digital marketing

Digital marketing is constantly evolving. SEO trends and content marketing strategies that worked six months ago might not produce the same results today. So, what can you do as a marketer, entrepreneur, or website owner? How can you keep up with the latest marketing strategies, the algorithms, and analytics? The answer? Follow the right people on Twitter. There’s no better way to stay up-to-date than to follow the right people on Twitter and scroll through their feeds filled with great advice. Twitter is ​one of our favorite social media platforms, but we all know there are over 500 million tweets sent out each day. No one has the time to check each account and verify the real pros from the self-proclaimed “experts.” So, to help you sift through the non-relevant stuff and get straight to the information that really matters, we’ve compiled this list of the leading digital marketing experts and publications to follow on Twitter. Each of these experts seems to have cracked the code with not only understanding the complexities of digital marketing but also putting them into practice. They are moving the industry forward with their innovative strategies. The best part? They’re constantly sharing their knowledge — all for free. What are you waiting for? Scroll down to see the list, add the experts you’d love to follow, add value to your Twitter feed, and keep your content marketing skills in top shape. Read, learn, share, and enjoy! Did we miss anyone? Let us know in the comments!   [bctt tweet=”NEW: Our top 40+ recommended #marketing experts to follow on Twitter, a list curated by @daninofuente and @JuliaEMcCoy ✨ Is your digital marketing hero on the list?” username=”ExpWriters”] How We Hand-Curated Our List of 40+ Digital Marketing Experts There were a number of factors that helped us decide on which experts to recommend for following. Our CEO, Julia McCoy, was heavily involved in the creation of this roundup. She reviewed and approved each of the people we recommend below. Secondly, two of us writers were included in the formulation: one of our copywriters, and me, Danielle, Express Writer’s Content Specialist (and everything else behind the scenes). We think that humanly created lists are some of the best lists! Next, here’s what we looked at when determining who to recommend to our Write Blog readers. First, we looked at experts in content marketing, social media, and SEO. Then, we considered digital marketing experts who are regularly invited to share their knowledge by speaking at leading conferences all around the world, and writing for consistent columns or their own blog. Instead of tenure (years in the field), we looked at recent accomplishments and studied to find people that are the most current in the marketing space. We believe that matters more than tenure. If you’ve been a marketer for 30 years and you haven’t written a single blog on marketing trends for the past six or even three months, are you even current? We also researched the pioneers and thought-leaders. What did they share on Twitter that was noteworthy, original, and outstanding? Finally, experts who’ve mastered current industry trends and are influencing future trends were also considered. [bctt tweet=”See our top 40+ recommended #marketing experts to follow on Twitter! Is your digital marketing hero on the list?   ” username=”ExpWriters”] 40+ Digital Marketing Experts to Follow on Twitter After taking into consideration the above points, we decided on the following names that every digital marketer needs to follow. These are the people who are moving the industry forward with their innovation and following them will allow you to stay on top of your digital marketing. 1. Ai Addyson-Zhang, Ph.D Ai Addyson-Zhang, Ph.D. is a long-time college professor who is now an entrepreneur changing the space, taking the stage and teaching authentic, real practices for social media. Her passion for social media pedagogy only started in 2015 after the surprise that one of her students didn’t know what Pinterest is! She realized that not all her students were familiar with all social media platforms, and as an educator, she needed to level up and practice what she preached. These realizations inspired her to create Classroom Without Walls, a weekly Facebook Live show where she interviews experts in modern marketing to provide real, authentic insights on the industry. Julia has been a guest 3x! Catch a recap of Ai and Julia on Ai’s Medium page. Ai also built the Social Media Pedagogy Online Training course and helps her fellow educators and professors transform traditional learning by applying social media practices. This fearless and industry-changing woman has grown into a consultant and speaker, keynoting on stages and training academic and industry leaders how to apply storytelling in digital marketing. Follow @aiaddysonzhang on Twitter. 2. Chris Strub When you check out Chris Strub’s YouTube channel, you’ll notice his impressive accomplishment: He’s the first (and only) man to live stream and Snapchat in all 50 US States. This accomplishment is documented in one of his books, 50 States, 100 Days. His roadtrip-slash-social media success is only a part of his bigger achievement: helping nonprofit organizations around the US. Besides being an author and famous mobile storyteller, he’s going around the world as a millennial keynote speaker in social media conferences, and an educator offering online courses on using social media to build relationships — whether you’re a nonprofit or not. Follow @ChrisStrub on Twitter 3. Madalyn Sklar If you’re wondering how to use the most out of your social media platforms — especially Twitter — in your marketing strategy, Madalyn Sklar is your go-to person. She’s had already figured out how to live tweet in 2008 before everyone else, and now, she offers her own #TwitterSmarter Masterclass online. Madalyn also offers coaching, consulting, and speaking services for those who want “rockstar results” with their social media. She’s pretty much very active on Twitter as she’s hosting two Twitter chats #TwitterSmarter and #SocialROI every Tuesday and Thursday. Follow @MadalynSklar on Twitter 4. Brian Fanzo Brian Fanzo describes himself as a “pager-wearing millennial keynote speaker.” What is a digital marketing expert doing with a pager? What is a pager? (I … Read more