content marketing teams

When it comes to building content marketing teams, there’s a lot involved in selecting the right people and working together successfully. But if you need help building a team of your very own, you’re in luck because that’s what we talked about in this week’s #ContentWritingChat. You’ll learn the essential traits a great team member should have, the roles that should be filled, and how to combat some of the common roadblocks that content marketing teams face. Ready to learn more? Keep reading for the recap! #ContentWritingChat Recap: Tips on Managing and Building Effective Content Marketing Teams with Michele Linn Join us for #ContentWritingChat on Tuesday, November 7th at 10 AM Central with @michelelinn of @CMIContent! ? pic.twitter.com/7ES4EAIBFO — Express Writers (@ExpWriters) October 31, 2017 Our guest host this week was Michele Linn. Michele is the VP of Content for Content Marketing Institute. Being a member of the CMI team, she definitely knows a thing or two about building a team and ensuring everyone works well together. She had some great advice to share during the chat, which you won’t want to miss! Q1: When building a team, what are some essential traits members should have? When selecting people for content marketing teams, there are some key traits you may want those people to have. Here’s what you should look for in a potential team member: A1: For content marketing teams, people need to fit in 3 ways: culture, content marketing mindset and skills. #ContentWritingChat — Michele Linn (@michelelinn) November 7, 2017 A1. I hire for a can-do attitude + willingness to be uncomfortable and figure out answers #ContentWritingChat — Michele Linn (@michelelinn) November 7, 2017 Michele feels that the people within a team need to fit together in three ways: culture, content marketing mindset, and skills. She said she also hires people based on their can—do attitude and their willingness to figure out answers to questions and problems. A1: The ability to work well with others is huge. Whether a team lead or a “worker bee,” everyone needs to get along.#ContentWritingChat https://t.co/jIGOCSoNaH — ThinkSEM (@ThinkSEM) November 7, 2017 It’s crucial that the people on your team are able to work well with others. As Sarah said, everyone needs to get along if you want to work together efficiently. A1 Commitment to: 1 Larger purpose + goal 2 Each other (understanding, collaboration) 3 Work (strong work ethic)#ContentWritingChat pic.twitter.com/4U0HCHvmry — Gabriela Cardoza (@CardozaGab) November 7, 2017 Gaby feels a commitment to the team’s larger purpose and goal is essential. She also said it’s important to collaborate with one another and to have a strong work ethic. A1) The ability to collaborate & work together. If there’s animosity within the team, everyone & everything suffers. #ContentWritingChat pic.twitter.com/0Tl5Im8qTc — Jason Schemmel (@JasonSchemmel) November 7, 2017 For any kind of team, being able to work together is a must. As Jason mentioned, if there’s any kind of animosity within a team, everything will suffer. A1: Communication skills are most important in my opinion. A person needs to have the ability to talk with team members. #contentwritingchat — Netvantage Marketing (@netvantage) November 7, 2017 Lexie knows that communication skills are a must. A team needs to be able to easily reach out to one another and connect. A1 Growth hacking mindset. Creativity. Expertise. Self-disciplined. Driven. = High-value content marketing #traits. #ContentWritingChat pic.twitter.com/pQP7dMoJLY — Julia McCoy ? (@JuliaEMcCoy) November 7, 2017 For Julia, she looks for someone who has a growth hacking mindset, creativity, and expertise. She also wants a team member who is self-disciplined and driven. A1. They have to be able to communicate as well as listen. #ContentWritingChat — Botz ? (@botzmag) November 7, 2017 Being able to communicate and listen is always essential for any kind of team. A1: Listening—to understand and not to reply. It’s important for team members to hear each other out. #ContentWritingChat. — Narmadhaa (@s_narmadhaa) November 7, 2017 It’s so important that team members hear each other out, which is why listening is such an important skill. Q2: How do you go about finding and selecting the right person for your content marketing team? Once you know what you’re looking for in a great team member, how do you find that person? Here’s some advice to help you while you’re on the hunt: A2. Figure out what gaps you have in your process. Where do you need the most help? #ContentWritingChat — Michele Linn (@michelelinn) November 7, 2017 A2. Consider the idea of hybrid marketers. Maybe a writer who knows SEO or a designer who understands UX. #ContentWritingChat — Michele Linn (@michelelinn) November 7, 2017 Michele suggests first finding the gaps you have in your process. You need to determine where you need the most help before moving forward with hiring. She also said you should consider hybrid marketers, which are those who have skills in a variety of areas. A2 a I start by writing a SUPER detailed description of who I’m looking for, their traits + the job, perks, and pay. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) November 7, 2017 Julia crafts a detailed description of whatever job she’s hiring for. She outlines what she’s looking for and that person’s ideal traits. A description of the job, any perks, and the pay is important as well. A2: Do a trial run & adjust the team afterward if necessary. Someone might look great on paper, but not be a good fit. #contentwritingchat — Netvantage Marketing (@netvantage) November 7, 2017 Lexie suggests doing a trial run before committing someone to your team. This allows you to see how this person will work with everyone else. You’ll know right away whether or not that person will be a good fit. A2: I ask for referrals from people whose work I like. I look for a certain quality level. #ContentWritingChat https://t.co/DpzEmZe1zh — Carlarjenkins (@carlarjenkins) November 7, 2017 Carla said she likes to ask for referrals from people. This is a great way to get recommendations since they’re coming from someone … Read more