“No matter what people tell you, words and ideas can change the world,” said Robin Williams. No one knows this better than artists do. From musicians to actors and writers, we all know that one idea combined with passion and the right words can invoke change. In some cases, it can even change the world—whether that world is literal or figurative. What a shining of example of this we see from the late, great Robin Williams. His idea of comedy and acting combined with the words he chose changed the lives for so many of us, from the children at St. Jude’s he chose to represent to those of us who watched his performances from our home television sets.
The actor, who so many of us know from childhood, died at the age of 63 on August 11, 2014 in Paradise Cay, CA. He had been quoted as saying he wanted a “quick death” while in rehab. Despite battling a dark life chapter, he tried to stay positive and upbeat.
The news of his untimely death struck a chord in nearly every person on the planet. It stopped many of us dead in our tracks, and it made us realize that even the most humorous sometimes battle the most difficult. In many ways, his death struck harder than others did. For a man who brought us so much joy to die in such a tragic way is difficult to wrap our heads around. It pains us. We will all mourn the passing of such a unique and gifted individual, but in the face of such loss, we can also learn a great deal from this one of a kind man.
Copywriting Inspiration: Variety Really Is Spicy
“Variety is the spice of life.” It’s one of the oldest sayings around. Williams is a stunning example of just how variety really is spicy. His roles ranged from the hilarious to the tender. He possessed the unique ability to make us laugh while also making us stop and think—sometimes about incredibly controversial and relevant topics.
As copywriters, our audience is composed of people who love the relevant. They love to solve problems, sometimes in unique and exciting ways. They are addicted to the things that make us human: love, compassion, humor, and even sadness. We thrive on variety; it’s why we can’t (and don’t) eat the same thing every day! Why should our content be any different?
Keep On Keeping It Fresh
When you hear the name ‘Robin Williams,’ what comes to mind? No doubt, a laundry list of characters and an instant thought of comedy. Every character the talented actor took on brought about a fresh look at life and comedy. It’s one of the many reasons why Williams is such a recognized and beloved icon.
Keeping content fresh is something every copywriter struggles against. It’s no secret that just about every idea in the book has been tried. That being said, it’s easy to get stuck in the same old shade of whatever we are doing. And this is a dangerous trap because it sucks the freshness right out of our writing, leaving our audience hungering for succulent copy! What’s the solution?
Reinvention! With every character or act that Williams graced the stage with, he attacked his subject matter with a fresh perspective. New isn’t always better, but how we choose to look at something is. Don’t be afraid to introduce writers to a different angle of the same subject matter. It expands their knowledge and keeps the material fresh.
Make It Lively
ABC News ran a fantastic tribute to Robin Williams. In it, they highlighted some of his most epic work:
The lesson we can take away from this tribute as a whole is that audiences love lively. Williams held a frantic pace. He was off the hinge and totally off the wall, and people loved it! They loved how he seemed to embody life and pass it on. Can copy do the same thing? Yes!
The style we choose to write in can liven up for dull down our copy. The illustrations, word puns, and even the visual cues we choose all contribute to the pulse of our content. People don’t want words that are dead on arrival and dreary to read. They don’t want to feel like they’re falling asleep in college again, listening to a dull professor drone on about a boring topic. But wait, is it the topic that is dull or the presentation?
How we choose to present a topic in writing will determine whether or not it is well received. Our words can pack a punch. They can grip interest and sink deep into the very souls of our readers. The best way you can keep your copy crisp and lively is simply to always fire your passion. The moment you get bored, you better start to worry about (and check) the pulse of your content.
Surprise Your Audience
What made Williams so addictive? Wouldn’t you say it was his unparalleled ability to surprise? From his outlandish performance as Mork from Mork and Mindy to his unbelievable transformation into the unrivaled Mrs. Doubtfire, Williams never failed to surprise us at every turn. What a lesson for the astute copywriter!
What makes content shareworthy? We talk about how important it is to connect with our audience and write compelling, engaging material. But sometimes we forget about how powerful and welcome a little surprise can be! Never be afraid to tastefully shock your audience. It’s the thrill of the surprise that helps keep our readers coming back again and again. They know that there will never be a dull moment.
Know When to Be Serious
Although primarily known for his humor and comedy roles, Williams knew that there was just as much a time and place for seriousness as there was for funny. The “all my love to you poppet” scene from Mrs. Doubtfire demonstrates this beautifully. At the end of this film filled with side busting laughs, this one scene nails the serious side of children coping with divorce:
As copywriters, it is our duty to know when to be serious. Some topics call for a serious discussion that involves facts, statistics, and even feelings. Always be aware of your topic, the goal of the piece, and your audience. Use this information to decide when to take a serious tone and when to stay all business.
Convey Feeling At Every Turn
One of my all-time favorite scenes performed by Williams comes from Good Will Hunting. In this scene, every word jumps off the screen. It’s gripping, thrilling, and a virtual delicacy for every one of our five senses:
This scene is chalked full of copywriting inspiration because it digs deep into the importance of reaching our audience on every possible level. The words we choose to paint a picture with in the minds of our audience have the potential of appealing to all five of their senses. They even have a chance of tapping into the real life experiences of our readers. Never, under any circumstances, underestimate the ability to convey feeling and connect with your audience through words!
The Behind the Scenes Story
Perhaps the most important and tragic lesson we can learn from Robin Williams is that a story is always brewing behind the scenes. While on camera and on stage he made us smile, laugh, contemplate, and learn—sometimes all at the same time. Yet, behind the scenes, he was fighting a grim battle that cut to the bone. He never tried to hide his struggle with depression. Although the tragic end of his life has left the world in disbelief, he has left behind a lifetime of lessons and laughs that we all can learn from. In fact, one might say he has given us a legacy of laughter to cherish.
Saying goodbye to an icon who has been with so many of us since childhood isn’t easy. In fact, although the great majority of us never had the honor of meeting this brilliant man, we have learned some of the most valuable life lessons from his work and his very life. He was a man unafraid. He didn’t fear being different. He stood out from the crowd. He stood up for what he believed in, and he wasn’t ashamed to admit when he was battling something as dark and scary as depression. Although he lost this battle, he will forever be memorialized and remembered in our hearts as the man who made us laugh and caused us to think in the same breathtaking moment. It goes without saying that Williams would want to be remembered for all the joy and laugher he so selflessly brought to us all.
Behind the scenes of every business, brand, and entrepreneur is a story—your story. It’s what makes you tick, and it defines your company. Will you use your story and the copywriting inspiration left by Robin Williams to motivate and expand your content? How will you choose to remember this one of a kind icon, and what will you do to apply the valuable life lessons he taught and the awesome he has inspired?
Amanda Palmer is an artist that knows how to make a splash and uses great forms of copywriting. From her stint with the Dresden Dolls to her recent TED Talk, Amanda Palmer has made connections with many people and regularly encourages her fans, even those who might not like her music. Even when she is at her most controversial, she is still making an impact in various areas. In fact, her type of copywriting is really what helps keep her afloat if the controversies get a little out of hand, and she is able to calm the waves by writing a simple blog or simply by connecting with her fans. Let’s take a quick look at how Amanda Palmer does copywriting.
The Dresden Dolls To Her Solo Career
Many people know of Amanda Palmer from her time with the band The Dresden Dolls. This band was part of an underground music movement many refer to as “dark cabaret” and Amanda Palmer made sure people knew the style of the band was a Brechtian Punk Cabaret style. She created this term because of how worried she was that the media would call the band “gothic.” She keeps the cabaret style as a solo artist and performs in many similar outfits to her Dresden Doll days. She keeps true to herself and the brand she is setting forward with her dark cabaret style. (Though she might shudder at being considered a brand.)
Amanda Palmer always makes sure people understand what she is doing or what she believes, which is great for many copywriters. While you may not want to get as personal as Amanda, you should always make sure your audiences know what you are up to. If you are doing something like The Dresden Dolls, you want to make sure people understand what the band is, instead of having them assume. This could change the course of your business or band. Take a stand like Amanda Palmer by making sure people understand your company, goals, and just what exactly you are writing about in your content. This can also help clients choose your business over your competitors.
TED Talk
Most recently, Amanda Palmer has been famous and talked about for her TED Talk in which she discusses The Art of Asking. It is an enlightening talk and something many people connected with. She gives information about her first days as a performer and that she started as a living statue, making money to pay her bills. She starts talking about much the simplest gestures meant to people on the street and how much she believes that simply giving something like a flower to a stranger could make a huge impact.
This is a great example of stepping outside of the norm and giving people something useful to work with. Palmer is known for her antics both online and offline, so when she made this TED Talk, she really caused a splash. People from all different musical tastes listened, agreed and shared. When doing copywriting, you should consider doing something a little out of the norm for your company. What Amanda Palmer did by giving her TED Talk was connect with people who enjoy Beyoncé, Green Day, She & Him, and different music styles. Many of these people might never have listened to her music, but that talk really did impact them. She also illustrated the power of storytelling by giving people background information about herself and how it impacts who she is now.
Interacting With Her Fans Frequently: Key to Copywriting
Another way that Amanda Palmer can influence your copywriting is how she interacts with her fans on social media. She holds regular conversations about various topics from help with her upcoming book to whether or not women should wear makeup. Whatever the topic, she will talk and respond to fans, retweet them, or address other issues that they may bring up. If a particular tweet stands out to her, she will respond and retweet to get her other fans to talk to each other. She always promotes engagement, discussion, and regularly tries to instill hope for those who follow her.
This is a great example of how you should interact with your client base. Again, maybe not as personal as Amanda’s responses, but by simply responding on social media, you are setting up a relationship with your clients. This is a great part of copywriting that many are still glancing over. Interaction on social media is important to maintaining a client base and bringing in new leads. If you have a difficult time coming up with ways to interact with your clients on social media, Social Media Examiner gives 7 great ways to improve how you interact on social media.
In Closing
Take a few lessons from Amanda Palmer and start creating a great copywriting campaign that involves stepping out of the box and client interaction. Apply some of what she does to your plans and goals and see how well it benefits you and your company!
Picture this: it’s your best friend’s wedding. The two of you have been best buddies since grade school. You’ve been through it all. You’ve seen each other weather the best and worst of what life has thrown your respective ways. As your best friend gets ready to enjoy what is destined to be one of the most memorable days of their lives, you’re on the front lines of wedding preparations. Even though your friend is on a budget, some expenses just aren’t spared—like the caterer and photographer. Why is that? Can’t Aunt Josephine cook just as well as the $25 a plate caterer, and isn’t Uncle Jim a crack shot with a camera?
The truth is Aunt Jo makes a mean mashed potato, and Uncle Jim takes gorgeous photos, but neither one are in the wedding business. On this one and only day to say, “I do,” your friend spares no expense on these two venues for a very simple reason: they can’t afford mistakes.
In much the same way, a lot of business owners hire out their copywriting needs because they can’t afford (nor do they want) mistakes. But just what mistakes can be made? I mean, we’re only talking about writing a few words and making people want to buy stuff, right? How hard can that be? I bet that friend of yours—the one who aced a few high school papers—could handle it. Let’s see why that couldn’t be more wrong.
Why Copywriting Is Hard
We’re stepping into the debate box to cover a controversial subject. A lot of people will tell you that copywriting isn’t that hard. Others will say it’s easy as pie. Still more will compare it to the piano; easy to do poorly and exceedingly difficult to do well. Well, here’s the skinny on writing:
Mechanics Matter – Can you guarantee excellent spelling, grammar, sentence structure, and punctuation? By excellent, we mean 99.9% perfect 99.9% of the time, which means following the rules of English perfectly and knowing when it’s okay to break them in favor of audience appeal.
It Requires Skill – If you were handed a piece of wood and told to craft a statue of a bear, could you? If you were a carpenter by trade, probably! If not, doubtful. Writing is the same. It takes skills, the kind of skill that results from years of practice and firsthand experience.
It’s Art – No joke, writing is part art. If writers merely crafted sentences per the stringent rules of English, there would be no such thing as audience appeal. It’s like the difference between the computer code that makes your favorite app and the beautiful bright interface you know as your favorite app. Both parts of needed to make it work, and you can’t have one without the other. Good copywriting isn’t mere raw skill. It’s part skill and part art, and the percentages change based on the project.
So, can just anyone write? Let’s put this into perspective: can just anyone perform heart surgery? I mean, it’s just major surgery, right? What could possibly go wrong?
It’s All Fun and Games
Getting your friend to tackle your copy, or striking off into the unknown on your own are all adrenaline rushes. But the fact remains that they’re all fun and games until someone—likely your business or a reader—gets their eye poked out. 25 of the simplest copywriting mistakes are easy to make if you lack experience:
Writing for the company: People have one burning question on their minds when it comes to your product or service: what’s in it for me? According to Crazyegg.com, they don’t care about your company, your life story, or your sheer awesomeness. They care about what’s in it for them. Don’t bore them with endless company drivel.
Missing the target: Audience, that it is. Do you know exactly who your target audience is? More importantly, does your copywriter? Your copy has to hit that target dead on. It has to hook, captivate, and motivate. If your writer doesn’t know your target audience intimately, they might as well be trying to shoot a moving target with no ammo—it’s not gonna happen!
Bad formatting: You can write an epic article, but it’ll never meet the reader’s eye if it’s badly formatted. Bad or no headings, long and tedious paragraphs, and a dull visual presentation will kill your copy on publication.
Failed headlines: According to Copyblogger, your headline is the first, and perhaps only, impression you can make before a prospective reader either clicks to your content or passes you by. A strong headline tells the reader why they can’t miss your article before they even open it. Can you pack an informative, emotional, and curiosity causing punch in 5 to 10 words?
Improper tone: How often doesn’t the wrong tone spark an argument?Couples will be the first to admit that slipping into the wrong tone at the wrong time can spark a blowout that’ll leave somebody sleeping on the couch! So too can choosing the wrong audience tone. Tone is a thousand times more important in copy because it’s written; there’s no body language to save the day, only words and context. It takes an experienced pen to not only choose the proper tone, but also hold it from start to finish.
Address the right customer: Your target audience isn’t made of universal customers. In fact, it’s likely your customers break down into categories of people all searching for similar yet unique solutions to several problems. Each piece of copy from your company must address the right customer, and your combined pieces of copy need to be all-inclusive yet easily structured for a breakdown for those detail oriented customers.
Invest the audience emotionally: Creative storytelling isn’t just old school, it’s a staple of the savvy Internet copywriter. Storytelling invests the audience emotionally, which keeps them reading and makes them come back for more.
Stay on topic: People are flooded with information on a minute-by-minute basis. Between Twitter, Facebook, and G+ feeds, and then multiple news feeds and e-mail subscriptions, the average person has more material hitting their devices than they could read in a lifetime. Chances are, if you haven’t made mistakes 1 through 7, they’ll give your copy a glimpse. But you had better stay on topic. Take a surprise trip down the rabbit hole mid-article, and your audience will bail.
Get to the point: If you’ve avoided the rabbit hold, then the next thing to dodge is taking your time getting to the point. You and I don’t like being held up in the Starbucks line. Why would be spend an extra five minutes reading for the writer to get to the point? Hit us with that bad boy fast, and then we’ll decide if we should read more.
Stay relevant: This applies to each piece of copy AND your content as a whole. If it isn’t all relevant to your product, service, and brand, then readers will drop like flies. They won’t understand why you’re writing what you’re writing, and they aren’t going to try to figure it out.
Rely on facts: Factual content is credible and authoritative. It tells people you’re more than a sales machine; you’re a resource. People want to be educated. Weave proven facts backed by evidence into your copy, and you’ll be creating a golden egg.
Build in proper citations: If you’ve made it this far and haven’t made mistakes 1 through 11, then it’s time to build in proper citations to show that evidence that backs your facts. But any old citation won’t do. You need to cite credible material. Do you or your writer know how to use tools like MozBar to determine a website’s credibility and authority, and then choose the cream of the crop to link to?
Assuming the reader knows what you mean: This is an epic error. Never, ever talk down to your audience. But never, ever assume they know exactly what you mean. You have to strike the perfect balance between general writing and jargon.
Closing correctly: The best copy ends on a motivational point known as a call to action. The CTA will tell the reader what to do. The writer has to know just how hard to push without coming across as pushing. A CTA could be as simple as encouraging them to contact you or read more on your website, but if it isn’t presented properly, it will fall on deaf ears—or is that blind eyes?
Remain PC (politically correct): In other words, don’t offend! Word choice is everything. Leave copywriting to an inexperienced soul, and you just might find a large portion of your audience taking offense to the words or ideas that are conveyed.
Focusing on features: It’s one of the most common and repeated copywriting mistakes. People don’t care about the features as much as the benefits. What’s in it for them? Why are you more beneficial than the other guy?
Saying too much: According to Crazyegg.com, it’s not about long vs. short copy. It’s about rambling. The inexperienced writer has a tendency to say more than needed. Say too much, risk losing your audience.
Keyword optimization/density: Over or under optimize your keywords, and you’ll feel it in your search engine rankings. Does your writer know the ins and outs of the most recent keyword standards?
Too much product focus: The customer wants to know about your product and/or services, but they also want to know a bit about who they’re buying from. Don’t forget to give them a taste of what you and your company stand for.
Too much fluff: We all love marshmallow fluff, but only in moderation. Strong copy cuts the fluff in favor of the meat and potatoes.
An adjective overdose: According to Shopify.com, adjectives are the handy dandy words that help us explain what our product looks like, what it does (features), and how it makes the buyer feel (benefits). They’re fine in moderation. But if you over do it, the reader will OD; thus, slowing them down and causing confusion.
Lack of personality: Appealing writing has personality. It speaks. Your brand should reflect its personality through your copy. Fail to do this, fail to produce quality.
A sheer lack of editing: The pro copywriter has an editor. Somebody proofs over their work and catches the tiny errors that can make or break the copy. Working with a pro is like getting a two-for-one. Doing it yourself or hiring a friend means you had better get yourself an editor, and they had better know what they’re doing.
Lack of a unique selling point: Why are you different? Your writer has to understand how and why you are unique and then highlight that selling point to the customer. Otherwise, you’ll blend into the crowd.
And The Biggest Mistake of Them All
Investing in the wrong pen: Copy is the blood of your online presence. It is essential to life! Sure, you can opt to do it yourself or hire a local buddy, but is it worth the risk? Revisit your best friend’s wedding. What if Aunt Jo catered? Her mashed potatoes are spectacular, but can she make them for 1,000 people? Can she create a thrilling three-course meal for such a huge event? Does she know how to bake the cake? And what about Uncle Jim as the photographer? Is he going to capture every once in a lifetime moment in stunning clarity, at the perfect angle, with the best light? As much as we love Aunt Jo and Uncle Jim, they’re just not cut out for the task. To put them in such huge and stressful positions would jeopardize the day AND their relationship with the family. Why would you put yourself or your buddy in the line of fire when it comes to your copywriting needs?
Advertising and copywriting go hand-in-hand much like caterers, photographers, and weddings. According to BizCommunity.com, if you search back through the history of advertising, you’ll discover that the industry was built on copywriting. It’s a hard, cold fact that not all copywriters are created equal.
Don’t entrust the very survival and livelihood of your business to just anyone. Can you guarantee anyone other than a skilled expert could avoid the 25 mistakes we’ve covered? And these mistakes are just the tip of the iceberg. Don’t be the Titanic! Avoid the pitfalls of second-rate copy and make an educated investment
The BBC or British Broadcasting Channel is definitely a powerhouse in the television and news market. It used only to be available for British citizens, but the BBC has since branched out to reach a wider audience. In the past, American citizens could watch things such as Miss Marple or other BBC mystery shows or dramas on PBS, but these shows were few and far between. Now, the BBC has a channel in America called (of all things) BBC America.
This has given American citizens the ability to watch extremely popular BBC shows right away and on their own TVs. This has saved the BBC from people illegally downloading shows and has brought in significant revenue. How are they so successful that Americans desperately want their shows? The BBC has some incredible content marketing skills! Anyone can learn these skills from the BBC and this blog is going to explore this company’s excellent copywriting skills.
BBC and America: Doctor Who and Sherlock Taking Over
The main thing people think of when they hear the BBC mentioned is the company’s two successful shows – Doctor Who and Sherlock. While the BBC has many popular shows both in the United Kingdom and America, these two shows are television juggernauts. There is no denying the power of these shows and the fandoms created around them. How did the BBC get here though? Easy. They made two shows that are expertly crafted with great marketing strategies and made them available to anyone. Before Sherlock ever came about, Doctor Who was taking America over, but it began long before Matt Smith took the mantle of the 11th doctor.
In the early days of this science fiction show, the BBC would show it on a few HAM television stations. It was poor quality, but people loved it nonetheless. This show brought about something no one had done yet: it was science fiction, yet incredibly human. After a hiatus, the show came back in 2005 and took the world over by storm.
How did the BBC manage to take over the world with their shows? They expertly marketed to different audiences. Each show is varied; Doctor Who is story-based with cheesy special effects while Sherlock, also story-based, is filled with gorgeous filming and graphics. They appeal to different groups and the BBC knows that this is how they bring in money outside of a British audience. As a copywriter, you can learn from this. You need to reach a wide audience with your content marketing. The best way to reach them is to research each audience and make different content formats available to bring them in.
BBC News: Becoming A Trusted Source
Outside of popular television shows, the BBC has become a trusted news source in America, surpassing CNN or Fox News. How did this happen? They started writing articles that were filled with facts without any personal opinions until further in their articles. Many times, they do not seem like they are trying to influence people to feel one way or the other about an event, which is refreshing for many.
Outside of keeping personal bias separate from facts, BBC news and TV channels also offer a wide variety of different content. They have their news section, they have entertainment, and they offer simple stories as well as in-depth articles about various things. This is great for copywriters to learn from because it shows that the varied posts are beneficial to anyone. Sure, the BBC could write on simple news stories around Britain but that would cut down on the amount of international readers and watchers.
Understanding the Need For Social Media Copywriting and Engagement
The BBC also understands the power of social media and promoting engagement among customers. On all of their articles, they encourage people to share with their friends through social media sharing buttons. On the news angle, they use social media to share news articles but to also keep followers up-to-date with any breaking news around the world. Social media is a powerful tool for all businesses whether it is for a news corporation such as the BBC or for small businesses in a small town. Social media gets you out there and makes important information available for followers.
The BBC is also incredible at promoting fan engagement. A perfect example of this is Sherlock season three’s interactive trailer. The BBC released the season three trailer with an unusual fanfare of involvement. They provided fans with the ability to watch the original trailer, but to also click on various things throughout to receive insider information about the show. This could be a clip from the new season or interviews with cast and crewmembers. There were many a fan who spent countless hours watching behind-the-scenes information and this interactive trailer was shared far and wide across the Internet.
While you may not be able to do something as drastic as an interactive trailer, you can engage with clients through social media or on your blog site. You can even hide little Easter eggs throughout your webpage encouraging people to look through every little detail. One example of this is a group of women who wanted to start up the art of letter writing again. When the International Geek Girl Pen Pal Club (IGGPPC) released their new website, they also released an incredible achievement game. All one had to do was go throughout the entire site to find the various achievements. This helped all of the women using this site to learn every detail about the IGGPPC and created an excellent feeling of community.
In Closing
The BBC has countless copywriting tips you can learn; all you have to do is read through their numerous sites. Take a few lessons from them and start implementing them into your company’s website. You will notice that you start bringing in great revenue the more you involve your clients and craft incredible content.
Most people have a mobile device nowadays. They carry phones, tablets, and e-readers everywhere with them and are constantly checking their email and social sites. This huge phase of mobile users is an incredible opportunity for marketers. Making copy for mobile marketing is integral nowadays. This blog is going to discuss a few handy tips on how to create successful copy for your mobile marketing campaign.
1. Mobile Tech Makes Email Vital
If you have a smartphone or tablet, you most likely have your email linked up to it. You check it constantly and may even have it push through messages every five minutes. You’re not the only one who does this! (Which is why email marketing is vital to the success of every business.) Make a campaign that is concise and has a specific call to action, as most mobile users want to be able to read through things quickly. There are many other things that are needed in an email copywriting campaign, but let’s focus on mobile for this article. Time to settle down and start being serious about your email campaign strategy…especially if you thought email was singing along with ‘N Sync, saying “Bye, bye, bye.”
2. Visuals Are Important To Mobile Copywriting
One of the best ways to ensure people will check out your content while on their smartphones or tablets is to make visual content such as infographics available. This gives readers the ability to read through your content and get the important information out of it, without having to wade through a lot of text content. When it comes to mobile marketing, your web copy must be easily translated into a visual context. You may not find that many people will read an infographic when on the computer, but they sure will when they are viewing it on their phones.
3. Keep Your Content Short
Whether you are using text copy or visuals like infographics or videos, always keep it short. People who view things on their mobile device are usually on the go and want to be able to view things quickly. If they notice a video or article is too long, they’ll skip right over it. It is possible to write short, powerful content and you may find that you reach more people if you concentrate on writing a few short pieces every week. Find someone who is talented at writing shorter pieces, and give them a chance to write for you if you do not believe you are qualified for this type of writing.
4. Get Your Point Across Quickly
You know what you want to say when you are crafting your content and when it comes to mobile content you need to say it quickly. When you write a blog post, you know that the opening line and paragraph are absolutely integral to attracting readers. This is true of mobile, but when you write your opening paragraph, you need to keep it simple. The more you wax eloquent about something for mobile readers, the quicker you lose them. Write a great opening sentence or two and then write down the information you want people to read. This will ensure that they read what you want them to and that they won’t close out of your site. Write the key features of your product, interesting tidbits, and any details about your product or service. Short and concise is the way to go with mobile marketing.
5. Bullet Points Encourage People To Read More
Bullet points are great for all forms of content, especially mobile marketing. This gives readers the ability to look through your information quickly, without having to wade through tons of text. This is a chance for you to give the information we discussed in point four without all the fuss of an 800+ word blog. Bullet points allow people to scan the page easily, which encourages them to read some of your writing if not all. This can also help keep you, the writer, from writing long prose. Bullet points help everyone when it comes to mobile marketing.
Always make sure your bullet points go together and don’t seem to be mashed up in order to get certain points across. For example, if you are writing content that involves both cat food and cat grooming, make sure you only use the information for the cat food in one set of bullet points and the information for cat grooming in another set. Bullet points will help your mobile marketing campaign soar and you will see that you have many readers staying on your site longer, and you may even start converting these mobile readers into customers.
Until Next Time
Now that you have a few handy tips to help you write successful copy for mobile marketing, take some time to craft some excellent mobile copy. You will find that this is a great opportunity to reach a wide variety of individuals and you will start bringing in more revenue by reaching these audiences. Mobile is the way of the future; don’t get left behind!
