Back From the Future: Content Marketing in 2014
Over twenty-something million pieces of content are shared every single day on the Internet, so there is no doubt that content is truly King and content marketing is its most trusted advisor. When it comes to creating web content, more is not always essentially better. You need to know that creating QUALITY content is way more important. Good Content Marketing is Vital to Building your Business Since the dawn of the Internet, content marketing (also known as article marketing) has been one of the most vital tools used by companies for Internet marketing. Many individuals use web content to tell their stories and reach out to as many people as they possibly can, thereby changing lives one post at a time. There are those who believe that imagery will overshadow content, but these people are dead wrong. Website content will become even more vital in the future. Harnessing the sheer power of words is important for creating long-term success for any company with an established Internet presence. The Truth about Content Marketing Unlike a good number of marketing efforts used by online marketers, content marketing is not mainly about driving sales (although that is DEFINITELY going to happen with quality content marketing). It is important that you understand that the first, and major, goal of all web content is to build relationships with clients, customers, or readers. For example, posting exclusive information on top social media platforms will help followers feel totally connected to your brand. You can take that step further by simply following up and directly interacting with readers through the site’s comment section. This will make your readers feel like you are giving them special one-on-one attention – this will require major commitment on your part. Having a good quality website or blog content will make readers want to visit your site again, and share the content with the people they know. When building relationships with your readers or clients/customers, it is vital to make use of different kinds of quality content so that potential customers can interact with your brand on a regular basis. It is of the utmost importance for every company or individual with an online presence to build SEO pages that focus on people over keywords and rankings. The 5 Most Popular Types of Content Marketing A couple of the most vital trends in content marketing involve technologies and tools, which were not even in existence a few years ago. One of the smartest things business owners need to do is to make sure that they keep abreast of the most recent types of web content, and then utilize them correctly to woo potential customers. Here are the 5 most common types of content marketing: 1. Blog Posts – Business blogs are becoming more and more popular and are a requirement for any business to become successful on the Internet. 2. Electronic mail (email) Newsletters – Clients expect to get top quality content from businesses they are doing business with. Delivering valuable information about the brand via email is an effective way to meet clients’ expectations. Please Note: It is important to send quality written, error-free, email newsletters. Poorly written content just screams “unprofessional.” 3. Video – Video is a cool way to communicate with your target audience. 4. Podcasts – The great thing about podcasts is that it offers companies the opportunity to speak to their clients or customers in a more personal way than an impersonal advertising medium. 5. Social Media – Facebook posts, Tweets, Google+ updates, and other social media platforms are a wonderful way to interact with target audiences. You can utilize TrendsMap in order to know what is trending on Twitter within your city or in other top cities in the country. These social media platforms allow for a two-way interaction between your business and your customers, which is a really great way to develop strong relationships. Providing Value to Target Audiences The biggest trend to expect in 2014 and beyond when it comes to every type of content marketing is the value of the content created. A few years ago, it was possible to write total nonsense, publish it online, and get away with it. Currently, more and more people want to get great value for the time that they invest in reading online content. In other words, people do not have the time or the patience to read content that they consider absolute “garbage.” As a business or website owner, it is your responsibility to find out what questions your target audiences need answered. Take advantage of the top content marketing tips in order to create content that is engaging. Then use content marketing to provide the answers to their questions or offer solutions to their problems. This could be as easy as providing information about the best coupon code websites for highly coveted products or services. Providing target audiences with the information that they need is exactly what content marketing is about. When content marketing is done properly, you can count on creating a customer or client base that is not just loyal, but also assists your business with word of mouth advertising. There is no doubt that this is THE most effective and powerful type of marketing, so business owners will need to develop and implement a valuable web content marketing strategy for the future. Amazing Content Marketing Information You Should Know for 2014 It’s no secret that content marketing is here to stay. In fact, 93 percent of B2B marketers use content marketing. A large number of marketers also have plans to increase their budget for content marketing in 2014. Nonetheless, there are still some challenges faced by many marketers as they struggle to generate interesting, quality, and engaging content. Many buyers become irritated when they see content that they consider just self-serving, unashamedly promotional, and not filled with valuable information. In addition to this, a considerable amount of marketers say that … Read more
