decentralized content marketing

Content comes in a number of different forms: each of these forms is designed to appeal to a different demographic of user. However, when we create content, we do it not just for users that follow us—but for all users. The aim in creating content and getting our content seen Google is to drive more traffic to our sites. We want to show off our content: and the best way to do so is to make ourselves known. There are a couple ways that we can become known and build up awareness of users. Google is the most obvious option since with a potential forty-thousand searches per second, it is by far the largest source of new viewers. That’s the basis behind our fixation on SEO and conforming to Google’s rules as to what we can and cannot do with our content. The entire idea of making our content available to more people hinges on developing high quality content that can be shared and encourages users to visit our site. Ready to learn about decentralized content marketing? If we want to make inroads into uncharted territory, however, we’re going to have to go adventuring into new realms of social sharing. Decentralized Content Marketing: Defining Centralized Content & Its Audience There hasn’t ever been a post written about marketing your content that doesn’t mention knowing your audience. It is probably the most important part of building your content. You need to know who you are trying to appeal to so you can better streamline your content development. The content you develop is then held on your personal website or social media account and from there it attracts users. The downside of centralized content is the fact that its outreach is limited. When you look at the people that centralized content reaches, you realize that it’s all users that have already opted in to follow you. Centralized content draws eyes to your work in a few primary ways, namely: Direct URL’s: Usually if you have your URL on a business card or some other piece of content, then you can get users entering that URL into their browsers to directly access your site. Email: Opt-in email lists allow you to reach out to a target demographic easily. Although it has its detractors, we do know that a well-run email campaign gets users to visit your site. Social Links: Social media accounts such as Twitter and Facebook allow you to share links with your subscribed users, getting them to view your owned content easily. Search: The big daddy of getting new views. Searches that target particular keywords that are important to your site help people to find you even if they haven’t heard of you before. These channels are where centralized content shines, but as is obvious, these channels usually require a time commitment in order to make the site function to such an extent that it’s viable. Building an audience does take time, but as any fisherman will be able to tell you, the larger the net you have, the more likely you are to get a big catch. Decentralizing Content & Increasing Outreach Centralized content is fine if you already have a substantial core audience. But what if you’ve just gotten into the game and are trying to get together a set of users that fit the niche you’re writing for? Going viral is one way to do it, but anyone who has done Internet marketing for any length of time can easily tell you how difficult it is to go viral. So what other ways are there to attract eyes to your content and ensure that they come back to see more? Decentralizing your content, known as decentralized content marketing, is one of the most effective ways to get more people to see your content. It acts as a vehicle for driving traffic to your primary page or blog and is relatively simple. Marketing blogs are masters at developing short-form content out of long-form content. Give them an article and in a few days you will have a well-designed infographic that captures the heart of the discussion while leaving out the fluff. Decentralization of your content capitalizes on your ability to précis and to develop more concise content that still keeps the feeling and spirit of long form content. The Scatter Effect Any student of biology can easily tell you why plants have become such a successful part of the terrestrial biome. It’s because they get their seeds everywhere. Plants have mastered the art of seed dispersion and you can find seeds from plants that use wind, water and even animals as medium for transport. That’s why you can have plants crossing oceans and taking root on deserted islands, floating on the currents of the ocean till they find a suitable spot to put down roots. This scattering effect, the ability to spread to distant shores, is at the heart of why you should consider decentralized content. Decentralizing content gives you access to a wider area than your traditional marketing channels. What you’re trying to do is to spread high quality content far and wide so that other people who fall into your niche but don’t necessarily use your chosen social media channel can know that you exist. You’re trying to raise awareness and spread the word that you are an entity that they should be aware of. From a marketing perspective, it can be considered a rudimentary form of branding, where the brand is actually your page or website. The more you share content that directs people to your site, the wider your reach and the further the spread of your content. Creating Decentralized Content We already know how to create good content. Any content that enhances the lives of our users in some way can be considered good. Now we have to combine this with our idea of decentralized content and the different media we will be using to spread these content. Some of the most common … Read more