Some marketers out there manage to sell land on the moon, while others have a hard time trying to commercialize toilet paper, one of the most common, essential products that you could ever find on the supermarkets’ shelves? In this case, the not-so-secret recipe for success involves a very important element: irresistible copywriting that can turn the dullest product into a hot must-have as fast as you can say “buy me, you need me.”
How Smart Copywriting Can Make a Difference in Your Life
You need to rely on excellent copywriting to take your products or services to the next level, regardless of your goals, the size of your business or your field of activity. Whether you’re selling cosmetics or trying to promote your small-scale plumbing company, first-class copywriting can get you where you want to be on time and on a budget, by helping you create a long-lasting connection with your audience. To bring whatever it is that you are selling into the spotlight you have to be witty, bravely honest, intriguing or straightforward. Either way, you have to be shockingly different than the rest.
Good web copy will help you differentiate your business from the rest, make a name for yourself and stay in the game with minimal effort. You cannot become the master of words overnight, but you can certainly improve your own writing skills and boost your power of persuasion by learning from the best. Let’s face it: some old players just nail copywriting and sell better and faster than anyone else. Others create legends. Here are 5 awe-inspiring copywriting strategies incorporated in calls to action, modal boxes, different website sections and various other structures that have rocked our world, making us believe that we have to buy products that we may or may not need in our lives at this point.
1. Cracked Show Us How to Reinforce Our Social Sharing Widget. Let’s face it: it’s not really easy to convince people to share or like your page. To simplify your mission, you have to get up close and personal with your audience and unleash the creative beast that is still dormant inside you. Be bold, daring and fun. Cracked embraced this approach and reached the outstanding 3 million mark while counting their Likes. The message promoted by Cracked is pretty straightforward: “Choosing to “Like” Cracked has no side effects, so what’s the worst that could happen?” Indeed, a little impulse given to your readers to Like your page doesn’t pose any unwanted side effects and has never sounded better.
2. Apple Is No Stranger to Seductive Copy. According to KISSmetrics, Apple has always played its cards right, at least when goal-oriented copywriting is involved. Apple copywriters give you the chance to justify your purchase and convince the breadwinner in your family that you were unable to live the rest of your life without an iPhone 5s in your pocket. So far, Apple has taught us a few basic things that show us how to perfect our own web copy, make our voice heard and sell big while making the most of cleverly selected words.
Apple has given us 3 valuable lessons for this point:
We should always use short, concise sentences with a powerful impact to promote readability (example: It’s our thinnest display ever. And it’s the first of its kind)
We should boost our credibility by adding essential technical details (example: The back of iPhone 5 is made of anodized 6000 series aluminum — the same material used in Apple notebooks )
We should boost client engagement by telling a fascinating, compelling story. For example, Apple tells the whole world how the Apple EarPods were created and tested. During the testing phase, the subjects had to run on a treadmill and perform different kinds of cardio workouts, while being exposed to extreme temperatures. As a result, the AppleEarPods ensure the hghest level of protection against water and sweat, so they represent a smart investment. Doesn’t this cute little story make you want to get your hands on the AppleEarPods that were tested by 600 people who had to withstand extreme cold and excessive heat?
3. Mozilla Proves That You Can Sell Big with Fewer Words. You don’t have to write an entire book to convince your targeted audience that you are the best player in your sector. You just have to learn how to resonate with your public and come up with a compelling message. Mozilla knows that in terms of copywriting, less is sometimes more. The creative minds behind its web copy are able to say a lot without actually using tons of words. “We are Mozilla. Doing good is part of our code.” Do tell us, how do you ignore this powerful brand that succeeds in delivering its value proposition in less than 50 words?
4. Groupon Gets Bonus Points for Its Funny Email Copy. We will let you inon a little secret: buyers love brands that do not take themselves too seriously. So why not make your prospects laugh a little, by making the most of your funny, reader-oriented email copy? This is the clever strategy embraced by Groupon, the creator of a subject line will definitely put a smile on your face: “Beat the Heat Deals: Half Off Being Less Sweaty”. This subject line responds to the pressing needs of the recipients and stimulates their curiosity and their lust for great deals and discounts.
5. Petco Knows How to Keep Its Prices on a Leash (and brag about it). Ok, let’s face it: clever words that offer the promise of a substantial discount are almost impossible to ignore. Petco is fully aware of this fact. This is probably the main reason why it has created the pet-friendly slogan that we all know and love: Down, Prices, Down!” for their pet stores. It is short, concise, funny and compelling. It definitely helps the brand create a solid connection with pet owners who are constantly looking for quality, decently priced pet supplies.
All in all, these 5 examples show us that passion, killer writing skills, in-depth research and a flawless understanding of your buyers’ shopping behavior represent the key to crafting stellar web content that actually sells.
In the business and online marketing worlds, the goal is to motivate customers with potent calls to action. While a call to action may sound like a complex and hard-to-master thing, that’s more of a misconception than a reality.
If you strip away the fancy name, a call to action is just an “ask” of your readers. When you look at it that way, the only question left to answer is “how do you ask them correctly?”
While it takes some time, effort, and skill to master the call to action in copywriting, doing so can earn you more sales, more customers, and a bigger bottom line, so it’s well worth your while.
The Basics of a Great Call to Action in Copywriting: 7 Essential Techniques
Remember the magic word we learned early on in life? Please.
The epitome of politeness, please had the power to earn us things, to make people help us, and to strengthen bonds with our friends and family.
In the world of marketing, it’s no different.
Today, most marketing tactics involve asking readers for something, such as their email address or a share with their social following. That’s made difficult, however, by the fact that today’s customers are protective of their privacy, money, and personal information, and rightfully so!
While there’s no getting around the fact that most of modern marketing is one big “ask,” there is a right way and a wrong way to ask people to do something for you and your brand. Push too hard, and you risk scaring your readers off. Whisper too timidly, and you’ll come off as confusing and indecisive.
To be effective with your call to action in copywriting, it’s critical to master the following CTA techniques:
1. Provide Value
It doesn’t matter if something is free or costs thousands. If the customer finds it valuable, price is no object. Unfortunately, most of today’s copy fails to take this simple fact into account.
The most effective CTAs work because they offer a clear value proposition. They tell the reader exactly what’s in it for them and what they’ll get for sharing their personal information, clicking, or subscribing. This clarity is essential for great CTAs, and can go a long way to make yours more compelling.
2. Address Objections Head-On
Good businesses familiarize themselves with the objections their potential customers will have before they begin marketing. After all, the only way to generate sales is to address and overcome objections.
Fortunately, you can use your call to action in copywriting to nip customer objections and concerns in the bud. By addressing and solving customer objections before the customer has a chance to offer them, you can encourage trust in your brand and your company.
Simple things, like offering money-back guarantees, providing social proof (stating how many people have already taken advantage of a product, good, or service) or including reviews are ideal for anticipating and addressing customer concerns.
3. Pique Customer Curiosity
Curiosity is human nature and it leads us to try new things. Piquing curiosity is a great way to build the customer’s anticipation and encourage them to fulfill your “ask.” Including language like “VIP” or “top secret” can make your CTAs more enticing and exciting for your readers.
4. Tailor the CTA to Your Reader
You’ve heard it once; you’ve heard it a thousand times: know your audience. Creating a compelling call to action requires that you custom-design the CTA copy and content for a select portion of readers.
By setting up different CTAs and landing pages for different campaigns (rather than re-using the same ones) and ensuring you’re using personalized language, like “you” and “your” in your CTAs, you can offer your customers a truly customized experience.
5. Offer Social Proof
Power exists in numbers. This is especially true when it comes to a proper call to action. Your potential customer probably doesn’t want to be the only one trying a product or service. You can entice them into action by leveraging social proof. Check out how Tim Ferriss does this in a CTA on his website:
By stating that more than 100 million episodes have been downloaded, he inspires trust in his product and encourages a herd mentality, wherein people want to be involved because so many other people are already interacting with said content.
6. Make it Urgent
People are more likely to take action when they feel a sense of urgency. You can weave this sense into a call to action in copywriting by saying things like:
Limited time offer!
While supplies last!
Act now to receive…
Only X days left!
7. Offer An Incentive
You can make your CTA more compelling by offering your reader something exciting in advance. The way you sweeten the deal will depend on your business and industry, but can take the form of offering a free piece of content, a coupon, or even a voucher for services. In addition to showing readers you value them, offering an incentive makes your CTAs feel like gifts.
Using CTAs in Copywriting: Foundational Tips
Now that we’ve discussed the seven critical tactics of all good CTAs, let’s talk about how to use them in your copywriting:
Tailor Your CTA to the Type Of Content. The CTA you’ll use on a web page varies from the one you’ll use on a blog. By tailoring your CTAs to various pages and approaches on your website, you can make them more effective and compelling.
Keep Them Informative. Your CTAs should always be simple and informative. They should tell the reader exactly what they’ll get and why it matters. Information inspires trust, and trust is critical to high-performing CTAs.
Personalize, Personalize, Personalize. The goal of a CTA is to speak directly to the customer. By personalizing your CTAs with words like “you” and “yours” and ensuring that each CTA you publish lines up with a specific, targeted offer, can shorten the distance between you and your customers and make your “asks” more compelling.
Keep It About the Customer. One of the biggest copywriting mistakes a company can make is producing self-centered copy. A compelling call to action is focused fully on the customer and nothing else. The customer shouldn’t buy from you because you have 50 years of experience and 100 awards. That’s great, but irrelevant. Show the customer the value of your offer and motivate them to learn more instead of just talking yourself up. While the former approach will turn the customer off, the latter will inspire interest.
Be “All Ears.” The ability to listen is and will always be your most valuable asset. It can also be the one big thing that sets your CTAs apart from the competition. By listening to your competition, your partners, and your customers, you can adjust and enhance your CTA strategy accordingly. After all, the best way to learn exactly how to motivate your audience through compelling calls to action is to listen to what’s motivating them right now and to pay attention to what they’d like more of.
Cut Clutter. When you write copy for your CTA, don’t clutter it with worthless words. Be clear. Be concise. Be brief. Your potential customers are in a hurry. Don’t beat around the bush. Don’t bombard them with sales fluff. Give them the facts and insert a call to action that encourages them to make an informed decision. Not only does this demonstrate respect for your customers, it also saves you time and energy.
Make It Pop! We’ve all sat through enough boring lectures in life. Don’t subject your customers to another with your CTA. Instead, write with enthusiasm and make your CTA as snappy and exciting as possible. While being brief is important, you also want to weave your brand identity into the CTA and make the voice sound like your own. Limit the jargon and keep it natural for the biggest impact.
A Case For The Compelling Call To Action In Copywriting
Writing an engaging call to action in copywriting isn’t easy, but it’s necessary, and it can be done. To do it, though, you need to build some skills. When you understand what gets your audience hopping, what they find valuable, and what inspires them, you can craft highly targeted and compelling content that makes them excited to click, rather than making them feel turned-off or used.
At the end of the day, the call to action is one of the most essential tools in the entire copywriting universe, and knowing how, when, and where to use it in your online material is a critical way to improve your writing and strengthen your brand message. Plus, a great CTA can earn you more sales and boost your bottom line, so what’s not to love?
To learn more about how to use the CTA in copywriting, or to hire a team of writers who have it down pat, contact Express Writers today!
Everything in life or work has rules attached. Copywriting is no exception.
Make no mistake: This is not an instance where breaking the rules will lead to better results.
Rule-breaking may work if you’re writing a novel or creating fiction, sure. In stark contrast, copywriting is all about speaking to specific audiences and moving them to act.
There are tried and tested ways to do this. In other words, don’t try to reinvent the copywriting wheel.
There’s a right way and a wrong way to write copy. Following these simple copywriting rules will ensure your words have a fighting chance to make an impact on the audience you’re targeting.
[bctt tweet=”‘There’s a right way and a wrong way to write copy. Follow these simple copywriting rules to ensure your words make an impact on your audience!’ – @JuliaEMcCoy on #copywritingrules” username=”ExpWriters”]
5 Copywriting Rules You Should Never Forget
Ready to learn the “write” stuff and create copy that gets results? These 5 copywriting rules are ones you should always remember:
Copywriting Rule #1: Simplify
In the world of copywriting, complicated is NOT better.
Your goal always should be to communicate ideas and information in the clearest way possible. You want every single person who reads your copy to understand it perfectly.
That means you need to simplify as much as possible. Write concisely and avoid redundancy.
This example from Michele DeLima shows what I mean. The first version of copy is full of fluff – unnecessary words that add nothing to what she’s trying to say. When she omits the fluff, we get down to the meat of that first loaded paragraph:
Michele was able to cut the first paragraph down from 50 words to 9 and say the exact same thing.
While doing your initial editing passes for your copy, look for nonessential words and phrases that pad your writing. Then, cut them ruthlessly.
Here’s the nonessential stuff from the above example. I’ve highlighted them so you can see exactly what was cut to get to the final, clean and simple version.
[bctt tweet=”Copywriting Rule #1: Write concisely and avoid redundancy. Read more about @JuliaEMcCoy’s top 5 #copywritingrules” username=”ExpWriters”]
Copywriting Rule #2: Spend as Much Time on the Headings as the Body Copy
This next copywriting rule is not just referring to the H1 (also known as the title or headline). It also alludes to your humble H2s, H3s, and even your H4s – the subheadings.
Yes, technically the latter is less important. However, that’s just from an organizational standpoint. The H1 conveys the overall main idea or takeaway, while the lesser subheadings sum up the major ideas that contribute to the overall main idea.
From a copywriting standpoint, though, ALL of the headings in a piece need to be creatively and intelligently constructed. They need to grab the eye, inform, and sum up the content for a scanning reader.
They need just as much care and attention as the body copy.
If instead, you dash them out carelessly or neglect to include some subheadings, your entire content piece will suffer. It will be flatter, less interesting, harder to scan, and more difficult to understand.
For inspiration on making ALL of your headings interesting, creative, and engaging, look at this blog post by Brian Dean of Backlinko:
Not just the H1 is compelling – each and every subheading draws your eye, makes you think, and effectively outlines the piece.
Even your sub-subheads should get this kind of attention if you truly want to create a winning content piece.
[bctt tweet=”Copywriting Rule #2: ALL of the headings in a piece need to be creatively and intelligently constructed. Read more about @JuliaEMcCoy’s top 5 #copywritingrules” username=”ExpWriters”]
Copywriting Rule #3: Focus on Benefits, Not Features
Think of this next copywriting rule as the Golden Rule of online copy.
Drill it into your head and practice it everywhere you possibly can.
Here, you’re presented with the benefits of using Evernote straight out of the gate:
Evernote will help you feel organized without any effort.
Evernote will help you record all your ideas, projects, and to-do lists wherever you are, so you don’t miss a thing.
The focus, as you’ll notice, is on YOU – not Evernote. If Evernote instead focused on features, this page would look very different. Let’s imagine that for a second. It might read like this:
Evernote has organizational features like Notebooks and tagging.
Evernote has both desktop and mobile apps.
Features are great, but they aren’t personal. They don’t relate this product to your life. That’s exactly what makes features forgettable.
Here are the differences between features vs. benefits spelled out in black-and-white:
Benefits show you how a product or service will benefit your life – A.K.A. make it better. Benefits are personal and memorable.
Features tell you what a product or service can do (without reference to what it can do for you). That’s it.
To sum up, when you stay benefits-focused, you stay focused on your audience’s human needs. You tell them how your product or service fulfills those needs. You relate it to them and make it personal.
Of course, when your copy is personal to your readers, it’s more compelling – and that’s the entire point.
[bctt tweet=”Copywriting Rule #3: Focus on benefits, not features. Read more about @JuliaEMcCoy’s top 5 #copywritingrules” username=”ExpWriters”]
Copywriting Rule #4: Don’t Write AT Your Audience – Write TO Them
What’s the difference between writing at someone and writing to them?
Hint: It ties into copywriting rule #3, above.
Still stumped? Here’s the answer:
One is impersonal and cold. The other is personal, warm, and engaging.
Writing at your audience is similar to the way flight attendants go over the safety guidelines at the beginning of every flight. They aren’t really talking TO you or engaging with you; they’re talking AT you. They’re presenting information – nothing more, nothing less.
In contrast, think of writing to your audience as having a conversation. Directly address them. Figuratively look them in the eyes when you’re speaking/writing to them – imagine them right there in front of you. Make it personal, and talk/write to them in a way they’ll understand and appreciate.
This is how you get and keep someone’s attention. If you merely write AT them, on the other hand, you’ll never encourage anything other than clicking away from your content.
[bctt tweet=”Copywriting Rule #4: Don’t write AT your audience – write TO them. Read more about @JuliaEMcCoy’s top 5 #copywritingrules” username=”ExpWriters”]
Copywriting Rule #5: Tell People What to Do Next
Most of the time, if you don’t tell people what you want them to do, they won’t do it.
Why? Nobody can read minds.
This holds true in copywriting, too.
If you provide no direction on what the reader should do after they read your copy, they’ll do nothing.
So, if your copy is getting read but not inspiring reader action, consider whether you have provided enough direction on what they should do next. In the copywriting world, this is known as the call-to-action (CTA).
All effective copywriting includes a CTA. If your copy isn’t getting results, ask yourself these questions:
Have you included a CTA?
A CTA is basically a command for your readers. It tells them what to do, with no doubt. For example, if you want them to sign up for your email list after reading a blog, your CTA should say something like “Sign up now” or “Subscribe for more great content”.
Is your CTA strong enough and direct enough?
Weak verbs and confusing wording will muddy your CTAs. For example, “click here” isn’t direct enough or specific enough to inspire action. Why should they click? Try to answer that in the copy surrounding your CTA, then use a stronger verb to call them to action, like “sign up”, “download”, “get”, “enjoy”, “try”, or “start”.
Have you included enough CTAs?
Sometimes, adding CTAs in various places throughout your copy gets more people to click. Then again, sometimes it doesn’t – it all depends on your audience. Test a few different CTA placements and see what works.
For inspiration, look at this piece about the right blog post anatomy by Boss Project. Three different CTAs appear near the end of the content:
One appears as a banner at the end of the infographic in the post:
One shows up in the final paragraph:
And one appears at the very end of the blog:
Note:
All of these CTAs tie into the blog topic. All of them make sense within this piece of content.
They all ask you to do the same thing in (slightly) different ways. This keeps things clear and avoids confusion. (Don’t ever ask your readers to complete more than one type of action in a single piece of copy or content. Remember copywriting rule #1.)
The wording used is direct, specific, and actionable. The CTA tells you exactly what to do (download a free printable).
As you can see, the CTA is one of the most important pieces of any type of copywriting. Take the time to make it shine and more people will engage with it.
[bctt tweet=”Copywriting Rule #5: Tell your readers what to do using call-to-actions. Read more about @JuliaEMcCoy’s top 5 #copywritingrules” username=”ExpWriters”]
Copywriting Rules Are Essential for Inspiring, Engaging, Actionable Copy
With your copy, don’t start from square one. Don’t write blindly. Follow these proven copywriting rules to make your job easier.
Need professional words that work? Visit our Content Shop today!
Content marketing and copywriting: what the heck is the difference?
For anyone that’s not intimately involved in the world of online marketing, the two may seem totally interchangeable.
The truth? The two are similar, and one can’t work without the other.
But they’re two very, very different animals, each of which has its own intricacies and benefits.
Read on to learn more.
What is Content Marketing?
Content marketing is a school of marketing that takes content (in the form of visuals, articles, textual content, videos, etc.) and uses it to market a product, brand, idea, or topic.
Today, virtually all brands use content marketing, and virtually all customers interact with it on a near-daily basis, whether they know it or not. 60% of modern marketers create and distribute at least a single piece of content each day and, two years ago, 57% of marketers stated that the development of custom content was their top marketing priority. Since then, this number has only grown.
Right now, brands are using content marketing in a myriad of ways, and the variety of the examples might surprise you. While many people believe that content marketing is simply the use of blog posts or infographics to gain consumer attention, it goes so much deeper than that.
For example, content marketing is Rolex’s beautifully curated and photographed Pinterest page:
Content marketing is a critical marketing tactic, and it’s appearing across the web in the hands of various companies.
Through the use of content marketing, brands everywhere are building their voices, setting themselves apart from the crowd with funny social media posts, high-quality images, and informative blogs, and developing unique, devoted, and loyal bases of customers who would not leave them come hell or high water.
What is Copywriting?
Copywriting is a piece of content marketing but it’s far from being the whole picture. Copywriting is the practice of actually writing online copy – the type that would appear in a product ad, a blog post, a white paper, an infographic, or a social media post.
As the popularity of content marketing has risen with brands, so, too, has the popularity of copywriting services.
Since copywriting is a critical piece of any brand’s online success, many companies currently hire out professional copywriting services to help them populate their websites, build out their blogs, and create the unique content that is later used in the big picture of content marketing.
In addition to supplying websites and marketers with on-site content, copywriting also serves another important purpose: to boost a company’s visibility in the online environment.
Through the help of good, high-quality, reputable, well-researched copywriting, brands can secure high Google rankings, help customers learn new information or solve problems, and appear prominently to people searching online for a certain product, good or service.
In this way, good copywriting is a powerful SEO tool that is widely regarded as the single most effective way for modern brands to rank well without utilizing the spammy, black-hat SEO tactics of yesteryear.
How Copywriting and Content Marketing Work Together
Without content, there can be no content marketing.
Because of this, content marketing and copywriting are closer than two peas in a pod.
Even when people understand what content marketing is, few people truly understand how integral copywriting is in making it happen.
While most people interact with ads, visuals, infographics, social media, and blogs (all of the trappings of content marketing) on a daily basis, few people realize that it is copywriting that makes this all possible.
In most business settings, a company has a team of in-house or outsourced content writers.
When the company needs a piece of content, be it a blog or a web page, they give the writers a set of details, a keyword or two, and then they turn them loose.
In time, the writers craft a piece of online content that’s meant to appeal to both writers and search engines.
Once it’s finished, the company takes it back and uses it to enhance and support their overall content marketing strategy. In many cases, the content that a writer produces will spearhead or support an entire chain of content marketing.
For example, an idea that starts as a heavily researched, long-form blog post may become an infographic, a series of tweets, a SlideShare presentation, and a podcast.
In this way, copywriting is largely responsible for giving birth to all of content marketing’s various facades and offshoots.
Without good copywriting, there can be no good content marketing, and the ads, blogs, infographics, and social profiles that customers love all grow up from the marriage between these two things.
Content Marketing & Copywriting: a Critical Partnership
Without the help of copywriting, content marketing would not survive, and without the help of content marketing, copywriting wouldn’t be the major industry that it is today.
A critical partnership that’s managed to bring value, relevance, and informative material to millions of people around the world, content marketing and copywriting team up to comprise the current face of marketing around the world.
As humans get increasingly digital and we carry out more and more of our interactions online, it’s safe to say that the importance of content marketing and copywriting will only increase.
What’s more, the product content marketing and copywriting combine to create will change.
While there’s currently a push for more story-driven online content, we can expect to see this morph into the norm over the next few years.
These change, combined with the increasing focus on user convenience and high-quality online material, will create an environment where all consumers around the world have access to relevant online material at the click of a button.
So there you have it – while content marketing and copywriting aren’t the same thing, they do work together to create digital marketing as we know and love it today.
In need of expert content marketing or copywriting for your brand? Check out our Content Shop today!
With offline marketing, all you have to do is add a cute girl in a bikini, and you have the attention of virtually everyone within a 100-foot radius of the billboard. SEO online marketing & copywriting is not this simple.
What Copywriting For SEO Is and What It Is Definitely Not!
As website traffic becomes harder to get, the websites choosing to employ copywriting SEO tactics will likely convert more readers and boost sales. When it comes to marketing the products and/or services you offer on the Internet, it is very important that you use good quality SEO copy. This is because good quality content has a way of capturing the attention of your target audience; it speaks to them.
Copywriting for SEO is a content production technique that is used to inform and also encourage readers to take action.
To some people, copywriting for SEO simply means stuffing the content with keywords or key phrases. For example, if you were targeting the term “gift basket Pocatello” you may be tempted to add the term “gift basket Pocatello” into the content as often as possible hoping that the webpage may possibly rank high for the term “gift basket Pocatello”.
But here’s the gotcha. Repeating keywords or key phrases may make the copy sound utterly ridiculous. Silly-sounding copy is more likely to force readers to hit the back button and that is not very conducive to building business.
The keyword stuffing approach existed a few years back (and actually worked) when search engines such as Google, Yahoo and MSN placed a whole lot of importance on keyword density. Not anymore. Now, search engines have stopped using this metric for website ranking—instead, they will penalize if you try it today.
Integrating Copywriting with Search Engine Optimization
There are two factors to search engine optimization: external and internal. The external factor concerns aspects beyond your website. Google will rank your website by looking at links that point to your website from other web pages.
The second factor is the pages on your website. Thankfully, you have control over these web pages. When you employ copywriting SEO techniques to create well written, interesting content, then more people will be happy to link to your website. As soon as visitors arrive on your website, they will most likely find your content to be very engaging. If your website boasts of very interesting content, your readers will stay longer and this will possibly give your page ranking a big boost.
The external and internal factors will need to work well together in order to get the best out of your search engine optimization strategy. It is more than just getting your target audiences to your website through search engines; it is also about what visitors to your website will do when they land there. Writing that does not create the magic to hook that keeps readers engaged can make you lose hard-worn website visitors.
In a nutshell, you need to learn copywriting SEO skills that work. According to one of the resources on Unbounce.com, there are ways to develop powerful calls to action when producing copy for your website. Mashable.com even offers information about interesting resources for improving your search engine optimization skills.
How to Correctly Structure Your Web Copy
Use Captivating Headlines. One of the most vital aspects of copywriting SEO is creating headlines that will arrest the attention of target readers and draw them in. If you fail to use a captivating headline, people will simply not bother to read further.
When it comes to search engine optimization, the headline sure plays a very vital role. When users click-through on the link text from search results, they expect to see similar headlines on the pages they land on. This will serve as proof that they have found the information that they are looking for.
Always Appeal to Readers’ Self Interest
There is no way this is going to come out without seeming like an insult, okay, here goes. Readers are really not interested in you or the product or service you offer—whoa! That was really hard to type.
You need to understand that readers are only interested in themselves. Thus, effective copywriting SEO will make an appeal to the readers’ self-interest. Use tested and proven ways to appeal to a person’s self-interest are:
List The Benefits
Listing the benefits of a product or service will involve mentioning what the product or service can do for the reader. For instance, an iPod “holds your entire music library in your small pocket!” A product’s benefits are usually stated as verbs (action or doing words).
Another example, “the iPod’s beautiful slim shape will make it easy to slide in your front or back pocket.” You may have noticed how the slim shape of an iPod (which is supposed to be a feature) is turned into a benefit. “…easy to slide into your front or back pocket”, this is no doubt a powerful copywriting SEO technique that links the product’s features and benefits, and therefore makes them memorable.
Make an Offer They Can’t Refuse
Everyone is very familiar with offers such as “BOGO (Buy One Get One)”, “Buy Now Pay Later” and so on. Offers make for a compelling yet simple headline. Offers can be powerful headlines and are known to work well when readers are already familiar with your brand. Offer headline may not work at all if your product or service requires some explaining.
Give News
People simply enjoy hearing news. This is because they like knowing what’s new and fresh. Examples of headline integrating a news element are: Drive A Vehicle Powered By Water. Or, Choose the Cheapest Flights While You Are Asleep.
There is no doubt that these headlines simply imply a sort of change to the status quo. Seriously, who would not want to know all about driving in a car that is powered by water? People love news, and will feel it is their obligation to share their new found information with others.
You owe it to your business to learn copywriting for SEO correctly.
