Cyber Monday Offer from Express Writers
24 HOURS ONLY: Go visit the Content Shop and use code cybermonday15 for $15 off $100 or more. Need help choosing the right content for you? Talk to us here! Happy Shopping!
24 HOURS ONLY: Go visit the Content Shop and use code cybermonday15 for $15 off $100 or more. Need help choosing the right content for you? Talk to us here! Happy Shopping!
Cyber Monday is the one of the biggest sales days of the year for most e-tailers.
On Monday, November 28, e-commerce is expected to generate billions in sales in the US alone.
Is your online business ready to compete?
Unique product descriptions are essential to your success. If your site includes manufacturer descriptions, Google will view those as duplicate content – and you may be punished in Google search rankings.
While it can take time for Google to adjust rankings based on content depending how often it crawls your site, that margin is closing.
What you can do now:
A solid product description will include specifications about the product in a clear way. It should help assist the buyer in making a clear decision.
Here’s a look at a Christmas light product, from Christmas Lights Etc.
They provide basic details about the product with a link to technical specifications in a lightbox:
Solution: If your product description copy failed these tests, consider an immediate rewrite of your product description copy.
Effective web copy draws your customers in through inbound marketing practices. The best web copy isn’t just searchable, but informative and relevant to your prospective customers’ interests and queries.
Google loves providing searchers with relevant information. People want a behind-the-curtains look at your business, and they’re looking for a hint about the humans behind the site.
This personal touch is something you can accomplish with warm and informative copy: it’s essential for building trust with your new customers.
How do users find your site?
If you’re like most e-commerce sites, it’s likely a combination of:
If you’d like to get a glimpse of what sort of questions you should answer, check out Answer The Public. Just select your region, enter your niche or industry, and submit. That crotchety old guy on the front page will reveal what types of questions people ask about your provided keyword. It’s a very powerful content generation tool most effective for useful blog ideas.
Here’s a look at the results:
With an online presence of any size, you should never underestimate organic search potential. The holiday seasons is a great time to start answering questions in the form of blog posts. If you do this well enough,
Google may even use your answers as a Knowledge Graph source. In the below example, Wikipedia is the source of information.
If not, there’s still time to invest in the quality of your site’s web copy before Cyber Monday hits!
At Express Writers, we offer a 72-hour turnaround on most services, and we’re here and ready to assist you with great content. Check out in the Content Shop, and use coupon code holidayshop5 for an instant 5% off.