content marketing isn’t working

Content marketing works. I’ve talked about this and written about it for years in my blogs, guest blogs, emails, case studies. The reality of blogging and content marketing ROI is growing greater year by year, as consumers get smarter and ad money goes down the toilet. Just look at these three top statistics: Hubspot studied over 13,500 bloggers and found that the more blog posts published, the more inbound traffic publishers got to their website. In the same Hubspot study, it was found that an accumulation of more content brings more leads: companies that have published 401+ blog posts get 2x as much traffic as those that have less than 400. The current ROA (return of advertising) is .6x, down from 11.8x in 2016. You’re losing money, most of the time, on ads. The ROI (return of investment) of organic content is anywhere from 14-16% of traffic (conversion into sales). (Ad Strategist) But here’s the thing. The average time span to see content marketing results can be 12-18 months. After building up a repertoire of content, we’re seeing results – like ranking in the top 3 of Google results for “digital content strategy” in as little as 30 days. So, faster results can happen, only if you build up the right foundations. And here’s the secret about content marketing. It doesn’t work if you don’t set it up to work. Watch today’s video for three ways to set up your content marketing foundations to start earning (and seeing) real results online. ⬇️ [bctt tweet=”Going crazy because your content marketing isn’t giving you the ROI you’re expecting? Watch as @JuliaEMcCoy shares her 3 simple yet effective ways to set up your content marketing foundations.” username=”ExpWriters”] Why Your Content Marketing Isn’t Working (Video)  Video Summary: How to Build a Strong Content Strategy for Your Content Marketing Hi, I’m Julia McCoy. You can call me the content hacker. That’s the name of my new personal brand launching in June. I’m a growth-focused content marketer, the CEO of Express Writers, blogger, and author. Thanks so much for joining me on today’s video! Content Works – But It Doesn’t Work If You Don’t Set It Up to Work I’ve been sharing those statistics that I shared with you at the beginning of this video for years now. I’m here today, creating a video just for those still in the rut of zero action in their content marketing. I’m calling you out because I care about you. Your success can happen — you might just a few feet away from content marketing greatness. But here’s the thing. If you’re not getting the fundamentals of great copy right, and you’re not stepping into consistency and greatness in content production. All the while, complaining about the things you don’t have. Not enough leads. Not enough sales. Not enough people on my website. I can tell you, if you just sat down and fixed the content marketing problems staring you in the face — Those leads… Those sales… Those people… Would come. The problem with most content marketers is that marketers think of content as a quick fix, instead of thinking of it as a fundamental, like building a house. And they complain about all the things they wish they could have, while they’re ignoring this big, glaring situation of ignoring the fundamentals. Which they could have — if they fixed their content. If they stopped being absent on the company blog. If they got the broken areas of their website rebuilt. If they took another look at and fixed all that icky content written more than two years ago. It’s time for content marketers to stop complaining about the leads, traffic, and sales they don’t have. And it’s time to start doing something about it. Content marketing action-takers are the content marketing winners. [bctt tweet=”It’s time for content marketers to stop complaining about the leads, traffic, and sales they don’t have. Content marketing action-takers are the content marketing winners. @JuliaEMcCoy” username=”ExpWriters”] My story is proof this can happen — and I’m a college dropout that learned all this by a ton of trial and error! For 8 years, I haven’t missed a week in blogging. Guess what our results are? Over 90,000 monthly visitors and an income built 99% through our on-site traffic. Our traffic converts at 14-16%. We’re not the only story of success after content done right — we’re just one of many brands, completely built through content marketing! (See a case study of four marketers and teams that have built huge presences with content marketing.) 3 Ways to Start Turning Things Around and Seeing Real Success From Your Content Marketing If you’re not seeing success from your content, here are three ways to immediately step it up and start seeing results. All of these three things require some time and effort, but they’re going to be worth it. 1. If your site isn’t fast, user-friendly, stable, well-built, or built at all — this is your first step. Site speed and quality is everything. Google has said that conversions drop by 12% per second of load time. The more time it takes to load your site, the less your lead, your human, will even stick around. Website time is money! A study done in 2017 showed that one full second can decrease conversion rates by 70%. Use a tool like Pingdom to test your website speed. Hire a good WordPress designer from platforms like Upwork to fix, clean or build your site, make it lightning-fast, Google-friendly, reader-friendly and beautiful. You don’t need to spend more than $30-50/hour to get a great WordPress developer, and you can by the hour and work done. If you need a brand new site, expect to spend a minimum of $500 or $1000 for a solid, well-built 3-page website. More if you want them to build more content. Get a great website. (Build one if you don’t have one. Rebuild one if yours is crap. Seriously. You’ll thank me … Read more