You’ve probably seen them in action a million times, in real life or in different movies: copywriters sitting at their desks, biting off the end of their pens and waiting for divine inspiration to kick in. Unfortunately, this approach is highly counterproductive and has very little to do with successful copywriting. So what should a copywriter do in order to put some of the best ideas on paper in a timely manner? Read on to discover 3 of the most important things that should become top priorities for any content creator trying to come up with truly original, relevant, catchy, memorable copy.
Big news! We hit over 150,000 words in written content for 1 week in September. Since launching a two-person team in May 2011, we’ve never, ever been this busy.
If you’re like many small business owners, you may believe that hiring a professional content writer to create the content for your Web, blog, e-news, or any other advertising pieces you’ll be using is an unnecessary expense. Money’s tight, you have to cut expenses as much as you can, and unsurprisingly, many businesses are braving the great frontier of the Web without so much as a proofreader on staff, opting to take care of all content writing in house. It saves money, to be sure – but is it really the best choice for your business?
We Web content writers are a pretty fun bunch, if I do say so myself. When you consider the amount of time we spend researching new topics, fretting over the latest SEO techniques, and obsessing over our content writing projects, it goes without saying that a content writer eats, breathes, and sleeps Web content. We know that many of our readers are business owners or marketing professionals looking to do some of their own content writing, and as you can see, we always try to provide you only the best tricks and tips to help you be the best content writer you can be. Let’s take a moment to have a little fun, though, and see just how good a job you’re doing. We’ve put together a little checklist that you can use as a reference guide as your content writing skills consume you – er, I mean develop. Yeah, develop.
So, you’re a new content writer. You’ve spent a few hours perfecting your latest blog post, and you finally hit the publish button, thinking to yourself, “This is a good one!” Satisfied with your efforts, you go out and have yourself a nice dinner, and when you come home several hours later, a depressingly barren inbox awaits you. No comments, no likes, no re-tweets, no shares? What happened? You may even sleep on it, only to discover the next morning that your results are still abysmal. What have you done wrong? Why are other bloggers doing so well, while your arguably superior work sits unnoticed in the annals of the Web? Well, let’s take a look at some of the secrets every content writer should know about getting the most out of every post.
