copywriting services - Express Writers

Copywriting Services: The Ultimate List of Content Tasks Every Marketer Should Be Delegating

June 19, 2024October 5, 2021 by Adam Oakley

Here’s a big, BIG truth about copywriting: The right words, whether in the form of copy or content, can make a huge difference for your marketing. In fact, good copywriting can change everything. ✨ If you speak to your audience in a way that moves them, inspires them, informs them, or clarifies complicated ideas for them, you’re far more likely to be successful (read: more of everything — more traffic, leads, sales, the works). Good writing serves as a foundation for any brand voice. Without that foundation in place, you’ll never move leads to become loyal customers. Here’s the question: Do you even have TIME to pull off that kind of writing consistently? Most marketers don’t – and that’s okay. Instead, they rely on copywriting services and expert talent. They delegate and outsource to people who write for all types of audiences in all types of industries persuasively, day in, day out. Don’t put your hands in too many pots at once. Don’t forfeit writing quality in favor of just “getting it done.” Your entire content marketing strategy will suffer. ❌ So, what types of copywriting services can you outsource? What should you invest in for better results for brand or your clients? We’ve compiled a complete guide, including pricing averages, right here. Want the cheat sheet to save for later as a PDF? Grab it here. Copywriting Services: The Master List of Content Needs for Your Marketing 1. Social Media Social Media Copy for Each Platform Branded Images 2. Onsite Copywriting Services: Blogging Keyword Research Audience & Topic Research Starter Blogs – Shorter Expert Pieces Authority Blogs – Skyscraper Pieces 3. Onsite Copywriting Services: Web Pages SEO Keywords for Your Web Pages Key Landing Pages Service-Specific SEO Landing Pages 4. Email Content Email Sequences Single Emails to Your List 5. Ad Copy/Sales Pages Conversion Copywriting 6. Copywriting for Marketing Content Ebooks & Lead Magnets Whitepapers PPT/SlideShare Flyers/Brochures Press Releases Video Scripts Product Descriptions Download this guide as a PDF. Your Total Content Needs List: Copywriting Services to Delegate and Invest In Copywriting in social media, onsite blogging, onsite web pages, email copy, marketing copy, and ad copy can and should be on your list of marketing tasks to delegate. Improve your marketing and focus on these copywriting services in each category, starting with social media. [bctt tweet=”The right words, whether in the form of copy or content, can make a huge difference for your marketing. But do you have the time to write consistently? ⌚ Find out what you should outsource for better results! #copywriting ” username=”ExpWriters”] Social Media Social media content forms the base of any promotion plan. It’s a key part of a content strategy because it helps you connect, engage, and build relationships with your audience and followers. While you can and should hand the social media copy reins to an expert, one aspect you should never outsource or automate is personal engagement with your audience. When it comes time for interacting, building relationships, networking, and engaging, this should always be personal. Whether you’re responding to comments, taking part in a Twitter chat, or commenting on someone else’s post, your personal interaction is essential. Don’t rely on a copywriting service to do this for you. The basic tasks of writing solid social posts, however, can and should be delegated. Here are the main types you need as a marketer: 1. Social Media Copy for Each Platform Average price per post: $12 – $14+ For promoting content and building brand awareness, social media copy is essential. You not only need to post regularly on each platform you invest in, but also create social content that uses your brand voice and tone to connect with your target audience. Of course, writing for each platform requires different standards, types of posts, and copy. All of this can be a headache and a half to juggle, which is why it’s a fantastic idea to invest in copywriting services. Here are just a few basic, current standards for the top platforms: On Facebook, short posts with cleaner copy (think: 0-1 hashtags and 0-1 emojis) are proven to work well, according to data from CoSchedule. Including an image or link with your posts is a given, and video content is huge for engagement. Too many overly promotional posts are a no-no. On Instagram, you’d think the emphasis would be on the photo you post, but the caption actually matters a ton, too. The written copy here is a great place to tell stories, engage with your followers, and generally provide added value with your images. Example: Tagging other accounts related to your post, especially influencers/brands, as well as using relevant hashtags both encourages discovery and helps your followers find more content like yours. (A good copywriting service will know and use all the current best practices.) On Twitter, your post copy should be engaging but strategic. Each post should include an image for 150% more engagement, according to data Buffer collected, not to mention a few well-chosen hashtags. When relevant, you should also tag partners, influencers, and related accounts. On LinkedIn, a slightly more professional tone is needed, but posts can still retain your brand voice – just dialed back a little. Longer posts and articles about industry news, events, and developments are great fodder for engagement. On Pinterest, much like Instagram, it isn’t necessarily all about the images. Captions will help users find your pins, not to mention give your pins more context. In particular, writing captions that will stay relevant for the life of a pin (which can be a long time!) helps encourage pinning and re-pinning, not to mention continued clicks to your content from that pin. Express Writers offers copywriting services for ongoing social media posts on the platform(s) of your choice. Our social media writers are up-to-date with best practices for every type of post and know how to create engaging copy that wins. [bctt tweet=”While you can and should hand the social media copy reins … Read more

Copywriting Services: How to Choose the Best

January 1, 2021February 8, 2014 by Adam Oakley

Choosing a service is all about choosing value. You want a service that meets your needs, but doesn’t break your piggybank. However, your true interest is in value. Your business, your very brand, is in need of development. It’s time to trust the work to an expert, not an amateur hobbyist. Copywriting is as much a skill as it is a talent and art form. The market is chalked full of copywriters and agencies, all dedicated to what they label as “quality copywriting.” Unfortunately, all too often the bulk of these freelancers and businesses lack what it takes to deliver quality copy. How can you ensure you choose premium copywriting services? The Art of the Two-Way Conversation – Key to Quality Copywriting Choosing the best copywriting services to hire revolves around communication. During initial contact, you will likely provide basic information regarding your business and copy needs. Once you have received a response and open one-on-one communication with an agency or individual, there are some topics and questions that you should cover: How much do you know about my industry? It’s important to determine whether or not your prospective service provider has a working knowledge of your industry. This question is especially significant if you are hiring an industry copywriter who claims to specialize in your industry. Since you’re in search of value, it’s important to determine whether or not the service provider has the aptitude to understand and write in the genre of your industry. What do you know about my business? Prior to posing questions to the service provider, you should have already been prompted to supply preliminary information regarding your project and business. Now, you have an opportunity to test their knowledge. Did they review your submission fully? If they can’t tell you much about your business or don’t have several questions ready to ask about your business, chances are they are lazy. Lazy service providers never deliver quality because their focus is getting paid; not delivering copy that fully meets and even exceeds your expectations. In your opinion, who is my target audience? Whether you provided audience specific information or not, if your project details held enough information about your project and business, the copywriting services provider should be able to offer an educated opinion regarding your target audience. If they can’t, they either don’t understand your audience or didn’t take enough time to study up. In order for copy to do the job, the writer must understand who your target audience is and why your product or service should be important to them. What are the top three benefits I offer my target audience? Your goal with this question is to weed out the lazy copywriting freelancers and agencies. The professional, quality-producing copywriting services will answer this question correctly and likely say they noticed a few other benefits to convey to your target audience. How would you describe my brand’s voice? You have a voice. You know how your business sounds and how you want it to sound in the future. Be sure the service provider has recognized your voice and is able to project it. Have you produced any projects similar to mine? This question opens up the door to asking for samples. Any legitimate copywriting services providers will be able to supply samples similar to your project when asked. If they shy away from the topic, they probably aren’t capable of delivering quality work. Why should I hire you? The ultimate question to test the copywriter’s skill! If they can’t sell themselves, then they certainly can’t produce copy that will sell your product or service. This is their chance to highlight their experience and explain what’s in it for you. If they can’t answer this question with value, then chances are they can’t create copy with value. The questions you’ll be asking prospective copywriting services providers are designed to help you interview them. The interview should be a two-way conversation in which the service provider asks you some of their pertinent questions as well. Questions you should be prepared for will likely include: Have you worked with a copywriter or copywriting agency before? Every copywriting service provider should ask this question. It gives them the opportunity to ensure you understand how the writing process works, and it gives them the chance to explain how they will work with and for you. What is your budget for this project? If a copywriter asks this question, don’t think it’s because they want to max-out your budget. Likely, they want to ensure your budget offers a little breathing room. If it doesn’t, then they should double their efforts to ensure they get the job done right the first time—although, this should be their attitude no matter what. Do you have existing marketing materials you are happy with? Copywriting services that ask this question understand the need for consistency. If your clients are used to seeing something, then that consistency needs to carry over to the copy they produce. Be ready to supply samples of your marketing materials and any other copy that reflect your company’s established voice and style. Have you conducted market research, and what have you learned regarding your target audience and competition? Even if the copywriter has a basic understanding of your target audience and competition, they should take the opportunity to get as much detail as possible. A good copywriter will not only ask for market research results, but they will understand what they’re looking at. This question indicates they are far from lazy. They’re willing to sift through any data you have to glean more intelligence on your audience and competition. Can you supply three to five descriptive words that define your company values? The copywriter asks this question when they want to hear you discuss your company values in your words. Don’t feel like you need to supply $50 words. Be blunt. Be honest. The copywriter can work magic when you give them painfully truthful information. … Read more

Don’t Settle For Less Than Premium Copywriting Services

January 1, 2021November 23, 2013 by Adam Oakley

Copywriting services are everywhere, but most of us are hardly aware of it. How many times have you stopped to wonder who wrote the words on the cereals you have for breakfast, who authored the description of the product you’re about to order using the catalog you got in the mail yesterday, or who penned the homepage on the website you happen to be browsing right now? If you’re not an industry insider, the answer is that you have probably never thought about where this copy comes from. However, the words, or copy, on every product packaging or service, whether online or offline, you use daily were thought over and rewritten at least several times by a copywriter. What Makes Copywriting Work? The answer is simple: copy. And copy is the result of an act of copywriting. Without quality copywriting services, the world would be a cluttered, Babel-like place. Business owners are becoming increasingly aware of the critical impact of copy on their business performance. When it comes to content marketing, the importance of professional copywriting services cannot be understated. To understand why copywriting services are vital for business success, let’s see what makes copywriting effective and why you should never settle for less than premium copywriting services. Successful Copywriting Is an Act of Persuasion Copywriting is both an art and a science, which means it involves creativity and exactness, imagination and rigor. Essentially, writing copy for online marketing is about causing people who visit your website to take action. A good copywriter has many gifts, of which the ability to persuade through copy is the greatest. He or she is like a film director who silently says action and everyone on the set starts doing what they’re supposed to. Similarly, quality copy is meant to make readers follow the call to action that was launched. Therefore, the first layer in our stratified answer to what makes copywriting work is: copywriting works if it is a successful act of persuasion. What Does This Act of Persuasion Involve? The 2 T’s of Copywriting 1) Copywriting Is about Temptation and Troubleshooting (TT) Effective copywriting is all about tempting the audience and offering troubleshooting services. People read your content with a purpose: either to fulfill a desire or solve a problem. Therefore, to be effective, your copywriting needs to be able to tempt the audience and fix what is wrong. As a copywriter, you are like a guide for a group of tourists, showing readers the sights of this new and unexplored land that your product or service embodies. You convince them that the journey they’re taking is not only worthwhile, but that it can take them to an unexpected, fascinating place where they can get what they want. And they are not alone in this exploratory journey. You are there to show them the way and guide their steps, but in a discreet, non-intrusive manner. TT copywriting never gives prospects the feeling that they’re assisting at a sales pitch. If your content makes your readers suspect that you’re trying to sell them something, you’re likely to lose them. Compelling copywriting tempts the readers with the features of your product and persuades them that its benefits can troubleshoot their problem. 2) Copywriting Is a Seduction Game: You Either Learn to Dance or Get Left Out The world of online marketing is like a dance floor. It’s diverse and uneven. Some dancers are more skillful and graceful than others; others are clumsy, but they’re trying; still others are completely off beat. If you want to find yourself an able and talented partner to rock the dance floor, you need to learn to upgrade your performance. (That is your copy. And you can do that by using quality copywriting services.) And you’d better do that quickly or you’ll be left out. To be engaging and seductive, to have that je ne sais quoi or indescribable something that keeps readers interested, your copy needs to be both meaningful and fascinating. Outstanding copywriting services can create mesmerizing copy that readers find irresistible. 3) Copywriting Is about Defamiliarization Defamiliarization is an artistic trick that makes something old and familiar appear new and surprising. Basically, it’s the ability to look at something ordinary and see it in a new light, restoring its forgotten luster, which has worn out in time or as a result of excessive exposure. It’s that aha moment when you discover that something common has a dimension you haven’t been aware of until that minute. This is precisely the effect of compelling copywriting: it turns something average and commonplace, like shoes, into something special and rewarding: think Zappos. Or to give another example, which involves a service, not a product, therefore an experience and not merchandise—you don’t have to be an incurable romantic to feel there’s something new in every sunrise or sunset. But if you’re selling a vacation to an exotic island, let’s say, you have to use engaging copy to convince prospects that the sunrise or sunset they’ll get to see if they pick your offer is more spectacular than the one offered by your competitor next door who may be selling discount sunrises. Summing it up, as an act of persuasion, successful copywriting has the power to tempt and engage readers, by promising (and living up to the promise!) that it will solve or troubleshoot their problem or fulfill their need. Moreover, great copywriting is a seduction game that uses defamiliarization as a strategic advantage. What Are the Features of Premium Copywriting Services? Premium quality copywriting services can make a difference in your business strategy. Their key features include: Talented pens at work always creating original content Fresh, unique and consistent content that serves clients’ specific needs Commitment on following the highest quality standards in each and every copywriting endeavor Promptly delivering projects, according to clients’ terms To conclude, never settle for less when it comes to copywriting services. Check for the above and make sure you get premium copy … Read more

4 Steps To Recruit Pro Copywriters for Your Projects

January 1, 2021October 21, 2013 by Adam Oakley

By simply conducting an online search, you could easily find thousands of copywriters providing a wide range of decently priced services for any type of project. In this context, how could you possibly identify the best content creators who have what it takes to put your brands, line of products, and services under the spotlight, on time and on a budget? One thing’s for sure: finding truly skilled, experienced, and reliable copywriters can be challenging and time consuming. Follow these 4 simple steps to stumble across real talents, who will spare no efforts in delivering outstanding content pieces, improving conversion rates in the blink of an eye. Pro Copywriting Tips From Pro Copywriters 1) First step: Analyze your real needs and requirements In other words, why do you need a content writer in the first place? Copywriters provide numerous services and some of them offer complete packages, including these extremely useful elements: a) Web content b) Press releases c) Sales brochures d) E-mail campaigns e) Slogans f) Speeches and presentations g) Newsletters While most first-class copywriters have the skills, the in-depth knowledge, the tools, and the techniques required to offer you a good mix, you have to be very specific in regards to your requests to make sure that your assigned writer will meet and even exceed your highest expectations. 2) Second step: Consult different sources for your decision making a) Offline sources Of course, you will need to conduct extensive research on both online and offline markets to find the best candidates for your job. Ask around; see who’s behind the beautiful, sales-generating content pieces helping your competitors stay on top of their game. Check out flyers, brochures, and printed ads that you like with an ingenious creative execution and an inspiring vision and find out who was involved in this project. b) Online sources Who are the best copywriters operating in your niche? Use discussion forums to find the best answer to this question. Also, count on Google Authorship to spot great copywriters who could easily address your needs in a time-efficient and cost-effective manner. Google Authorship was designed and implemented to promote writers who deliver high-quality content, while penalizing content creators who offer low-quality Web material, based on keyword stuffing or any other black-hat SEO practices in an attempt to manipulate search engines. Long story short, Google Authorship will help you make an inspired decision and find a reputable copywriter, bringing you one step closer to a solid online reputation and increased profit margins. 3) Third step: Find a copywriter with extensive niche experience There is no such thing as a “one-size-fits-all” content strategy, especially when you’re trying to consolidate your position on extremely narrow niches. In such cases, it is highly recommended to collaborate with a skilled tech writer who: a) has more than a few years of hands-on experience in your line of work b) understands your current challenges c) already monitors the actions of your main competitors d) has the know-how required to be a great consultant and provide 100% effective marketing strategies before delivering your first content pieces In fact, Ken Hoffman from SiteProNews highlights the fact that a solid marketing strategy should always be considered a top priority; without it, great copy inevitably becomes useless copy. So choose to do business with an experienced content creator who could also be a full-time marketing consultant, guiding your steps in the right direction and helping you set realistic objectives in the long term. 4) Fourth Step: Ask to see the portfolio of your favorite candidates At this point, you most likely have a whole bunch of copywriters waiting for you to welcome them aboard. All of them are probably guaranteeing significant sales increases, triggered by their influential, SEO-friendly, ingenious, 100% original copy. Also, they seem eager to rewrite content pieces for free if they fail to attain their end goals. Doesn’t this sound incredibly tempting? It is probably counterproductive to hire an army of copywriters, so how could you put them to the test to identify the ideal candidate? Check out their portfolios. Does their creativity go hand in hand with white-hat SEO practices? Who do they work for: giant corporations or small-size, obscure companies that you have never heard of before? Do they have what it takes to maximize conversion rates? A little in-depth research will help you spot some of the most embarrassing, yet incredibly common lies most copywriters will try to tell you to make you pay for their services. Here’s an extremely well-compiled list of beautiful lies told by content creators, (provided by KISSmetrics.) All in all, follow these 4 easy steps to identify the best copywriters who are really worth your time and money. Don’t hesitate to pay the right price for premium copywriting services, as they are the central piece of the business success puzzle.

Copywriting Services’ Number One Tip

January 1, 2021October 12, 2013 by Adam Oakley

Are you a small business owner and have made up your mind that you are going to try your hands on a piece of copywriting for a marketing article? Well, that is a bold move, but by all means, not an impossible task. If you have the time, patience, and a creative brain, then this maybe a good idea. Having the Right Copywriting Services For Your Business is Everything I will give you one tip – not 5 or 10 just one. Confused? Well trust me on this one, because this is the most important tip that can get customers or any random viewer interested in your article. Perfect Headline for the Article There it is. Now you must be thinking “this guy must be crazy”. Well, not necessarily, as it has been found that statistically, 8 out of 10 people on average read the headline, but only 2 out of 10 will actually read the rest of the article. Still think I’m overreaching with this? Thought not… It is pretty sensible if you consider it, because many people do not have the time to even skim through the content and some may just be killing time by surfing the internet. A good copywriting headline that catches a person’s attention will greatly improve your chances of getting readers to continue to the important part – the body. Of course, a good headline alone will not guarantee success. Once the reader gets to the body, a good introduction and well thought-out content should follow – with each sentence enticing the reader to keep on reading, eventually bringing them to the all-important ‘call to action’ at the end of the article. Convinced enough to move on to the next bit of the all-important tip? Working on the Headline Now that we have said that the headline is immensely important, the next question is how do we write it? A majority of copywriters would say to start with the headline before moving to the content, for reasons like avoiding going off-topic or to guide you in what your body should consist of; but I think that may not be the case for a good marketing piece, as each person has his/ her own style of writing. For example, when you start writing the article you may have all the ideas in the world about the topic and feel confident that you have everything organized, ready to be put together, so that it will be an awesome piece viewers will want to read. More often than not, you will – like most copywriters – come across a common issue called writer’s block, which basically means getting stuck somewhere down the article and not knowing how to continue from there on – due to no information to write about or that the article has gone on a wrong course. When this happens, read from the top and you might have to delete some of the paragraphs/ sentences you have written that don’t really fit in with the rest of the article. That is, you must be ready to change the article and give it a new shape as you proceed. Thus, it is important that you leave the headline for last in copywriting because your marketing piece may not go in the direction that you were expecting it to when you initially started working on it. If you had already thought up of a great headline before moving to the body, but found out that it does not really match up with the body, your time and energy would have been wasted on the headline. However, do not mistake ‘being open to change the same thing’ as ‘rambling on’ in your article at free will. On the contrary, the article should be tightly written with clear objectives in mind, accessible and easy-to-read for readers to go on reading it. For more tips and tools in writing perfect articles, visit Copyblogger which has some useful tips for copywriters. How to Write the Headline Now that you have written a good piece of marketing, it’s time to look into a catchy heading that will make your efforts worthwhile and attract readers to actually read what you have written. Start by reading through your article and highlight the key messages that you want to get through to the readers and/ or what the readers will be most interested about. This could be, for example, some problems that people face and how these can be avoided or rectified if they use your product/ service. Now that you have a list of key areas in your article, analyze and prioritize them in order of importance and pick the most important of the lot. Next is to use the most important aspects of your article that you have picked and combine them in a manner that doesn’t tell the whole story, but gives a good hint as to what the article is and how the problem can be solved. Now, you may have some content and long sentences that make little or no sense, so the next step is trimming it down while playing around with where each word fits, adding a rhyme to it possibly, and hear how it sounds when you read it. Guidelines in Copywriting the Headline Ask a question Give a guarantee Give a ‘how-to’ Provide well-known phrases or sayings Provide percentages and/or hard figures Shock, intrigue, or amuse Command or instruct Just fiddle with it till you are 100% happy and if not, discard it and start over. I understand this is hard work, but getting it right will make a huge difference. Too Much Work? After reading this, you may think this is too much work for you, which is understandable because it is not easy to pull off a great marketing piece. That is why we recommend getting copywriting services from professionals in the field such as us; Express Writers, who has the knowledge and experience to handle any copywriting task. Remember that … Read more

Our Copywriter Services at Express Writers: What You Need to Know

September 5, 2022October 11, 2013 by Adam Oakley

A copywriter on your side is an integral piece of the content marketing puzzle: Copywriters understand how to integrate SEO seamlessly into your content to scoop up targeted traffic. They know how to write the words that win leads, conversions, and sales. They’re nimble content creators who can seamlessly slip into your brand’s voice and talk to your audience effectively. Most importantly, copywriters will help you stand apart from the pack. Think about this: There are nearly 2 billion websites online today. Over 2 million blog posts are published daily. According to ConvertKit’s 2017 survey covering the State of the Blogging Industry, most pros published more than one blog per day, which adds up to about 1,000 posts over the course of a year from just one creator. To stand out in this content shock environment, you need somebody who knows how to put together sentences and paragraphs, images and stats, and research and creativity in a way that grabs attention. It’s not just about standing out, though, either. There are lots of situations where hiring copywriter services can save your life. According to Copyblogger, you need a copywriter if: You don’t have the time to create consistent, amazing content that will work as assets for your business. You hate writing, or you know your weaknesses, and writing is one of them. You need an expert to help you reach a specific goal – ranking in Google, getting more conversions, etc. You find it hard to write about your business objectively, and need an outside perspective (and a copywriter’s brain) to zero in on aspects you take for granted – ones that are vastly interesting and important to your customers. The content is high-stakes (i.e. associated with a campaign or launch) and it’s essential to get it right. Of course, it’s really easy to say you need a great copywriter for your content marketing. Finding the right copywriter services is another story. That’s why, at Express Writers, we make it easy. We have dozens of vetted copywriters who are experts in niche industries. Each and every one of these great writers are trained in SEO best-practices, storytelling and editing, formatting, research, and more. Whatever your online writing need, we can probably fill it. Take a look at our services, below, and see what we can do! Our Copywriter Services from A to W: Authority Blogs to Whitepapers and Web Content Expert Industry Copywriting Our team at Express Writers can handle your expert industry copywriting, whether that means writing your next case study or whipping up an expert blog that matches your voice in your industry niche. We have a huge pool of expert writers to choose from, all of whom are vetted experts in specific industries. We can cover everything from technology to pet care, to legal, real estate, medical, SaaS, and more. Just tell us what niche you’re working in and we’ll match you up with an amazing writer who can craft incredible written content. Web Pages Our custom web page copy is written to SEO standards and helps position your online business presence for success. Your content will have a better chance at ranking, and your readers will find the information they need. We can write for most industry niches, and can optimize your web pages for local search, too. Blogs Our trained copywriters understand online writing intimately and can create the best original blogs for your keywords, topic, target audience, and brand voice. Our team has written hundreds, if not thousands, of SEO blogs on an incredible array of topics – anything from dentistry to skincare, buyer’s guides, pet food, outdoor furniture, content marketing, medicine, and much, much more. These are blogs readers will love and search engines will index and rank – the best of both worlds. Monthly Blogging Packages Blogging can be the cornerstone activity at the front of a high-ROI content marketing strategy. Publishing high-quality blogs regularly can boost your traffic numbers and get your brand in front of new leads. Let us take care of the writing, research, and publishing with our monthly blogging packages. These are SEO-ready, professional blogs posted on your specified blogging schedule. To build even more authority, choose to upgrade to one of our expert writers who knows your niche. Content Planning/Consultation Take your blogging strategy one step further with our content planning/consultation services. This is done-for-you content strategy, and includes keyword research, topic research, and planning for your blog or web content moving forward. Our Content Strategists use top industry tools like BuzzSumo, SEMrush, and KWFinder to comb through the data and discover the best topics and profitable keywords for your industry and brand. You can also book a call with a Content Strategist, who will spend a 45-minute session with you discussing the details and guiding you on your next content steps. If you don’t know where to start with your content strategy, let us lay out the high-ROI roadmap you need to reach your goals. Authority Content If you want to become a leading voice in your industry, you need Express Writers’ authority content services. At this level, our authority writers are primed and ready to write content that seamlessly fits your brand voice, nurtures your leads, establishes you as an authority in your field or industry, and guides your readers to profitable action. Every authority content order includes keyword research and optimization, in-depth topic research, and original images designed just for your piece. Each authority content piece is a high-ROI asset that will work for you long after it’s published. This is how you differentiate yourself, head-and-shoulders, above the pack. Custom Images Including images in your content and blogs is proven to increase your shares and make your audience stay on your page longer – both of which can help you rank higher! We provide three options for boosting your storytelling power with custom images: We can choose high-quality, royalty-free stock images for you that match your topics. Our designer can create a custom … Read more

SEO & Content 101: How Good Writing Services Can Boost Your Google Ranking

August 4, 2022July 12, 2013 by Adam Oakley

Search engines have a simple purpose: to help users find the information they need. Google, known as the king of search with over 60% of the market share, aims to give users the best experience when searching the web. To make this happen, Google is always looking for good website content. Thus, business owners are always looking for good writing services! Now, it has become even more important to make sure that you have good quality content on your website. Otherwise, you will be penalized by Google. How Google Rankings Relate to Good Writing Services Poorly-written and over-optimized content is your ticket to the bottom of the last page of search results, which is essentially equivalent to not having a website at all. Quality writing services can help prevent your site from being banished to obscurity by making sure you have great content that Google’s algorithms and, most importantly, your customers will love. Why Should You Care About Google Algorithms? First of all, you may be asking, what in the world is a Google algorithm? Simply put, this is a mathematical formula or steps of instructions that tell the search engine how to sift through millions and millions of web pages to find information that is most relevant to a search query. Google has several algorithms such as Google’s Farmer/Panda, which was implemented in 2011 to lower the rankings of content farms and overly-optimized sites and to push up sites with better content. Content farms are websites that publish massive amounts of generally low-quality content to get traffic to their site for the purpose of generating quick advertising revenues. Then, there’s Google’s Penguin algorithm, which was designed to punish websites that engage in web spamming or black hat search engine optimization (SEO) techniques to manipulate the search engine index on purpose. Some of these rogue techniques include keyword stuffing, content duplication and participating in low-quality link exchanges. All these algorithms will work in your favor if you have fresh and quality content on your site and that’s where good writing services can be of great value to your business. Otherwise, you’ll have no chance to increase your online visibility and Google is keen on making sure of that. That’s why you need to care about their ever-changing algorithms if you are looking to build your online presence. How Can You Please Google? You can please Google by not trying so hard to please them, and pleasing your customers instead. Many Internet marketers and website owners have become obsessed about optimizing their content for search engines. While it’s clear from the previous section that Google’s search algorithms are very important, don’t kill yourself figuring them out. Instead, focus on pleasing your customers and giving them information that is relevant to your offering and relevant to their present and future needs. Remember, Google wants to help their users. Just like your customers, Google is looking for relevant content that is accurate and contains helpful information. The only legitimate way to improve your search engine rankings is to have informative content on your site that will compel new readers and keep existing readers coming back. So, if you constantly deliver content on your site that is useful to your customers, there’s no way Google will not locate your site and rank it high on their natural search results for your prospect customers to find. Keeping in Line with Google When it comes to improving your search engine ranking, however, great website content goes beyond good grammar and interesting topics, although these are very important aspects. It’s not just a matter of how much time you have in your hands or whether or not you can write. Making your content search-engine friendly requires the use of certain techniques that must be done according to good website practices or, in other words, Google’s guidelines. Google has put in place several guidelines that will ensure the search engine will index and rank your website so that it will be ultimately found by your target audience. One of the advantages of hiring writing services is that you’ll have someone who knows and understands these guidelines and all its details and can implement them effectively. Good writing services with SEO capabilities will know exactly how to optimize a website without overdoing it. For instance, it is important to use the right keywords but there are rules as to how you should use them. Even if you’re not stuffing keywords into an article, there is still a right way of incorporating keywords to ensure readability. In the same way, including links on your web pages have an impact on your ranking too but, again, your site must follow certain rules on linking relationships to avoid being penalized. Investing in Good Writing Services As you may understand now, for Google, it’s all about delivering better search results. Hiring good writing services is the easiest and most efficient way to produce high quality content that will translate to better search engine ranking. Publishing quality material on a regular basis gives you a great chance to improve your online visibility. However, you have to ask yourself, is this something that you can accomplish on your own? If you can delegate the task to someone in your staff, do they have the right knowledge and skill set to do the job effectively? Unless you or your staff has a solid talent for writing, an excellent grasp of SEO techniques and Google’s guidelines, and enough time to develop content on a regular basis, you will need professional writing services. Having quality content on your site and earning a top spot on Google search results doesn’t just happen. It takes considerable experience and knowledge, along with a real talent in writing, to capture the message of your business and transform it into content that will be relevant to your target audience and compelling enough for them to start a conversation about it, and even share it to others. By investing in good writing services, … Read more