11 Ways to Define Today’s Modern Copywriter
Have you ever wondered what it means to be a real, modern copywriter?
Those people are amazing these days (if I do say so myself). Have you seen some of the awesome, thorough copy on the web?
What’s attracted you to shop online or offline lately? Think of all the creative ad copy you’ve read, loved and laughed at.
That’s because of a talented modern copywriter!
Now, how would you define one of those people? At a loss? We put together 11 out-of-the-box, fun ways to describe what a modern copywriter does and is. Enjoy!
Copywriters are a little like cats…creative, funny, whimsical, moody…
Defining a Modern Copywriter
Let’s get started with a basic overview of what a copywriter is. It is, in its simplest terms, someone who writes copy.
Now, let’s break it down a little bit more. Copy is any writing that is used solely for marketing or advertising purposes. This includes things like commercials, taglines, brochures, online ads, and more.
For such a creative position, though, that definition is far from creative and probably does not do a good job of selling itself to potential copywriters. (Which is pretty ironic if you think about it.) I’m here to do better. 😉 Keep reading!
11 Ways To Define the Modern Copywriter (Creatively)
Cop · y · writ · er (noun)* …
1. A marketing magician.
A person so good at making a business’s marketing successful, it’s like they are performing magic.
“Wow! That new girl has only been here a month, and she has already written ads that cut our cost of conversion rate in half. Is she a magician?”
“No. She’s a copywriter.”
“Same thing.”
2. A word wizard.
An individual that crafts marketing text so perfectly, it seems like some kind of sorcery or word wizardry.
“Wow! You put into words exactly what I wanted our customers to feel. You must be a copywriter!”
3. A business message whisperer.
Someone who can control or tame a business’s message so that it can go out successfully among people.
“For a while, your message was so wild, nobody knew what to think of it. But it’s a lot clearer and more defined now. What did you do? Get a business whisperer?”
“Pretty much. I hired a copywriter.”
4. That person pulling a no name company out of obscurity.
The reason some company you never heard of yesterday is all the rage today.
“Wow! You blew up overnight. That’s some copywriter you’ve got there.”
5. An individual who can outsell the best salesperson without ever even talking to a customer.
Someone whose writing stretches so far that they make sales without ever leaving the office – or perhaps even their bed.
“My sales team is incredible. But the PPC ads my copywriters created sold products to people all over the world in half the time.”
6. Someone who is equally good with people and robots.
An individual who knows how to get picked up by search engines as well as please people with their charming words.
“I’ve got the best copywriter. The new ads he created are always at the top of Google searches, and when people find them, they buying what we’re selling.”
7. A person who can find you wherever you are.
A person who crafts SEO-based ads so perfectly that they always find their target audience when they are searching online. Or a person who writes the commercial that comes on every time you turn on the TV.
Or a person who travels with you on your road trip looking down on you from tall billboards. Or just basically a person who knows how to reach its target market anywhere, anyhow.
“I think that company’s copywriter is stalking me. I saw their ad on TV. It was a suggested post on Facebook. And they just put up a billboard outside of my office. I’ll tell you what, though. I kind of want to go try them now.”
8. That voice stuck in your head.
The person who created the jingle that you either love or hate but either way can’t get out of your head.
“I’ve been singing the fast food jingle that copywriter wrote all day, and now all I can think about is getting one of their hamburgers.”
9. A person who should be ‘Employee of the Month’ every month.
The person who builds up a business’s brand, makes them sales, wins them an advertising award, brings them into the homes of all of their target audience, and generally saves the day.
“Susie just won Employee of the Month for the third month in a row.”
“Wow! She must be a copywriter.”
10. The writer of all things (also marketing and advertising related).
The person who writes commercials, ads, emails, brochures, sales pamphlets, jingles, taglines, landing pages, and more.
“My copywriter creates radio spots on top of everything else he does. I’m adding multi-talented to my copywriter definition.”
11. Someone who deserves a raise for being all of the things listed above.
OK, had to throw that one in there (insert evil laugh).
A person who does everything listed on this list should be paid well accordingly, right, right?
“Your copywriter is a magical wizard who whispered your name into the public’s ear and outsold all your salespeople by being good with people and Google, knowing how to find your target audience anywhere, and getting stuck in their head by being the writer of all marketing things written?
Not only should he be Employee of the Month, he should get a raise as well.”
11 Fun Ways to Define A Modern Copywriter: We Hope You Enjoyed It!
A copywriter can be a lot of different things, but what they are most of all is important.
If you want your business to succeed, then you are going to need good marketing. A copywriter can do that for you.
If your copywriter definition is, “a quality writer I can find online,” then check out our copywriting services.