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7 Email Marketing Best Practices in 2025

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Some people think email marketing is outdated. However, today’s trends indicate that it is still one of the most popular and effective digital marketing tools.  About 59% of consumers report that email marketing influences their purchasing choices. Additionally, 50% of buyers make a purchase based on a marketing email each month. Each day, people send and receive over 361 billion emails. Email marketing trends show this figure will surpass the 400 billion mark by 2026. With that in mind, how do you ensure that your emails stand out from the rest and that your message gets across? Email marketing involves sending promotional messages to recipients to educate, inform, or convince them to take a specific action. This popular digital marketing strategy uses promotional emails, newsletters, company announcements, and transactional emails. Below, we discuss why email marketing is still relevant in 2025. You will also learn about the latest email marketing benchmarks and how to use them to create effective campaigns. Is Email Marketing Still Relevant in 2025? The best marketers are always interested in knowing where and how they can reach their target audience. Despite today’s email marketing changes, available data suggests email inboxes are still packed with unlimited business opportunities. Email marketing is the leading digital marketing channel among marketers in 2025. Part of its appeal lies in its outperformance of SEO in enhancing the customer experience and increasing engagement. Other reasons why you should use email marketing in 2025 include:  Access to a Huge Audience: About 90% of Americans past the age of 15 use email. Close to 90% of these users check their inboxes at least once a day. Greater ROI: You can expect an average ROI of up to $42 for every $1 directed toward email marketing.  Unrivaled Targeting:  Email marketing gives you the best opportunity to own your audience. You can use email marketing to connect and engage with your target audience directly. In contrast, the algorithm determines who sees your content when using social media. These stats point to the undeniable benefits of email marketing. It allows you to reach a wider audience, develop stronger relationships, and enjoy higher returns on your marketing spend. Top Email Marketing Best Practices in 2025 Want to boost your chances of creating the most effective digital marketing campaigns in 2025 and beyond? Follow these email marketing best practices. 1. Know Your Audience To build strong customer relationships, you need in-depth knowledge of your audience. You must understand their pain points, interests, and needs to create email copy that resonates and connects with them. Knowing your target audience will help segment them based on their demographics, email engagement, geography, and past purchases.   Segmenting consumers simplifies the work of crafting relevant and personalized messages for recipients. Personalized emails have a 29% open rate. About 76% of consumers expect to receive personalized communications from brands looking to build a closer relationship with them. Most business owners have a good idea of the type of people they target with emails. They are likely to be similar to those who interact with the entity. However, this is not enough. You need to get more specific. Businesses with limited resources can develop loyal customers by focusing on a smaller audience.  2. Use Compelling Subject Lines The subject line is the first thing your readers see when an email hits their inbox. They use it to instantly choose whether to send the email to their spam folder, open, discard, or ignore it. Around 64% of readers use subject lines as the basis to open emails. Email subject lines play an essential role in the success or failure of campaigns. Create compelling subject lines using the following optimization tips: Always use title case Use open-ended questions Keep it around 6 words (40 characters) in length Choose something relevant to your audience Avoid any overused words or those associated with spam, like “guarantee” and “free” Include a number If you struggle to find ideas for catchy subject lines, you can use some of the existing AI Text Generators. Even with the above tips in practice, it can be hard to predict which subject line will produce the best results. Consider using hard data to increase the chances of acing your subject lines. A/B testing can help you identify the types of subject lines that resonate with your subscribers. 3. Optimize CTAs The call-to-action (CTA) is the most important element of a promotional email after the subject line. Once the email lands in the recipient’s inbox, you want them to take a specific action. You can use the CTA to direct readers to your site and get them to sign up for a service or make a purchase. When crafting a call-to-action, consider the main goal of your email. As you compose the email, ask yourself what the reader stands to gain by clicking on the CTA. This helps you craft a CTA that motivates readers to take action. Follow the tips below to create a compelling CTA: Keep it brief, simple, and concise – 3 words (like “sign up now”) is enough Add a touch of personalization Use a button format, as it is easier to click on When creating a compelling call-to-action, you want to ensure the reader moves on to the next step of the sales funnel as quickly as possible. Avoid confusing the reader or creating unnecessary questions to ensure a swift transition. A compelling CTA naturally boosts click-through rates and other vital email metrics.  4. Optimize Your Emails for Mobile Many people open and read emails on their mobile phones. An estimated 96% of users access the internet using mobile devices. This is greater than the 62% that use a desktop or laptop for internet access. As such, you should always design your emails with mobile users in mind. Use these tips to optimize your emails for mobile: Make sure that all critical information is visible on the screen with minimal scrolling Always use a responsive design compatible with various screen sizes Choose … Read more

#ContentWritingChat Recap: Mastering Your Email Marketing

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Content Writing Chat recap

When building a brand, nurturing your relationships with those in your target audience is crucial to your success. You need to be able to position yourself as an expert in your field, as well as become a trustworthy resource of information. And you need to ensure you’re doing this consistently by staying in touch with your audience regularly. But how can you do this effectively? Through email marketing! Email is a powerful way to connect with your audience and build relationships over time. Instead of fighting with tricky social media algorithms, you can reach people where it matters the most: their inbox. However, you might find it’s a bit tricky to truly master email marketing when you consider you need to build your list, create a welcome sequence, and develop a newsletter. Luckily, we’re here to help! That’s exactly what we talked about in this #ContentWritingChat. #ContentWritingChat Recap: Mastering Your Email Marketing Welcome to the November edition of #ContentWritingChat! 😊 Today, we're chatting all about email marketing so you can craft newsletters your audience will love. 💌 — Express Writers | Your Content Writing Partner (@ExpWriters) November 1, 2022 This month’s #ContentWritingChat was packed with valuable tips that will help you become a true email marketing master. Whether you’re just getting started or email has been part of your strategy for a while, you’re sure to find some great advice here. Q1: Why is email marketing important to a brand’s overall marketing strategy? What benefits does it provide? A1. Email marketing is generally recognized as one of the most effective forms of digital marketing. It allows brands to communicate on a more individualized and tailored basis to existing and prospective customers. #contentwritingchat — Andrew C. Belton, MBA (@AndrewCBelton) November 1, 2022 As Andrew said, email is one of the most effective forms of digital marketing today. It provides an easy way for brands to communicate with their audience while delivering content that’s tailored to their needs and interests. a1 📩 email marketing allows brands to build a closer connection with the community of subscribers. ✅people give us their email, which means they are interested in what we have to say. #contentwritingchat — 🍋 / joana rita sousa 🦄 💩💎 (@JoanaRSSousa) November 1, 2022 Joana feels email is fantastic for creating a strong connection between you and your community of subscribers. And that will go a long way when it comes to your brand’s success! A1: Email marketing is a great way to connect and build relationships with your audience. It's also an opportunity to stay in touch with them and keep your brand top of mind. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) November 1, 2022 Another great element about email marketing is that it can keep your brand top of mind with your audience if you’re consistent when it comes to sending emails. A1: #Email is a warm lead vs #socialemdia. Someone has given you permission to contact them. That is huge because you've gotten their attention. #ContentWritingChat https://t.co/dkAbJB5vGJ — Carlarjenkins (@carlarjenkins) November 1, 2022 Email subscribers are often warmer leads than those who merely follow you on social media. That’s because your subscribers have taken that extra step to provide their name and email in order to receive a freebie and access your newsletter. Q2: The first step to email marketing is building your list. What’s your advice for getting more subscribers? A2: Make sure you offer some sort of freebie in exchange for their name and email when they opt in. It could be anything you think your audience would enjoy, whether that's a short ebook, free training, etc. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) November 1, 2022 A freebie is going to be essential to getting people on your email list. Everyone wants to know what’s in it for them, so give them a reason to sign up. This could be a short ebook, free training, or anything else they might enjoy. A2. Optimize channels to build your audience. Create offers/discounts/specific content that is accessible with a Call-To-Action to sign up for an email list. Prominently feature the option to sign up for your email list on your website. #contentwritingchat — Andrew C. Belton, MBA (@AndrewCBelton) November 1, 2022 Once you’ve chosen your freebie, don’t forget to write a powerful call to action and make it easy for people to join your list. Q3: Once you’ve started building your list, you need to send captivating content to your list. How do you know what to write about? A3: I look at what content my subscribers are responsive too and increase this. You can also poll them through surveys. #ContentWritingChat https://t.co/zUaIT7jcG9 — Carlarjenkins (@carlarjenkins) November 1, 2022 As Carla said, you need to pay attention to what your subscribers are responding to. Give them more of what they’re interested in and they’ll want to stay on your email list. A3. As a main component of your content marketing strategy, you could share research studies, blog content, promotions, events, helpful tips, industry information and news should be included. Create emails that are providing value and inbound to your brand. #contentwritingchat — Andrew C. Belton, MBA (@AndrewCBelton) November 1, 2022 Andrew suggests sharing research studies, blog content, promotions, event details, helpful tips and tricks, industry information, and the latest news. Ultimately, it’s about providing value to your audience. A3: Consider your audience. What information do they want or need to know that is relevant to your brand? Relay statistics, promotional content, updates on industry innovations or advancements. #ContentWritingChat — Nicole Kowalke (@KowalkeNicole) November 1, 2022 Nicole recommended sharing interesting statistics, promotional content, and updates on the happenings within your industry. Q4: Inboxes get crowded! How do you write a subject line that grabs attention and gets people to open your emails? A4: First, keep subject lines short and sweet. You'll also want to communicate what's inside the email to give them a reason to open and read. #ContentWritingChat — Rachel | … Read more

How to Write Content for Email Marketing

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How to Write Content for Email Marketing

How do you write content for email marketing campaigns that people will actually read? This is majorly important. Maybe more than you’d think. Why? Email marketing can change the game for your business if you do it right. Think invested and engaged subscribers. More conversions. More sales. More trust. It’s all possible with good email. (That explains why email earns a GIANT return on investment. For every $1 spent on email marketing, expect to earn about $55 back.) Not to mention, it’s one of the most popular types of marketing out there. It’s not only effective — it’s also an easy, accessible, personal way to stay connected to your growing audience. So, I’d say learning how to write content for email is really, really important, especially if you’re on a tight budget. Wouldn’t you? Hence: this guide. Keep reading for 10 tips to improve your email content game. Email Marketing by the Numbers Email as a technology is nearly 60 years old (!), but it’s still most consumers’ favorite way to get information online: The average open rate for emails across industries is 22.86%. 45% of email subscribers say they open emails based on who they’re from. 33% say they open emails based on the subject line. The most popular email clients are Apple iPhone (with 34.2% of market share) followed by Gmail (30.7% market share). During the 2020 pandemic, the most popular way to read email was on a computer. Using call-to-action buttons in your emails versus just text links may increase click-throughs by as much as 28%. How to Write Content for Email Marketing: 10 Timely Tips Email marketing is different than social media. It’s more personal, more targeted, and, as a result, higher-stakes. With this in mind, consider these practical tips for how to write content for email marketing. 1. Write a Good Subject Line The subject line is the gatekeeper in the world of email marketing. Write a good one and you’ll see a satisfying open rate. Write a poor one and you’ll suffer the sound of crickets in the background of your campaign. While there are dozens of great ways to write a compelling subject line, the best ones all have a few things in common: They revolve around grabbing a reader’s interest and keeping it. With this in mind, follow all of the standard rules that come with writing any great email subject line: include action words; address the reader directly; make it unique, succinct, and short; and differentiate it from anything else they’ll see that day. For an example of an email subject line done right, check out this example from Mark Manson: 2. Personalize Your Emails Personalized email copy performs better than general email copy. With this in mind, input your customer’s name into your email subject lines and be sure to target the body of your email so that it speaks directly to your audience and nobody else’s. While it can be easy to worry that your emails will be lost in the fray, the only way to ensure that they won’t be overlooked is to personalize them fully and differentiate them from anything else out there. 3. Make Your Emails Clear First, Catchy Second Catchy emails are great, but only if they’re also clear enough to make your audience want to click on them. With this in mind, focus on making your emails clear and descriptive first, catchy second. This ensure that your audience will understand the purpose of your emails, and that you won’t be going out of your way to develop email campaigns that don’t draw real results. What’s more, emails that are clear boost your authority as a company, since they promise only what they can deliver, and help readers develop realistic their expectations. 4. Ensure Your Subject Line Relates to Your Copy Even if your subject line is clear and catchy, it’s all for naught if it doesn’t also align with your body copy. Keep in mind that delivering what you promise is critical in the world of email, and only people who can truly do this succeed in the long run. With this in mind, keep your subject text in-line with your body copy. In addition to providing better value for readers, this will also go a long way toward enhancing your reputation as a company and making sure that customers want to click your material in the days to come. Need some inspiration for writing email subject lines? Check out our free resource: 20 Proven Email Subject Lines for Your Email Marketing. 5. Keep It Relevant Relevance is critical for a good email, so be sure to tie the content of your email in with something that will ground it as relevant and in-demand. Current events work well, as does some personal detail about the audience. By showcasing your relevance, you stand a better chance of grabbing the reader’s attention and keeping it. 6. Write Emails in the Second Person Second person is the best voice for email because it’s personal and unique. When you reach out and speak directly to your customers, it’s easier for them to relate to the voice and content of your email. This, in turn, also makes it easier for them to connect with your emails and enhances the likelihood that they’ll open your emails in the future – which is a good thing for everyone involved. 7. Showcase Benefits Over Features If you’re making an offer via email, be sure to showcase the benefits of said offer rather than the features. In addition to being more valuable for readers, this also helps present a realistic picture of your product, which goes a long way toward helping people understand what to expect from it. While most people focus on the features in an attempt to sell a product, focusing on the benefits can go much further toward helping the reader understand what’s unique and special about the product. 8. Keep It Short but Sweet Email marketing is not … Read more

#ContentWritingChat Recap: Mastering Email Marketing in 2020 with Liz Willits

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#ContentWritingChat Recap: Mastering Email Marketing in 2020 with Liz Willits

There’s no denying that email marketing should be an important part of any brand’s strategy in 2020. Email allows you to connect with people long after they’ve left your website, giving you the opportunity to continue building a relationship with them. And who knows where that relationship may lead? That subscriber just might become your next client or customer! This is why it’s so important to take email marketing seriously and be smart about how you’re growing your list and what you’re sending. That’s why we had to make it a topic for #ContentWritingChat. #ContentWritingChat Recap: Mastering Email Marketing in 2020 with Liz Willits Hey, everyone! Welcome to #ContentWritingChat! Today, we’ll be talking all about mastering email marketing with @lizwillits. Liz is a Content Strategist on the @AWeber team, as well as a keynote speaker. Be sure to give her a warm welcome! pic.twitter.com/lKsWsUwLHZ — Express Writers | Your Content Writing Team (@ExpWriters) May 5, 2020 Our guest host for this month’s #ContentWritingChat was Liz Willits. Liz is actually a content strategist on the AWeber team, which is an email marketing platform that you’re probably familiar with. She’s also a keynote speaker and marketing consultant. We were so excited to have her join our chat so she could share some of her expertise. Let’s dive into the recap! Q1: Why should email marketing continue to be a priority for brands this year and into the future? If you need a little convincing that email is still worth your time, you’ll want to check out a few of the responses we got during the chat. They’ll prove exactly why email is still valuable today and will be well into the future. A1: Because it continues to be one of the most effective ways to get people’s attention and convince them to take action. When I want my audience to notice new content or a sale, I rely on email marketing. It works. #ContentWritingChat — Liz Willits (@lizwillits) May 5, 2020 A1: Plus, email marketing is very affordable. Social media, on the other hand, is becoming expensive. It’s pay to play. (For example, you need to promote posts on Facebook for your own followers to see them.) #ContentWritingChat — Liz Willits (@lizwillits) May 5, 2020 As Liz said, email is an amazing way to get the attention of your audience. And let’s be honest, that’s not always easy to do on social media. With ever-changing algorithms and pay-to-play tactics, it’s often hard to get discovered. Email makes this easier and it’s more affordable than having to pay to “boost” every social media post you publish. A1): ✅Email Marketing because it gives you direct access to your audience ✅ Email Marketing because we cannot trust our social media platforms ( when they shut down) ✅ Email Marketing because it allows you share detailed content with your audience#contentwritingchat — Kofi Dotse (@kofigramm) May 5, 2020 Another important thing to consider is that we don’t own any of the social media platforms we use. Should they shut down one day, we would lose the community we’ve built on those platforms. That’s why it’s important to get those people onto your email list (which you actually own). A1: Email is one of the best ways to talk 1 on 1 with your customers! Since people have to opt-in to emails, you know the people who don’t hit “unsubscribe” care about what you’re saying & appreciate your updates. #ContentWritingChat — Cosmitto (@CosmittoDigital) May 5, 2020 Plus, email provides a simple and effective way to talk one-on-one with your community. Provide value. Answer questions. And get to know them better! Q2: Getting people onto your email list is an important first step. How do you do this? People aren’t going to be inclined to sign up for any old email list because they’re not always quick to hand over their contact information. So, if you want to boost your subscribers, you have to be smart about getting them to sign up! A2: To boost traffic to your landing pages, partner with other companies who have the same target audience that you do. Offer to share their landing page/lead magnet with your audience in exchange for sharing your landing page/lead magnet with their audience. #ContentWritingChat — Liz Willits (@lizwillits) May 5, 2020 Liz’s advice is to offer some sort of free lead magnet via a sign-up form or a landing page. This allows you to deliver something of value in exchange for their name and email address. Once you’ve created a lead magnet, make sure you’re taking action to spread the word about it. A2: Provide some sort of incentive to get people on your list. Figure out what would be valuable and how you can solve a pain point your target audience struggles with. It could be a download, a video series, or something else. Get creative! #ContentWritingChat — Rachel (@redheadrachel) May 5, 2020 When creating your lead magnet, think about what your target audience struggles with and how you can help them. That’s going to be irresistible and will surely attract new subscribers. A2: For eCommerce, I’m a sucker for the first time buyer discount. For bloggers, I want an email that is going to provide value, which you can typically determine based on how well a blog is run. #ContentWritingChat — Netvantage Marketing (@netvantage) May 5, 2020 If you’re running an online shop, take Lexie’s suggestion of offering a first-time buyer discount. Everyone loves to save money and people will happily join your list if they know they’ll be getting a discount code. A2: I show value by using freebies (videos, checklist, printables, short courses). I also embed my sign ups into my blog posts and Projectized #livestream show title. #ContentWritingChat https://t.co/9CsHglqGGN — Carlarjenkins (@carlarjenkins) May 5, 2020 You can really get creative with your lead magnets. They can be videos, checklists, printables, and even mini courses. It helps to ask your audience what would be most appealing to them. A2: It can take a … Read more

How to Promote a New Blog Post: 15+ Trusty Techniques to Try

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How to Promote a New Blog Post: 15+ Trusty Techniques to Try

You put lots of hard work into creating that new blog post. It cost you real money, time, and effort. ⏳ Now, how can you get serious return out of your content?  Promote it. Without a boost from a few smart, strategic promotion strategies, that blog won’t get traction beyond bare-bones SEO and organic shares. (Which could be significant by itself, but why settle?) If you feel comfortable letting your blog hang out on the internet without any help, be prepared for a surge of activity followed by a quick decline. Your blog will limp along for a while until it’s forgotten entirely. If, on the other hand, you want to give all your new blogs a fighting chance at getting read by a wider audience – not to mention a longer lifespan online – promotion is essential! So, how to promote a new blog post in ways that actually get it noticed? Follow along as we share our best tips and techniques. How to Promote a New Blog Post: Your Comprehensive Guide to Boosting Traffic and Engagement 1. Do These 5 Tactics BEFORE You Promote a New Blog Post Make Your Blog the Best Version of Itself Build Your Email List Using Lead Magnets Optimize Your Blog Posts for Search Promote a New Blog Post Internally Build Relationships with Peers, Fans, Followers, and Customers 2. Promote a New Blog Post Using Email Segment Your Email List and Target by Interests Did You Mention a Specific Brand/Influencer in a Post? Email Them Write Your Emails the Right Way 3. Promote a New Blog Post on Social Media Use Instagram Stories Cross-Post to Each Platform You’re On Plug Your New Blog on Relevant Twitter Chats Add the Link to Your New Blog on Your Profiles Share Your New Blog Multiple Times on Fast-Moving Feeds Use Those #Hashtags and DO @ People Share Your New Blog to Your Social Media Groups and Communities 4. Promote a New Blog Post with Smart Tools Use Quuu Promote or Zest Curate Your Blog Posts in a Content Hub Add Social Sharing Buttons to Your Posts Do These 5 Tactics BEFORE You Promote a New Blog Post So, you’re all ready to start learning how to promote a new blog post. Hold on one second. There are a few foundations we need to cover first. Don’t skip these steps – they’ll help make blog promotion much, much easier. 1. Make Your Blog the Best Version of Itself Content promotion will mean absolutely nothing if all you do is lead visitors to a subpar blog. All the promotional tactics in the world can’t save mediocre content. Why? Quite simply, people don’t want to read, share, or engage with content that’s “eh.” They may be lured to a blog that sucks because they won’t know it sucks until they land there. Once they find out, they’ll bounce away from the crappy blog as fast as they can. You’ll be no better off than you were before. That’s why you MUST commit to creating the best blog this side of the internet. An amazing blog makes people want to stay, read, engage, and share. Plus: Amazing content promotes itself! A case study from Ahrefs nicely demonstrates this point. They regularly receive organic promotion from outside sources without any effort, like this Reddit post: As they explain in the post, Ahrefs did absolutely nothing marketing-wise to get this kind of great P.R. – their readers love their content, and that love makes them WANT to share Ahref posts. Simple logic, but something that a lot of people forget about when considering how to promote a new blog post. Make sure your blog is amazing at the start, and organic promotion will follow. 2. Build Your Email List Using Lead Magnets I can’t emphasize the importance of this next point enough: Build your email list to create a built-in audience for your blog promotion. According to the latest report from The Radicati Group, today there are over 3.9 billion people using email worldwide. That’s over half the population of the entire globe. Not only is email widely used – it generates the most ROI per dollar spent out of any other marketing activity. (A Litmus study estimated that email is worth an average of $38 for every $1 spent.) Your list, when you build it, is worth a TON. It’s a direct link to people who are interested in you/your brand, and thus the perfect channel for blog post promotion. Next question: How do you build your email list? Create lead magnets. Lead magnets are golden nuggets of content that are high-value. You offer these as exclusive downloads for your audience in exchange for their name and email address. A truly high-quality lead magnet is well-written and packs in tons of helpful/valuable information. Create lead magnets offering high-value information, then offer them to readers in exchange for their email address. Once you get their email – boom! – your list building has begun. Once you have an email list, send out messages to it with links to your new blog posts. Done and done. 3. Optimize Your Blog Posts for Search Besides blog promotion, don’t forget about SEO. It’s a major way to scoop up organic traffic to your blog posts from search engines like Google. That said, a LOT more goes into proper SEO besides just inserting keywords in the right places. You need to think about factors like: Content quality Whether your content fulfills user search intent for your focus keyword Whether your blog showcases relevant expertise for the topics you’re covering Your site design and page-load speed Your use of links and sources in your blog And more It’s important to get your SEO down before you think about how to promote a new blog post with other tactics. That’s because SEO is a passive way to draw more traffic and leads to your blog. Cover this base, draw in readers organically, and then hustle for more … Read more

The Future Is (Still) Email: Experts Share Their Email Marketing Tips to Increase Conversion

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The Future Is (Still) Email: 12 Experts Share Their Email Marketing Tips to Increase Conversion in 2019

It’s the beginning of a new year — the best time to ditch outdated practices and hop into future marketing trends. While it’s obvious that social media marketing will continue to evolve as algorithms and user habits change, what about email marketing? In 2012, a Pew Study revealed that text messaging is the most preferred form of daily communication among teenagers — 63% of them say so. For email? Only 6%, taking the bottom spot under landline calls and instant messaging. The future of email in 2018 didn’t even seem to be brighter for some professionals because of Gen-Z workers who prefer to communicate through messaging apps or collaboration software like Slack. Email was “one-dimensional and simply outdated.” So, are the days of email marketing almost over for this year? It doesn’t seem like it. We’re actually seeing the opposite. Here are some of the recent email marketing data that may surprise you: According to Forrester’s Email Marketing Forecast, email adoption among 12-17-year-olds grew from 69% to 82% in 2017. In Adobe’s Consumer Email Survey Report 2017, around 61% of 1,000 white-collar respondents who own a smartphone want brands to contact them through email. In the 2018 version of Adobe’s report, employees are spending more time checking their personal emails in 2018. There were 3.7 billion global email users in 2017 — and this is set to grow up to 4.3 billion users in 2022. The good news about the continuous rise of email use goes on and on. Email marketing is certainly evolving as well — a sign that marketers should keep track of the best email marketing practices for this year and beyond. [bctt tweet=”The future is still email! There will be 4.3 billion GLOBAL email users by 2022. Read #emailmarketing tips from 12 experts by @DaniNofuente on @ExpWriters” username=”ExpWriters”] The Future Is (Still) Email: 12 Experts Share Their Email Marketing Tips to Increase Conversion in 2019 Clueless about the changes you need to do in your usual email marketing practices? Let’s ask the experts for some help. Check out these email marketing tips from the marketing pros that you should do right away. 1. Jordie van Rijn “Review where you make ‘the split.’ The split is the point between the email and what is beyond the email. That exact point is marked by a click. Which information do you put in the email and which do you sort out on the landing page. Is your email effective with juuuuust enough to grab attention & foster curiosity, or does more info or repeated persuasion points work better? You need to frame the experience on the landing page in order for them to convert. With all the possible email marketing A/B test you can do, you’d be surprised how often ‘the split’ is totally overlooked in optimizing conversion. Find the point which gives enough to take the next step, not more, not less. And then make sure that the next step is super clear.” Jordie van Rijn is the email marketing consultant behind emailmonday where he helps clients improve their email marketing strategy and select the right email marketing software. He has worked with top brands like AEGON, Unilever, Roche, KLM, and Heineken. He is also the founder of the platform for email marketing software selection. 2. Shane Phair “Personalization goes beyond adding someone’s first name in the subject line. Marketers should be using the information they know about their customers to provide them with emails filled with relevant content. By increasing the use of personalization — such as a publisher offering curated content in their newsletter based on a subscriber’s interests — businesses will see an increase in open and click-through rates, as well as a direct impact on ROI.” [bctt tweet=”‘Marketers should be using the information they know about their customers to provide them with emails filled with relevant content.’ @shanephair on #emailmarketingtips ” username=”ExpWriters”] Shane Phair is the Chief Marketing Officer of Campaign Monitor, a company providing an easy-to-use email marketing and automation platform. Before Campaign Monitor, he led marketing and demand generation teams as VP of Demand Generation at Cleo and held senior sales positions with Brainshark, Ipswitch, and Motorola. 3. Sujan Patel “Maintain a clean and healthy email list. Ensure your emails actually reach your intended target by using an email verifying tool. Voila Norbert’s verifying tool improves your deliverability and ensures your emails aren’t trapped by spam filters and eventually blacklisted.” [bctt tweet=”‘Ensure your emails actually reach your intended target by using an email verifying tool.’ @sujanpatel on #emailmarketingtips ” username=”ExpWriters”] Sujan Patel is the co-founder of WebProfits, a growth marketing agency, and Mailshake, a cold email outreach tool for sales and marketing. He writes for top publications such as Forbes, Inc., and Entrepreneur and talks at different growth marketing conferences around the world. Listen to his content marketing productivity tips in this The Write Podcast episode. 4. Michal Leszczynski “Email marketing has changed over the years, but the developments in the technology aren’t as dynamic as it’s the case with other digital marketing channels. We still have some time before more advanced things like interactive emails, or proper video embedding becomes a standard. The future looks very promising, though. Just check out AMP for email – this thing can completely change how we interact with email messages. So, before that happens – what tactics should marketers focus on to generate the highest engagement rates? As the data from the GetResponse study suggests, what subscribers are looking for in their email communication is personalization. They value emails that are sent at the right time and contain information that’s both interesting and relevant to them. Privacy’s also becoming more critical. Countries, where the regulations are more strict (e.g., require double opt-in), continue to observe the highest open and click-through rates. And finally, videos – even though their support is still limited. They generate very high engagement too. The lesson here: subscribers don’t want to waste time on emails that are just generic or uninteresting. Instead, try offering them valuable content, one that’s tailored to their preferences. Your results will soar.” Michal Leszczynski is … Read more

#ContentWritingChat Recap: How to Create Email Content That Stands Out with Shayla Price

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#ContentWritingChat Recap: How to Create Email Content That Stands Out with Shayla Price

Are you wondering how to create email content that your subscribers will enjoy and that you’ll love to create? If so, you’re in the right place! Our latest #ContentWritingChat was jam-packed with amazing advice you can use to take your email marketing strategy to the next level. Ready to dive in? Keep reading for our recap! #ContentWritingChat Recap: From Subject Lines to Preheaders: How to Create Email Content That Stands Out with Shayla Price Join us for #ContentWritingChat on Tuesday, September 19th at 10 AM Central to chat about email content with @shaylaprice! ? pic.twitter.com/IBSDXdEQ0T — Express Writers (@ExpWriters) September 12, 2017 Our guest host this week was Shayla Price. Shayla is a B2B content and email marketer, so she knows a thing or two about creating amazing online content. She shared some great advice throughout our chat, so you’ll want to take some notes! Q1: Why should brand put time and effort into building an email marketing strategy? Are you wondering if email marketing is really going to be worth the extra work? We say yes! But if you need a little extra convincing, here are some responses from our chat: A1.a: When brands devote time & effort to email, it helps build consumer relationships and grow their businesses. #ContentWritingChat — Shayla Price (@shaylaprice) September 19, 2017 A1.b: Plus, email offers the highest ROI. For every $1 spent, email marketing generates $38. (h/t @CampaignMonitor) #ContentWritingChat pic.twitter.com/YYpqSTQRkj — Shayla Price (@shaylaprice) September 19, 2017 Shayla knows that email marketing can help brands build relationships with their customers, while also growing their business in the process. It also produces some pretty great ROI! A1 Email is a great way to build an audience over time and deliver value directly to their inbox (and mobile devices) #contentwritingchat — Bill Skowronski (@BillSkowronski) September 19, 2017 As Bill mentioned, you can deliver value directly to the inbox of your audience through the power of email. It’s a great way to build an audience and establish trust over time. A1: Email is a great way to send catered content to the people that matter most – your target audience. #ContentWritingChat — Flying Cork (@flyingcorkpgh) September 19, 2017 If you want to send content that’s catered to your audience, email is the place to do it. A1 Email marketing is ?…@Entrepreneur says the ROI is 4,300%. (Every dollar = $44 return) https://t.co/7PZnwA5jWS #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) September 19, 2017 Julia also knows the value email marketing can provide because of its high ROI. Check out the link she shared from Entrepreneur! A1. Because your e-mail is your very own real estate. Social media is just rented land #contentwritingchat — Cheval John (@chevd80) September 19, 2017 Cheval made a great point about how your email list is your own real estate. When you build a following on social media, you’re doing so on rented land. Those platforms could disappear one day, but you’ll always have your email list. Q2: How can your subject line increase open rates? Any tips you can share? When you create email content, it’s pretty obvious that your subject line is very important. After all, it can make or break whether or not someone opens your email or sends it straight to the trash. Here’s some advice you can use to boost your open rate with your next campaign: A2.a: The subject line is the make-or-break moment. If it doesn’t catch the recipient’s attention, you will get ignored. #ContentWritingChat — Shayla Price (@shaylaprice) September 19, 2017 As Shayla said, your subject line is your one and only chance to catch the attention of your subscribers. Don’t blow it! A2.b: Effective subject lines are short, unique, and non-spammy. #ContentWritingChat — Shayla Price (@shaylaprice) September 19, 2017 A2.c: Here are a few subject line tips: use numbers, add a deadline, ask a question, and make it personal. #ContentWritingChat — Shayla Price (@shaylaprice) September 19, 2017 Her advice is to keep your subject lines short, unique, and non-spammy. You can also see results by using numbers, a deadline, asking a question, and keeping it personal. These are all great strategies to test out. A2: it’s just like sending out a good tweet – you want to hook them so they CLICK on the email not delete! #ContentWritingChat — Independent Retailer (@indretailer) September 19, 2017 If you want subscribers to open your emails, you have to hook them. A2: your subject line tells people what they’re about to open – if it’s not interesting/informative it won’t get opened #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) September 19, 2017 Use your subject line as a way to inform people what’s inside your emails. Elizabeth said to make it both interesting and informative. A2) Keep it short, but relevant. Does it spark curiosity? The SOLE purpose of a subject line is to click/open the email #ContentWritingChat pic.twitter.com/ZRAmj88S7x — Jason Schemmel (@JasonSchemmel) September 19, 2017 For Jason, a great subject line needs to spark curiosity. He also feels it should be short and relevant to the content inside the email. A2: Subject lines are EVERYTHING. Currently obsessing over emoji’s in the subject line. Gets me every time. #ContentWritingChat — Haley Steinhauser (@h_steinhauser) September 19, 2017 Haley can’t resist a subject line with an emoji. Try adding them to your next email campaign! A2. I’m one of the most curious people I know. I can’t resist intrigue. Neither can others. #ContentWritingChat — Megan McCarthy (@ImMeganMcCarthy) September 19, 2017 Megan admits that she can’t resist intrigue and she knows others can’t either. Keep that in mind when writing email content. A2) Offers are a big incentive to open. “Save 40%? You’ve got my attention…” #contentwritingchat — Kyle Murray (@TheKyleMurray) September 19, 2017 As Kyle said, offers provide an incentive to open up your emails. Sales and discounts are definitely a good push. A2: Think of a subject line as a 1st impression. You get 1 chance to get them to open your email! Pique their interest! #ContentWritingChat — Flying Cork (@flyingcorkpgh) … Read more

#ContentWritingChat Recap: How to Create Customer-Centric Email Content with Kristen Dunleavy

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#ContentWritingChat Recap: How to Create Customer-Centric Email Content with Kristen Dunleavy

Could your email marketing use a major boost? If so, you’re in luck! This week’s #ContentWritingChat was all about how to create customer-centric email content. Keep reading for the recap and be sure to apply these tips to your next email newsletter! #ContentWritingChat Recap: How to Create Customer-Centric Email Content with Kristen Dunleavy Join us for #ContentWritingChat on Tuesday, March 28th at 10 AM Central with our guest host, @KristenWritesIt! pic.twitter.com/hsbFAHiknB — Express Writers (@ExpWriters) March 21, 2017 Our guest host this week was Kristen Dunleavy. Kristen frequently joins #ContentWritingChat as a participant, so we were excited to have her step in and guest host. As the Content Marketing Manager for Movable Ink, she had tons of great tips to share on email content. Q1: How do you define customer-centric email content? So, what exactly does customer-centric email content mean? To kick off this week’s chat, we asked our participants to share their definitions of it. Here’s what they had to say: A1a. Customer centric email content spotlights your customer & their interactions w/ your brand. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 28, 2017 A1b. This includes using customer testimonials, personalized content & always, always addressing their needs. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 28, 2017 Kristen said that customer-centric email content spotlights your customer and their interactions with your brand. While this may seem simple, it’s a great way to show your customers that you appreciate them. They’ll love it! To do this, focus on your customers by using testimonials, personalized content, and addressing their needs. A1 Make it ALL about them. Don’t sell till you’ve become their friend/built a relationship. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) March 28, 2017 Julia’s advice is to make your email content all about your customers. Don’t try to sell to them until you’ve built a relationship with them. After all, you need to build a level of trust first before they ever take that next step. A1:Customer-centric email content is email that a) provides value and b) speaks in a tone that your customer understands #contentwritingchat — Maureen Jann (@MaureenOnPoint) March 28, 2017 Maureen said this kind of email content provides value and speaks in a tone that your customers understands. This is key to remember not just for creating email content, but also blog posts, social media posts, and much more. A1: email content should be useful for customers while keeping your ROI goals in mind. Be a help, not a bother. #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) March 28, 2017 As Elizabeth said, it’s important to create email content that’s useful for your customers, but it should also help you reach your end goals. Know what you hope to achieve with each email you send and create the content that will help you get there. A1 Customer-centric email content addresses the key pain points of your audience. Instead of asking, it gives. #contentwritingchat — Bill Skowronski (@BillSkowronski) March 28, 2017 Give, give, give! One thing to remember when creating email content is that you should give to your audience more than you ask of them. As Bill said, you can do this by addressing the key pain points your audience is facing. Q2: What are the benefits of creating customer-centric email content? Now that you know what customer-centric email content it is, you need to know the benefits it can provide to you. Here’s what some of the chat participants had to say: A2a. Spotlighting customers builds trust with your biggest fans – your email subscribers! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 28, 2017 Kristen knows that spotlighting your customers is a great way to build trust with your audience. Having a certain level of trust is key if you ever want to convert those subscribers into customers and this is a great way to go about it. A2 Customer-centric email content establishes trust and value, which produces higher open rates and click-through rates #contentwritingchat — Bill Skowronski (@BillSkowronski) March 28, 2017 Bill agrees that it’s a great way to build trust with your audience. By adding value and having an audience that trusts you, you’ll see higher open rates and click-through rates. A2: Benefits of customer-centric email include trust, self-selection, tribe integration&satisfaction of a job well done. #contentwritingchat — Maureen Jann (@MaureenOnPoint) March 28, 2017 Maureen said its benefits include: trust, self-selection, tribe integration, and the satisfaction of a job well done. @ExpWriters A2. Benefits are creating a community around your business and you make friends at the same time #ContentWritingChat — Cheval John (@chevd80) March 28, 2017 Cheval said it’s a great way to create a community around your business. It’s also essential to help you build a relationship with your subscribers. A2. Customer will feel special and will start the journey to become an advocate for your brand #contentwritingchat https://t.co/F9yVqUiMK8 — Vivek (@vivektweetsso) March 28, 2017 Customer-centric email content is one way to make your audience feel special. When they feel special, they’ll appreciate your brand even more. A2 Email is a much more personal form of communication. Use it to your advantage and cater to them! #ContentWritingChat pic.twitter.com/U0BPtgXAlU — HeyOrca! (@HeyOrca) March 28, 2017 Email is such a personal form of communication, so use that to your advantage. It’s an amazing way to connect with your audience. Q3: How is featuring your customers in your emails different from other mediums? Emails are just one place you can feature your customers. You can also do so on social media and your blog. But how is it different when it’s done through email? Check out these answers from the chat: A3. Email is super personal – therefore, your email content should feel personal too! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 28, 2017 As Kristen said, email is very personal so you should make your content feel that way as well. If people chose to let you into their inbox, you need to deliver content that speaks to them. A3: IMO, it feels like more of a 1:1 interaction … Read more

An Up-to-Date, Nutshell Guide to Your Best Email Content Marketing

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An Up-to-Date, Nutshell Guide to Your Best Email Content Marketing

Have you ever wondered how effective your emails are? Do they leave an impression, or just end up in the trash folder? It may be that you measure email success by the amount of people who open it and then click through. Which means that the email first has to be opened, then read, then clicked. Not to mention it also has to be the appropriate length and interesting enough to engage readers and move them to action. How much does email length matter? Can your tone shine through, and does anyone really read the subject line, anyway? We’re here to break the answers to these questions down, and give you an updated guide (with a recent Boomerang exclusive!) all about email content marketing. Boost your email results when you put these into practice. Keep reading! Email Marketing 101 Email is still critical to our content marketing efforts today. Take a look at these email marketing stats for a better understanding of the impact email has in the industry: Marketers have seen a 760% increase in revenue from segmented email campaigns. Automated email messages average over 70% higher open rates and over 150% higher click-through rates than “business as usual” messages. Email is 40x more effective at acquiring new customers than Twitter or Facebook. Email is the connection between us and our prospects. When content marketers invest their time and resources into powerful emails, the reach potential is limitless. While technology has changed and social media has emerged over the past decade, email has stayed as a constant. Sure, we may not be using the same domain we did ten years ago, but the truth remains that when we need to send information, we email it. When we want to be connected to our favorite brand, we join their email list. Need a receipt for your store purchase, but don’t want a paper copy? Have it emailed. For these reasons and more, content marketing efforts can be enhanced when we learn to take the best email marketing practices and use them effectively. 3 Best Email Content Marketing Practices Back in the early 90’s, email hit the scene. Remember those AOL disks that were available through the mail and at the grocery store checkout stand? And how we communicate has not been the same since. (Letters? What are those?) Fast-forward to 2017, when 93% of marketers now say they use email for content distribution and consider it an important channel for their marketing success. And while it does remain an effective tool, it doesn’t mean we always use it in the best way. Emails have a wide range of possibilities in reaching an audience, including: Newsletters Product updates Transactional emails (after one has taken action on your website) Deals and promotions There are some qualities that make email an effective tool for your content marketing efforts. We have to learn the best way to increase the open rate, how to craft a subject line, how to create quality content, and how to choose the best time to write. 1. Learn How to Write a Great Email You may be thinking, “Wait a minute. I’m a content writer. I know how to write.” Isn’t it true that if we all knew how to write effective emails, there would be a higher response rate and we would be inundated with conversions? Especially since over 200 billion email messages are sent every day. So, yes, we can all use reminders from time to time about how to write effectively, and specifically, how to craft an email that engages the audience and encourages action. A. Craft a compelling subject line This seems like an obvious one, but if the subject isn’t engaging, few readers will want to click through to the actual content. Start by incorporating language that tells the reader what he or she can look forward to in the email. Words like “take,” “don’t miss,” and “reserve” are goods one to start with. B. Use personalization, if you can Shaping email content to fit a reader’s needs by using customer segmentation has the potential to increase revenue. In a study conducted by Direct Marketing Association, emails which were segmented and targeted generated 58 percent of the total revenue for marketers surveyed while 36 percent of revenue came from emails sent to specific target selections. C. Create relevant and honest content No one wants their time wasted, so coming up with a catchy email subject line that has nothing to do with the content inside is unfair and irresponsible. While you are crafting an engaging and personalized subject line, keep in mind that it should align with the content in the actual email. This not only keeps everything relevant, but sets you apart as an honest authority who isn’t out to trick anyone into clicking. D. Continue to offer relevancy by expressing to the reader right away why you are writing What is your connection? How are you providing a solution to the need? Our reach will go much farther when we highlight the benefits rather than the feature. E. Get to the point Practice writing concisely so the end result is powerful, tight sentences. Too wordy, and you’ll lose your readers. Too short, and they could miss the point. Content marketers must find a way to summarize a catch for the reader and encourage a click-through. Everywhere we go, we see content – in just one minute, there are millions of Facebook and Instagram likes, hundreds of thousands of Tweets, and hours upon hours of YouTube videos uploaded. We are consumed by content. The last thing we need is more unusable information, interruptions, or sales pitches coming through our inbox. A long, drawn-out copy won’t cut it here; readers must be able to sift through quickly in order to make a decision about whether or not they’ll click through. Try keeping emails between 50 and 125 words, which can increase the response rate for your efforts. Suggested tool: SmartBlogger’s list of 317 Power Words 2. Learn How … Read more

#ContentWritingChat Recap: Creating Amazing Content for Your Email Readers with Val Geisler of ConvertKit

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#ContentWritingChat Recap: Creating Amazing Content for Your Email Readers with Val Geisler of ConvertKit

Could your email marketing use a major boost? Well, you’re in luck because that’s what we talked about in our latest #ContentWritingChat! If you want to learn how to get more subscribers, how to create amazing email content, and more, keep reading our recap. #ContentWritingChat Recap: Creating Amazing Content for Your Email Readers with Val Geisler of ConvertKit Join us for #ContentWritingChat on Tuesday, November 15th at 10 AM Central Time with @lovevalgeisler from @ConvertKit! pic.twitter.com/k1BIybRfxd — Express Writers (@ExpWriters) November 8, 2016 Our guest host this week was Val Geisler. Val handles marketing content over at ConvertKit, an email marketing software we absolutely love! She’s also the host of the Reach podcast. As part of the ConvertKit team, Val has a lot of valuable tips on email marketing that she shared with us. Q1: What makes a quality newsletter? And how often should you send one? To kick off the chat, we asked our participants what they thought made a quality newsletter. After all, if you’re going to send a newsletter, you want to make sure it’s great! A1: a quality email newsletter is one your readers open and engage with – no matter the content. Send them consistently! #contentwritingchat — Val Geisler (@lovevalgeisler) November 15, 2016 Val said a quality email newsletter is one your readers open and engage with. You want to think about what your unique audience is interested in, which will help you create the content they enjoy. Once you’ve figured out what to write, be sure to send emails consistently to keep your list warm! A1: A quality newsletter is one that provides value to your recipient BEFORE you focus on what you want out of it. #contentwritingchat — Annaliese Henwood (@MktgInnovator) November 15, 2016 As Annaliese said, make sure you’re providing value to your subscribers. That should be your top priority before focusing on what you want out of the email. A1: Quality = sending out content your recipients find useful/helpful/relevant/timely. How often? As often as needed.#ContentWritingChat https://t.co/lTVAXWF2V8 — ThinkSEM (@ThinkSEM) November 15, 2016 Sarah from ThinkSEM knows a great email newsletter is one that’s useful, helpful, relevant, and timely. It all goes back to giving your audience what they want. A1) A newsletter contains content that benefits your audience either through educating them, or offering them something. #ContentWritingChat — Jason Schemmel (@JasonSchemmel) November 15, 2016 Exactly right, Jason! Your email newsletter should contain content that benefits your audience. You can educate them or offer them something you’re providing. Q1: RELEVANCE. If your email isn’t timely and full of targeted content your subscribers care about, don’t press send. #ContentWritingChat — McKenzie Gregory (@kenziegreg) November 15, 2016 Relevance is key! McKenzie said you shouldn’t bother sending emails that aren’t timely and aren’t filled with content your audience is interested in. A1 Always put your best foot forward. NEVER send out rushed or without proofreading! (speaking from knowledge ?) #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) November 15, 2016 Before you click send, always take the time to read through for errors. Be sure to check any links to make sure they’re working properly as well. It’s always worthwhile to double or even triple-check before pushing that send button. Q2: How can you write a subject line that increases open rates? Let’s face it. The subject line of your email can make or break the success of the emails you send. If you don’t have a subject line that grabs the attention of your audience, they just might click delete without ever opening it. Here are some tips on writing amazing subject lines: A2: The subject line could be the most important part of the email: https://t.co/Qn07vL0OJ8 #contentwritingchat — Val Geisler (@lovevalgeisler) November 15, 2016 A2: Under 60 characters if you want it read on mobile! #contentwritingchat — Val Geisler (@lovevalgeisler) November 15, 2016 For some great tips on subject lines, read the ConvertKit article Val shared with us. It’s filled with advice you need to know! You should also keep mobile users in mind when creating your email content. Val said to keep your subject line under 60 characters if you want people to read it on mobile. A2: Write a subject line that shares what subscribers will find in the body of the email. No clickbait, please! #ContentWritingChat — Rachel (@redheadrachel) November 15, 2016 My advice? Write a subject line that clearly states what subscribers will find in the body of the email. You want to let them know what they can expect to see if they open it. Don’t mislead subscribers either. Clickbait isn’t cool and if you do it too often, people will start unsubscribing. A2: When you want to hook them, don’t deceive. Your subject line hook should still be relevant to the email content. #contentwritingchat — Annaliese Henwood (@MktgInnovator) November 15, 2016 Annaliese agrees that deception isn’t cool when it comes to your subject lines. No matter what you choose for your subject line, it should be relevant to the contents of your email. A2: Ask a question to capture attention and leave them wanting to know the answer! #ContentWritingChat — Zola Creative (@ZolaCreative) November 15, 2016 One great idea is to pose a question in your subject line. It’ll leave them wanting to know the answer, so they take the time to open and read your email. A2 Emojis can make a BIG difference. I’ve seen more open rates w/ relevant emojis included. Example (using @ConvertKit) #ContentWritingChat pic.twitter.com/ePLll5dP7D — Julia McCoy ? (@JuliaEMcCoy) November 15, 2016 Julia knows emojis are a great addition to any subject line. Not only do emojis add a little personality to your emails, but they also stand out in a crowded inbox. Q2: Test, test, test! Every audience is different, so it’s the best way to know what subject lines are right for yours. #ContentWritingChat — McKenzie Gregory (@kenziegreg) November 15, 2016 Test, test, test! McKenzie is absolutely right with this one. Everyone has a different audience and what works for one person … Read more

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