content marketing planning

I started Express Writers with nothing but $75, a dream, and my passion for writing. It all began in 2010. I was in college, trying to get a degree I didn’t even want. One morning I woke up and thought: Why not do what I love? That day, I decided to figure out online writing. At first, I was only doing work for cheap clients. But that was how I learned — and it motivated me to keep striving for more. I pushed on, honing my writing, SEO, and content marketing skills writing hundreds of articles. Within three months, I reached a point where I had more work than I could handle. What did I do? I found and hired smart people. That was my very first step towards smart content managing. Instead of writing everything myself, I hired skilled writers who shared my passion for creating powerful online content. It was one of the best moves I’ve ever made. I’ve since learned that this is how top leaders in the content marketing space do it. They don’t write. They ideate. Then, top writers ghostwrite. This is how to get your afternoons back, entrepreneurs. Instead of writing in the den all dang day, this is how to have a life of creative freedom. Delegate. You just need to learn how to delegate to the right people with smart content management. And like us, your business can save $58,000+ a month (while getting the same results) — this is the figure my brand, Express Writers, saves by not having to spend on a PPC campaign to bring in our monthly traffic and focusing on organic content marketing instead. (Crazy, right?) We’ve never done a single PPC ad, by the way. Not even once. Yet our website earns 90,000-100,000 visitors a month. How? The secret is through successful content marketing and smart delegation. In this post, I’ll teach you how to do both, after we define what kind of content you should be writing. Today’s blog contains my top secrets to avoiding content burnout while writing five books, 1,500 blogs, and countless email/social campaigns. Read on for the keys to the content castle. ? Content Marketing Planning Success: 6 Types of Profitable Content and How Often to Post Them 1. Social Media 2. Blogs 3. Emails 4. Website Pages 5. News/Ads/Sales Content 6. Creative Content Your Ultimate Guide to Smart Content Marketing Planning The Who, What, and When of Smart Content Marketing Planning Who to Delegate To What to Delegate When to Delegate [bctt tweet=”Are you managing it all, or doing it all, in your content creation for your business? There’s a MASSIVE difference in content marketing success if you have the correct mindset. ?Learn more:” username=”ExpWriters”] 6 Types of Profitable Content and How Often to Post Them for Content Marketing Planning Success There are 6 types of content you should be posting regularly if you want to succeed online. What are they? And how often should you post them? Let’s discuss! 1. Social Media With more than 3.5 billion users, social media is a huge opportunity for marketing. But it isn’t enough to have a Facebook page and post when you feel like it. You need to be active daily with relevant, intriguing, helpful content. How often to post: Daily. Speaking of social media, make sure to follow us on Facebook for daily tips, updates, and more! 2. Blogs Posting long-form blogs (1,500 words up) impresses both your readers and Google. Blogs can: Establish you as an expert. Gain your site an increase in organic rankings on Google. Help you gain credibility (blogs are rated as the 5th most trustworthy source for information online). How often to post: 1 time a week minimum. For better results, go for 2-3 or even 4x a week. Learn how to write a long-form blog and gain up to 125% more organic rankings on Google here. 3. Emails Email marketing promises you constant engagement with leads and huge ROI (return on investment). Source: Lyfe Marketing How often to send: Weekly. 4. Website Pages What good is the traffic you get from organic search if visitors are unimpressed by your website? What you need to keep their attention is a concise, impactful copy for all your site’s pages. How often: As needed. 5. News/Ads/Sales Content Press releases and ads that solve your prospects’ problems and long-form sales copy are all necessary to keep leads informed about your products. How often: As needed. Need copy that converts? Visit our content shop for pricing. 6. Creative Content Creative content helps you stay relevant and fresh in your prospects’ minds. These include videos, fun emails, poems, short stories, and more. How often: As needed. Your Ultimate Guide to Smart Content Marketing Planning Right now, you might be shaking your head and wondering how you can create all of that content consistently. How do you write 3 long-form blogs, daily social media updates, web copy, ads, emails, and video scripts… and still stay sane? The secret is to stop doing, and start managing.  Chances are if you’re thinking of ‘doing it all’ yourself, you’ll end up completely burnt out, missing deadlines, and the content itself will lack quality because it had no space to breathe. Rushed content is never good content. Switch to “managing,” and you’ll see so much more success. (See a story about my timeline in content, and how getting strategic in 2016 and getting out of the hamster wheel actually brought in more profits from our content. Managed content is successful content!) The Who, What, and When of Smart Content Marketing Planning When you switch to managing instead of doing, you need to be sure you get three things: Quality Quantity Consistency Let’s dive in more on each. 1. Who to Delegate To If you’re a content marketer, quality should be your #1 goal. Without this strong foundation, your content house will fall apart. Take a look at these two examples: Today’s world is definitely full of people who are unhealthy, people who eat a lot of fatty food … Read more