When it comes to content campaigns for your small business, online website investments, and overall content needs, there are a lot of bases to cover and perfect. This blog is all about helping you do that!
So How Are We Going to Help You Maximize Content Campaigns? First, we’ll study different content products that go beyond your foundational web content and blog elements (these you should be doing by default – it shouldn’t take us to remind you!). We will also tie in some top tips from our copywriting brains on how you can create these products best and get the most results from them.
1. Whitepaper: The Future of Content Marketing
As you approach your new content marketing strategies, you should consider using whitepapers for your marketing needs. What is a whitepaper? Glad you asked! Whitepapers are used to provide information to all your customers, both current and potential. It provides the reader with information and specifications of products instead of giving them the old razzle dazzle (“razzle dazzle ‘em”). It is professional and all about generating leads for your business, whereas blogs are for an informal, opinion based source about your product or company, Hubspot.com writes.
Choose a topic people want to learn more about, especially one that is not overdone. By doing this, your company will stand out from the others, and you will find that you will gain more readers just by doing something different from the crowd. People like to read new and innovative topics, take advantage of that and make your topic something people cannot live without!
Make sure you are writing knowledgeably, as well as passionately. You many not think a reader will know if you are not knowledgeable in the topic, but trust us when we say, they will. People are smart, and they catch on quick if you are not as well informed as you say. Readers will also know if you are not passionate about your topic because your tone will come across as impassioned and bored, so you absolutely want to stay away from any topic you find boring. One suggestion is to find someone else who may be passionate about your topic, or find someone who can write with passion regardless.
Know Whom You Are Writing To. Make sure your topic meets your audience base. You do not want to write how awesome Pixar is if your audience base is committed to DreamWorks Studio! We kid, but you get the idea. You want to stay away from writing something that your audience will not find helpful and informational. Choose a topic close to your product or services.
Be You. It is wildly cliché, but seriously, be you when writing your whitepages. We understand gaining inspiration from fellow copywriters as we all gain our inspiration that way, but you need to make it your own. Add your own little tidbits or parallels in a professional, yet unique, manner.
2. Writing an Ebook for Customers
Ebooks are another great resource to use when planning your content marketing strategy. Internet2Go estimates that about 103 million Americans have ereaders or tablets. That is a lot of potential customers! Sure, your business isn’t for that whole 103 million, but this shows how important an ebook for is your content strategy. Offering free ebooks is a great way to engage with clients. You can offer this as a free download when customers join your company or as a way to generate new leads. People love getting free stuff, no matter what it is, just take a lesson from Hollywood. When people went to see Star Trek: Into Darkness, some theatres offered a free poster and most people took it because, why not? It was cool looking, but most importantly, it was free. We don’t need that poster, or pen, or key chain, but we will not say no to it either. People will say yes to a free ebook when it is offered.
Writing an ebook can be very similar to writing other content, but here are some of our tips on ebook writing to get your brain juices moving:
Stick with what you know. It is a pretty simple concept. The more you know about your chosen topic, the more people will believe you to be the authority in your field. Ebooks are the chance to discuss your product in-depth, leaving the specific topics for your blog!
Read and Read Some More. When it comes to writing any book, you should always read other books, especially those similar to the one you are writing. It will provide you with inspiration.
Do your research! Research is key to every single bit of content writing. If you do not research, your material will fall flat.
When it comes time to publish, you can find many places that offer information and help regarding self-publishing and how to circulate your book. Since you are coming from the perspective of writing for your company, and not yourself, you can use tools such as Dropbox to provide an easy access point for customers. Make it into a PDF and have it ready for people to obtain. PDFs are the best way to make sure each tablet and ereader will support your ebook.
3. A Picture is Worth a Thousand Words and So Are Infographics!
Who doesn’t love a good infographic? We all love those little shareable photos that provide a wealth of information, and usually are adorned with some adorable artwork or pictures. They give us the information we seek on the particular topic we are researching or find interesting. If you want to find out which book to read next, there is an infographic for that! It is much easier to look at an infographic quickly than to wade through a lot of type. Sure, we all love to read blog posts and articles about the topics or products we are interested in, but sometimes we are too busy to devote enough time to read all of that content. This is where that infographic will come in handy for your company.
Why are infographics great tools to use? Let us provide you a bulleted list to explain how infographics will help you out:
Short attention spans! You already know people have short attention spans because you may find yourself thinking, “Goodness, that paragraph was significantly longer than the others!” Most people think that way. Providing an infographic version of this post would help you when trying to find the meat of the article.
We writers can be long winded. Sure, many of us might not talk a mile a minute or have a lot to say in person, but when it comes to writing, we sure can go on and on about a topic. Infographics can keep you from being too long winded in your writing and help maintain a reader’s attention.
Catching the bug. An infographic is a surefire way to get your content to go viral. Those little graphics are so easy to share that as soon as someone learns something valuable from it, they’ll click the share button. It continues and continues until it has gone viral. Pretty neat, huh? Going viral will boost your sales and generate new leads for your company, so let’s get to creating some infographics!
4. SEO is Big for Your Content Campaigns
It is how people will find you and how they will turn from casual browsers into lifelong customers. You know that you need to optimize your site by using keywords throughout everything, but SEO is not just about keyword usage anymore. It is about quality content, keeping your clients engaged and sounding like the authority in your field. If you do not have quality content, you will fail to rank in search engines. In fact, you may have believed that shorter content is what people want, but according to Google, that is not the case anymore.
People want more information about a topic instead of those wishy-washy one or two paragraph posts. They may not read it all, but they will feel like there is more available information on a post that is 2,000+ words in length. Another major factor in the new era of SEO is Google Authorship. That Google+ account is becoming much more necessary for content writers because it links all of your posts under your name and profile, making you the authority on your topic, product, or service. The combination of minimal keyword usage (one keyword per 250 words), quality and in-depth content, and authorship will help your site rank above competitors and generate more leads.
5. OMG! Don’t Be A Social Media n00b!
Everyone should know how to work social media on a personal level and if you happen to someone who doesn’t know how to, it is time to create that profile and learn. Like it or not, social media is a big part of content campaigns, especially if you realize your product or service is going to be used by Millennials. The iPhone, as well as other smart devices, has become an appendage for the majority of Millennials. It is a rare thing indeed to see a Millennial without a smartphone in hand, and rarer still to find one that doesn’t have a social media presence. This is also true for their parents and grandparents, as well as Generation X. There will be a whole generation soon who will never have known the world without social media! This shows just how important it is when it comes to advertising.
Know Exactly What Each Trend Is Before You Use It. Kmart is a prime example of this. They attempted to make a campaign involving the ever-popular gif, and their attempt fell flat with Millennials. Kmart thought they were being crafty, but their lack of research is disturbing. (The video no longer exists on Youtube, but the reactions are still available on Buzzfeed.)
Becoming a Trustworthy Friend. With social media, people are more interested in having a company that is more like a friend and less like a salesperson. They would rather leave the salesman pitch back in the 80s because honestly, salespeople can give you more problems than help. Find a few companies on social media to see how they relate with their customers. Grammarly is a great example as they provide funny grammar quips, great quotes, and a regular “punday, funday.”
Sharing Buttons and SEO. If you have a button to share your page, product, or post on social media, you are more apt to rank in a search engine. Especially if you have that +1 from Google+. A lot of people are going to find your company by searching, and if you make it available for them to share on their social media site, they will.
BONUS: Don’t Let Grammar Errors Get You Down.
Here’s a last bonus add-on point from me. Pretty simple. Make sure you have a second eye on your grammar and content before you hit publish. You can invest in Grammarly’s checker or get a human eye (or, do both). Simple, but it is worth it to avoid the issues a couple misspelled words or wrong phrasing can bring.
Content Products Are More Valuable Than You May Realize. Before reading this, you might have assumed that the only important content you needed was simply on your web page and blog. This probably didn’t generate many leads for you, and now you want to know how to go about getting more sales and customers. By following all that we’ve said, you will find that you are able to generate more leads than ever before! Content is more than just the blog you sometimes update. These products provide you with so many new ways to interact with your clients. Some antiquated methods may generate leads for you, but not many. You need to consider updating your current content campaigns strategy to implement these new elements, as soon as possible. No matter how long you take, the Internet will keep moving and growing. It is better to update your strategy now than to realize the Internet has passed you by. Use these products! They are available for you, so why are you ignoring them? Grab onto these opportunities and don’t let go!
Over twenty-something million pieces of content are shared every single day on the Internet, so there is no doubt that content is truly King and content marketing is its most trusted advisor. When it comes to creating web content, more is not always essentially better. You need to know that creating QUALITY content is way more important.
Good Content Marketing is Vital to Building your Business
Since the dawn of the Internet, content marketing (also known as article marketing) has been one of the most vital tools used by companies for Internet marketing. Many individuals use web content to tell their stories and reach out to as many people as they possibly can, thereby changing lives one post at a time. There are those who believe that imagery will overshadow content, but these people are dead wrong. Website content will become even more vital in the future. Harnessing the sheer power of words is important for creating long-term success for any company with an established Internet presence.
The Truth about Content Marketing
Unlike a good number of marketing efforts used by online marketers, content marketing is not mainly about driving sales (although that is DEFINITELY going to happen with quality content marketing). It is important that you understand that the first, and major, goal of all web content is to build relationships with clients, customers, or readers. For example, posting exclusive information on top social media platforms will help followers feel totally connected to your brand. You can take that step further by simply following up and directly interacting with readers through the site’s comment section. This will make your readers feel like you are giving them special one-on-one attention – this will require major commitment on your part.
Having a good quality website or blog content will make readers want to visit your site again, and share the content with the people they know. When building relationships with your readers or clients/customers, it is vital to make use of different kinds of quality content so that potential customers can interact with your brand on a regular basis. It is of the utmost importance for every company or individual with an online presence to build SEO pages that focus on people over keywords and rankings.
The 5 Most Popular Types of Content Marketing
A couple of the most vital trends in content marketing involve technologies and tools, which were not even in existence a few years ago. One of the smartest things business owners need to do is to make sure that they keep abreast of the most recent types of web content, and then utilize them correctly to woo potential customers.
Here are the 5 most common types of content marketing:
1. Blog Posts – Business blogs are becoming more and more popular and are a requirement for any business to become successful on the Internet.
2. Electronic mail (email) Newsletters – Clients expect to get top quality content from businesses they are doing business with. Delivering valuable information about the brand via email is an effective way to meet clients’ expectations.
Please Note: It is important to send quality written, error-free, email newsletters. Poorly written content just screams “unprofessional.”
3. Video – Video is a cool way to communicate with your target audience.
4. Podcasts – The great thing about podcasts is that it offers companies the opportunity to speak to their clients or customers in a more personal way than an impersonal advertising medium.
5. Social Media – Facebook posts, Tweets, Google+ updates, and other social media platforms are a wonderful way to interact with target audiences. You can utilize TrendsMap in order to know what is trending on Twitter within your city or in other top cities in the country. These social media platforms allow for a two-way interaction between your business and your customers, which is a really great way to develop strong relationships.
Providing Value to Target Audiences
The biggest trend to expect in 2014 and beyond when it comes to every type of content marketing is the value of the content created. A few years ago, it was possible to write total nonsense, publish it online, and get away with it. Currently, more and more people want to get great value for the time that they invest in reading online content. In other words, people do not have the time or the patience to read content that they consider absolute “garbage.”
As a business or website owner, it is your responsibility to find out what questions your target audiences need answered. Take advantage of the top content marketing tips in order to create content that is engaging. Then use content marketing to provide the answers to their questions or offer solutions to their problems. This could be as easy as providing information about the best coupon code websites for highly coveted products or services. Providing target audiences with the information that they need is exactly what content marketing is about.
When content marketing is done properly, you can count on creating a customer or client base that is not just loyal, but also assists your business with word of mouth advertising. There is no doubt that this is THE most effective and powerful type of marketing, so business owners will need to develop and implement a valuable web content marketing strategy for the future.
Amazing Content Marketing Information You Should Know for 2014
It’s no secret that content marketing is here to stay. In fact, 93 percent of B2B marketers use content marketing. A large number of marketers also have plans to increase their budget for content marketing in 2014. Nonetheless, there are still some challenges faced by many marketers as they struggle to generate interesting, quality, and engaging content. Many buyers become irritated when they see content that they consider just self-serving, unashamedly promotional, and not filled with valuable information. In addition to this, a considerable amount of marketers say that they are not able to assess how well their content marketing effort is helping their business grow.
Check out these amazing content marketing truths to help you find out which web content marketing strategies are very popular, which ones are underused, and how businesses can make their content marketing efforts much more successful.
Is Content Marketing Popular?
Oh yes, content marketing is popular! As mentioned earlier, 93 percent of B2B marketers use content marketing. However, just 44 percent of these marketers actually have a well-documented content strategy.
Over 50 percent of marketers have said that content marketing will be their top social priority for 2014.
According to eMarketer, a study showed that 35 percent of marketing experts across the world mentioned that content marketing would be their major focus for 2014, followed by social media and search engine optimization (SEO).
A large percentage (87 percent) of B2B buyers believe that content plays a huge role in the vendor selection process.
82 percent of business owners have plans to spend more on content marketing in 2014.
25 percent of marketing budgets in B2B firms are spent on developing, delivering, and promoting content in order to drive leads.
Content Marketing – What is the Return on Investment?
The great thing about content marketing is that it costs way less than conventional marketing and helps businesses generate thrice as many leads – if this is not a great ROI, then what is?!
Just 10 to 20 percent of a business’ web content drive 90 percent if its website traffic!
Nearly half of the United States’ business organizations turned to social media in 2103 in order to boost brand awareness.
The 3 web content marketing tactics known for delivering a high return on investment are: featured articles, video, and white papers.
Top Challenges in Content Marketing
The 3 major challenges when it comes to creating content are:
Lack of time
Incapacity to create sufficient content
Failure to create quality engaging content.
Although, other studies revealed that the 3 major challenges that hamper content marketing are insufficient budgets, limited number of staff, and the stress of generating new content.
Knowing the answers to the questions of target consumers is one thing, being able to create content that will engage the readers and provide them with the solutions to their problems is another thing entirely. This is where experienced and skilled writers come in. They know how to create compelling content that will rank high in search engine results.
How Important are Blogs in Content Marketing?
In plain English, blogging involves putting your views, advice, thoughts, memories, secrets, or anything that you feel like writing on an online-based journal where visitors to your web page can see it, read it, and possibly share it with others. Unlike the conventional way of writing a journal where you keep your thoughts in a little book, blogging is simply the idea of making your journal public – online. Many online-based business owners are seriously taking advantage of the blogging power. Yes, more companies all across the world use blogs in order to connect with their target consumers and create significant brand awareness. You need to understand that the Internet is filled with bloggers. If you want to draw-in readers, you will need to ensure that you establish some sort of credibility.
Do not make the mistake of blogging about just anything; ensure that you choose a topic that you are very passionate about – a topic that you have a lot of experience with. According to Heidi Cohen, headlines are important when writing blogs that will make your copy stand out, arrest the attention of your target audience and compel them to read your posts. Are you wondering what the most important elements to include in your blog titles are? Well, most readers just love headlines or titles that contain numbers such as “Top 10 Ways to Lose Fat in 72 Hours!” some readers prefer blog content titles that literally addresses them by including the term “You”. “How to” titles are also a big hit with readers all over the world. A good example is “How to Get a Loan with Bad Credit.”
Creating Web Content that Ranks in 2014
The cardinal rule of online business is to make sure that you market your website aggressively, especially if you are in a highly competitive industry. It is only natural that you want your website to be on the very first page of search engine rankings when people search for the product or service you offer online. This will require a lot of perseverance on your part and a commitment to ensuring that you produce quality content.
Content marketing is no doubt the effective technique that has been developed to help you market your brand effectively and to gain a lot of exposure. This technique means that you will need to churn out articles around a keyword or key phrase that is connected to your site. Although, this tactic is quite effective, it will require you to submit a large number of quality articles that people would actually want to read. This way, steady targeted traffic will be directed your way.
It is important that you only post website, SEO, or blog content that is well written. Your website or blog page is like the window through which readers see your business. If you post poorly written articles peppered with misspelled words and grammar errors, you will only be sending your readers the wrong message. It would shock you to know the level of damage poorly written content can cause. It is in your best interest to seek the services of experienced and skilled writers who know what to do with an idea and a blank sheet of paper. SEO copywriting experts generate content guaranteed to get past Google’s picky search engine robots. These robots are designed to weed out poorly written content and send them where they belong – a long way down the search engine rankings.
Social Media Today marks Google authorship as the new Yellow Pages. You remember how important it was to list your company in the Yellow Pages of the phone book. It was no secret the who’s who were right there, and getting yourself in those pages meant big things. Today we use a “cyber book” over the phone book, and getting yourself into the new Yellow Pages is a MUST for all website owners.
Why Google Authorship Will Be a Must for Your Content Strategy
“Google authorship [is] a highly effective way of connecting and promoting content on search result pages,” says Social Media Today. It’s a free service. It’s easy to set-up. It links you to your content, which builds your online authorship dynamically.
According to Forbes, CopyPress recently released a survey in which 65 percent of surveyed marketers said that Google authorship “was indeed part of their Content Marketing strategy for the year.” Recent changes in Google’s search and SEO algorithms have rolled out the red carpet for authorship in 2014. Based on current research and trends, we predict it will be a MUST for your content strategies.
Authorship Gets You Noticed
The Oxford Dictionary defines authorship as “the fact or position of someone’s having written a book or other written work.” For centuries, society has recognized the importance of authorship. Every book, magazine article, and newspaper column published has held a byline, clearly displaying authorship. Writers the world over have worked tirelessly, pouring every ounce of drive and passion they have into achieving an official byline, a symbol of their hard work making them a published and recognized author. Society recognizes the importance of authorship and protects it through laws against plagiarism.
Google authorship holds to the same honorable and timeless principles. For content creators everywhere, authorship is the official cyber-print byline, and it comes with vital marketing benefits:
Authority
Recognition
Visibility
Influence
Clicks
Conversions
SEO is taking a hard turn into the importance of all of these benefits. Google’s algorithms, the ones that seek out new content and the best content, are about to become bloodhounds on the scent of quality. Your content will need to be impeccable – well written, well formatted, free of grammatical and spelling errors, current, relevant, and fresh. We’re talking about the creation of something as intricate and tiresome as the articles and books of the past that went to hard press. Why wouldn’t you want a cyber-byline on such bled over work?
Did we mention Google authorship is free and easy to set-up? It’s time to take an in-depth look at this service and how to use it:
Why You Need Google Authorship
Recognition, how important is it to you? It’s a fairly accurate assumption that most of us would say recognition is very important. We want credit for our accomplishments. We want an audience to see our abilities. We want prospective businesses, employers, and customers to recognize our current talent and potential. Google authorship can make this happen.
You see, Google hands you the ability to link. Let’s say you’re a writer for SearchEngineLand.com, a Wordpress.com blog, and your personal blog (using whatever software you’ve chosen, most of which provide an automatic author biography page link to the author of each post). With a properly set up authorship, you can link all three of these back to your Google Plus account. As a result, your visual face will display beside this content when seen on a Google SERP (search engine results page).
For a more technical look at the process, check out Rick DeJarnette’s Definitive Guide to Google Authorship Markup. He’ll help you understand the technical lingo behind linking, and he walks you through some of the mistakes he made while learning how to best set up authorship. Successful linking is by far the hardest aspect to master.
SEO Advantages
We’ve brushed on authorship going hand-in-hand with search engine optimization. But let’s take a moment to list the exact optimization advantages resulting from Google authorship:
Search results with pictures. Results that catch the eye more quickly and have a higher tendency of being clicked.
Credible links. The creation of more credible links that result in more readers and more click through rates (CTRs). In fact, Google authorship can increase CTRs by 30 to 150 percent.
Branding you name & face. By attaching your name and face to your content, you literally brand yourself to readers. You establish a higher level of confidence and trust. As a result, engagement between authors and readers increases.
How to Get Started with Google Authorship
Now that you understand the basic Google authorship concept, let’s talk about how easy to use it is. You can set it up in two super simple steps:
First, create a Google Plus profile. Be sure to upload a high quality headshot and fill in at least the basic profile information (such as hometown, current location, etc.).
Second, visit plus.google.com/authorship, sign-up using your e-mail address and verify your e-mail address.
It really is that simple. You can launch authorship in a matter of 5 minutes, or less. Once you’re up and running, you’ll have access to analytics for your content, the ability to distinguish and validate your content, the opportunity to gain Google+ followers and the capability to guide readers to you content all across the web.
Once you’ve set your authorship up, glitches can still happen. Janet Driscoll Miller, a SEO marketer, provides a fantastic authorship troubleshooting guide should you experience an unexpected or baffling hiccup.
The Key to Authorship
The golden nugget of Google authorship is your headshot. The profile photo you upload is going to become a seal, proudly displayed by every piece of content you author. Therefore, it’s important to use a photo that clearly represents you.
You produce quality, right? Then your headshot best reflects your commitment to value and hold to the standards of your content quality. On the web and in today’s marketing world, a picture is worth a thousand words and audiences will judge your content by its cover. Not to mention, research proves that photos are eye grabbers. Do not skimp on your photo or be afraid to upload one.
Authorship leads to rank, which is referred to as Google AuthorRank. Here are three vital tips to achieving a credible ranking:
Post Relevant Content. The key to building your ranking is content. Strive to post quality content regularly on Google Plus. Be sure the content is based on your target audience. It should be content people would want to share and talk about.
Interact. Interaction equates to activity. The most people you actively interact with via Google Plus communities and circles, the more authority you gain as an author.
Guest Posts. Your goal should always be to reach a broader audience. One of the best ways to accomplish this goal is to write and publish quality article on credible sites. As you appear as an author across multiple websites, your authority and credibility rises. As a result, you attract a larger, broader audience and simultaneously increase brand or business awareness.
Authorship and Content Strategy
Believe it or not, your authorship ties in to your overall content and content strategy. A visual face in Google’s search engine results page is huge. It draws your audience in by catching their eye. It sets your apart from Joe-Shmoe. It establishes credibility and authority all at a glance. But just how do you harness the power of organized content? Well, it all starts with a plan, and here’s what you need to know about planning:
It’s about more than design. We stressed the importance of your authorship headshot (the profile picture of your Google authorship account), and we did this for a very specific reason. You see, a visual presence on Google is huge! Unfortunately, not everyone takes advantage of it. Design is a huge factor of any content strategy. After all, your website will carry a theme, and that theme will carry across all of your content, from pages to social media to blogs. But a successful content strategy involves more than appearances; it involves content. Why? Because the quality of your content will determine whether anyone reads it and where Google ranks it.
If content planning were like architecture… we would find ourselves putting a lot more time and preparation into our material. In reality, we should see our content strategy as the blueprint to our online building. If an architect wants their creation to withstand the test of time, he spares no expense. He spends ample time planning the strongest foundation, the most unique curves and the freshest approach. The Leaning Tower of Pisa isn’t still here because someone haphazardly slapped it together, and the lean turned out to be a byproduct of whirlwind construction. No, it was carefully planned.
Let your audience be your motivation. The new marketing world is more about the audience than ever. As you begin to construct a content strategy, your audience will be your compass. Their needs and wants will guide your content topics and research. You can use social media and communities to research the most current and hard-hitting topics, and then create your own unique and fresh content to weigh in. By focusing completely on your audience, you’ll develop the kind of content people won’t stop talking about, which will propel your search engine rankings forward and result in conversion and sales.
Visual content is king. In today’s market, visual content is king. We sprinkle visual content throughout our website, over social media and incorporate it on nearly every marketing piece we produce. So I ask you, why should Google be any different? Google authorship hands you the easy means of putting a visual face with every piece of content you release. Your audience will grow to know that face. They’ll click a link to your content just because they recognize that face. They’ll search for more content with that face because of the quality and value it represents. How can you not take advantage of such a perfect and eloquent marketing tool?
But Where Do I Begin?
Aren’t sure how to tackle a content strategy and authorship on your own? Don’t worry! There’s no shame in feeling overwhelmed, even baffled by all this technology-based stuff. In fact, I would venture to say most of us have felt exactly the way you do. So, where do you begin if you’re scratching your head, unsure of a looming mountain of technical details? Try talking to your content writers. They are the best folks to know how to set up Google authorship and content correctly, and they just might be able to do it all for you!
Hang on a second. Did you just mutter, “But I don’t have a content writer…” Well, there’s no time like the present to get one. Content writers, professionally known as Copywriters, are essential to content planning, strategies and marketing. Dare I say, the most successful businesses and brands on the web understand the value of a good Copywriter and employ at least one? A top-notch copywriter or copywriting team knows the attributes of good web copywriting and the importance of authorship nowadays.
You Can’t Grace the Cyber Book Yellow Pages without Google Authorship
Years ago, the phone book was our lifeline to the outside world. We used it to find everything. We eagerly chomped at the bit to see our name in the white pages, our business in the Yellow Pages.
Today our world has gone from paper to technology. The phone book is now a “cyber book,” firmly anchored and displayed by the mighty Google. To make it into the new Yellow Pages, you have to climb the SERP rankings. Google authorship is just one of the many tools ready to help you accomplish this goal, and it’s a tool you simply cannot afford to ignore.
