digital marketing trends

Question. ❓ How is your business traffic growth and revenue doing amidst the pandemic? Are you staying ahead of the curve and seeing the same (or even better) results in your content marketing since the onset of the coronavirus? Or are you struggling because you lost a ton of loyal followers when the world suddenly and inevitably changed? And if you’re seeing success, will it last? What are the content marketing trends for 2021 you need to keep in mind as the year turns? All these are great questions, and I’ll answer them in this blog. I’ll show you: 5 content marketing trends for 2021 to keep you ahead of the curve The #1 trend you need to focus on if you want to stay afloat, no matter how times change Great examples of brands who made it (and excelled) despite the pandemic (and what you need to do to be like them) Let’s dive in! 5 Content Marketing Trends for 2021 Trend #1: Amazing, Value-Focused Brand Content Will Always Win the Day Trend #2: Meeting YMYL Standards in Tough Industries Will Be a Must for SEO Content Marketing Success Trend #3: Video Content Will Bring More Trust than Ever Trend #4: Voice-Search Savvy Content Marketing Will Rule the Roost Trend #5: Be Ready to Pivot Your Value-Base and Topics [bctt tweet=”Top content trends ? for 2020, via @JuliaEMcCoy’s Write Blog: ❶ Amazing content will win the day, ❷ Meeting #Google YMYL standards will be a must, ❸ Video content ? will bring more trust. Read all ❺: ” username=””] Content Marketing Trends for 2021: Examining CMI’s Interesting Benchmark Study CMI’s 2021 B2B Content Marketing: What Now? [New Research] is full of powerful insights. The part I enjoyed most was where they talked about what brands did with their content marketing during the pandemic. Here’s the thing: most of them had to pivot and alter their content marketing strategy to keep up with the times. The data shows that 80-90% of content marketers made changes to their strategy, found those changes effective, and expected those changes to stay in effect in the foreseeable future. Source: contentmarketinginstitute.com I totally agree with them, because we did the same at Express Writers. We did our best to stay current and avoid getting swept away and forgotten amidst the panic COVID-19 caused. For example, I found out that the term “work from home” skyrocketed from 300,000 searches per month to a whopping 1.8 million searches per month. To respond to it, pull in a ton of new readers, and help people who were scrambling to supplement or replace their income, I crafted a piece for the Write Blog with the keyword “work from home.” Source: expresswriters.com The result? The post shot up to become one of our top five most shared blogs of all time! Source: app.buzzsumo.com The bottom line? You can’t close your eyes, continue with your outdated content marketing strategy, and pray things will go back to “normal.” It’s time to open your eyes, make the needed pivot with your content marketing strategy, and learn about the top content marketing trends for 2021. Content Marketing Trends for 2021: The Top 5 You Absolutely Shouldn’t Miss Three of these trends are older trends that are exploding in size. Two are absolutely new. Check them out. Content Marketing Trend for 2021 #1: Amazing, Value-Focused Brand Content Will Always Win the Day In other words, amazing content that meets or exceeds Google’s E-A-T standards. No matter how the world changes, stellar content will never go out of style. Check these stats out: Over 90% of global search traffic now comes from Google. And you CANNOT rank on Google without stellar content. Publishing quality, strategic content generates 67% more leads than not publishing any content. 71% of B2B buyers read blogs to assist them in selecting the right brand to do business with. You simply can’t succeed in content marketing without amazing content. [bctt tweet=”You simply can’t succeed in content marketing without amazing content. @JuliaEMcCoy ” username=””] In fact, 83% of B2B marketers attribute their content marketing success to valuable content. Source: contentmarketinginstitute.com On the other hand, 63% of B2B marketers say the biggest reason for their lack of content marketing success is due to content marketing challenges. Source: contentmarketinginstitute.com The bottom line? With great content, you’ll have met the #1 challenge for content marketing in 2021! The problem is, creating this kind of content is hard. You need to keep up with Google’s E-A-T (expertise, authoritativeness, trustworthiness) standards, beat your competition, and deliver real value to your reader. If you’re having trouble, we’re here to help. At Express Writers, we don’t scramble for our content hats at the last minute. Content is what we’re about. (We’ve grown from a $75 startup to a seven-figure business serving over 5,000 clients, without paying for a single ad!) If you need content that surpasses Google’s E-A-T, has your readers craving for more, and ensures success for your content marketing in 2021, we’re here for you. [bctt tweet=”If you need content that surpasses Google’s E-A-T, has your readers craving for more, and ensures content success in 2021, consider @ExpWriters. ⭐️ ” username=””] Content Marketing Trend for 2021 #2: Meeting YMYL Standards in Tough Industries Will Be a Must for SEO Content Marketing Success When COVID-19 first hit China last December, what keyword did you hurriedly type into Google? If you’re like me, it was “COVID-19 news.” As the virus spread and took over the world, you probably typed in things like, “COVID-19 prevention,” “How to keep healthy during COVID-19,” and “COVID-19 facts.” And along with the quality content you found, there was a ton of misinformation and fake news, making you scared, doubtful, and confused. The result? Google started working extra hard to rate health information found on its SERPs. Fact-checkers were also hard at work, with fact-checking rising 900% higher than usual. What this means for you is if you’re in the health industry, you need to take … Read more