doug kessler

It’s no secret that every brand needs to have an effective content marketing strategy if they want to see results within their business. However, many brands feel unsure of how to get started when creating a strategy of their own. This week’s #ContentWritingChat was all about the basics of creating a content marketing strategy, so there’s no more excuses. You can get started on yours today! #ContentWritingChat Recap: Creating a Content Marketing Strategy 101 with Doug Kessler Join us for #ContentWritingChat on Tuesday, March 7th at 10 AM CST with @dougkessler! pic.twitter.com/PdfmUbT1ec — Express Writers (@ExpWriters) February 28, 2017 For this Tuesday’s #ContentWritingChat, our guest host was Doug Kessler. Doug is the is Co-Founder and Creative Director of Velocity. He shared some great insights with our audience about content marketing, so you’ll want to read through these tips and start implementing them. Q1: Discuss the importance of content marketing for brands in 2017. So, how important is it for a brand to develop their own content marketing strategy? And what kind of results will it provide once they have? Check out these tips from Tuesday’s chat: A1 Content marketing has gone from niche tactic to mainstream strategy. #ContentWritingChat — Doug Kessler (@dougkessler) March 7, 2017 Doug said that content marketing has turned into a mainstream strategy. A1 Content marketing is the lifeblood, breath, heartbeat of great brand marketing. Check out these #stats. #ContentWritingChat pic.twitter.com/4Df0vU1fwN — Julia McCoy ? (@JuliaEMcCoy) March 7, 2017 Julia knows just how important your content marketing strategy is when it comes to marketing. The stats she shared are pretty impressive! A1: Content marketing isn’t optional anymore. It’s expected. You’ll build an interested audience + thought leadership #ContentWritingChat https://t.co/G4lPT2jA54 — Annaliese Henwood (@MktgInnovator) March 7, 2017 As Annaliese said, content marketing has become expected of brands. She feels it helps you to build an interested audience and can establish you as a thought leader in your industry. @ExpWriters A1: Content marketing is crucial to build relationships with customers which will lead to more brand loyalty #ContentWritingChat — LAVIDGE (@lavidgeco) March 7, 2017 Content marketing can help you build relationships with your customers, which can ultimately lead to more brand loyalty. You’ll see these kinds of results when you do your content marketing strategy the right way. A1: Content marketing is now quintessential. It establishes trust and value for your clients above most other things #contentwritingchat pic.twitter.com/bvPkP8WLfQ — Digital Natives Cast (@DgtlNativesCast) March 7, 2017 The Digital Natives team said it’s key for establishing trust and adding value for your clients. Q2: What’s the first major step(s) of a solid content marketing strategy for any business/industry? When creating a content marketing strategy for your brand, there are a few steps you’ll have to take in the early phases. Here’s what you need to know in order to get started: A2 1st step: know your audience. Inside out. #ContentWritingChat https://t.co/YbGww9u2in — Doug Kessler (@dougkessler) March 7, 2017 Doug said that the first step to creating a content marketing strategy is getting to know your audience. If you don’t know who your audience is, you can’t create the right kind of content to attract them. A2: Research. Understanding who you are, who you audience is, and how that works together = Success. #contentwritingchat pic.twitter.com/rQfZUXgDHK — Digital Natives Cast (@DgtlNativesCast) March 7, 2017 To get to know your audience, you’ll need to do some research. It may be time-consuming, but it’s a must before you can get started with anything. A2: Knowing your goals and knowing your AUDIENCE. THEN you can plan on how to get them to connect. #ContentWritingChat https://t.co/hmUx0XsQ0U — ThinkSEM (@ThinkSEM) March 7, 2017 Know your goals and who your audience is. Once you’ve figured out those two things, you can start planning how you’ll connect with them and what kind of content you’ll create. A2: Have a SMART goal that will help guide your strategy development. Without a goal, you can’t have a path. #ContentWritingChat https://t.co/9ZJZAne4nZ — Annaliese Henwood (@MktgInnovator) March 7, 2017 Annaliese agrees that it’s important to set goals before you begin creating your strategy. A2) Customer journey mapping. What plan does each piece of your content serve for your audience AND your brand? #ContentWritingChat pic.twitter.com/L7Dcb0xTZ0 — Jason Schemmel (@JasonSchemmel) March 7, 2017 Take the time to map out the journey you expect a customer to take. This is very beneficial to your success! A2 Start by listing your business objectives and your audience’s needs/desires. Where they overlap is key. #contentwritingchat — Bill Skowronski (@BillSkowronski) March 7, 2017 Bill’s advice is to list out your business objectives and the needs of your audience. This will help you start planning. A2 Understand why your audience is coming to you as a brand, find ways they like to read/access content and deliver!! #ContentWritingChat pic.twitter.com/MnkGEPtg8f — Tony Stephan (@OmnipoTony) March 7, 2017 Tony recommends finding ways your audience likes to read and access content. Once you’ve figured that out, you can create exactly the type of content they’re looking for. Q3: Content marketing vs. traditional marketing (i.e., TV spot): Your thoughts? Is one higher ROI? Today’s brands still invest in traditional marketing as part of their content marketing strategy. There’s no shortage of ads on television. But is it really the most effective tactic or is content marketing the way to go? Here’s what our chat participants had to say: A3 CM = higher ROI. I explored #contentmarketing vs. a #superbowl ad a few weeks ago: https://t.co/nb3JBZeUGZ #ContentWritingChat pic.twitter.com/90fNzMzfmP — Julia McCoy ? (@JuliaEMcCoy) March 7, 2017 Julia shared a link to her post that showed just how effective content marketing can be when compared to a Super Bowl ad. A3: All depends on who your audience is. Find your customer base, get the word out wherever their eyes are. #ContentWritingChat pic.twitter.com/ajLDgJywlo — Kevin Breindel (@KevinBreindel) March 7, 2017 Kevin’s advice is to figure out who your audience is and where they’re spending their time. Once you know that, you’ll be able to create content and put … Read more