chat. #ContentWritingChat Recap: Let’s Talk Epic Content Marketing with Tor Refsland Join us for #ContentWritingChat on October 11th at 10 AM CDT with @TorRefsland! pic.twitter.com/7jOXmY8O8V — Express Writers (@ExpWriters) October 4, 2016 Our guest host this week was Tor Refsland. He’s an award-winning blogger, a productivity coach, and an entrepreneur. Tor joined our #ContentWritingChat to talk all about content marketing and he shared some amazing tips with us! Q1: What do the words “epic content writing” mean? What does “epic content writing” mean to you? Our chat participants had their own interpretations of the phrase, which they shared with us. Check it out: A1. Epic content is in-depth and high-quality. The type you return to time after time for useful, accurate info. #contentwritingchat — pamelahughes (@pamelahughes) October 11, 2016 Pamela said epic content is in-depth and high quality. She knows how important it is to provide useful and accurate information for your audience to consume. A1: Content created for your audience. If it isn’t for your audience, then nobody will read it so it can’t be epic. #contentwritingchat — Netvantage Marketing (@netvantage) October 11, 2016 Epic content is content that’s created for your audience. If you don’t write with your audience in mind, how can you ever expect them to read it? @writingchat Epic #content writing = engaging, specifically tailored to the audience and based on targeted #research! #ContentWritingChat — Curated (@curateddigital) October 11, 2016 Your content should be engaging and tailored to your unique audience. That’s the key to reaching them and drawing them in! A1 Epic content writing is when you leave someone a) in shock b) in awe c) in utter gratitude after reading your post. ? #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) October 11, 2016 Julia knows epic content writing will evoke some sort of emotion within your reader. It may shock them, or leave them in awe or utter gratitude after reading what you’ve written. Q2: Why is it so important to make your content epic? Now that you know what epic content is, you might be wondering why it’s so important for you to create. Let’s find out: A2: You only have 1 chance to make a first impression. Over-delivering every time is the best way to build your brand #ContentWritingChat — Tor Refsland (@TorRefsland) October 11, 2016 As Tor said, you only have one chance to make that first impression online. You should strive to over-deliver with your content, which is sure to make your audience fall in love. A2: No one wants to spend a bunch of time/resources on a piece of content and see it go nowhere. Epic content gets seen! #ContentWritingChat — Tara M. Clapper (@irishtara) October 11, 2016 Tara knows that we all want our content to be seen! If you spend a bunch of time and effort creating something, you expect great results. A2. Epic content builds your authority – so pick the topic wisely! What do you want to be known for? #contentwritingchat — pamelahughes (@pamelahughes) October 11, 2016 Epic content can build your authority in your field. As Pamela said, you should ask yourself what you want to be known for. Then, choose your content topics accordingly. A2: Epic content builds trust and authority and will keep your audience coming back for more. #contentwritingchat — Netvantage Marketing (@netvantage) October 11, 2016 Not only does great content build your authority, but it also helps establish trust with your audience. Through your content, they start to see that you really know your stuff. A2: Epic content can get you on the map! Your audience will see what you have to offer & keep coming back for more #ContentWritingChat — Zola Creative (@ZolaCreative) October 11, 2016 If you consistently produce epic content, it’s going to help you stand out and get noticed by your audience. And they’re sure to keep coming back for more! Q3: What can epic content do for your brand and business? So, what exactly can epic content do for you? We have the answer! Take a look at what some of the participants in Tuesday’s chat had to say: A3:It helps you to position yourself as an #authority in your niche so you can #influence more people & charge #premium #ContentWritingChat — Tor Refsland (@TorRefsland) October 11, 2016 Tor said epic content can position you as an authority in your niche. Once you’ve proven yourself as an authority, you can influence more people and it allows you to charge a premium price for products and services. A3) Epic content can give your brand creditability, a human voice, and a reason for people to visit you on a regularly #ContentWritingChat — Katria Petroff (@KatPetroff99) October 11, 2016 Katria said your content can give your brand credibility, a human voice, and a reason for people to keep visiting your site. A3: Epic content can help generate brand awareness, establish you as an authority, and build a connection with readers. #ContentWritingChat — Rachel (@redheadrachel) October 11, 2016 Creating epic content on a consistent basis can help generate awareness for your brand, establish you as an authority in your field, and help you build a connection with your readers. A3. It can establish your brand’s presence, predominately as a leader in your industry. The go-to source. The value add. #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) October 11, 2016 Do you want to be the go-to person in your field? Of course! Brittany knows your content can help establish your brand’s presence and position you as a leader in your industry. A3: It will build trust, which can turn into positive word-of-mouth advertising for your brand. #contentwritingchat — Netvantage Marketing (@netvantage) October 11, 2016 Great content can also become amazing word-of-mouth advertising for your brand. When people read something epic, they can’t help but to share it with … Read more

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