copywriters - Express Writers

12 Crucial Copywriting Skills Every Writer Needs to Succeed: Beyond the Basics

June 19, 2024February 14, 2023 by Korilynn V.

6 Of The Best Copywriter Skills: Every Copywriter Needs To Possess These

Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills. The Express Writers team knows what it takes to be a successful copywriter because we work with them every day. That’s why we’re sharing 12 crucial copywriting skills you should look for when hiring your next copywriter. With these 12 abilities, a copywriter can deliver creative, high-performing writing that can improve your conversion rates and keep your customers coming back for more. 12 Copywriting Skills Businesses Need When Hiring Writers The best copywriters work hard to turn their raw talent into incredible writing, earning money for every word they produce. A copywriter with these 12 skills will deliver the superior writing that your business needs. 1. Stellar Research Skills Most copywriters are writing experts first and may have one or two other areas of expertise. However, with stellar research skills, a copywriter can quickly learn the information they need to knowledgeably write about a variety of subjects as they navigate between clients and industries. To establish your business as an expert in your industry, you need a writer that knows how to find credible, reliable resources. Good copywriters can tell the difference between a high-quality, authoritative resource and an unreliable one. Plus, they know how to cite trustworthy studies and statistics to back up their claims. So look for copywriters that know where they need to look to find the right information, whether online resources or somewhere else. If you regularly interview subject matter experts, you’ll also want dedicated copywriters willing to interview them to improve their content. 2. A Good Understanding of the Target Audience Knowing the intended audience for a piece of writing can have a major impact on how it is written. For example, an article written for experts in your field will look very different than one written for beginners. When choosing your copywriter, make sure they know who your intended audience is. A good copywriter should have no problems adjusting the tone and language of their writing to fit your industry and audience. Consider the words of renowned copywriter David Ogilvy: “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” 3. Adaptable Writing Skills Frequently, a copywriter has clients from multiple industries with vastly different content requirements. Being able to quickly adapt their writing style and voice for different clients and audiences is a crucial skill for any successful copywriter. Writers who lack this skill will find themselves frustrated with continually changing demands and strategies. The best writers can quickly pivot to new requests without breaking a sweat. 4. Knows When to Stop When a copywriter is unfamiliar with a topic, they can use their expert research skills to learn more. However, some writers may inadvertently research too much. They get caught up in learning every detail instead of focusing on what they need to know now. The best copywriters understand their limits and know when they have gleaned enough information to effectively write about your products for your audience. If you have tight turnaround times for your copy, you need a writer who knows when they’ve done enough. Knowing when to stop also applies to perfectionists. If a copywriter is solely focused on creating perfectly finished copy before submitting it to a client, they risk missing deadlines and losing a lot of sleep. You want a writer who takes pride in their work but doesn’t get lost in the minutia of creating industry-focused content. While most professional copywriters seek to create a career-defining, perfect piece, the best copywriters understand that the pursuit of perfection is fruitless. 5. Knowledge of Modern Marketing Principles Copywriting, unlike creative writing, is solely meant for selling or promoting something else. Some copywriters, especially when they are first starting out, may make the mistake of trying to add their own personality and unique style to their copywriting. They may try to add extravagant language or unnecessary creativity to their copy to make it seem more literary. This kind of writing distracts from the purpose of copywriting. On the other hand, copywriters have a firm grasp of modern content marketing best practices. They understand the short attention spans of readers, have a handle on SEO concepts, and realize their writing targets specific audiences who need a product. This allows them to save their creative efforts for projects outside of work. 6. Can Take Criticism Well To write is to create. When the times come to edit your creation, many writers struggle with the idea of “killing your darlings.” Doing this eliminates potentially self-serving language with the goal of improving the overall message. In the copywriting field, copywriters need thick skin to accept feedback from editors and clients. If a writer continually rejects criticism, their productivity will likely suffer and they won’t get repeat clients. The best copywriters understand that everyone thinks about ideas differently and know it’s important to work with your client to create a piece that matches their vision. Plus, keeping an open mind means leaving space to improve your own writing. Sometimes critiques can sting, but it’s part of being a successful team player and brand copywriter. Express Writers, for example, believes that feedback from our clients is the only way to improve and align writing style and brand vision. We don’t think it’s a negative and train our writers to be open when someone else has a different idea. 7. Is Confident but Not Driven by Ego While copywriters should be open to accepting criticism, you want them to know when their ideas are worth sticking up for. There are times when your writer will have a different way of thinking than you do, and … Read more

Why Hire an Expert Copywriter?

August 26, 2022June 29, 2021 by Adam Oakley

“How do I know your writer(s) know my industry?” “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And to answer them best, we’ve structured our team with over 90 writers and four core levels (general, expert, specialty, and authority). We’ve studied Google’s guidelines, and we don’t believe just any writer can write for every industry. ✋ In fact, Google has very specific guidelines around how they measure expertise, authoritativeness, and trust for all industries. Especially when it comes to finance, law, and health, the guidelines Google uses to rate and review content get even stricter. (I wrote about Google’s rating guidelines here on the Write Blog.) Here’s our belief: Writers do have specialties, and industry expertise — and that absolutely should be matched up to a client and their industry/expertise. Or, to put it simply, you need a writer who knows your industry like you do to write your content. There are plenty of reasons why. Let’s go deeper into the top 3 to illustrate why this is so important – for your content, your brand, and your content marketing success. Here’s why you should hire an expert copywriter. [bctt tweet=”Why hire an expert copywriter? It’s simple: It saves time ⏲, money ?, and headaches ?‍♀️. More on why you need an industry expert writing your content on the @ExpWriters Write Blog:” username=””] 3 Good Reasons to Hire an Expert Copywriter Who Knows Your Industry 1. You Need the Right E-A-T to Stay on Google’s Good Side For many industries like healthcare, finance, and law, sharing your expertise online with content is tricky – especially if you’re not writing the content yourself. The reason? These industries and many others provide high-stakes information to consumers. Giving wrong or erroneous advice could result in major life problems for the people on the receiving end. Google calls this type of content “YMYL” – Your Money or Your Life. Now, your expertise isn’t in question, here. If you already outsource, it’s your content writer you should be worried about. Even if you give your writer plenty of direction, mistakes happen. And, if they’re not an expert in your industry, those errors are a lot more likely to plague your content. Unfortunately, Google de-ranking your content and pushing it down to page 10 is the least of the consequences. You’ll also dramatically break your readers’ trust if you give them bad advice or information. That equates to fleeing leads and potential customers who disappear. See why your writer’s expertise matters so much? For deeper insight on how to rank in Google, check out our FREE ebook: How to Rank in the Top of Google & Win Traffic, Prospects, & Buyers. The problem isn’t just rampant in high-stakes industries, either. An inexperienced writer who doesn’t know your industry or your product/service in, say, beauty or pet care or natural living can do just as much damage to your brand reputation. How? When your content isn’t written from a place of knowledge and authority, it shows. It will be inaccurate, lacking in substance, forgettable – or all three. Where does that leave you? With content that constantly needs major edits, rewrites, tweaks, and revisions. It will never be “right” from the get-go, which is a total waste of your time and money. Your content reflects your brand. Full stop. If your readers notice a disconnect, they’ll stop caring and fall out of your marketing loop. ❌ [bctt tweet=”When your content isn’t written from a place of knowledge and authority, it shows. It will be inaccurate, lacking in substance, forgettable – or all three. It will never be “right” from the get-go. ?” username=”ExpWriters”] 2. You Don’t Have the Skills Necessary to Write Winning Content Copywriting with finesse and intrigue isn’t a skill you can learn overnight. If you want to hook readers, hold their attention, and incite action from them (subscribing to your email list and making purchases are two biggies), you have to use copywriting techniques. The thing is, they take years to hone. Specific skills, including marketing knowledge and storytelling, give copywriters the ability to appeal to particular target groups, hold their attention, qualify your product or service, and convert readers into buyers. Formatting is just as important as language, so professional copywriters are well-versed in writing within certain marketing formats and publishing standards. All this, while simultaneously coming across as professional, intelligent, and convincing, using your brand voice and point of view. ?? Considering every single industry needs digital marketing to stay relevant today, it’s sad that copywriters aren’t more respected. Their skills are VITAL. But not everyone has them. And not just anyone knows how to write content that succeeds, builds a brand, and creates ROI. Expert copywriters do — and that’s why you should hire them. Need I say more? Interested in learning those copywriting skills yourself? Check out Unlearn Essay Writing, the ultimate course to learn how to write for online audiences. 3. Your Content Needs to Build Trust, Not Break It The trust you build with customers is ever-changing. Each time they interact with your brand and read your content represents chances to increase that trust quotient. And more people than ever before are reading content online. In 2020, search traffic nearly doubled from 3.5 billion/day to over 6 billion/day. 80% of people reported consuming content from a brand over the last year – whether they read, watched, or listened. Source: 2021 Report: What Buyers Want from Content Marketing More people reading content = more chances to attract your target audience. Once you attract them, it’s key to build trust – not break it. And trust-building needs two factors to work: Time – Relationships with customers built on trust take time to grow. Trust isn’t built with one piece of content. It takes many, many pieces of great content (and other good interactions) to solidify trust. Consistency – Maintaining a consistent presence over time means you show up, again and again and again, … Read more

10 Deadly Mistakes Most Copywriters Make

December 31, 2020August 22, 2016 by Adam Oakley

Copywriters: they make the web go round. Bad news? They’re only human, though. So, of course, they make mistakes. It’s natural that even the best copywriters make mistakes. What you should know, though, is that some mistakes are more dangerous than others. If you’re a professional copywriter, avoiding the ten deadly mistakes that most copywriters make can benefit your career and help you earn clients. Copywriters Beware: The 10 Worst Mistakes of Online Copywriting Read on to learn more. 1. Plagiarism Believe it or not, plagiarism can happen… even if you don’t mean for it to. According to Google, plagiarism is simply, “the practice of taking someone else’s work or ideas and passing them off as one’s own.” While most copywriters believe that plagiarism only happens when you copy, word-for-word, an entire article from someone else’s page, it can be much more insidious than that. In many cases, plagiarism can happen when copywriters are tired, busy, or stressed, and as a result, aren’t paying enough attention to properly citing their sources or re-phrasing ideas they’ve gleaned from other online content. Unfortunately, plagiarism is deadly no matter how it happens. Google isn’t particularly concerned about why you plagiarized a piece, and they’re happy to de-rank yours or your client’s content if they stumble upon copied text. Because of this, it’s essential to keep a close eye out for plagiarism. One of the best ways to do this is to use an online plagiarism checker, like Grammarly or Copyscape. While it may seem like one more step in your copywriting pursuits, it’s a valuable one that can protect you from serious trouble down the line. We’re currently building the world’s MOST POWERFUL online duplicate content checker (plagiarism finder)! Check it out and sign up to test it at beta.Copyfind.com! 2. Taking pictures directly from the search results Including a colored visual in a piece of content increases a person’s willingness to read it by a whopping 80%, so it’s understandable that you want to include images and videos in your content. Be careful how you do it, though, since simply pulling visuals directly from the search engine results page could easily wind up in a lawsuit. Online content is protected by copyright laws, and violating these laws by using someone else’s work without their express permission can result in a significant problem. Because of this, it’s critical to be careful about the visuals you use. To be on the safe side, pull visuals from high-quality stock image sites like Pexels or take your own screenshots or pictures. Whatever you do, be sure that the images you include are clear, quality, and relevant to your text. This keeps them interesting rather than confusing. Check out our free resource list of 20 top free stock photo sites. 3. Publishing sloppy content No matter how precise you are, typos are inevitable, and failing to read through your content before you publish it results in mediocre results that damage your personal brand. While most copywriters believe that a simple once-over with the Microsoft Word spelling & grammar checker is sufficient, this couldn’t be further from the truth. While this software will help you catch misspelled words, it won’t often catch misused words (“there” instead of “their,” for example) or chunky, confusing writing. Because of this, it’s critical to read back through everything yourself. Proofreading is a skill that’s essential to the success of copywriters everywhere, and it can indeed spell the difference between quality content and a disappointing turnout. For added confidence, you may even want to run your content through a grammar-checking software like Grammarly, which will pick up on things like passive voice and misused commas. While this is a simple tip, it can help your content stand out from all the rest. 4. Getting the voice wrong In many ways, copywriters are masters of transformation. In addition to being able to write well and produce content quickly, they must also be able to transform their voice to cater to a client’s specifications: formal one day, conversational the next. Unfortunately, many copywriters miss the mark on this. Developing a myriad of voices is a little bit like bodybuilding – it requires time, effort, and some degree of skill. If you haven’t taken the time to develop your various voices and tones, you’re going to lose clients to the copywriters who have. Because of this, it’s essential to master a variety of voices and to ensure that the one you’re currently writing in is indeed the one that your client wants. 5. Being too wordy Modern copywriters know that less is more, and it shows in their online content. Today, brands want simple, succinct content that helps them convey a brand message and connect with their consumers. They’re less interested than ever in verbose, drawn-out content that loses the marketing message and makes it difficult for readers to discern meaning. Because of this, today’s copywriters need to focus on keeping it short and to-the-point. Content that is too wordy makes it difficult for the reader to focus and, over time, can result in decreased conversions and leads for the client. Because of this, simplicity is key and the copywriters who know how to cut the fat are the ones who will ultimately succeed in the world of online content creation. 6. Forgetting the CTA Aside from the headline and opening sentence, a call-to-action is one of the most important lines in a piece of content. When copywriters forget to include it, then, the entire piece of content loses its authoritativeness and fails to adhere to the goals of the sales funnel. Meant to drive users to action, a call-to-action is a simple line that essentially tells viewers what to do next – be it click, download, share, or buy. Without it, readers are less likely to take a given action and the success of the content declines rapidly. In light of this, copywriters must know how to craft compelling, clickable CTAs that drive readers to want to act. This improves the efficiency of the content and … Read more

6 Underrated Copywriting Tools for the Modern Copywriter

December 31, 2020September 30, 2013 by Adam Oakley

Copywriters working in this day and age are luckier than virtually any group before them. In addition to the fact that copywriters are practically essential for every online company, modern copywriters have access to hundreds of copywriting tools that can improve and enhance their writing at every turn. From grammar checkers that catch plagiarism and comma splices to stock photo companies that specialize in the beautiful rather than the wacky and useless, now is a great time to be an online copywriter. The savvy professionals who use the copywriting tools at their disposal are likely to enjoy more streamlined work and better outcomes than their tool-less counterparts. If you’re wondering what type of copywriting tools are out there to overhaul your writing, read on! The Evolution of the Modern Copywriter While it’s true that few copywriters working today use a pen and paper to craft their content, the profession hasn’t changed as much in recent years as many people believe. You see, copywriters have always been storytellers, and the fact that the medium with which we do it has changed is only a technicality. Today, as ever, the best copywriters make use of numerous sources of inspiration, from industry leaders and influencers to television commercials and street side conversations. The key to standing out is finding a way to access a familiar topic in an unfamiliar way, and copywriters around the globe draw on their creativity and perspective to help them do this. Today, though, copywriters around the world can also draw on a virtual treasure trove of online copywriting tools designed to enhance creativity, decrease mistakes, smooth writing, and provide a platform for advancement and creativity. While storytelling has always been critical for good copywriting, so, too, has accuracy, and today’s best copywriting tools are designed to help ensure that, while also ensuring creativity. 6 Smart Copywriting Tools That Copywriters Should Use On a Daily Basis If the technology is there, why not take advantage of it? Today, the following six tools are helping copywriters around the globe craft better content, and they’re worth making daily use of. 1. Copyscape Duplicated and plagiarized content can wreak havoc on your online reputation and career. In addition to putting yourself at risk for Google penalties, any plagiarized content in your online copywriting can also cause you to lose clients. Luckily, there’s an easy way to check for duplicated content in your material: Copyscape. Copyscape is an oldie but a goodie. Launched back in 2004, Copyscape is a simple yet effective plagiarism checker that compares the content you input to millions of pages across the web. To suit all audiences and users, Copyscape offers both a free and a paid version, although this is one copywriting tool that won’t break the bank. A credit for a premium Copyscape check costs only $0.05, and you can buy thousands at a time. Credits are good for 12 months from the purchase date. While it is hands down one of the simplest tools on the web, Copyscape also remains one of the most efficient, and it’s utterly reckless at this point for any professional copywriter anywhere to publish content without first running it through Copyscape. (Get ready: we’re building a tool that’s 25-50% deeper than Copyscape, built with a powerful searching algorithm! Sign up to get notified of Copyfind’s beta launch here.) 2. Dictionary.com & Thesaurus.com The average adult vocabulary ranges from 20,000-35,000 words. While that may seem more than sufficient, we all need some extra help every now and again. When the time comes where you can’t stomach the thought of using “excellent” even one more time, turn to some of the best online helpers out there: Dictionary.com and Thesaurus.com. Straightforward and streamlined, these two sites can be a lifesaver when your online copy needs some sprucing up. If you’d prefer not to visit the actual site, use the dictionary or thesaurus feature in your word processor for an on-the-go fix that achieves the same purpose. It’s a supreme service if we do say so ourselves! 3. Shutterstock (& other stock photo sites) Adding visuals to your content is one of the best ways to increase views and understanding. According to HubSpot, adding images to a piece of content can enhance its views by as much as 94%. This is a massive number, and it’s clear that visuals must become an essential part of any good content strategy. Unfortunately, great visuals can be difficult to find. Luckily, though, there are a few places you can turn to find beautiful stock images. While Shutterstock has always been one of our favorites, Pexels and Superfamous are ideal, as well. And while Shutterstock is a paid service, the others are free, and users can choose from millions of stock photos to spice up their content and ensure it’s offering as much value as possible to readers. Check out our full list of free stock photo sites here! To make sure that your images are adding to rather than detracting from your content, follow these two tips: Keep everything relevant.If you’re writing a post about social media marketing, you don’t want to dress it up with an image of a woman wearing pasta on her head (or do you?) By keeping your stock photos relevant, you ensure they enhance your content and add to its meaning, rather than muddying the waters and making it confusing. Opt for high-quality imagery only. High-quality stock photos are the only way to go. Low-quality visuals look cheap and can damage the authority of your content. With that in mind, ensure the visuals you add to your content aren’t pixelated and are of sufficient resolution to blow up to your desired size. 4. KWFinder Keyword research should be a critical component of any good online copywriting strategy. Unfortunately, finding a great keyword research tool can be difficult, and many copywriters aren’t sure where to start. Luckily, there’s KWFinder. A free (or paid) service that allows you to research keywords according to SEO competition, PPC, difficulty, and monthly search volume, KWFinder is a great copywriting tool for anyone who wants to create relevant, SEO-rich … Read more

3 Things That Copywriters Focus on Before Writing Ridiculously Effective Content Pieces

January 1, 2021September 28, 2013 by Adam Oakley

You’ve probably seen them in action a million times, in real life or in different movies: copywriters sitting at their desks, biting off the end of their pens and waiting for divine inspiration to kick in. Unfortunately, this approach is highly counterproductive and has very little to do with successful copywriting. So what should a copywriter do in order to put some of the best ideas on paper in a timely manner? Read on to discover 3 of the most important things that should become top priorities for any content creator trying to come up with truly original, relevant, catchy, memorable copy.

Should Copywriters Choose Between SEO Practices and Creativity?

January 1, 2021September 27, 2013 by Adam Oakley

Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the substance of their copy. In fact, most novices are probably asking themselves the following question: Am I writing for living, breathing human beings, or am I crafting Web content for search engines?

Infographic: The Copywriter’s Brain

January 1, 2021September 17, 2013 by Adam Oakley

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Writers use their right brain, copywriters use both!

5 Embarrassing Mistakes Made by Copywriters (We’re Human Too)

August 4, 2022September 12, 2013 by Adam Oakley

Even as copywriters, we are only humans; so, every once in a while, we make mistakes compromising the end result of our work, to some extent. When it comes to copywriting, there are no one-size-fits all solutions that we can apply over and over again, to come up with positive results in the long term. Every creative process is based on a trial-and-error strategy, implemented until copywriters finally manage to write compelling copy with a real substance. Copywriters Most Embarrassing Mistakes (So You Can Avoid) One might be tempted to think: If it’s good, it’s on the lips of numerous potential buyers. If it’s bad, it’s considered experience. Is that how it really works? In fact, some copywriting slipups are perfectly understandable and pardonable, while other trigger significant consequences, impacting the copywriter’s reputation, affecting conversion rates and making several clients lose their competitive edge. Here are some of the most embarrassing and dangerous mistakes a copywriter can make, and do everything it takes to never repeat them. 1) A dull, uninspired headline with no impact on your audience David Ogilvy acknowledged the crucial importance of a killer headline and always advised copywriters to settle for no less than magnetic, attention-grabbing titles. Ogilvy stated that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” This is a valuable lesson showing marketers that not all that glitters is gold and not all titles are: a) Short, clear and concise b) Powerful, suggestive, persuasive and original enough to make Internet users want to read your entire article c) Fully optimized, to guarantee higher rankings in search engine results Stay away from dull, incredibly common headlines and try to write headline copy with your readers in mind. What would attract your attention in a matter of seconds? 2) Action-centered marketing messages Believe it or not, everybody gets it: copywriting is not storytelling. Copywriters should always come up with beautiful content pieces with a powerful call to action. While trying to focus on this aspect, numerous web content writers make one major mistakes impacting conversion rates: they use numerous action verbs, trying to trick the readers into doing something (visiting a webpage, buying a product, taking a survey and so on). Revealing your goal way too soon and highlighting it over and over again is not a subtle technique. The key is to focus on the promised benefits of an action, rather than on the action itself. Never write “buy”, “get”, “invest in” your luxury bedding sets for X reasons. Instead, try to highlighting the fact that your luxury products guarantee a flawless wellness experience, a superior level of comfort and guaranteed satisfaction. This way, you will make more readers want to order your product in the blink of an eye, tempted by its numerous advantages. 3) A negative visual impact Writing compelling copy is not enough. You also need to comply with the basic formatting guidelines, increasing the level of readability of your web material. Make sure your text contains: a) H1, H2, H3 headers b) Short paragraphs numerated using letters, numbers or bullet points c) Multimedia elements (high-resolution images, videos, charts, maps, infographics), favoring a better interaction with your readers d) Sections with bold text, highlighting the main ideas of your text A content piece based on heavy text will visually intimidate your visitors and will never manage to capture the attention of readers with a short attention span, who usually skim and scan the text in a matter of seconds. Try to make your copy as user-friendly as possible by opting for a simple structure. 4) Opting for random stock photos that fail to deliver a clear message A real expert with excellent copywriting skills will immediately tell you that images are just as important as the clever, well-organized words of a content piece. In fact, we have been told countless times that a great picture is worth a thousand words. Paul Cheney from Marketing Experiments Blog reveals the fact that, somehow, numerous business owners and inexperienced, uninspired copywriters neglect this fact and choose to associate their web content with some of the most random pictures failing to send a clear message to the audience. For instance, one could easily find the same picture, illustrating two hands popping out of two computer screens. What does that tell visitors who are in a hurry to find info on a webpage? It says absolutely nothing about the company and the main product or service. The website owner could be offering quick loans, marketing services or free dating advice. Some of us may never find out, simply because the copywriter chose the dullest images available on the Internet. 5) Not testing your copy strategy Who doesn’t dream about writing incredibly effective, catchy sales copy? There are numerous novices who are afraid to embrace a trial-and-error strategy and prefer to rely on copywriting templates guaranteeing their success. Even if you choose to walk into the footsteps of world-class copywriters, this doesn’t mean that you should skip the testing phase. A certain approach might fail to influence your audience in a positive manner; not because it’s wrong, but because it’s not entirely compatible with the desires, needs and expectations of your public. Conclusion Analyze these 5 major mistakes and do everything in your power to avoid them at all times. If your content strategy is not brining you the desirable results, think about opting for professional content writing services, tailored to your budget, necessities and business objectives.

3 Effective Strategies Used by Copywriters to Get an Instant Response

January 1, 2021August 23, 2013 by Adam Oakley

Numerous people looking for a new, inspiring vision while trying to promote their commodities optimally might be tempted to hire copywriters and get the best services that their money could buy. Some of them might be wondering: what separates inventive, reliable, successful copywriters from the less adequate candidates for any kind of projects? Long story short, copy experts count on verified, consecrated strategies to boost your popularity and make your audience crave for what you are interested in selling. Whether you are currently struggling to introduce and promote a new type of rocket propellant, commercialize cocktail straws or increase the popularity of your online dating service, good copywriters will always manage to understand and anticipate all your needs and address them in a timely, cost-efficient manner. Keep reading to discover 3 effective strategies used by real experts to craft compelling content and get an instant response from a larger segment of public. 3 Instant Response Strategies 1) Focus on the real needs and desires of your targeted audience News flash: your targeted audience doesn’t want to hear about “revolutionary”, “innovative” products that fail to solve their daily problems. At the same time, you should keep in mind the fact that potential buyers who are bombarded with up to 20,000 marketing messages on a daily basis, according to Fluid Drive Media, have become increasingly selective and harder to influence. Even so, attracting a larger number of enthusiastic clients is far from being a mission impossible assignment, as long as you focus on the real needs, demands and expectations of your potential customers. Follow a few easy steps to land on the right path: a) Think about three or four mental triggers which could easily influence your targeted audience to give your products a try b) Focus on the remarkable particularities of your commodities and try to explain why they are far superior to the ones displayed by products launched by your main competitors (affordability, high quality standards, USA based copywriters, free shipping, increased durability, extended warranty and so on) c) Try to come up with at least three ways to interact with your readers, cultivate their interest and encourage their feedback and then create one or two strategies allowing you to close the deal in record time. 2) Don’t talk about amazing features; talk about solutions There are millions of business owners who choose to write their own copy and fail to achieve their end goal, simply because they can’t stop talking (or writing, for that matter) about their unique line of products. They fill countless empty pages without actually saying a thing about what really matters to most potential buyers. On the other hand, experienced copywriters know that the some of the most popular brands currently present on the market don’t waste any time trying to highlight the amazing qualities of their products. Instead, talented copywriters empathize with their targeted audience and promote viable solutions (obviously revolving around their commodities) to some of the most common daily problems. Don’t tell them stories about your revolutionary detergent with smart, active ingredients; let them know that they won’t have to worry about difficult stains ever again, as long as they count on your detergent. 3) Write messages triggering powerful emotions Most business owners are probably already aware of the fact that great copy has very little to do with literature. However, this doesn’t mean that copywriting doesn’t require a high dosage of empathy, creativity and originality in order to provide more than satisfactory results. Start by crafting messages which generate powerful emotions among your readers. If a content piece does not trigger the “This product is awesome; I want it” response, then it is not worth your money. It’s as simple as that. Terrific web copy will always remind you just how much you love sports cars, how you’ve always wanted to take some time off and go on a Mediterranean cruise and how you’d like to enjoy the unique taste of that fruity ice cream that you used to buy when you were 6. In a few words, first-hand copy manages to influence buying decisions and interact with potential clients in a flawless manner by helping them get in touch with their most powerful emotions. Amazing copywriting skills are a valuable asset which can be cultivated and refined over time. An experienced copywriter will always make the most of verified, personalized strategies implemented to help you increase your online popularity, maximize return on investment, find new business partners, sell more, gather more fans and stay on top of the game, at all times. If you are having a hard time trying to craft meaningful, pertinent, sales-generating copy, don’t hesitate to hire the best copywriters who will enable you to pursue your biggest dreams. What strategies do you use to get a better response from your audience? Leave us a comment!

Ask a Copywriter: How to Craft Original, Compelling Copy in 3 Simple Steps

January 1, 2021August 22, 2013 by Adam Oakley

Even before they might decide to hire a copywriter, all business owners strive to create and distribute a meaningful, compelling message in order to maximize their profit and witness traceable, measurable popularity increases. However, only a few of them actually manage to make their voice heard, with just a little bit of help from a team of great copywriters, while attaining their greatest marketing objectives and setting even bigger ones.