copywriting

Understanding how powerful copywriting, and in a bigger picture, all of content marketing is doesn’t require you to look any further than the sheer amount of content that is produced on a daily basis. Content marketing has long been considered a mainstay of digital marketing and marketers. Considered a cornerstone of the industry, content marketing allows businesses to attract and keep a customer base. And a fundamental part of content marketing is copywriting. It’s like the ham to the eggs. Think about it: if your content marketing is a good blog, than your ham to that egg is the written blog. Design, SEO optimization with your plugins, correct categorization, etc. all tie in. Let’s think back to the overall picture. Now as most marketers can tell you, saying something without showing what it looks like in cold, hard facts is simply spouting hot air. The statistics of the matter bear out our original hypothesis: content marketing makes a major impact in the world today. Content Marketing by the Numbers There has been a constant reminder by content marketers that content is king, but only until you realize the statistics that exist behind the statement do you realize how powerful a king content really is. On average per minute— Nearly 2.5 million pieces of content are shared by users on Facebook Instagram has 220,000 new photos posted to its servers YouTube gets over 72 hours of new video uploaded Twitter is used around 300,000 times Over 200 million emails are sent Over $80,000 worth of sales is generated by Amazon And that is only PER MINUTE. Every sixty seconds for the whole day this kind of change happens. And it’s appreciating these massive movements of data that make us realize exactly how powerful social media is to the production and distribution of content. How Has Copywriting & Content Marketing Contributed to These Numbers? It is estimated, according to Content Marketing Institute, that nine out of every ten businesses today utilize content marketing in tandem with their sales force to generate awareness and increase their profits. And you know what the foundation of content marketing is? Good copywriting. Based on what we understand about the interplay between marketing and sales it’s not a stretch to see why these companies have adopted digital content marketing as an aid to raising their sales. The expenditure in advertising compared to the return on investment makes it a no-brainer to use content marketing. Case Study: Express Writers (We Call Ourselves a Content Agency, Right?) Hey – if we sell blogging and content, we better be good at it, right? Yes. But you’d be surprised how many writing agencies don’t care about maintaining their blog. Here at Express Writers, we’ve truly utilized content marketing to a degree of success. We adopted the idea in an effort to increase lead generation and sales through a targeted strategy incorporating guest blogging and SEO to a massive extent. The results we got were far better than many of the competitors in our very industry – we outrank 95% of them – and proves the potency of content marketing in the framework of a modern developing company. I would recommend any business that wants to see significant growth over time to consider content marketing as the vehicle to achieve that goal. You could say we’re among the 89% of companies that use content marketing and testify to its effectiveness. The development of our content marketing plan is: Four 2000-word pieces per week for our own blog, along with 4-6 more pieces per week for major guest blogs including such high-authority sites as Search Engine Journal, Site Pro News, SEM Rush and Content Marketing Institute. We also have over 80 site pages, 50 of which are our main service pages (one for each of our writing services) and are about 500 words or more each. I could tell you all day long how well our content does, how great our team does at compiling it, how we research the topics and develop the concepts, but here’s some cold hard stats for you to digest. We average 500-700 visitors in organic traffic daily, from Google keywords. We have 165 keywords indexed in SEO, 100 of which are in the top ten positions (screenshot from SEMRush): Also from SEMRush, a screenshot of some of our keyword positions as of June 2015: Many of our individual blogs are doing very well in search. For example, this blog written in 2013, “Website Copywriting for Dummies”, ranks #4 in organic search (screenshots via SEMRush): When we take into account the amount of growth our own company has seen over a single year, it’s not impossible to imagine how much content moves per day and how it can affect a company’s exposure and generate leads based off its content marketing strategy. It’s a testament to the kinds of things that we can expect from content marketing in the coming years. Now that we’ve disclosed how much content marketing has helped us, let’s delve into… The Cost of Content Marketing As an industry, content marketing is responsible for a massive amount of expenditure. In 2013, brand management site Brafton estimated that the total expenditure for new content creation for the year would reach about $118.4 billion. That’s billion, with a B. Although based on the amount of new content is produced daily and factoring in a cost like this into it, you can see why content creation itself can cost very little but the sheer volume of its production can add up to so much. Mashable approximates that as much as twenty seven million pieces of content are shared on social media per day. That’s a LOT of outreach for something that could cost you a couple bucks to make. Why Content Marketing Has Such An Impact With twenty seven million shares a day you’re probably starting to see how content can influence consumers to such a level that a message can go viral. As much as 58% of consumers trust editorial content, according to Nielsen. If you could … Read more