This is a question we get all the time: when content writing for SEO ranking, what’s the optimal page length? Just how much content writing do I need to do to get and keep the attention of Google’s spiders?
It’s a common question, and if there were an easy answer, then we would give it to you.
In reality, every page is unique and what works for one will not always work for another.
We realize that’s a frustrating answer to a common question, so allow us to elaborate.
Company owners strive to create a fresh, modern, unique image for their brands, hoping to gain new followers and maximize their return on investment in record time.
Compelling content writing plays an important part in this puzzle, representing the bridge between an online business and its segment of potential buyers.
In most cases, words are cleverly combined to create beautiful tales for every single product currently available on the market; but are these stories convincing and inspiring enough to stimulate sales, to harness client engagement, or to grow the online presence of a particular brand?
7 Awesome Tips To Help You Create Compelling Content Writing
Somewhere along the road to awesome web content writing, most writers get stuck. What exactly triggers their failure and how can one deliver compelling content writing that serves a higher purpose, generating traceable improvements over a short period of time? Apply a few simple tips helping you avoid major mistakes that could easily compromise your online credibility and your previous efforts.
Deliver 100% accurate, fresh informative content on a regular basis
Remember that fans usually stop following a company that does not benefit from a solid online presence and neglect the fact that meaningful Web content should be posted and updated regularly.
1) Share and promote only 100% original content, presented in a personalized, appealing manner
Your readers have the ability to recognize stolen ideas, especially if they are copy-pasted from your main competitors; not to mention the fact that this practice is penalized by search engines and could even get your site banned.
2) A narrow focus can attract a larger segment of visitors
Most readers tend to avoid so-called “generalist” bloggers who seem to have an informed opinion about everything these days. Develop your content writing skills, choose topics that represent you and reflect your purpose in business, and come up with truly remarkable ideas tailored to the expectations of you core audience after doing extensive research and conducting brainstorming sessions. Before trying to address the needs of your readers, discover who you really are, identify and list the attributes that you are trying to highlight, and establish goals that you would like to attain in the near future.
3) Share credible information and define yourself as a trustworthy source
It goes without saying that honesty is a non-negotiable term when it comes to delivering excellent content writing. Don’t lie and don’t exaggerate your strengths. For example, don’t affirm that you are the best/most-trusted/most-popular plumbing company in your state, unless real numbers extracted from unbiased statistics can back up your statement.
4) The execution of your content piece is essential
Your content writing should display a clear, simple, scannable structure. People don’t want to waste time trying to find the main idea of your text. They want to get to the point fast and with minimal effort. Learn more tips on compelling content at Copyblogger.
5) Turn some of the most common questions into brilliant answers and solve the daily problems of your readers
Your readers might comment on your blog posts, asking you to provide the simplest, fastest, most-effective solution to their problem. If it’s a common issue, experienced by most of your clients, you can provide a detailed answer in a future blog post, which will definitely be received with great enthusiasm by your followers.
6) Explore fertile social media ground, looking for new sources of inspiration
Find out what has gone viral recently in your field of activity, keep an eye on your fierce competitors, measure their progress, and anticipate their next moves. Spot new trends and become a trendsetter yourself by simply being active on some of the most popular social media platforms.
Start out with these tips, grow your knowledge, and keep reading – you’ll be awesome at content writing in no time!
Your company has decided that it needs to publish four press releases a quarter in order to leverage the Internet marketing, content marketing, and public relations opportunities created from online releases.
The question is:
How do you come up with enough topics to create quality releases each and every quarter?
Actually, there are a bunch of ways. And many of them are right under your nose.
Consider the following strategies as you create press releases for your company throughout the next year of operation. By the end of it, you’ll have figured out which work best for you, your company, and your audience, and you’ll be prepared to increase your content marketing initiatives in the years to come.
Remember what used to be the ABC of sales in the 20th century? The old adage Always Be Closing rang in the ears of salespeople across the globe as a guiding mantra for decades.
ABCS of sales, photo credit le-grove.co.uk
This ABC, which suggested that all that mattered was the sale and closing it, was later translated as Always Be Confident, implying a shift from the object to the subject. According to this perspective, there was a slight change of focus from the sale to the salesperson, on whose confidence the sale depended.
Now the sales agent was no longer the disembodied entity that had to close the sale, but an individual whose confidence in his or her own skills increased the likelihood to actually close the sale.
But what happens now?
First of all, it should be noted that the turn of the century brought a shift of balance in the relationship between the elements of the selling triangle: sale – salesperson – customer. From the least important in this equation, the customer became the central piece.
And online selling is a telling example in this sense.
Businesses build Websites to become visible to people surfing the Web, hoping to turn them into potential buyers. To do that, their Websites need to capture visitors’ attention. That’s where content writing comes in.
Make sure you know your alphabet.
The ABCs of Content Writing: Part of an Online Marketing Strategy
Here’s the one we propose. It’s actually a double ABC: Answer and Appeal, Briefness and Buoyancy, Condensation and Consistency.
Let’s see what each pair in this AABBCC actually stands for when it comes to content writing.
Answer and Appeal
Your content writing should be informative, providing answers to visitors’ questions about your product or service. Credibility is directly linked to usefulness, therefore your content should be useful in order to influence the visitor and turn him or her into a potential buyer.
Also, if your content is not only offering answers to questions, but does this in an appealing way by providing relevant details, suggestive examples, and explicit action steps, it’s even better.
Briefness and Buoyancy
To fulfill its purpose, content writing should at the same time follow the rule of briefness and buoyancy. It’s a fact that fleeting attention is the worst enemy of online writing. To convince people to read what you have to say, you need to be as concise as possible while also allowing them to skim and scan your words in search of what’s relevant to them. But brief and succinct does not mean superficial. Briefness should be doubled by buoyancy, by which we mean that the language used to write online content should be simple, fluent and lively, conveying a lightness of spirit, that keeps the readers alert and does not overload their system. And with this, we move to the third pair in our double ABC.
Condensation and Consistency
Your content writing should not be only appealing and brief, but also substantial. You should provide condensed ideas by reducing the content to the gist, in a simple and clear manner. Even if the content is technical or highly specific you need to find ways to render it in laymen’s terms. Condensation does not mean obscurity. It means synthesis, and it requires the ability to render the essential.
To increase the effectiveness of your content writing, you need to be consistent. Customers and prospects appreciate consistency and see it as a sign of reliability. Consistency in Web content quality is fundamental in earning people’s trust and maintaining their interest.
Quality content writing is like great customer service.
If you surprise people by exceeding their expectations, they’re not only more likely to return to you, but also make referrals to others.
By keeping in mind the double ABC of content writing, you can improve the quality of your copy, and as a result increase your traffic and website efficiency.
Web content is much like the Cinderella of the web content writing world.
Photo credit wondersofdisney.disneyfansites.com
Before content mattered as much as it did today, design claimed all the attention.
However, things are starting to change. Great design doesn’t say much if there’s no meaningful content.
Tinseltown: The New Web Content Writing Era
Both Webmasters and business Website owners are beginning to understand that, and as a result reconsider the way they relate to content and content writing.
Tinseltown Websites are now starting to be sanctioned by search engines and readers alike. Google introduced new counterattack defense weapons targeting bad links and duplicate and low-quality content. Readers click away if you don’t grab their attention from the first line.
It’s becoming obvious that good content will eventually prevail over marketing tricks. This doesn’t mean that you should ignore your SEO keyword research or other relevant online marketing strategies. But it does mean that you should focus more on your content writing. And getting people to click the link is all that matters, right?
Wrong. Getting them to click and buy your subscription, product, or service because they really need it. That’s different.
Your business Website is like a storefront, and people passing by window-shopping will be persuaded – or not – to come in by looking at your store window. That is content. Quality Web copy will draw them in, while tedious, illegible content will drive them away.
5 Key Features of High Quality, Convincing Content Writing
1. Make sure that what you say is meaningful and serves a purpose
The customer’s purpose, more exactly. To achieve that, you need to know who you are talking to. Ask yourself: How well do I know my target audience? Can you make a profile of your typical customer? If not, it’s time to do your homework. After identifying the profile of your regular consumers, their purchasing behavior, and their psychology, you need to find ways to connect with them through your content by answering their specific needs.
2. Say it in simple, but not simplistic, words
Provide relevant information in conversational language. If you want visitors to read your content, stick to the core, don’t beat around the bush. Remove all irrelevant details that don’t pertain directly to your topic.
3. Be transparent about your offering and don’t overstate the benefits
You have more chances of winning your customers’ loyalty if you disclose the genuine value of your product or service than if you speculate the argument of low price and fail to deliver on your promise. People don’t want cheap low-quality products; they want quality products at a fair price.
4. Provide clear explanations and telling examples, but in a concise manner
While you’re trying to get new customers, make sure that you don’t neglect your old ones. Loyalty is hard to find, so create Web content that is targeted at existing consumers, which keeps them engaged and makes them want to return to your Website. Serving repeat visitors is more important than running after new ones, so don’t place existing customers at the end of your checklist when writing content for your Website.
5. Keep it fresh if you want people to return
It’s like going to the marketplace; you go there to find fresh produce. With that in mind, post new material and update your content regularly, otherwise visitors will look somewhere else for new and dynamic info on the topic they’re interested in.
Remember: only really useful content will survive, so try to think of the long term and invest time and effort in your content writing now to reap the benefits in the not-too-distant future.
