For those who don’t know, “content syndication” is the act of publishing a piece of writing multiple times in multiple locations. Keep in mind, however, that good content syndication does not mean copying and pasting the same article for use over and over again without any attribution or precautions. Google recognizes the latter as duplicate content and will happily ding your site for this.
Instead, syndicating your own work is essentially the same as creating re-runs of your greatest hits and, for writers who publish a lot of blog posts or articles, it can be a great way to get the most bang for your metaphorical buck. Additionally, good syndication practices have the potential to earn you more shares and afford your content a much wider reach. When syndication is done well, it allows a variety of online sources to find and feature your original work, which is a win-win for everyone involved.
“But how,” you might ask, “do I syndicate correctly?”
While there are many myths about syndicated content flying around, making sure that you are syndicating correctly is an important piece of the syndication process because, as we mentioned earlier, duplicate content is a big no-no in the world of SEO. Let’s find out more about this.
What is Content Syndication?
As we’ve established, content syndication is when a publisher or writer re-purposes an already-published piece of writing for use on a different platform. It’s a tricky business though, because Google hates duplicate content (as it has made explicitly clear with its recent updates) and will happily ding sites that copy a blog from one platform to another.
The reason Google is so tough on duplicate content is easy to understand: the Internet is an information-delivering machine and nobody wants to encounter the same post on every site they visit. Duplicate content doesn’t benefit readers nearly as much as high-quality, original content and, when Google users enter search queries, they expect to see a few million similar but different results pop up, which is impossible in a world of copy-and-paste content.
Although it’s not fair to say that content syndication is so risky and ill-advised that it shouldn’t be attempted at all, it is fair to say that it should be undertaken cautiously and with a broad knowledge of how to syndicate safely. These tactics will keep you in Google’s good graces while also allowing you to reap the benefits of re-purposed content:
1. Write a Recap
One of the easiest ways to syndicate content correctly is to write a recap. Start a blog post by introducing the post you’ve already written as well as the platform on which it was published. Add a few more words, a nice image, a compelling call-to action, a link to the piece and you’re done.
This form of syndication is great because it’s simple, amazingly time-efficient, and easy to do. Additionally, linking to the site that features your blog has the potential to boost your SEO ranking and also provides your readers with the opportunity to visit a blog they’re unfamiliar with, thus expanding their horizons as well.
Photo credit seoinc.com
2. Add A rel-canonical Tag
If you’re syndicating your own content to a different portal, consider adding a useful little rel-canonical tag to the page that will feature your new article. Keep in mind that the tag in question should always point back to your site’s original article.
By doing this, you give Google a way to interpret your syndicated content correctly and help search engines realize that the article is a copy and that you are its original publisher. This prevents you from slipping into the dark world of duplicate content and saves your site from costly SEO dings by the Google Gods. Additionally, all of the subsequent links to your syndicated copy will point back to your original copy, which is good for your site and your visibility.
3. Opt for NoIndex
If the rel-canonical tag isn’t up your alley, try the No-Index option. When you syndicate your own content, simply insert a No-Index tag in the article copy. Doing this tells Google that it needs to exclude the syndicated copy from its index but allows linking between the two articles. Keep in mind that this is not the same process as No-Follow, which is an entirely different practice among bloggers.
4. Ensure Balance
Once your content marketing strategy begins to tip heavily toward all syndicated content, all the time, you’re in trouble. When Google’s Panda 4.0 was introduced, many sites that favor syndicated content saw a 60% decrease in their organic traffic. That said, it’s wise to ensure that if you are using syndicated content, you’re balancing it well with high-quality, original content.
Opt for a 60/40 split, with 60% of your content being original pieces that are updated often. Ensure you’re utilizing proper linking techniques and that your content is garnering good shares. This, combined with other preventative syndication measures, should be enough to keep you in Google’s good graces.
5. Beef Up Syndicated Pieces
One of the worst things you can do in pursuit of syndication is copy and paste third-party pieces without adding value to the content. Generally, good writers know that constructing a blog built entirely around third-party pieces that are taken from other sources is a dangerous game. There is, however, a way to do it correctly.
By utilizing third party pieces to quote from or to draw fragments from, writers can build authority and synthesize new content. To do this, ensure that the pieces you choose to syndicate were published by a high-quality site and that they are written with flow and comprehension in mind. Additionally, be sure that you are adding some quality to syndicated third-party pieces. Insert your own commentary or pull pieces of the third-party article to beef up your own content, but whatever you do, do not pull third party pieces from around the web, slap them on your site and call it a blog.
Good Syndication: Ask Yourself The Where, When and Why Questions
With all of those warnings in place, the fact remains that syndication can actually be great for bloggers, providing it’s done properly. According to Google, duplicate content is “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”
It’s important to note, however, that Google goes on to say that most duplicate content isn’t trying to be sneaky and can be attributed to news publications, product descriptions or discussion forums. That being said, Google doesn’t love syndicated content and it urges writers to be careful when they choose to do it.
In order to avoid getting dinged, it’s important to ensure that any website that features syndicated content offers a hyperlink to the website that features the original article. Additionally, it is generally wise to use No-Index tags on sites that syndicate content in order to avoid appearing as duplicate content.
Where?
We’re going for quality over quantity here and it’s always wise to avoid slapping syndicated content all over the Internet. Instead, focus on correctly syndicating content on a small number platforms and then promoting it well. This will garner you all the benefits of content syndication without the high probability of running into associated risks.
When?
Again, it’s unwise to rely entirely upon syndicated content and you don’t want to syndicate every piece of content you write. That said, it’s important to choose which content to syndicate wisely. A great general rule is to syndicate only those pieces which are of most interest to your audience. Don’t syndicate something that is off-beat or somewhat inconsequential. When it comes time to re-use your own content, it’s wise to pick the very best stuff you write.
Additionally, you’ll want to ensure that, while you are syndicating your highest-quality articles, you’re also not syndicating some of your highest quality articles. Maintaining well-written, high-quality content that is unique to your site will boost your site’s rankings and help you build your reputation of authority, not to mention the positive force it exerts on reader interest. A good deal of when you choose to syndicate content will also depend on your status as a blogger. High-profile bloggers might be a bit pickier about their syndication opportunities than bloggers who are just getting started.
Why?
Letting a third-party website feature your content is one of the best ways to build authority in your domain. Although it sounds counterintuitive, it’s true and this is why content syndication is so popular among writers. Publishers want high-quality, original content are more than willing to take what writers give them and feature it on their sites. This is a win-win for many reasons: first of all, the publisher gets unique, intelligent, interesting writing that they may not have the time or skill to produce in-house; secondly, the writer gets to share their content with a broader audience and gain new readers and followers, which can help boost authority and visibility in the blogging world.
For bloggers that are just getting started, content syndication can be an effective strategy to boost authority, gain new readers and make a name for themselves in the blogging world. More established writers love content syndication for the same reasons. When both writers and publishers syndicate content correctly, every party involved stands to enjoy large benefits.
The Case for Content Syndication
By now, it’s obvious that there is a large and distinct difference between duplicate content and content syndication, although the methods by which that distinction takes place might seem somewhat blurry. Content syndication is a great way for publishers to gain plenty of high-quality content and for writers to enjoy increased visibility, but it must be done carefully.
If you’re going to syndicate content, be sure that you are syndicating correctly. Employ precautions like writing recaps, asking publishers to use No-Index meta tags, implementing rel-canonical tags or simply creating two distinct categories of content, one for your personal site and one for content distribution allies. No matter what you choose to do, it’s obvious that avoiding the dreaded cloud of duplicate content is amazingly important for bloggers everywhere.
Whether you’re syndicating your own content or syndicating content from a third-party site, the risks and the benefits must be weighed equally. When done incorrectly, syndicated content quickly becomes duplicate content and bloggers begin to test the strength of Google’s iron will. Publishers that rely entirely upon syndicated content or fly in the face of duplicate content, creating it anyway and just waiting to be caught, will eventually be caught and the penalties can be huge. It’s not fun to lose organic traffic and, fortunately, it’s avoidable. When you syndicate content correctly, it’s easy to reap the benefits of increased visibility and high-quality content without falling prey to the wrath of the Google’s Panda.
Conclusion
Although there are obviously risks involved with content syndication, it’s up to each individual blogger to determine whether or not content syndication is right for them.
For many bloggers, content syndication’s benefits far outweigh its drawbacks. These bloggers choose to syndicate content carefully and, often, they experience a solid increase in traffic because of it.
For example, I’ve syndicated content to SocialMediaToday (not every blog I write, just some) and the syndicated content has been shared hundreds of times—far more traction on social than I would have received without the syndication.
Once you look (and understand) at the big picture with syndication, you can easily decide if it’s right for you.
And remember, the quality of your content will determine how well it does when it’s syndicated – so always keep your standards high.
Crafting original, relevant, engaging content on a regular basis is only half of the job that any small business owner has to complete on time and on a budget. The other half is represented by the implementation of content marketing strategies set in place to make sure that your writing is visible amongst all the other options that search engine result pages (SERPs) normally deliver.
Content syndication makes your job a whole lot easier by allowing you to gain visibility on various other platforms without actually being forced to redirect one dime towards the creation of new content pieces.
Sounds almost too good to be true, doesn’t it? You may ask: what’s the catch? Should you see syndication as a somewhat scary practice that may jeopardize your relationship with Google, potentially exposing you to penalties or should you actually give this tactic a try to keep your business into the spotlight? Let’s look.
Can Content Syndication Become the Most Convenient Method to Promote Your Business?
In most cases, the scariest things are the ones that you are not familiar with. Simple, but true.
Those who already explore the full potential of a correct content syndication strategy have nothing to fear. By mastering the rules of syndication you could profit from the widest range of benefits ensured by this strategy, including an increased exposure for your products, services or brand, more traffic to your main website, a larger segment of potential buyers and ultimately more money in your bank account. According to Search Engine Journal, through content syndication, you are basically allowing multiple online sources to feature your original content.
You can offer a link, a headline or the entire article. RSS is perhaps the most popular form of (automated) content syndication; moreover, some of the most reputable sources that you visit regularly, like Business2Community for example, are huge content syndication websites.
B2C and many other websites of this kind provide links and proper attribution to the source where the content piece that they feature was initially published. In this particular set of circumstances, how much can you actually depend on content syndication to boost the visibility of your content, increase brand awareness and establish meaningful partnerships that could keep you in the public eye for the longest period of time? As long as you play by the book, syndication represents a valuable tool that you can use to your best advantage to achieve your marketing goals without actually having to invest in new content pieces.
3 Guidelines to Risk-Free Content Syndication
Should you turn content syndication into a major focal point in 2015? According to Business2Community, now would be the perfect time to start looking for syndication opportunities enabling you to place your web content on other people’s websites to increase brand exposure, reach a broader audience and make a name for yourself without having to put the extra time, cash and effort in content creation and distribution strategies. On the other hand, you should know that there are several appealing paid and free content syndication options, so you should feel free to choose the one that makes more sense to you from a practical and financial standpoint. No matter which path you choose to follow when it comes to syndicating content, make sure you follow these rules to stay in the safe zone.
Apply a Few Preventive Measures. Undoubtedly, content syndication is seen by many novices as a practice that involves a certain degree of risk, because of its unfortunate association with duplicate content issues. This may make you wonder: how can I direct my content syndication efforts in the right direction to avoid penalties from search engines? According to Moz, there are three ways in which you could syndicate your content conveniently and absolutely risk-free.
By using a rel=canonical tag. As Google points out, when it comes to handling syndicated content, your goal is to “consolidate page ranking to a preferred URL”. You can achieve this goal by indicating the preferred URL by using the rel=”canonical” tag.
By adding the meta no index tag. The meta no index tag implemented by the authority website on their page tells search engines not to index this page, allowing you to prevent a potential problem revolving around duplicate content.
By posting a link to the original content piece published on your blog/website. By implementing a clean link from the version of your content that they have rolled out on their website to your website, the content syndicator will let search engines know that you are the actual author of the content that is promoted across multiple platforms.
Make Sure There Is a Solid Balance between Syndicated Content and Original Content on Your Website. All the simple measures of precaution listed above allow you to make the most of the benefits ensured by correct syndication while staying in Google’s good graces. On the other side of the coin, if your content marketing strategy is based solely on syndicated content, now would be the best time to rethink your strategy and focus on your own writing. Glenn Gabe from Search Engine Watch makes this recommendation, revealing that a number of companies that suffered tremendous Panda hits losing more than 60% of their overall organic traffic in the blink of an eye had a major syndication problem left unattended. The syndicated content promoted by these websites had an incorrect technical setup; in other words, the websites that got hit by Panda 4.0 did not rely on the three preventive methods listed above, which do a great job at keeping duplicate content penalties at a distance. Is syndicated content a great friend or a foe in disguise? Should you nuke all forms of syndicated content to play it safe? According to Glenn Gabe, instead of putting your syndication efforts on hold for an indefinite amount of time, you should analyze how this strategy is currently being handled, attribution-wise.While building your entire communication with your audience around content “borrowed” from other sources is definitely not a smart move, quoting other people and reproducing fragments of their blog to build authority, credibility and trust is an acceptable practice; in this case, you would have to focus on correct content attribution technique based on nofollow links.
Instead of neglecting your very own content creation efforts and shoving large chunks of syndicating content down your readers’ throats, you may want to let mobile/web apps and social networking websites handle content syndication and aggregation. On the other hand, it’s only fair to say that syndication has gained a bad rap over the past few years because of its association with duplicate content problems. Moreover, there are several other myths related to this tactic that should be debunked. According to Huffington Post, content syndication will not eat your very own audience. Since the syndicated content promoted across multiple platforms contains a link to your original article, it will actually help you build brand recognition, eventually giving you the opportunity to boost your website traffic.
Add Value to the Content Pieces That You Choose to Feature. To avoid a potential traffic crash associated with an incorrect content syndication technique, you should make sure that you don’t publish and promote content coming from third-parties without adding value to the pieces that you feature on your website. Sources that deliver thin content created to serve SEO enhancement purposes and will never enable them to win anything in the long run. On the contrary, this approach to syndication could only attract further penalties impacting their rankings, good name and profit margins.
Rely on High-Authority Websites to Syndicate Your Content on. You can simplify your selection process by choosing one of the websites that actually go through the trouble of reviewing each content piece manually, as opposed to using automated RSS feeds. Also, you should make sure that your content matches the profile of the site that will feature your written materials.
Keep Your Eyes on Your Content Quality and Flow. According to Search Engine Watch, you should stick to a strict publishing schedule for approximately three months before reaching a syndication network and trying to promote your content across different platforms. Some of the most respectable networks see consistency as a selection criterion when it comes to screening potential candidates who are willing to syndicate their original content. The quality, writing standard and consistent theme of your writing represent other decisive factors that any high-authority network will also factor in before giving you a final answer.
Exploring the Fine Line between Syndication and Duplication
Should you ditch your syndication efforts, in an attempt to avoid potential penalties from Google? Is syndicated content a cleverly disguised form of duplicate content that will eventually make the wild Panda slap you in the face with a major penalty? When in doubt, it is always advisable to listen to what Google has to say about content syndication. According to Google, duplicate content commonly refers to large chunks of web content across or within domains that are appreciably similar or identical to other content pieces. In an attempt to index and show pages providing distinctive, high-value information, Google has always kept duplicate content on its black list, penalizing players who refuse to stay away from this shady tactic. How does Google feel about syndication? When it comes to syndicating content, Google advises you to proceed with caution. In this case, you would have to ensure that the websites where your writing is syndicated also features a link to the original article. In addition, you could also ask the partners who syndicate your content to add the noindex meta tag to stop Google, Yahoo and Bing from indexing your content available in their version. You should never attempt to cross the line between content syndication and duplication. To avoid this risk, you may want to avoid syndicating your content with way too many websites. Internal links and canonical tags will let Google know that you’re determined to stay far away from unorthodox tactics that could trigger a duplicate content penalty.
The “craft less and promote more” strategy may come in handy especially when you count on very limited resources. In 2015, content syndication remains a solid ally for any small business owner, as long as it is properly handled. On the other hand, fresh, original content is one of the main factors that keep people in business these days. By achieving an ideal balance between original and featured content and mastering Google-friendly syndication tactics you could promote your brand in the most effective manner, without being forced to break the bank to reach this target.
If you “speak SEO” (for example, you already know what SERP means), then you’re familiar with on-page and off-page optimization strategies designed to bring you on page 1 in Google, Yahoo and Bing. Google-friendly link building tactics are always a safe bet, enabling engines to catalog you as a trustworthy, popular and relevant source of information that deserves to occupy a privileged position in SERPs. But if you’re really craving for a bigger piece of the pie, you may need to broaden your horizons and rely on different other useful tactics, like content syndication, for instance.
Syndicated Content: An Effective Strategy
One of the most effective strategies to build credibility and trust while boosting your SEO efforts is to let a third-party webpage publish your content. Yes, that’s right! Called content syndication, this can become your powerful ally in the long run. You have to count on site publishers who are constantly craving for flawless content to be able to pursue your boldest optimization goals. Make no mistake: this is not a classic “sharing is caring” situation. You don’t syndicate your content because you are an altruistic person, but because you know that this is the key to an enhanced online visibility and a better ranking.
When Sharing Is Caring (About Yourself & Others)
Let’s start with the very beginning: what is content syndication (or syndicated content), and why should you factor in this option?
Syndicating content means that you are publishing it on a different website. Your content can be posted on a third-party website in different forms, including snippet, full article, thumbnail or link. Syndication can help you attain your most ambitious promotion goals, by allowing you to increase exposure for your line of products or brand.
Web content syndication creates a win-win situation for the original author and for the publisher. What’s in it for the third-party website, you may ask? The source that decides to host your articles satisfies its hunger for premium content, attracts a larger segment of visitors, increases website traffic and manages to stay in the public eye, thanks to your quality web writing.
In short, everybody gets what they want and they all live happily ever after in a universe in which they can make the most of search engine-friendly optimization techniques that do not upset Google. Does this mean that content syndication is always a safe bet?Unfortunately, this is not the case. However, as long as you get familiar with the not-so-secret dos and don’ts of syndication, you have absolutely nothing to worry about.
Discovering and Avoiding the Pitfalls of Content Syndication
Let’s start by making one thing crystal clear: syndicated web content is only useful in guest blogs RSS feeds, and press releases. Other than that, syndication like article directories (1 article in 50 directories) is bad news with Google. Duplicate content is another major issue that could stop you from harvesting the fruits of your labor. If you post an article and you let a publisher publish the same exact content piece, you will most likely be forced to deal with a duplicate content problem.
According to Search Engine Journal, there are 2 main SEO concerns associated with content syndication: duplicate content penalties and a negative impact on your ranking.
a) Duplicate Content. By now, you should be fully aware of the fact that Google has a zero tolerance for duplicate content. Your refusal to craft stellar, 100% original content can get you out of the game in no time. But when you syndicate your materials, you don’t do it to manipulate search engines. Content syndication lets you promote your content and ultimately your entire business at a higher level, in a cost and time-effective manner. So how do you syndicate your content without making Google’s entire zoo angry? When it comes to content syndication, less is more. Rely on fewer partner sites to distribute your content and choose only the ones that can actually bring your web writing in the attention of a large audience interested in finding products or services just like the ones that you are providing. Moreover, you should include internal links and canonical tags, to let Google know that your website is the original source of the syndicated content. These simple measures should stop you from getting into trouble.
b) An Inferior Ranking. Even if you manage to improve your visibility via content syndication, there is one more threat that you should take into consideration: your content syndication partner could outrank you in search engine results, and this is definitely a risk that you can’t afford to take. It may be a good idea to syndicate your web content and eliminate your RSS feed later on, after you manage to improve your visibility.
How can you do it right? According to Search Engine Land, there are 4 main pain and risk-free tactics that could guarantee the success of syndicated content: 1) Syndicate an Article Synopsis. This is a huge SEO opportunity explored by many respectable news sources, including Business Week, which can teach us how to syndicate content like a pro. A certain story that appeals to a broader audience can be picked up by various high-quality sources. Some of them will not replicate the entire content piece. Instead of copy pasting the original article, they will display only one snippet and also link back to the original source. Obviously, this is great advantage for content creators, because syndication gives them the chance to collect quality links by simply letting reputable websites publish synopses. 2) Ask Your Publisher to Use the NoIndex Meta Tag. If your publisher agrees to place this meta tag on every single page that he “borrows” from you, this means that you no longer have to worry about duplicate content situations that could attract major penalties. NoIndex meta tag placed on a page is a valuable indicator that lets search engine know that they should not return that particular page in their results. 3) Create Two Categories of Content. There are situations in which identical content published on different websites could give you a hard time. To avoid penalties and other negative consequences, you could try to upgrade your content creation strategy. Basically, you could divide your resources and your efforts to come up with 2 categories of content: one for your website and one for your content distribution partners. In this case, the key is to develop and promote excellent, high-value content. Whether they’re published on your site or on the platform of your syndication partner, second-hand materials won’t do you any favors. 4) Rely on the Cross Domain Canonical Tag.This practice is 100% Google-friendly, so it doesn’t expose you to any risks. If your content can be found in 2 different locations, you can use the cross domain canonical tag to let Google know which website is the original source.
As you can see, content syndication can’t hurt your SEO efforts, as long as you take these basic measures of precaution. All the 4 tactics can help you increase your visibility, enhance brand awareness, attract a larger number of potential buyers and boost your profits. Speaking about money, what does content syndication cost these days? It all depends on your goals, needs and expectations. Generally speaking, there are two categories of syndication options: paid and free. Obviously, if you have limited financial possibilities or if you simply want to make the most of what’s good and free in the SEO universe, you can start by getting in touch with influential bloggers who are well-known in your field of activity.
They could endorse you by publishing your materials without expecting to get paid for this. Paid alternatives are usually worth your time and money because they bring and keep you in the public eye and increase your exposure by syndicating your web writing on popular sites like Time or CNN. Taboola and Outbrain are two of the most relevant paid content syndication options that could do wonders for your business in the long run, by putting into the spotlight and allowing you to be discovered by a larger pool of potential clients. Outbrain can recommend your content on your website and on various top-rated publisher sites, to get what you want to say about yourself or your products in front on an engaged audience. This is one of the most respectable so-called content discovery platforms that gives you the chance to capture the attention of the right public at the right time. Outbrain can offer you two types of advantages:
The chance to use its technology to improve reader experience, increase the time spend on your site and boost page views, while encouraging your visitors to discover more quality content located on your own website. You can also add a new revenue stream by recommending third-party content distributed on other sites.
The chance to grow and diversify your audience, by posting your content on different websites, where readers are more likely to read your content, assimilate your message and act accordingly.
Outbrain lets you gain an insight into content optimization, while also enabling you to perfect your content & media strategy.
When Should I Give the Green Light to Content Syndication?
So now you know how to use content syndication and how to address potential risks that could hurt your ranking and compromise your SEO efforts. But keep in mind that timing is also of the essence. In order to syndicate your content, you should already be able to count on more than a few high-quality materials. As a rule of thumb, first of all you should test the content that you plan to syndicate by publishing it on your own website. This is the simplest method to measure its effectiveness and its level of impact on your public. Once you feel ready to start looking for content distribution partners, you also have to count on a competent, skilled content manager who could monitor the syndication process.
How Do I Come Up With the Right Content Syndication Strategy?
To identify and implement the ideal content syndication strategy, first of all you should analyze your own goals. Perhaps you want to increase website traffic in a manner which is not very different from paid search. Or perhaps you want to elevate your visibility and make sure your brand stays in the center of everyone’s attention for the longest period of time. If what you really want is to boost your traffic, syndicating entire articles may not be the best choice.
In this case, it would make more sense to syndicate only a first paragraph or a headline accompanied by a link to the original source. If your end goal is to increase brand awareness, then you should know that all forms of content syndication may work well for you. Once you come up with a cohesive, personalized strategy and you feel ready to put theory into practice, all you need to do is to find the best content distribution partners that could support your objectives.
How Do I Find the Most Suitable Content Syndication Partners?
The answer is simple: by conducting extensive research. First of all, you have to list and analyze your goals and determine how much money you want and can afford to invest in this process. Afterwards, you just have to take a closer look at the kind of content that you have and plan to distribute and think where you would like to see your web writing. When it comes to selecting the perfect candidates for this job, you must take into consideration 3 main aspects:
1) The particularities of your content (tone, style, audience, calls to action and general purpose)
2) The requirements of your potential content distributors
3) The software/infrastructure capabilities of all candidates
Obviously, your goal is to find a partner that can help you promote your business the easy way, in front of a large, diverse, deep-pocketed audience, without burning deep holes in your pocket. Take baby steps when it comes to distributing your content, at least until you get familiar with the written and unwritten rules of content syndication.
Who knows, maybe content syndication could be the next best thing for you. If you play your cards right and manage to establish a fruitful collaboration with respectable partners, syndication could open the doors to unbelievably effective promotion strategies that you wouldn’t want to miss out on.
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