Do I Need a Writer for My Email Campaign? The 5 Ultimate Secrets for Powerful Email Copy (From an Email Writer)
Email marketing is a quintessential element for a successful marketing plan – yes, even in 2020. Email is convenient, a direct line of contact, and not super intrusive in our lives. That’s why some prefer email communications from businesses. (What!) It’s true. 91% of shoppers actually want to hear from companies they do business with via email. Actually, we’re a touch addicted. According to Campaign Monitor, at least 50% of Americans (in the survey) checked their email 10 times yesterday. Those stats are pretty crazy, and they drive home one very important point: Content matters in email marketing. It’s not enough just to send a pretty email to your readers. Literally everyone is doing that. You’ve got to entice, enthrall, and leave them eagerly waiting for more. A good email marketing content writer can help you do just that. Ever wonder what our writers’ secret sauce is for dropping bombshell email copy? Here are all the beans spilled – all you need to provide is the elbow grease. Enjoy. Do I Need a Writer for My Email Campaign? The 5 Ultimate Secrets for Powerful Email Copy (From an Email Writer) – Table of Contents The Nitty Gritty of Email Types Value-Focused Emails Sales/Offer Emails The 5 Ultimate Secrets for Writing Strong Value-Focused and Sales Emails 1. Nail That First Impression 2. Get Real, Get Personal 3. Keep It Simple, Snappy 4. Get Smart About Spam 5. Give the Reader Just One Thing to Do [bctt tweet=”If you’re asking yourself, ‘Do I need a writer for my email campaign?’ The answer might be already in the question. If you’re not sure, check out these 5 qualities powerful email copy should have. ” username=”ExpWriters”] But First… The Nitty Gritty of Email Types In many ways, emails are simple… but they’re oh, so deceptively simple. If you’ve spent time studying some of the email marketing content samples out there, you might get the impression that it’s all about snappy, hip language. Not quite. Don’t make the mistake of hammering out some clever sass and firing it off to your readers. You’ll look a little clueless, if not juvenile. Before you put those fingers to the keyboard to unleash your creative genius, take a moment to figure out exactly what type of email you’re writing. There are two main types. Each serves a different purpose, and each will have an impact on how you craft your copy. First, Build Positive Associations with Value-Focused Emails Value-focused emails are interesting, informative, useful emails that alert your readers to something that’s worthwhile for them to know. That may be a new case study, educational content, or a roundup of your blog’s best content of the month. Whatever it is, these emails focus solely on giving your readers something they’ll genuinely enjoy reading. They’re what you should be mostly sending out to people. Think of value-focused emails like a form of social capital. Just like you wouldn’t constantly ask your friends and colleagues for favors, you don’t want to constantly ask your readers for their money. Remember, your readers get a lot of emails every day, from all sorts of sources. (Campaign Monitor estimates that the number of consumer emails sent and received per day is around 117.7 billion.) To win your way into your readers’ inboxes and good graces, you’ve got to show them that you’re not in there just to hassle them into buying something. Otherwise, they’ll hit unsubscribe. Or worse, just mark you as spam and drive up that dreaded spam rate. Emails like this one from Publix get readers excited through the use of delectable visuals and well-written, useful information. Source: Really Good Emails Then, Spark Joy with Sales and Offer Emails Sales and offer emails are where that selling magic happens – when they’re properly timed and worded. These are the emails that will alert your readers to new sales, product offerings or anything else you’re selling. Remember your Psych 101 class? The value-focused emails will prime your audience to expect good things when they see your name pop into their inbox. So, when that offer email appears, your readers will see your name and the subject line before they see the email content. That’s called classical conditioning, and its effects are well-known in advertising. If you’ve been nailing your value-focused emails, you’ll already have an audience eagerly waiting on the edge of their seat for your next communiqué. You won’t need to be pushy, or salesy, because your audience is already primed. Voilà! Conversions. [bctt tweet=”What types of email should you be sending? Start building positive associations by creating value-focused emails and then, spark joy with sales and offer emails. Learn more about these two types in this post by @JuliaEMcCoy!” username=”ExpWriters”] Pro Tip: Use the 3:1 Rule of Thumb People don’t enjoy feeling like they’re being advertised to and sending too many sales emails is an excellent way to make them feel like that. Therefore, follow the Three to One Rule of Thumb: for every sale email, send three value-focused emails first. You’ll avoid that dreaded high bounce or spam rate, getting you pushed deeper into the advertising slush pile that is the Promo Tab. This sales-focused email funnels readers to Freshly. Note the price anchoring, the placement of a lower price next to a higher price to lowkey make the actual price look better. Source: Really Good Emails [bctt tweet=”⚠️ Remember the 3:1 rule of thumb for sending emails: For every sale/offer email, send 3 value-focused emails first. ⚠️” username=”ExpWriters”] Email Marketing Content Bootcamp: The 5 Ultimate Secrets for Strong Value-Focused and Sales Emails Now that you’ve got an idea of what type of email you’re actually writing, it’s time to roll up those sleeves. Wondering how marketing gurus craft those irresistible emails that are a treat to read? There’s actually a science to them. (Sort of.) Here are the six most powerful tricks you can deploy in your email content writing to amplify conversions in both types … Read more
