Copywriter’s Bible: The AIDA Model
Copywriters beware; if you are not using a simple, yet proven method for creating content, then you may not be applying the right strategy and missing a lot of customers because of it. The technique is called AIDA and once you incorporate it, you won’t believe you made it this far without it! AIDA is a precise strategy that will engross and convince your readers to really listen to what you have to say.