email copywriting - Express Writers

The Ultimate List of Professional Email Writing Examples (& 5 Tips for Writing Emails that Actually Get Read)

June 19, 2024March 28, 2018 by Adam Oakley

Email is still very much alive today. 59% of marketers find email to be their most effective channel in terms of revenue generation. Plus, for every $1 spent on email marketing, $44 is earned back (study by Campaign Monitor). But, successful and professional email writing today all boils down to how well you optimize your email for more reads, clicks, and bottom-line ROI. It takes a ton of work to create standout email today… Which probably has something to do with the fact that nearly 105 billion emails are sent daily (and this number is expected to reach over 246 billion by 2020). Yeesh. So… What’s the difference between effective and ineffective email marketing? One gets read. The other doesn’t. Of course, getting read is always easier said than done. How do you get your emails opened and read? To start, get inspired by taking a look at the professional email writing examples I’ve listed. This is the easiest route to see proven emails that successful companies have used – these actually got opened, read, and acted upon. So, check out the examples we’ve listed, and be inspired to boost your email marketing for the better. Then, after that, follow my easy-to-implement tips for writing and crafting emails with a high probability of being read. Ready? Let’s go! [bctt tweet=”How do you get your emails opened and read? Here is @JuliaEMcCoy’s ultimate list of professional email writing examples + 5 email writing tips.” username=”ExpWriters”] 4 Professional Email Writing Examples That Make You Give a Sh*t If you want people to give a crap about what you have to say in your emails, look at how other businesses have done it. Here are some top examples for your perusal: 1. SmileDirect Club The folks at Smile Direct Club use a clever subject line and an inviting message to encourage you to review their service and website. The click-worthy subject (“Did we make you smile?”) is friendly, cheerful, and personal, and plays directly into the company’s service, which is helping people get straighter teeth with no-fuss invisible aligners. The play-on-words continues with “Please leave us a glowing review” and “We’re all about making people grin.” At the end of the email, you even get a little push from the social benefits for others: Leaving a review will help them “as they get started on their new smile.” The mixture of cleverness, distinct tone-of-voice, and authenticity rings true and makes you want to click. 2. gfJules This email from gfJules, a purveyor of gluten-free flour blends, hits a major pain point of their target audience – when you can’t have gluten, good bread is hard to find. This email hooks you right from the beginning with the plea, “Please don’t go another day without really great, moist bread!” At this point, the gluten-free customer is leaning in and thinking, “Believe me, I don’t want to! Tell me more.” After that hook, the email draws you in with a tempting promise: Learn how to make yummy, easy gluten-free bread without a mixer, a bread machine, or a bread pan. A little social proof (a positive user review of the method/recipe) sweetens the deal. Sold! Sign me up. 3. Dropbox Usually, “come back!” emails are annoying, but Dropbox manages to be cute and non-intrusive with their own attempt to get back on your radar. This quick message is both to-the-point, informative, and a little funny: “Recently your Dropbox has been feeling kind of lonely :-(“ Plus, the inclusion of the text emoji somehow manages to add to the charm of this email, rather than making the company seem unprofessional. This is an effective email that is persuasive without even trying. 4. Roku In their email, Roku hits the snappy copy bullseye. They drive their point home by riffing on their featured free movie, There Will Be Blood, which is about a struggling man and his son who hit paydirt and find an oil field. (“Strike it rich this week…”) The intro text is compelling, too, and makes you want to read more: “Passion and danger. On the house.” All told, this email is a fun way that Roku promoted its free streaming channel. How to Write Emails That Get Read: 5 Sure-Fire Tips Ready to improve your open rates, get people to read your emails, and invite more clicks? Take the professional email writing examples from above, gather inspiration, then apply the following tips. Many of these have worked for me personally. Let’s get to it! 1. Limit Your Links Here’s an interesting fact: Great email copy that gets read and opened is not stuffed with links. For me, I’ve found that limiting the number of links I include in my emails has boosted my open rate by 5%! This is a HUGE tip – and can immediately help improve your success with email marketing. Need extra proof? Look at the professional email writing examples above – each of them has less than two links at most in the entire body of their message. The truth is, adding more links just seems spammy, which can turn people off. Look at this email from a rubber stamp company that went straight to the spam folder: According to Google, it looked similar to other spam messages: Reading the email, it’s clear that it isn’t spam. In fact, it’s perfectly legit and well-intentioned, but too many links and a strange sender address made Google get suspicious. Don’t make this mistake, and you’ll improve your open rates and ensure your messages aren’t instantly relegated to the spam cemetery. [bctt tweet=”‘Great email copy that gets read and opened is not stuffed with links… limiting the number of links I include in my emails has boosted my open rate by 5%!’- @JuliaEMcCoy” username=”ExpWriters”] 2. Optimize Your Email Subject Line with Free Tools Tip #2: Do NOT neglect your subject line. I find that optimizing my email subject line helps nudge my open rate up another 2-3% (5 words or less seem to perform well). The easiest way to do this is to use a … Read more

The Marketer’s Nutshell Guide to Effective Email Copywriting

June 19, 2024April 30, 2016 by Adam Oakley

It’s time. You’ve spent hours crafting the perfect email. You’ve agonized over the words you’ve included, written and re-written every sentence, and considered your reader at every fork of the road. You give the work of art you’ve just crafted one last read-through, then you take a deep breath and click “send.” You close your laptop. Your work there is done. A few days later, though, you check out the stats for that work of art you were so proud of and they’re, well, disappointing. How could this possibly be? If you’ve ever found yourself in these shoes, don’t fret. This is a very common problem, and many marketers struggle to figure out why the content they work so hard on isn’t as effective as they thought it would be. Luckily, you’re not doomed to live in this place of email marketing limbo forever. By learning the keys to stellar direct email copywriting, you can craft outstanding marketing emails that rake in the clicks, opens, and conversions. Read on to learn more. Great Direct Email Copywriting: The Basics While many people brush off direct email copywriting as a skill that died along with the early 2000s, the fact is that it’s still very, very relevant in today’s marketing environment. While email marketing might not have the universal appeal of social media or podcasting, it’s still far too important to overlook, and marketers that do find themselves missing out on a large segment of traffic and engagement. If you’re one of the many people who wonder what’s so great about email marketing, here are a few of its most winning qualities: #1. Direct email marketing is effective and cost-efficient While every company wants a cheap, efficient marketing strategy they can count on, this is especially important for, small business owners, who are always looking for efficient marketing solutions that will provide results on time and under budget. Luckily, email marketing fits the bill. According to one 2013 report conducted by Direct Marketing Association, marketers who use direct email marketing earn a 4,3000% ROI. How’s that for incentive? #2. Email marketing provides real value Every day, customers around the world take time out of their busy schedules to read through the emails that land in their inbox. Unfortunately, many of these emails are junk. Luckily, marketers who master direct email copywriting can set themselves apart from the crowd by providing real value to readers. According to CopyBlogger, brands that are truly successful at direct email marketing are those who position themselves as companies truly concerned about the happiness and well-being of their readers. This, in turn, helps readers feel as if they can trust your brand, which makes them more willing to share personal information and convert on your offers. #3. Email marketing opens up a reliable line of communication with customers Where else do you get unparalleled access to your customer’s pocket or inbox? Nowhere but email marketing, that’s the answer. When you provide valuable, unique, and interesting direct email copywriting, you succeed in opening up a valuable dialogue with clients, the likes of which isn’t seen anywhere else in marketing. #4. Email marketing is a powerful tool for word-of-mouth and shares According to DuctTape Marketing, quality content is one of the only things that will produce reliable sales results every time. With this in mind, it’s clear that people who master the art of direct email copywriting are uniquely qualified to make more sales and produce more positive word-of-mouth advertising within their customer base. Despite all of these benefits, many people are afraid of writing marketing emails, assuming it will be challenging or unproductive. Luckily, crafting good email copy doesn’t have to be a challenge. With that in mind, check out our top tips for writing effective marketing emails your customers will love. 10 Steps to Craft Stellar Email Copy That Can’t Be Ignored If you’re ready to incorporate great email marketing into your content strategy, follow these ten steps: 1. Remain relatable in all of your marketing copy Let’s get one thing straight: nobody wants to read a stuffy marketing email. Would you? Of course the answer is no. That’s why it’s so important to keep your voice relatable and approachable in your direct email copywriting. Here are three good examples of brands I love that do just that: Tim Ferriss’s Five Bullet Friday email always feels like grabbing a quick coffee with a friend. It’s approachable, casual, and informative. Which may be why it has a few million subscribers: Another blogger who has always done a great job of maintaining a relatable approach is Mark Manson. Here’s one of his most recent marketing emails that decidedly does not feel like a marketing email: Finally, for reference, here’s a marketing email from GroupHigh, an influencer marketing startup that always kills it with the copywriting: With those examples in mind, strive to keep your email copywriting in the same tone that you’d use to talk with a friend. It will benefit you in terms of conversions, clicks, and engagement down the road. 2. Personalize your emails as much as possible A personalized email is a successful email, so take steps to make them as individualized as possible. This often means using your reader’s name in the subject line, using your name as the “From” address, and inputting a personal email as the “Reply to” address rather than allowing it to fill in with an auto-generated email from MailChimp or whatever service you use. While personalization may not seem like a big deal, Aberdeen reports that personalizing an email can improve click-through rates by 10%. 3. Make clarity your main priority Too many marketers try to be too gimmicky in their email copy, which only drives users away. Instead of focusing only on hooking your readers, think first about how you can provide clarity and value. Once you’ve got those two things down, you can move onto being catchy. 4. Write a compelling email subject line When it comes to … Read more