ecommerce blog writing

So, you want to start an ecommerce blog? Nice. Everyone’s doing it, to a point where good ecommerce blog writers are in demand. Maybe it’s because 61 percent of people are more likely to buy from a brand that produces unique content. Or perhaps it’s the fact that 34 percent of buyers will make an unplanned purchase after being convinced by a piece of content. ? A blog means more traffic, more eyeballs, and more opportunities to sell a product or many – if you nail it. Always easier said than done … right? Nailing ecommerce blog content can seem mystifying … and finding an ecommerce blog writer worth their salt can seem even more difficult. If only there were a set of skills that ALL good ecommerce blog writers had in common… You’re in luck! Here are five of the best-kept secrets that our specialty blog writers use to craft content for the likes of Shopify, BigCommerce, and many other SaaS brands. [bctt tweet=”61% of people are more likely to buy from a brand producing unique content (@smallbizgenius). A blog means more traffic ?, more eyeballs ?, and more chances to sell your product(s) ?. Learn how to craft ecommerce content via @juliaemccoy” username=””] Let’s go! Here’s Why Your Ecommerce Store Needs Blog Posts, Too It’s a lot of work to set up an ecommerce site. I know, because here at Express Writers, we’ve done it. Our ecommerce platform is literally how we sell our content services to our clients. However, an ecommerce site isn’t just a website full of product pages. Unless you’ve got a killer marketing strategy, you’ll find that simply building a site isn’t enough anymore. That’s where having a blog comes into play. A blog earns: More indexed pages on Google. Some 434 percent more, in fact, than your competitors without one. The opportunity to better connect with readers. Product descriptions aren’t the time or place to connect with your readers and grow a community. That’s what a blog is for. A way to grow your brand authority on your turf. You might have a strong social media presence, but what are you going to do if Facebook or Twitter suddenly shuts down your account? If it’s on your website, you control it. Those reasons might seem simple, but don’t underestimate them. Blogging has been shown to increase site traffic by up to 300 percent. Your blog may be one of the first points of contact that future customers have with you brand. That’s why it’s important to make a good first impression. Source: HubSpot 5 Secrets Ecommerce Blog Writers Know to Make Your Store Stand Out By now, you know an ecommerce blog is a powerful step to growing your brand. Now, you need to nail the execution. Here are five secrets crowdsourced from our own expert ecommerce blog writers to help you deliver delightful, engaging, conversion-oriented content. Without further ado, good ecommerce blog writers… 1. Emphasize Storytelling Think telling stories is just for creative writers? Consider these two examples where you’re trying to sell a pair of sneakers: Blog Post A. The Windy Sneaker is a lightweight, comfortable shoe designed for performance athletes. With a contour perfectly designed for your foot, you’ll barely feel it’s there while you seize that gold medal at your next marathon. Buy now! Blog Post B. Winning a marathon seemed like a pipe dream for Jane. At 38 and struggling with chronic foot pain, she had tried dozens of specialty shoes only to get the same results each time. A friend told her about the Windy Sneaker. She was skeptical, but within moments of lacing them up, her foot pain vanished. Read about the shoe that helped Jane win a marathon. If you picked Blog Post B, you’d be right. Even research proves it. ? Storytelling is one of the most powerful tools at your disposal for growing a brand. People don’t always react well to being told outright to buy something, which is exactly the end goal for ecommerce blog writers. In contrast, storytelling helps your readers connect with your brand on an emotional level while sidestepping the bad vibes associated with a lot of sales tactics. Make sure your writer is up to speed on this and knows how to tell stories. The first “blogs” were full of stories. Source: Wrong Hands 2. Pay Attention to E-A-T and YMYL SEO, PPC, CTR, EAT, YMYL … Google likes its acronyms. But what do those all even mean??? I’ve covered EAT and YMYL before, so here’s a quick rundown of what those two mean: Expertise, Authoritativeness, Trustworthiness. Those are Google’s watchwords when determining the quality of your content (and thus your rank in the SERPs – another acronym. Hah!) You need to nail all three to rank well. Your Money or Your Life. A special set of quality standards for pages with content that could potentially impact a person’s health, finances, or future happiness. Good ecommerce blog writers are aware of YMYL in the event that they’re writing a blog for a company that sells products which may fall into one of those categories. All sites should pay attention to EAT, but not all sites need to remain mindful of YMYL. For example, a fashion ecommerce site probably won’t impact the health, finances, or future happiness of users … a site selling herbal supplements, however, might. If you do fall into the YMYL category, make sure you’re: Linking only to super reputable sources Gathering high-quality backlinks (disavow poor quality backlinks) Providing the identity and credentials of the content creator Using the appropriate keywords, and using them correctly Hiring specialist writers with demonstrated experience in your topics 3. Make Blog Posts Actionable Everyone knows that it’s best practice to include CTAs in blogs. According to Marketing Sherpa, 90 percent of the people who click on your headline will also click through your CTA. It’s almost a no-brainer to include one … but that shouldn’t be the only actionable … Read more