education blog writing

Hey, business owners in the educational business space – tired of publishing blah posts that you wish were blog posts? This one’s for you. Believe it or not, but writing an education blog doesn’t have to be boring. Yet, mention that you maintain a blog about education, and you might see some eyes glaze over. That’s because learning has a bad rap. In fact, if you pull up the word associations of the verb “to learn” the top three results are: memorize, teach, horrify. That’s the exact opposite of the goal of a blog: to delight, entertain, and educate. Here’s how you do it … starting with ten tips from our very own education blog writers on how to level up the quality of your blog. (We’ve ghostwritten hundreds of web pages and blogs—one of our educational business clients is McKissock Learning.) Let’s go! ??‍? [bctt tweet=”Believe it or not – writing an education blog doesn’t have to be boring. ? Learn to delight, entertain, AND educate your readers with 10 tips for hiring the best education blog writers ?‍?” username=””] 10 Tips to Level Up The Quality of Your Educational Blog Starting an education blog can be a great way to further your career as an educator – an increasing number of professionals are doing it (Edublogs boasts 4.3 million blogs alone). However, if you’re new to the world of blogging, you might not know where to start. That’s okay! Here are ten tips from our own expert educational blog writers to help you get the most out of your blog. 1. Niche Down and Specialize Education is a broad, broad topic. That means simply starting an educational blog isn’t going to cut it. On Edublogs alone, there are blogs by… School libraries Universities Teachers Homeschoolers EdTech professionals Educational philosophers So, what are you? That’s going to have a big influence on what sort of content you craft. However, niching down and specializing also helps you stand out. (Niche content is totally in and will stay in for a long time.) Consider it. There might be 4.3 million educational blogs out there, but how many of them are run by middle school science teachers who focus on collecting unusual experiments and labs to conduct in class? Specialization is your biggest advantage. Afraid of running out of ideas? Topic clusters can help you get more content out there. Source: HubSpot 2. Look for Writers With Mad Research Skills If you browse through lists of topic educational bloggers online, you might notice something: they all seem super well-informed. Why? They load up their blog posts with links to research and relevant statistics. That’s because one of the easiest ways to develop your own authority is to recognize the authority of others. That means citing them and dropping references to numbers where possible. Authoritative content is something that both Google and your readers want to see, so give it to them! The best education writers: Back up claims with relevant scientific research ? Provide links to original sources of statistics wherever possible ? Use Alexa to identify high-quality sites (the lower the rank, the higher the quality) ? [bctt tweet=”The best education blog writers: 1️⃣ Back up claims with relevant scientific research 2️⃣ Provide links to original sources 3️⃣ Use @alexainternet to identify high-quality sites to link to ?” username=””] 3. Reach Out to Your Community Unless your educational blog content focuses on things like EdTech or the government’s education policies at a very high level, much of your content will likely be influenced by your local community. That’s a huge advantage because your own community is a goldmine of content that can help you grow your readership and your thought leadership. Don’t be afraid to reach out. Your community can be a rich source of: Guest bloggers Blogging topics Helpful resources Tips and tricks Stories Newsworthy current events Readers 4. Collect Helpful Resources For many sites, a blog is an additional feature that serves to deliver value and help a company grow its brand. As an educational blog writer, you probably won’t be selling anything (although you might). Your blog is all you have, and that might not be enough for some readers. Collecting and distributing helpful resources related to your topic can help with that. For example, the middle school science teacher above might have a section of downloadable files for other science teachers to use. Likewise, you might consider reading lists or links to online groups that your readers might be interested in joining. The more pages you have on your site, the more opportunities your writers will have for internal linking. Doing this will not only help keep visitors on your site longer (which signals quality to Google), but also help build your authority as someone who’s in tune with your niche. Need more guidance on building out your content library (and your content strategy) for your business? Check out my Content Strategy & Marketing Course. 5. Monetize With Care Tips on how to monetize your blog abound and many of them work quite well. In fact, most articles that are tips to monetize an educational blog will include affiliate marketing on that list. However, affiliate marketing is easy to get wrong. Don’t be tempted to fall into the trap of spamming up your page with Google Ads, or linking to affiliate products at every single chance you get. [bctt tweet=”Blog monetization tip ☝: Affiliate marketing is easy to get wrong. Don’t fall into the trap of spamming up your page with Google Ads, or linking to affiliate products every single chance you get. ?” username=””] Instead, choose products that: You’ve used and stand behind Are immediately relevant to your readership Have good reviews Don’t require additional subscriptions or involve other strings 6. Give Writers as Much Information on Your Readers as Possible Demographic information is gold for writers, and it’s part of why we ask so many questions when we onboard your project. Of course, that … Read more