content platforms

Believe it or not, 2015 is almost here, which means it is time to look at some great strategies to improve your content marketing campaigns. As we approach the New Year, start considering the different content platforms you are posting on and those that you are not. I am going to take a look at ten great platforms that you should be using in 2015 to help you out. What’s ahead? 2015 is not only the year of the hoverboard and excruciating futuristic 80s-wear; it is also the year to improve your content campaigns! Let’s take a look at some great content platforms you can use to improve your content sharing. Why Should You Use Multiple Content Platforms? It might seem like a bit much to share your content on multiple platforms. Sure, sharing content on social media and a blog is fine, but do you really need to share it on other platforms? Sharing on multiple content platforms helps to make sure you are reaching a wider audience and broadening your chances of getting more customers and revenue. The reality is, no one person likes to read or consume his or her content the same way. Some people like webinars, others infographics, and some want in-depth pieces. This is why posting to multiple platforms with different content styles is a great idea. Here are a few platforms that get your content out to your audience in different ways, ensuring that you can reach more than one type of customer! 1. LinkedIn is Great for a Professional Audience. Way back in February, places such as Search Engine Land started informing everyone that LinkedIn finally opened blogging for everyone, not just influencers. This meant that your small business could post a blog about your industry and get quite the amount of views. This is a great change for businesses, but it seems that over the long months since, not many realize just how important this platform can be for their content. Writing content on LinkedIn can help you reach a different audience than your web page might be reaching, and you might have a chance to make possible connections with industry leaders. How can you create successful content for you LinkedIn? Here are a few great suggestions from Search Engine Watch: Make sure you choose topics your LinkedIn audience wants to read. Be consistent with your posts and consider posting once a week. Keep your LinkedIn article short at about 800 words. Make sure you always respond to comments on LinkedIn content. If you haven’t been posting content to LinkedIn, then you need to make a change to your content campaign for 2015! This is going to be a big part of getting people to your site. 2. Facebook is Still Relevant. Regardless of what you might be hearing, Facebook is still relevant for content and it will be for quite some time. No matter how many social media sites pop up, it seems Facebook stays stronger than ever. The question about relevancy came about when Copyblogger deleted their Facebook account saying they weren’t reaching the amount of people they believed they should. This led to their decision that Facebook isn’t relevant anymore. However, it was shown that their Facebook posts happened to be incredibly un-engaging. Facebook will still be relevant in 2015, and even with a few new social platforms on the horizon, it doesn’t seem like we will see the end of this social channel for a few more years. If you need a little more convincing about the importance of Facebook for your business’s content, here are some great reasons: Practically everyone has a Facebook nowadays, which gives you the chance to reach a wide audience. You have to create engaging content for Facebook, so why not focus on engaging content for every channel and your blog? People want engaging content no matter where your content is posted. It allows you to connect with clients easier than most other social and content platforms. 3. Twitter Reaches a Wider Audience. When you use Twitter, you get another chance to reach a wider audience. It allows you to interact quickly with your clients and, for many, it feels more personal than Facebook. Twitter requires you to respond directly to a mention or reply, which helps add that personal touch many might lack with other social sites like Pinterest or even Facebook. Since Twitter is very much a “real time” social site, this means that when you post your tweet, it has a chance of being seen immediately by the people who are following you. This can be perfect because you may find more people click on a link on Twitter when they see it right away. If you are using Twitter already, that is great! If you aren’t, now is the time to get on it because it can be a great tool to use in 2015. As we approach the New Year, those who have Twitter should consider changing the strategies, and those who plan to get one can use a few tips as well! When posting on Twitter remember these few simple facts: Add high-quality pictures to your tweets. Photographs have proven to up engagement on Twitter quite a bit! People really like images. Fill everything out and add a profile and cover photo. Create captivating, yet short headlines for your content and other items you share. Don’t hesitate to interact with people! Your clients will really enjoy having someone to chat with. 4. YouTube Connects with Audiences in a Different Way. This tends to be a social channel that goes widely unappreciated and unnoticed by many. This is a great channel to use to add more media to your content, and give clients something more to watch and interact with. You might think that you can just load some videos to something like Dropbox, but YouTube can help you boost interaction and it gives people a central location to find a business’s videos. When using YouTube, … Read more