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#ContentWritingChat Recap: Content Inc.: Strategies on Building Your Audience First with Joe Pulizzi

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#ContentWritingChat Recap: Content Inc.: Strategies on Building Your Audience First with Joe Pulizzi

Did you miss #ContentWritingChat this week? There’s no need to worry because we have a recap that’s jam-packed with amazing tips! Let’s dive right in! #ContentWritingChat Recap: Content Inc.: Strategies on Building Your Audience First with Joe Pulizzi Join us for #ContentWritingChat on Tuesday, October 4th at 10 AM CDT with @JoePulizzi from @CMIContent! pic.twitter.com/o3jsnoNbLg — Express Writers (@ExpWriters) September 27, 2016 Our guest host this week was none other than Joe Pulizzi! Joe is person who coined the term content marketing, and the founder of Content Marketing Institute. He’s also a speaker and an author on content marketing. He shared some amazing tips during our chat all about building your audience online. Q1: How can content help you build your online brand or presence? You probably hear others talk about the importance of content all the time, but how exactly does it help you build your brand? Let’s break it down: A1: Content for content’s sake won’t do anything for your brand. #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 The first thing to keep in mind is this piece of advice Joe offered. Content for content’s sake won’t do anything for your brand. You shouldn’t just create because that’s what you’re supposed to do. The content you publish should add value and serve a purpose within your brand. Remember that! A1: Find a niche (however small) that you can be the leading resource/expert on the web (the smaller the better) #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 A1: Actually, without relevant, consistent, targeted, differentiated content, not sure how you’d build an online brand #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 Joe’s next piece of advice is to find a niche that you can be the leading resource/expert for. It’s important that you show your audience that you know your stuff to help build trust with them. A1: Content can help a brand or company stand out. It can also help you connect with your audience and build trust. #contentwritingchat — Netvantage Marketing (@netvantage) October 4, 2016 Content can be what helps your company stand out from the rest. It’s also a great way to connect with your audience and establish a level of trust with them. @writingchat A1 – Content lends to thought leadership as long as you are generating original, provoking words. #ContentWritingChat — globalHMA (@globalHMA) October 4, 2016 The content you create can lend itself to establishing you as a thought leader in your field. You just need to make sure you’re generating original and thought-provoking content. Great answer, Katie! A1: Content builds online presence via #SEO (answering user ?s)+builds trust during the sales cycle by illust expertise #ContentWritingChat — Maureen Jann (@MaureenOnPoint) October 4, 2016 As Maureen said, content can also help build your presence through SEO. Focus on answering the questions your audience has and providing value to them. It helps to build trust and shows your expertise. Q1: One benefit is the ability to grow interactive online relationships by sharing valuable insights with an audience #ContentWritingChat — Malayna (@Malayna) October 4, 2016 Malayna knows great content can help you grow relationships with your audience, which is crucial for your success. A1: It builds SEO, developing the framework for authority, expertise, and trustworthiness. All great for brand presence! #ContentWritingChat — Edanry Rivera (@Edanry) October 4, 2016 Edanry summed it all up with his answer. Content helps build SEO while developing a framework for authority, expertise, and trustworthiness. Q2: What do you need to know about your audience in order to create content they’ll love? Now that you know why great content is so important, you need to understand your audience in order to create content that appeals to them. Here’s what you need to know about your audience: A2: You need to know “what keeps my audience up at night?” – You know that, live that, you’ll be successful. #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 A2: Where do they hang out on the web? Who do they trust? Who are your attention competitors? #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 What keeps your audience up at night? Where do they hang out online? Who do they trust? Who are your attention competitors? Joe recommends answering these questions to get to know your audience even better. A2: To create relevant content you need to know your audience’s pain points. Your content should help #ContentWritingChat @writingchat — Marsha Druker (@MarshaDruker) October 4, 2016 A2 Understand what problems your audience has and you’ll be able to create content that they value. #contentwritingchat — Bill Skowronski (@BillSkowronski) October 4, 2016 Many people from Tuesday’s chat agreed on this one! You need to know the pain points of your audience. What problems do they have? Create content that solves those issues for them. A2: Know who they are, where they are and what they’re about. No strategy otherwise–only a hope and a prayer. #ContentWritingChat pic.twitter.com/qnZwx32nSv — Jeff Reno(e) (@Renoe) October 4, 2016 Jenn said you need to know who they are, where they are, and what they’re all about. Knowing your audience is really the foundation of creating content. a2: Know where your audience is, know who they are, tailor your content to the specific platforms &interests #contentwritingchat — Jessie Simms (@JSimmsSocial) October 4, 2016 Jessie said that once you know your audience and where they are, you can tailor your content to speak directly to them. A2 What’s their biggest need? Want? Find out, THEN create content that isn’t superficial but is their #1 in-depth answer #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) October 4, 2016 Once you know what your audience wants, make sure you create top-notch content that provides them with the answers they’re looking for. Your audience expects the best and they deserve it. Q3: Which content formats should you create for your audience? There are a lot of content formats you can choose from, which can make it tricky to figure out which one you should pursue. To help, keep these tips … Read more

#ContentWritingChat Recap: Your Best Content Marketing Tips with Barry Feldman

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#ContentWritingChat Recap: Your Best Content Marketing Tips with Barry Feldman

Did you miss #ContentWritingChat this week? You can get caught up with our recap of the chat! If you want to step up your game when it comes to your content marketing, this is one recap you’ll want to read through! #ContentWritingChat Recap: Your Best Content Marketing Tips with Barry Feldman Join us for #ContentWritingChat on Tuesday, September 20th at 10 AM CDT with @FeldmanCreative! pic.twitter.com/u7wq3e4jn7 — Express Writers (@ExpWriters) September 13, 2016 Our guest host this week was Barry Feldman. Barry is a content marketing consultant, copywriter, creative director, social media advisor, and an author. We were thrilled to have him joining us this week to talk about content marketing. Q1: Define “content marketing.” To kick off the chat, we asked participants to define content marketing. While it’s a pretty common phrase, it’s not one everyone is familiar with, so don’t feel bad if you don’t fully understand it yet. This recap will help! Here are some of the answers we received: A1: CM def = Publishing content to pull prospects closer to your brand. #contentwritingchat — Barry Feldman (@FeldmanCreative) September 20, 2016 Barry defined content marketing as publishing content to pull prospects closer to your brand. When creating a content marketing strategy for your brand, you want to make sure what you publish online serves a purpose and helps you achieve your goals. A1: Content marketing: a strategic plan to create and deliver valuable content (written, visual, etc.) to your audience. #contentwritingchat — Netvantage Marketing (@netvantage) September 20, 2016 Having a strategic plan for your content will help you see major results within your business. A1: Content marketing is providing quality content that is valuable to your audience to achieve your business goals #ContentWritingChat — Zola Creative (@ZolaCreative) September 20, 2016 It’s all about creating quality, valuable content that will help you reach your goals. .@writingchat A1: providing content that meets your audience’s needs and answers questions. should be shareable #ContentWritingChat — Tracy Willis (@tracywillis_) September 20, 2016 Tracy said it’s about providing content that meets the needs of your audience. Your content should add value and answer their questions. A1: *Effective* content marketing: getting the right type of helpful content to the people who want it. #ContentWritingChat — Tara M. Clapper (@irishtara) September 20, 2016 As Tara said, content marketing is about getting the right content to the right people. That’s a must! A1 Literally on my cabinet every day. #ContentWritingChat pic.twitter.com/b5U8bf0vFk — Bill Skowronski (@BillSkowronski) September 20, 2016 Bill has a pretty handy reminder of the definition of content marketing. Q2: Could content marketing be a more powerful strategy than any other form of online marketing? What are your thoughts? Is content marketing more powerful than other forms of marketing? Here’s what some of the participants in Tuesday’s chat had to say: Q2: Definitely, but most companies don’t commit to the degree necessary to make it work. #contentwritingchat — Barry Feldman (@FeldmanCreative) September 20, 2016 Q2: Commonly, strategy is the missing element. Content in and of itself isn’t enough #contentwritingchat — Barry Feldman (@FeldmanCreative) September 20, 2016 Barry definitely feels content marketing is powerful, but you have to commit to it. @ExpWriters A2: Content marketing changed the convo to understanding your buyers problems, which is why it’s so powerful #ContentWritingChat — Jacob Rouser (@J_Rouser) September 20, 2016 Jacob feels the reason content marketing is so powerful is because it’s changed the conversation to understanding your buyers’ problems. A2) Yes, Helps your brand connect and engage with your audience at every stage of the buying cycle. #contentwritingchat — Scott Johnson (@iScottJohnson) September 20, 2016 As Scott said, content marketing is important because it helps your brand connect and engage with your audience. A2)Content Marketing is the heart of any strategy, without content is literally impossible to acquire/nurture audiences. #contentwritingchat https://t.co/vlZlh3vLx0 — Liliana GH (@Liliholl) September 20, 2016 Liliana said that it’s impossible to acquire and nurture audiences without content. A2: Absolutely! If done right. It’s all about CONNECTING with the audience. #ContentWritingChat pic.twitter.com/0HDocwUhIH — Keystone Click (@KeystoneClick) September 20, 2016 Connecting with your audience is key! A2 YES. https://t.co/SDEsxZC7RL We’ve seen HUGE benefits, personally. (Almost done writing a case study on @ExpWriters!) #ContentWritingChat pic.twitter.com/5DDSX62Uvm — Julia McCoy (@JuliaEMcCoy) September 20, 2016 Julia knows firsthand how powerful content marketing can be since she’s seen the results in growing Express Writers. Q3: Define “content strategy.” What does “content strategy” mean? Check out these responses: Q3: Documenting a plan that answers the “who, what, where and why.” #contentwritingchat — Barry Feldman (@FeldmanCreative) September 20, 2016 Barry said content strategy is about creating a plan that answers the who, what, where, and why. A3: The planning/execution of useful, relevant & shareable content for your audience. #ContentWritingChat https://t.co/FQpb0GseWb — ThinkSEM (@ThinkSEM) September 20, 2016 Sarah said content strategy is the planning/execution of useful, relevant, and shareable content for your audience. Great answer! A3 Content strategy is playing matchmaker, finding the perfect audiences for your stories. #contentwritingchat — Bill Skowronski (@BillSkowronski) September 20, 2016 It’s all about finding the perfect audience for your stories, just like playing matchmaker. We like the way you look at this, Bill! A3: Planning of the strategy that is going to ensure your content gets seen by your desired audience #contentwritingchat — Andy Drinkwater (@iqseo) September 20, 2016 Andy said planning your content is about making sure the right audience sees your content. A3: Content strategy- create unique content per audience/topic, focus to engage/teach audience, successfully distribute #ContentWritingChat — Tyler Brown (@__tylerbrown) September 20, 2016 You want to create unique content with your audience in mind. Focus on engaging them and teaching, then distribute it. A3: A content strategy is more about the development & collaboration process that goes into the creation of content #ContentWritingChat — Zola Creative (@ZolaCreative) September 20, 2016 Content strategy is also about the development and collaboration process that comes along with content creation. A3: A specific plan that answers how you’ll provide value, and how you plan to distribute that content to … Read more

#ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Modern Content Marketing

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#ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Modern Content Marketing

Did you miss this week’s #ContentWritingChat? There’s no need to worry, friends! Dive into our recap of Tuesday’s chat and learn all about successful content marketing. #ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Content Marketing Join us for #ContentWritingChat Tuesday, May 24th at 10 AM CDT with guest host @sujanpatel! pic.twitter.com/4rx5wqCbHr — Express Writers (@ExpWriters) May 17, 2016 This week, our guest host was Sujan Patel. Sujan is a growth marketer, entrepreneur, and the co-founder of Narrow.io and ContentMarketer.io. Q1: How important is content marketing to businesses in today’s era? Should businesses have a content marketing strategy? If so, how important is it in this day and age? A1 Content Marketing is critical marketing channel as it’s the most effecrive way to do SEO, build an audience & brand #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A1b Content Marketing can also directly generate leads. Blogging @ https://t.co/FHvoX3vvqy brings in $1+ million a year #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 As Sujan said, content marketing is the most effective way to do SEO and to build your audience and brand. Content marketing can also help you generate leads. Just look at the results Sujan has had with his personal website! A1: Content is king. If you don’t have the correct content, you’ll never produce the correct community for your brand. #ContentWritingChat — Elexicon (@Elexicon) May 24, 2016 It’s no secret that content is king! You need to know your audience so you can create the right content to attract them to your brand. A1: Extremely. Writing great content that speaks to audience + amplification is key to success. #ContentWritingChat https://t.co/AFiiBqKN6a — ThinkSEM (@ThinkSEM) May 24, 2016 Sarah from ThinkSEM was spot on with her answer. Write content that speaks to your audience. A1: I dare say if you aren’t using content marketing, how are you in business? #ContentWritingChat — Zachary Fenell (@zacharyfenell) May 24, 2016 Zachary questions how anyone could be in business without having a content marketing strategy. Do you agree? A1) #ContentMarketing is like a glue that holds your community together, providing relevant – and shareable – content. #ContentWritingChat — Jim Carter (@MSLJim) May 24, 2016 Jim says it’s the glue that holds your community together. Focus on providing relevant and shareable content for your audience. A1- #ContentMarketing is critical. If you’re not investing in data-driven #content, you’re doing it wrong. #ContentWritingChat — Hannah Chapple (@HannahChapple) May 24, 2016 Great answer from Hannah! Invest in data-driven content. A1 In today’s era, effective content marketing is like the eggs to your cake. Can’t have good marketing without it. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 24, 2016 Our CEO, Julia, chimed in: you can’t have good marketing without content marketing! Q2: What are key first steps in building a successful content marketing strategy? Now that you know how important content marketing is, how do you develop a strategy that gets results? A2 1st step: understand your target audience. Know their needs, wants, struggles, what makes them happy, sad, angry #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A2b step 2 keyword research..find out what are the top keywords and long tail keywords #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A2c: Find out what sites/blogs they reads and make sure your company has presence there. Guest post is a good first step #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 Sujan knows it all starts with getting to know your target audience. What do they need and want? What are their struggles? What makes them happy, sad, angry? Then, conduct some keyword research to find the top keywords for your content. And don’t forget guest posting! It’s a powerful way to get in front of a new audience. A2: Knowing your audience is the first step. If you don’t, you won’t know what kind of content they want to read. #contentwritingchat — Netvantage Marketing (@netvantage) May 24, 2016 A2: Knowing the audience you are projecting your content to. What do they want? How will they respond? Etc. #ContentWritingChat — Elexicon (@Elexicon) May 24, 2016 Netvantage Marketing and Elexicon agree: get to know your audience. When you understand the needs of your audience, you can create exactly the content they’re looking for. A2: 1) know the goal(s). Work backward w/strategy from there. 2) Be sure to track the right KPI #ContentWritingChat https://t.co/HvTVtgYB8u — ThinkSEM (@ThinkSEM) May 24, 2016 Always set goals and keep them in mind as you work. When you have a clear idea of what your goals are, you can create a plan to help you achieve them. Nice answer, Sarah! A2: Connect, connect, connect! If you want people to follow your Twitter, blog, FB page, whatever. Start participating. #contentwritingchat — Chris Christensen (@christensen143) May 24, 2016 Chris knows the importance of engaging with your audience. If you want to see results, start connecting with people. Building relationships makes a huge difference. A2. Research your platforms, target markets, and trending topics. #contentwritingchat — Village Print&Media (@village_print) May 24, 2016 Research the platforms you’ll use, get to know your audience, and be aware of trending topics. These things are so important in a successful content marketing strategy. A2 1) know your why 2) know ur TA 3) align their needs and your “offerings” 4) make a plan 5) baby steps = process #ContentWritingChat — Zala Bricelj (@ZalkaB) May 24, 2016 Great answer from Zala! Know your why, know your target audience, align their needs and your offerings, then make a plan. A2. Probably knowing WHY you are creating all this content is a good idea. Also, know WHO you are creating it for. #ContentWritingChat — Brittany Brander (@BrittanyBrander) May 24, 2016 Know why you’re creating content and who you’re creating it for. This is so true, Brittany! A2 @ExpWriters Define your goals, audience, content format, build a mail list #ContentWritingChat https://t.co/LDfLlnZf5s — Alberto Gómez (@alberMoire) May 24, 2016 Alberto said you should also consider the content format and focus on building an … Read more

#ContentWritingChat March 29 2016 Recap: How to Develop Your Voice in Content Marketing

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#ContentWritingChat March 29 2016 Recap: How to Develop Your Voice in Content Marketing

Did you miss #ContentWritingChat this week? Or maybe you just wanted to check out some of the highlights from Tuesday’s chat? Either way, there’s no need to worry. We have you covered! Unfortunately, our scheduled guest host was not able to make it to the chat, but our awesome CEO, Julia McCoy, stepped in as our host for the week. She joined us as we talked all about How to Develop Your Voice in Content Marketing. Now, let’s dive into the recap! Q1: Why is finding your voice and story so important in content marketing? Finding your voice and your story is important when it comes to content marketing. You need to be yourself in order to be unique and stand out from the crowd. Here’s what Julia, Sarah from ThinkSEM, Andrew, Kyle, and Michael had to say. A1 Fact: Without a clear voice & story unique to YOU, you won’t stand out. There’s a sea of content out there #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 29, 2016 As Julia pointed out, there’s a ton of content on the web today. If you want your content to stand out from the rest, you need to develop your voice and infuse your writing with it. A1: If you don’t know your own voice/story, how can you reach the right audience & help them? #ContentWritingChat https://t.co/mVdKkB3615 — ThinkSEM (@ThinkSEM) March 29, 2016 Sarah mentioned that knowing your voice and your story can actually help you reach the right audience. Your voice is important when it comes to attracting your target market to your content. A1: Your personal voice and story are what will engage your audience and bring them in #ContentWritingChat — Andrew Dennis (@AndrewDennis33) March 29, 2016 A1) Without a unique voice and story, your material will lack the drawing power necessary to get people to listen/read. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 29, 2016 Andrew and Kyle both know the importance of finding your voice when it comes to content marketing. They agreed that using your personal voice will help draw people to you and your content. A1: Cacophony! Genuine beats the insincere, manipulative stuff in the name of Content Mktg #ContentWritingChat https://t.co/XdJqJ9eUOL — Michael Stricker (@RadioMS) March 29, 2016 A great piece of advice from Michael: be genuine! Don’t try to copy someone else or be manipulative. You need to be true to who you are. Q2: How can brands and businesses hone in on their voice? Now that you know why finding your voice is so important, how do you figure out what your voice really is? Check out these tips: A2 a) Research. Who are you talking to? b) Once you know your audience, write for them. c) Exist where they are. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 29, 2016 Julia knows that research is key when it comes to finding your voice! Get to know your audience and develop content specifically for them. A2. #Brands & businesses need to know who they are and what they stand for in order for them to hone in on their voice. #Contentwritingchat — Village Print&Media (@village_print) March 29, 2016 A2: Start with your core values as a business & always keep these in mind & let them guide your writing (1/2) #contentwritingchat — Andrew Dennis (@AndrewDennis33) March 29, 2016 Both Village Print & Media and Andrew agreed that part of developing your voice comes from knowing the core values behind your brand. What does your brand stand for? A2: Track what style of voice engages your users. Know your buyer persona and appeal to them. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) March 29, 2016 Ryan shared a great tip with his answer: keep track of what your audience is engaging with. When you get to know your audience and you understand what kind of content resonates with them, it can help you in developing your voice and story. Q3: What are some key tactics to creating great content today? Do you want to start creating better content? Take a look at some of these tips that were shared during Tuesday’s chat and start implementing them as part of your content strategy: A3 Tactics / rather, fundamentals: time, investment, creativity, genius, storytelling… great content isn’t simple! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 29, 2016 Julia summed it all up with her answer! The keys to creating great content include time, investment, creativity, genius, and storytelling. A3: I would say #1 is audience research. Work hard to find out what your audience needs/wants & deliver it for them #contentwritingchat — Andrew Dennis (@AndrewDennis33) March 29, 2016 A3: 1) Know what audience needs to hear, 2) How they need to hear it, 3) WHERE they want it #ContentWritingChat https://t.co/8z8ofA9Lt6 — ThinkSEM (@ThinkSEM) March 29, 2016 As Andrew and Sarah pointed out, you need to do some research on your audience if you want to create great content. After all, you’re creating it for them! Figure out what they want and need and how you plan to deliver it to them. Then, you just have to go for it! A3) Write pieces that not only inform ppl, but also leave them with new questions & make them think! They’ll want more #ContentWritingChat — Liliana GH (@Liliholl) March 29, 2016 As Liliana said, great content is informative, but you should also leave your audience wanting more. That’s the key to coming them back every single time. A3) Provide a unique POV on a current event or topic.Stay up to date in your industry! That is vital! #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 29, 2016 A3. Follow trends and make your content engaging for your audience. #contentwritingchat — Village Print&Media (@village_print) March 29, 2016 Another great tip is to stay updated on current events and trends. (Both Kyle and Village Print & Media know this is a must!) As Kyle said, you just need to make sure you put your own unique spin on it. Share your thoughts and opinions as a way to add … Read more

The Ultimate State of Content Marketing In 2015 – Infographic

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The Ultimate State of Content Marketing In 2015 – Infographic

Content is here to stay: no doubt about it. But how is content considered successful today, based on search engine ranking potential and real value-add to readers? The Ultimate State of Content Marketing In 2015 We’ve gathered the top factors of successful content for 2015, based on over 15 top sources (including major content marketing studies) in one comprehensive infographic. Enjoy, and don’t forget to share and comment! (Transcript below the infographic of the content and resource links.) Like this infographic? Get more tips from Express Writers. Embed this infographic on your own site Copy and paste this code into your blog post or web page: Like this infographic? Get more tips from Express Writers. Did You Know? Crucial Content Stats For 2015 95% (9 out of 10) B2B marketers in North America use content marketing. 60% of marketers use content marketing WEEKLY. 41% of marketers confirm content marketing has a positive ROI (Stateofinboundmarketing) 82% of prospects find relevant industry content most valuable (Marketo) Engagement is the most frequently cited objective for content marketing by US B2B marketers. (Curata) Content marketing is now defined as using/creating content that is not promotional but interesting or valuable in itself. (Emarketer) Buyers are most likely to share blog posts more than any other content form. Next most likely shared content form: infographics. (DemandGenReport) Whitepapers used to be one of the most popular content forms (in 2013); now, 95% of buyers prefer shorter content formats. (DemandGenReport) In social media, buyers are more likely to be on LinkedIn & Twitter. (DemandGenReport) Length matters: Blogs that are at least 2,500 words on a 10+ year old domain rank the best in Google. (serpIQ) Content at least 3,000 words gets 2x the amount of shares shorter posts do. Six Key Factors of Content Success In 2015 What makes successful content tick? Let’s take a look. 1. Quality is the number one ranking factor. Although authority and relevance win the rankings (Redevolution), quality is the number one ranking factor for web content (Neilpatel). 2. Useful content posted consistently will succeed. The keyword is useful; if your readers gain something from reading, they will share and engage. Correct SEO copywriting is essential for websites. 3. A lot of time will be spent crafting perfect headlines. Five times as many people read the headline as read the actual body copy. (David Ogilvy) (represent in a statistic?). This means when you write a headline, you spend 80c out of a dollar (also represent in a statistic possibly?) Headline copy is one of the top 5 MOST impactful elements for lead generation. (MarketingSherpa) 4. Content auditing is the best way to monitor content quality. Say goodbye to bad content: embarrassing content and outdated links won’t happen again if you maintain content auditing (Copyblogger). Content auditing tools: a content expert’s human eye, time, SEMRush 5. Content curation is becoming mainstream. Most marketers are now utilizing content curation as a key component of their content marketing strategy. 56% of marketers say that quality content is their greatest content marketing challenge. Curation is a top solution for this challenge. (Forbes/Curata) Curation tools: Scoop.it, Quora, Curata, Storify, Paper.li 6. Creativity will be in demand as content marketers strive to rise above. Today, SEO copywriting isn’t finished when the content is well-written or even useful: the content must also excite the reader. The more creative the content, the more the engagement. Storytelling will be in demand as a top engagement tool to connect audience to content. (BruceClay) Just remember: not everyone is a storyteller. (Wordstream) Examples of awesome creativity in content: Basecamp’s TheDistance.com, Redbull’s Redbulletin.com. Liked this infographic? Buy one, custom-made to your marketing needs, from us in our Content Shop today!   Statistics – Full Reference List Marketing Sherpa l http://buff.ly/1EO55AY Neil Patel l http://buff.ly/1yzbM9g Kapost l http://buff.ly/1OlbN2g Dev-Edge Internet Marketing l http://buff.ly/1aBTQPx Copyblogger l http://buff.ly/1cAzSX7 Scoop.it l http://buff.ly/1b2k1zB Redevolution l http://buff.ly/1J8NJ0X Emarketer l http://buff.ly/1Hd7VQw Content Marketing Institute l http://buff.ly/1Hd8qK9 Demand Gen Report l http://buff.ly/1G2a7f0 Forbes l http://buff.ly/1yzB7Qj State of Inbound 2014 Hubspot l http://buff.ly/1G2aLsP Curata l http://buff.ly/1Hdj2Jc serpIQ l http://buff.ly/1b2M9T7 Bruce Clay, INC l http://buff.ly/1b2N6uz Wordstream l http://buff.ly/1G2DKN7  

Still Spending Money On Links? Why You Should Buy Content Instead

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Still Spending Money On Links? Why You Should Buy Content Instead

Back in the “pre-historic” days of Google, just before the first major Pandas rolled out in all their glory, there was such a thing as links. Through the use of links, from the use of a “linkwheel” to the worst of the negative, black-hat SEO link structures, webmasters were able to gain almost overnight rankings. This dramatically changed in 2011 when the first major Panda update from Google cracked down on thousands upon thousands of websites. These websites lost first-place ranking and huge revenue streams overnight. The outcry was awful. However, in time, the terror changed to a realization the Internet was getting better. Instead of links and spam-filled, over optimized content, it was time to invest in real, readable blogs, web pages, and content that were written by qualified people and optimized for the reader. Today, in 2014, exactly how do links still factor in? Do they factor in at all, or offer any use for us? Let’s take a look! Are Links Still Important? The biggest thing many people have forgotten is that link building is very different from content marketing. You need to make sure you have a strong content marketing outlined first before considering your links. Here’s the thing, links and SEO are all about getting you to show up in the search results. Once you’re there, you’ll probably start doing the samba and feeling pretty great about yourself, but if your content is crummy, you’ll lose any visitors you get. Unfortunately, people aren’t seeing this and are still shelling out lots of dough for links in their content instead of buying great, valuable content. According to a survey held by Moz, about 40% of people they polled said that their businesses were focusing 51 – 75% of their SEO budget on link building. This leads one to the assumption that only a small portion of SEO budgets are aimed at getting great, quality content for their sites. This can really come back to bite you in the tush if you aren’t careful. 7 BIG Reasons Why You Should Start Investing In Great Content As the majority of blogs out there are pointing out that quality content is becoming more and more the name of the Google game. You either have great content or you start to lose. It is a harsh statement, but quite true. Let’s take a look at why content marketing is something you should be investing in: 1. Quality Content Keeps Visitors On Your Site Longer. Once you get people to your site via search results and ranks, you are going to want to keep them on your site. If you don’t invest in content, you will not keep those customers. While seemingly unfair, many people are going to skim over your content to see if it is worth their time to read; if they feel that it isn’t, then they will click right over to your competitors. Keeping people on your site opens up the opportunity to become more than just visitors, but clients as well. Basically, investing in content keeps people on your site and converts them into leads. Sounds like something worthwhile, doesn’t it? 2.  Those Links and SEO Keywords Don’t Create Your Brand. Sure, links and SEO can help you rank as we have established, but the thing to remember is that it doesn’t build or create your brand. Only you can do that, and do it successfully. You know what you want out of your brand, what you want people to see, and, most likely, have an idea of how you will craft and achieve it. This is why it is important to invest in great content and content writers. You can easily give them the information you want to share, the voice you want them to use, and let them have at it. This gives your brand a personal touch that is completely lost if you are spending a significant sum of money on links. 3. You Can Save Money By Focusing On Content. Content is a great investment that you will see great returns on over time. You will realize that as you focus a great chunk of your budget on content that you are making more than you thought you would. The more you write and produce great content, the better your revenue will be. For example, if you spent time and money to optimize a product that helps people get to sleep without harsh additives, but not on quality content, you might not get as many purchases as you thought you would. With great content, you will turn that browsing individual into someone who wants to try your product. Like we’ve said time and time again, it isn’t just about getting a visitor to your site, it’s also about converting them into clients. Your quality content will do just that. Eventually, you may notice that you are able to invest more money in your budget for content creation, links, and SEO, but you’ll only get there if you make a content investment. 4. Content Ensures You Are The Expert In Your Field. When you are selling items online, you always want to make sure you come across as an expert or authority in your field. When you purchase items online, you most likely double-check to make sure the person whom you are buying from really knows what they are doing and understands what they are selling. The same goes for when people make purchases from you. A great way to establish yourself as an expert is through, well, content! Ah content, the magic term. Content is going to set you apart as a leader in the industry because you will have webpages, product descriptions, and blogs detailing information surrounding your products, services, and industry news. This is another great reason to move away from spending a large amount of your budget on links and SEO and move towards investing in content marketing. 5. You Will Generate More Client Interaction. Engagement is a big part of any company, and … Read more

Awesome Copywriting: Can It Replace A Commercial For Your Brand?

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Awesome Copywriting: Can It Replace A Commercial For Your Brand?

You’re sitting there and you have just gone through your site’s traffic statistics. You just released a snazzy new advertisement but have seen little change in the number of visitors coming to your website. You also haven’t had many calls or emails asking about your company or product. Your thoughts could be along the lines of, “What’s going on? I gave them the old razzle dazzle, and still nothing!” Here’s a handy tip: commercials and advertisements aren’t actually going to bring in that many viewers. Sure, they may spark interest here or there, and advertisements are a great way to get your company out there but you shouldn’t be focusing solely on that method. This blog is going to talk about how you can move your content marketing strategy away from purchasing several crazy expensive ads and how awesome copywriting can bring in customers. It is possible! Commercials Are Expensive Nowadays We all want to make sure we stay within our budgets and this can be difficult when advertisements cost so much. We see the prices, but we keep remembering all the marketing tips we used to hear, “Advertisements are worth their weight in gold! Invest in ads!” This isn’t the case anymore and you can actually save money with your content. You read that right, if you have great copywriting, you can bring in more viewers and save a couple hundred dollars in advertisement costs. Chipotle Went The Extra Mile A great example of using content marketing instead of traditional advertisements is Chipotle. We all remember that amazing infomercial they released in 2013. It told the story of a down-and-out Scarecrow who wanted his little garden to flourish into a well-working farm, but it was tough due to all the processed food business bullies out there. The video keeps going until we see this little garden grow into the Scarecrow’s dream farm and we see him setting up shop with a little cart to sell great quality food. This wasn’t run as a typical ad on a major network like CBS or NBC; this relied solely on the Internet and going viral. It didn’t advertise anything specifically about Chipotle, it just told their story. Because of the layout of the video, people watched all the way through and were more apt to share this video with their friends online. The only time people will share a straight ad to their Facebook is if it is a hilarious Superbowl commercial, otherwise they don’t want to clog up their friends’ news feeds with even more ads. Chipotle knew this and took advantage of it. This was a great marketing strategy without sounding like a used car salesperson giving a sketchy speech. Going The Extra Mile With Brand Marketing Since you know about Chipotle, and have seen how successful their campaign is, it is time to consider how you can implement this into your copywriting and content marketing strategy. You are probably feeling intimidated because Chipotle has the funding to hire a great marketing agency, but you have to rely on yourself to market your brand. This is why you are sticking with expensive ads – you are terrified that you won’t get more customers if you don’t use them. Well, let’s take a moment to look at a few ways you can implement this into your business, without seeking out very expensive marketing companies: 1. When Storytelling Becomes Your Advertisement. What we saw in Chipotle’s ad was a great example of blending storytelling and copywriting. Instead of making a commercial that sounded like something a politician would produce, Chipotle took a very genuine and honest approach by telling their story. They are a company that took a chance and made a huge decision to cut out genetically modified foods from their menus, meaning they would probably have to start charging more because this world is run on processed eateries. You can see the desperation for a healthier world and you can see that they believe the world is changing for the better. It is very powerful and inspiring, making you want to eat there more than if they simply stated their mission in an ad. 2. Web and Product Design Will Be Major Selling Points. In the Internet Age, your website and product designs must be out of this world and awesome. Great designs work incredibly well with your content, and will encourage many visitors not just to stop by but also to learn more about your company and to purchase your product or service. Learn who your target audience is and go to websites that are popular within that audience. For example, ModCloth is a very trendy website for Millennials – their layout can teach you a lot about designing for the Millennial crowd. You can also look to Accenture for a more professional, older generation look that is still quite appealing to younger generations. Just going to these websites will give you great inspiration on how to design your website. Never underestimate the power of a great design. 3. Active and Engaging Product Descriptions Will Save Money. You will find that product descriptions that are written in an active and engaging manner will save you a lot of money in advertising. A person may be interested in a product but if they do not find a great description, they’ll assume the product isn’t very good. Don’t think your product copy isn’t important and put it on the back burner. This will make a sale or break a sale, and if you treat it like it is unimportant, your customers will treat the product as unimportant, according to David Ogilvy’s tips on awesome copywriting. Focus on making all sales copy sound genuine and engage your audience. Try writing in a style that will speak to them and sell them on your product without coming across as overbearing and annoying. Awesome Copywriting Matters Storytelling, great product descriptions, and incredible web and product design is going to go a long way … Read more

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